Summer Internship Report Submitted in partial fulfillment of the award of

degree of Master of Business Administration program

Offered by CMS Business School, Jain (Deemed-to-be University) during
the year 2021 – 23

Submitted by

KAUSIK BHAGAT
USN NO: 21MBAR0596

SECTION: CF1

Under the Guidance of

Dr. GOPALAKRISHNAN C

Assistant Professor

No.17, Seshadri Road, Gandhi Nagar, Bengaluru – 560009, India Tel: +91 80
4684 0400
E-mail: bschool@cms.ac.in, Website: www.cms.ac.in
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY

2. CHAPTER -1 – INTRODUCTION AND INDUSTRY OVERVIEW

3. CHAPTER – 2 – COMPANY OVERVIEW

4. CHAPTER- 3- SIP PROJECT PROFILE

5. CHAPTER – 4- KEY LEARNINGS AND RECOMMENDATIONS

EXECUTIVE SUMMARY
 This year, India received more than $2 billion in financing for education technology
(EdTech), mostly as a consequence of Covid-19, which has resulted in greater use of online
learning across the country. Online learning, which was formerly frowned upon, is now the
primary aim of all parties participating in the sector that is reshaping India's educational
environment.
The internship programme helps students get practical experience in addition to
academic understanding. Without realistic information, research cannot be deemed complete,
and it contributes in determining the actual scenario of the study. I had the opportunity to
work as an intern at MOZO HUNT and obtain information about how the company's finance
department handles funds. I also had the chance to interact with the strategy and marketing
departments and assist them.

In addition, I computed numerous ratios to measure performance of the comapny and make

strategic decisions. A Google form was also sent to see how consumers view the firm's
product and to determine what adjustments the company should make. I also did sales for 10
days and used the STP (segmentation, marketing, positioning) strategy to learn how the
market operates.

This position allowed me to discover how an EdTech startup positions itself to compete
successfully and develop strategies for doing so.

This internship report describes my efforts that have assisted me in meeting a number of my
stated objectives. The following chapter describes the firm Mozo Hunt and its operations.
Following that, a reflection on my performance, unexpected occurrences, and learning
objectives achieved throughout the internship are addressed. Finally, in accordance with my
learning objectives, I present a summary of the internship experience.

Understanding the various roles and responsibilities of the finance and marketing
departments, as well as how they interact to achieve a common goal, was really beneficial. A
number of things can be improved to better prepare me for my future job. I can improve my
communication abilities so that I can express myself and converse more confidently
 CHAPTER 1
INTRODUCTION AND INDUSTRY
OVERVIEW.

1.1 INDUSTRY OVERVIEW

ED-TECH:
The abbreviation "education technology" is "EdTech." It provides education and training to
students, employees, and other users through computers, computer programs, and educational
systems. This industry includes various companies that provide educational services like,
Byjus,
Unacademy etc. and also it includes various digital libraries such as Knimbus, National
Digital
Library of India etc.
The Indian EdTech industry was worth $750 million in 2020 and is expected to grow to $ 4
billion by 2025, at a CAGR of 39.77 percent.

Categories of the digital learning market in India:

 K-12 - With over 250 million students enrolled, the K-12 segment is India's largest
and most appealing segment for digital learning providers. Smart class solutions,
online tutoring, online exam preparation, simulation and virtual reality, STEM
learning, AR and robotics, and assessment are all sub-segments of this e-learning
segment. Cuemath, STEPapp, Whitehat Jr, and CampK12 are prominent Indian
players in this segment.

 Test preparation - It is another emerging Edtech segment that has grown in popularity
in recent years, with an increasing number of users using these platforms to prepare
for competitive exams such as JEE, NEET, CAT, IAS, GRE, and GMAT. This is
primarily due to the ease of use and low cost of these platforms. Career Launcher and
T.I.M.E, as well as top B-schools like IIM-Ahmedabad and IIM-Kozhikode, have
begun to offer hybrid courses (a combination of online and offline) in the test
preparation segment. Byju's, Unacademy, Vedantu, Toppr, Embibe, and Gradeup are
the key players in this segment.

 Online certification - The key factor driving the popularity of online professional
education is employability. Upskilling courses for professionals include big data,
project management, mobile app development, cloud computing, and digital
marketing. Coursera, upGrad, Eruditus, Simplilearn, Jigsaw Academy are prominent
 Indian players.upGrad, Eruditus, Simplilearn, Jigsaw Academy are prominent Indian
players.

 Skill development - Edtech startups are accelerating skill development, upskilling,

and reskilling for gig economy workers and those in entry-level technology roles.
Furthermore, they are bringing engineers and software developers up to speed on the
most recent and widely used technologies.

