Web Idea

Concept Statement

Project over view

The project will be a Mobile Friendly eCommerce website. It will showcase the restaurant's
services and highlight the benefits of using them. Moreover, it will be a crucial portal for meal
plan scheduling and availability cross-referencing with meal prices and menus. Customers will
be able to use the site to register for their meal plans and payment will be through “benefit pay”,
Master Card or VISA card which will be integrated into the site. The website will be integrated
with the existing Instagram account.

Currently Meal Craft does not have a website. The site must be simple to use and requires access
to enable users to upload content, images and updated products

The eCommerce website will be built according to Bahraini laws and an agreement will be
signed with our developer team to develop the site. The goal of this is to ensure that the site can
be hosted without any legal issues and also spell out the dos and don’ts of updating the site. The
main objective of the website will be to help the business grow with its clientele.

Project Objective

Design a clean, responsive e-commerce platform that delivers a seamless and engaging user
experience in order to maximise sales.

Create a highly functional Content Management System (CMS) for 2 user accounts that can
access and upload content.

Ensure a Search Engine Optimization and Analytics strategy is in place to maximise rankings and
to help monitor campaign effectiveness.

Project Scope and tasks

What will be on this project

Project Scope

Below is a description of the project scope of Meal Craft website as follows:

Site Design idea

One page website for easy loading since as it is mobile friendly

Colours palette: The colours for the theme will be yellow and green.
Fonts: it will be Baskerville
Inspiration websites:
Veranda Restaurants
Healthy Calories
La Mosaique Restaurant

Below is a Mood bar of how the Mobile Website would look like

1. Home page; the first page that Victors will see when opening the website. The page will be
welcoming and with images of meals
2. About us page; Here visitors will get the Mission of the restaurant, what they do and brief story
about the owner. A good place for ad of the restaurant.
3. Meal Plans page: Weekly meal plans for Breakfast, lunch and supper. This will be under the diet
categories such Vegans, Vegetarians etc. This page will be constantly updated depending on the
different customer that are available.
 4. Registration and Payment; On this page customer are able register for their specific meal plans
and do payment.
Design ideas for a website (https://www.upgrad.com/blog/web-designing-project-ideas-for-
beginners/ )
Ecommerce project idea (https://betterproposals.io/template/index.php?ProposalID=dHNiaoFCP_hx-
ma28nLNRUYJCUEKWIuxZ_pGdBruiKE&cat=sow )

SEO strategy, Analytics, and social Media Integration

The site will be linked with Instagram so that updates can be posted.

Project task

Task 1

Content entry

Once the design idea has been accepted and the content (text, pictures and logo) has been provided by
Meal Craft for us to entered onto the site pages.

Task 2

Checkout payment integration

Multiple payment option setup including Benefitpay, Master cards and Visa cards. The entire shop
experience shall be fully tasted from general browsing through registration and payment.

Task 3

Browser testing

The site be tested to make sure it works with different browsers and does not crash on mobile devices

Deliverables & Components

Feasibility Analysis

We will test the feasibility of the Meal Craft mobile website using Google Analytics. What is “Google
Analytics” and how will it help and improve Meal Craft Mobile Website.

Among the most popular web analytics tools in the market, Google Analysis provides in-depth insights
into your website's performance. The benefit of this tool is numerous;
 Track Online Traffic
 Understand User Behavior
 Offline to Online Tracking
 Data Reports And Customization
 Improve Online Advertising With Marketing Analytics
 Improve Search Engine Optimization And Content Marketing
 Google Analytics Conversion Tracking
 Find Your Target Audience
 Google Analytics Cost
 Google Analytics Improves Websites
 Getting Started Is Easy
 New Ideas For Business
 eCommerce Performance

Track online traffic

You can measure your website’s online traffic by looking at the number of visitors. With Google
Analytics, you’ll be able to track the sources of all of your online traffic also, knowing why and how much
traffic occurs on your website will aid you in tracking the effectiveness of your strategies. For example, is
your website driving more traffic from social media versus Google search?

Google Analytics evaluate and separate online traffic into channels that define their primary source:

Organic – Traffic from Search engines

Social – Traffic from social media platforms

Referral – Traffic from websites that links to yours

Direct – Directly accessed traffic (Bookmarks, auto-filled, writing the domain, etc.)

Email – Traffic from Email marketing

Paid Search – Traffic from search engine marketing such as Google Ads.

Display – Traffic from display advertising.

Other – Traffic from custom campaigns

Understand User Behavior

Every company needs to optimize their website experience for the relevant target audience. To do this,
you must have an understanding of how people are interacting with your website and mobile app. Only
then can you identify what experiences need improvement and test them.

Understanding your website analytics will help you determine what products and services to offer,
which marketing campaigns are working, what content resonates with customers, and more. These
metrics give your insight into how users are interacting with your site.
Google analytics will tell you what's working and what isn't. It will also give your insight into how visitors
are behaving and what they're most interested in.

This are the google analytics behavioural metric to follow:

 Bounce rates
 Behavior flows
 Pages / Sessions
 Avg. Session Duration
 Page Views and Unique Page Views
 Exit Rates and Pages
 Top Pages and their performance
 Custom events and conversions
 Site Search

Tracking new vs. returning users’ data in Google Analytics helps you define if your users are coming back
to your website or not.