 Enterprise solution - This segment has seen the most growth as businesses integrate
such solutions to remain sustainable in a pandemic world. Liqvid, Classplus,
Foradian, Schoolguru, Byndr are major market players in this segment.

1.2 GLOBAL SCENARIO:

The global education technology market size was valued at USD 106.46 billion in 2021 and
is expected to expand at a compound annual growth rate (CAGR) of 16.5% from 2022 to
2030. Education technology (EdTech) includes hardware and software technology used to
educate students on a virtual level to improve learning in classrooms and enhance students’
education outcomes. EdTech platforms assist students overcome hurdles to receive a
comprehensive education by utilizing technology for learning and teaching. Learners are
increasingly shifting toward eBooks that can be accessed online from anywhere across the
globe. Digital content is comparatively easy to generate than printed content, which tends to
incur higher production costs. Digital books are available in different languages and can be
easily translated and retrieved by a wider user base. Moreover, learners, especially those with
physical disabilities, can listen to the educational content in an audio format to improve their
vocabulary and encourage better interpretive reading. For instance, in January 2022, Texthelp
Ltd., a prominent assistive technology provider for the EdTech market, launched OrbitNote, a
pdf enabled app that would be helpful for visually impaired students to access the document
by leaving voice notes. 
1.3 INDIAN SCENARIO:

Ed-tech comprises of two words education means knowledge and technology that is
specialised software and media, Ed-tech is a form of blended learning that means
getting knowledge in an interactive form through facilitation of technology. Ed-tech is
concerned with fulfilling the objective of improving the rigid human learning process
with the help of developing technologies and systems to facilitate learning.

Ed tech is a process of innovative learning with the help of IT tools to create

interesting and involving content to engage the students in the classroom. It should
not be mistaken from the learning computer as a subject, rather it is opting of tablets
in hand for regular education that was earlier taught in institute and personal tutoring.

Earlier Ed-tech was misconnected with teaching through audio-visual mode i.e.
power point presentations videos, pictures etc. then came a digital revolution of
learning in India which removed this misconception and widens the scope of
technological education in India, now there are individualised material and special
material for each category of student which can fulfil the needs alone without
tutoring.

It is a sector which has seen an immense growth and development in last few years
and covid- 19 which made each industry stagnant and paused flourished this
industry and there was seen an immense growth in this sector with significant
number of new start-ups, improved customer base and new innovative system to
learning for students. And it’s expected to grow at higher level both nationally and
globally.
1.4 INDUSTRY STRUCTURE:
Educational institutions began experimenting and testing computer-assisted arithmetic and
spelling instruction as early as the 1960s. According to estimates, almost six million students
were enrolled in online courses in the United States alone by 2010. Online courses
proliferated shortly following the development of internet connections.

The most recent developments in India's Edtech sector, whose explosive growth has been
accelerated by Covid-19 upheavals. India will have seven unicorns in the edtech sector by the
end of 2022. The estimated future value of the Indian Edtech sector is $30 billion, supported
by rapidly digitizing markets and uncertainty related to the epidemic. India accepts 100% FDI
via the automatic route of clearance in the education sector.

Due to pandemic-driven limits, e-reach learning is expanding as it becomes more and more
popular. Business analysts predict that as a result, India's education technology (Edtech)
sector will grow to be a US$30 billion industry over the following ten years. Recent Edtech
platform PhysicsWallah, commonly known as PW, with headquarters in Noida, raised
US$100 million in a Series A fundraising round from Westbridge and GSV Ventures in June
2022, making it the ninth Edtech to join the unicorn club. Byju's, Eruditus, Unacademy,
Lead, UpGrad, and Vedantu are other Edtech unicorns.

Currently, the Indian Edtech market is valued at US$2.8 billion, and by 2025, it is anticipated
to grow to US$10.4 billion. There are 9,043 EdTech startups in India at the moment. Factors
like India's booming internet economy, which registered 743.19 million internet subscribers,
further accelerate this trend (as of March 2020). In India, there will be 700 million
smartphone users by 2020.
 CHAPTER 2
Company Overview
2.1 COMPANY OVERVIEW:
MOZO HUNT PRIVATE LIMITED:

An unlisted private company called Mozohunt Private Limited was established on October 8,
2021. It is a private limited business with its headquarters in Delhi. It has an INR 1.00 lac
authorized share capital and INR 1.00 lac total paid-up capital.

There are no records of the latest annual general meeting of Mozohunt Private Limited. The
company has not yet sent its first set of complete financial accounts to the registrar.