A behavioural metric is a metric that shows how users interact with your site in real time. It provides
valuable information to help you make data-driven decisions. The most significant benefit of a
behavioural metric is that it allows you to gain valuable insights into your business, including the amount
of time people spend on their website and what pages they visit throughout the day.

Behavioural data is crucial for making quality marketing decisions. The ability to measure your users’
behaviour helps you understand why they are engaging with your website and how you can improve
their experience by providing more relevant content, which leads to a more loyal new user.

Behavioral data is one of the best indicators of how a user interacts with your website. Understanding
their habits and trends can help you put in place strategies to improve their experience as well as
increase your conversion rate.

Offline To Online Marketing Tracking

Google Analytics is used to track offline-to-online campaigns by collecting data from both online and
offline sources. It is important for businesses to know how well offline marketing campaigns are
converting to their online store or website. It is also essential to track offline campaigns to see how
visitors from an offline campaign behaves on a website, what actions they are doing, and how it all
compares to an online ads campaign. Also, with Google Analytics you can see how far your previous
customers have travelled before visiting your store or website

Google Analytics helps you track offline-to-online conversions by collecting data from both online and
offline sources. You can also use Google Analytics with your offline campaigns to see how visitors from
an offline campaign behave on a website, what actions they are doing, and how it all compares to an
online ads campaign.
Google analytics helps you track offline and online traffic by collecting data from both online and offline
sources. This is important for businesses to know how well offline marketing campaigns are converting
to their online store or website.

Knowing how your offline marketing efforts convert to your online campaigns is crucial for growing your
business. Using Google Analytics provides you the insights to track the success of offline marketing
tactics including TV, print, radio and more. The view of Google Analytics’ Offline traffic report shows that
both online and offline are important in conversion services.

Data Reports and Customization

Supports export to every spreadsheet, database, and third-party software, including Amazon Redshift,
Microsoft SQL Server, Excel, Microsoft Excel Online and more. It has a diverse set of advanced analytics
tools like automated dashboards, real-time alerts and deep drill-down capabilities that can be
implemented by non-technical users.

Improve Online Advertising with Marketing Analytics

Most businesses have no idea how their online advertising is performing. Comparing your website data,
whether it be Facebook Ads or Bing Ads, to track performance will provide vital information to optimize
your campaigns and lower cost per acquisition by focusing on what works!

When an ad campaign is being set up and tested, you want to know what each campaign brings in
return. For example, if an ad is a winner on Facebook, how do you know if it would be a winner on
Instagram or Twitter? There are two ways to make this happen:

1) Use the same creatives across platforms or

2) You can compare the performance of one platform against another. But to get accurate results and
make the best choices, you need deep insights into the performance of your website.

Identify which ad campaigns have the highest return on investment, which platform works best for your
business and which specific campaign within your funnel you should focus on improving. Goo

Improve Your Search Engine Optimization and Content Marketing

Google Analytics gives you the best way to identify the best performing pages on your website and what
type of content to invest in. Also, Google Analytics improves the tracking of Search engine optimization
and content marketing.

Looking for the best pages that brings more traffic is a way that boosts online results for example,
putting an eye out for the top organic landing pages will help you identify what made page successful in
the first place. Also, looking at the worst pages brings less traffic will help you avoid making the same
mistakes again and again. Content marketing best strategy in growing a business online, using Google
Analytics is very important.

Google Analytics Conversion Tracking

Measuring and tracking conversion is an essential part of measuring any online business’s
effectiveness.

Google Analytics unlocks the opportunity to track the most important goals and conversions of
your website to improve your company and track the results of any campaign. With the use of
GA, you can track user actions on your website.

Being on top of your conversion rates helps you see the performance of different marketing
efforts such as online advertising, SEO, or a social media marketing strategy.

Including conversion tracking of the most compelling conversions of business in every

installation of Google Analytics, whether them being sales, leads, or behavioral goals, is crucial.

As GA allows the measurement of several different types of goals, it’s vital to measure goals that
matter to your business the most as the tracking of nonessential goals isn’t going to be beneficial
for you in any way.

It’s always good to be realistic when trying to achieve your goals and change your goals over
time, to present your company’s new realities and opportunities. For instance, when starting with
a new website, tracking behavioral goals to improve engagement for the site is more important
than solely monitoring sales.

Companies of all types require their own set unique goals that need measuring. After deciding
upon the right goals and implementing them in GA will unlock many benefits that support
business’ growth.

If you understand what audiences generate the most conversions for you, it helps you stay on top
of the competition.

It’s’ easy to say that conversion tracking is one of the key benefits of Google Analytics.

Conversions in Google Analytics are called goals, learn more about goals from here.

Find Your Target Audience

Reaching and offering content and services that serve your target audience is a robust digital
marketing strategy, and Google Analytics helps you define your target audience. The audience
can be then later used to optimize your website’s content and its offerings.
The benefit of reaching your target audience most efficiently increases every aspect of
engagement of your target audience. An engaged target audience is a way to grow a website to
its potential.

Google Analytics offers vital demographic information of your current visitors and customers.
Go through demographic data to build an image of your target audience:

Demographic data available from your visitors in Google Analytics:

 Language
 Country
 City
 Age
 Gender

Combine demographic data with the user’s system, browser, and device data to see where and
how to reach your audience the best.

Google Analytics Interests categorizes your visitors and customers into groups based on their
interests. Interests are either in-market (Users who are likely to buy from products within the
interest category), affinity categories (Interest categories best used to reach a specific audience),
and other categories (Use who won’t match the two previous groups of interests.)

Google Analytics uses the same categorization as Google Ads, which means you can directly use
the audience data from GA into your Google Ads to reach your audience with ads better.

Knowing what engages your target audience the most will help you create even better content
and create engaging online advertising. GA can unlock new trends of target audience shifts,
making you on top of what is going on regarding who you should target at all times.

Creating segments of your different target audiences will make targeting them more viable. For
example, isolating a core group of your customers who brings the most results regularly is an
audience you will need to have engaged to have them come back over again and again.

Google Analytics Improves Your Website

Website optimization is hard without knowing what to optimize. With Google Analytics, you can
include behavioral data into your design by measuring the success of various elements, and by
introducing data into your workflow, you can build more optimized experiences for your users.

For example, increased bounce rates from your mobile users tell you that you need to improve
and invest more in your mobile version of your site.
Google Analytics can help in designing better content flows with internal linking structures that
re-engage your website visitors.

If one page is more prone to success than others, then replicating its content and design into your
whole website might bring more results through optimization. The key is to test from time to
time new variations of designs and then validating their success through data.

For example, when optimizing your landing pages, it’s essential to have the ability to test quickly
new variations for best results. A well-converting landing page will provide you with data that
tells why it worked so well in converting users. You can then use this data to improve your
whole site.

In-page analytics is a decisive part of creating better experiences that your customers will enjoy
more, and that increases conversions.

Tracking loading speeds over time, for example, is a great benefit of Google Analytics as
looking through the data will tell you if there were any changes on any particular day. Although
gaining every detail of your loading speeds requires other tools as well, GA is a starting point
that reveals any problems that may arise.

Using Google Analytics alerts to directly send you an alert when a problem strikes, makes fixing
issues faster and easier.

New Ideas For Businesses

Collecting and analyzing data always opens up new opportunities and ways to grow your
business. Web data especially gives you more ideas quickly as results from all kinds of activities
start pouring in.

Analyzing new and past data thoroughly with a business goal-orientated mind helps you discover
more impactful methods to try out in the company. You might even learn an entirely new set of
ideas that you’ve never thought of before.

Going through your reports, dashboards, goals, and metrics in Google Analytics regularly, you
will find actionable things to do that help you achieve your online goals.

For example, got a sudden spike of traffic from a new source like Pinterest? Analyzing why it
happened and what made it happen leads to discovering a new strategy.

Utilizing Google Analytics Site Search feature lets you see what search terms your visitors use
within your site if your site has a search function, and you have enabled the feature in GA. Using
the feature allows you to find new ideas that your website visitors would like to see on your sites,
such as product ideas for an online store or content ideas for a blog.
Not all ideas are equally good, and all of the new ideas need testing before broader
implementation. That’s where A/B testing comes in. A/B testing new ideas with Google
Analytics can make sure if your original plans provide the impact you want. Be sure to test all
ideas to know if something works or not.

Testing new ideas is a core principle of growth marketing, and implementing its methods as a
strategy, is a way for seeking growth online.

Google Analytics eCommerce

Google Analytics has more benefits for online stores through its eCommerce tracking features,
which you can find under conversion in GA.

eCommerce section has four standard reports you can start with:

Overview – A summary of Conversion rates, revenue, avg. order values and more

Product Performance – Shows metrics such as revenue, purchases, quantity, avg. Prices and
quantities, product categories, and SKU’s.

Sales Performance – Displays the revenue of the online store by dates.

Transactions – Displays revenue, taxes, shipping, and quantities and gives each transaction its
ID.

Time to Purchase – Measures how long and how many sessions it took to get a transaction.

Enabling enhanced eCommerce reporting gives you access to more metrics that are beneficial to
an online store. It unlocks the following metrics, such as:

Shopping Behavior – Tracks user sessions and measures sessions with product views, add to
carts and transactions.

Checkout Behavior – Tracks user sessions and their checkout behavior and measures drop off
points in your online store sales funnel.

eCommerce Marketing Metrics – Measures the use and transactions of internal promotions,
product coupons, and affiliate codes in your online store.

Use these metrics to improve your online store performance and increase its potential sales and
prevent customers from leaving without a purchase. The combination of metrics and audience
data together helps create effective funnel-based advertising to boost sales.
For example, developing an understanding where, why and how visitors leave individual product
pages without converting into a sale, or understanding how many sessions on average you need
to make a sale from one visitor, are key questions that online store data can answer you.

https://engaiodigital.com/google-analytics/

Target Market Feasibility

In this case the target customer are the target customers of meal craft