Company Type Limited Liability Company

Company Subcategory Non-Government Organization

Incorporation date October 8th, 2021

Company age 9 months, and 6 days (As on May 26th, 2022)

Activities Business-related activities

Figure 2.3 Company Profile

DIRECTORS:

The company has two directors, but no essential managerial figures are known.
 ● Ajay Kumar Singh and Ashish Kumar Singh, appointed on October 8, 2021, have
been directors for the longest time. For 9.3 months, they have been a member of the
board.

● Ajay Kumar Singh holds the most additional directorships with positions at three
different companies. Through its directors, the corporation has connections to two
other businesses.

CONNECTED COMPANIES:

The firms listed below are associated with Mozo Hunt Private Limited. All three of these
companies have Mr. Ajay Kumar Singh, one of their founding directors, as a common
director.

COMPANY NAME ACTIVITIES

Flix Publishing Private Limited Publishing, printing, and recording-media

reproduction

Tenhard India Private Limited Manufacturing activities (Paper & Paper

Products; Publishing, printing and
reproduction of recorded media)

Figure 2.4 Connected companies to Mozo Hunt

2.3 PRODUCTS:

On their website, they offer the services listed below:

➔ Magazines of Science & Technology

➔ Newspapers in Telugu, Hindi, English, and News & Politics Magazines

➔ The Business & Finance Magazines

➔ Food & Diet Journal

 ➔ Fashion and style publications in Hindi newspapers

➔ The Business & Finance Magazines

PRODUCT-MARKET FIT

Who is the intended consumer?

 Students
 Teachers
 Chefs
2.4 SWOT ANALYSIS
SWOT analysis of a company is basically a framework which helps us to understand and
identify the company’s internal factors such as the company’s strengths and their weaknesses
and also the external factors such as the opportunities available for the company and their
threats.
For my study, I have done a SWOT analysis for Mozo Hunt Private Limited which is
mentioned
below.

STRENGTHS
• Customers would have access to all resources on a single platform.
• Can buy a subscription and share it with up to five people (one user id works on up to five
devices)
• They can also post blogs and articles on the business website.
• Content of the resources provided by the company is of good quality and updated to the
latest trends.

WEAKNESSES

Customers want newspapers and magazines in many other regional languages than the
existing ones, they also want the organization to provide them with novels and books for
competitive exams which is missing in the company’s services
• A firm like Mozo Hunt Private Limited faces many hurdles from the market's competitors,
including their price and marketing techniques and lack of mobile application for accessing
the resources is a weakness since customers would not find it convenient to visit the website
frequently

OPPORTUNITIES
• Increasing demand for e-learning services in education, Less expensive e-learning services
when compared to the traditional learning platforms, growth of technology across all
industries and e-learning service is accessible from anywhere in the world
•Can improvise their resources into various other fields such as arts, humanities, analytics etc
• Introducing Audio and video materials for better reach in the growth

THRETHS
Ed-tech companies which use Artificial learning, virtual reality etc in their educational
services are a biggest threat for the startup company like Mozo Hunt
Pvt Ltd
• Demand for printed materials such as newspapers, study materials etc. is also
considered to be a threat.

2.5 OVERVIEW OF DIFFERENT DEPARTMENTS.

For understanding the competitors’ strategies, a study has been conducted to find out the
differences between Mozo Hunt Private Limited and its competitors like Ed-Tech companies
and Digital Libraries on various aspects.

ED-TECH COMPANIES:

COMPARISON BETWEEN MOZO HUNT PRIVATE LIMITED 

AND BYJU’s/ UNACADEMY

BASIS BYJU’S and UNACADEMY MOZOHUNT

PRIVATE LIMITED
 Revenue They provide course curriculum online via live Their revenue model is
Model sessions. Both of the competitors’ income subscription based too.
models are subscription-based. They generate But doesn’t provide live
revenue by charging students subscription fees sessions or recorded
for the courses it provides. They hire teachers, sessions due to which the
coaches, and trainers to generate such high- reach is limited.
quality content and an Intellectual Property
(IPR) foundation.

Marketing They follow a 360-degree marketing strategy. They follow direct sales
Strategy They’ve a bulk sales team. and social media
marketing techniques.

Fund Raising In Byju’s, the fund is raised by 20 lead It is done by 2 lead CEO
investors.
In Unacademy, it is done by 16 lead investors.

Pricing of the Both provide custom-based pricing. They provide cost plus
Product pricing.
Languages They only provide the materials in English. They included other
Offered regional languages in their
material.
Affordability They’ve features of free classes plus the rates They do not provide any
are not very high. material for free plus the
rates are also high.

DIGITAL LIBRARIES:

For understanding the competitors’ strategies, a study has been conducted to find out the
differences between Mozo Hunt Private Limited and its competitors like Digital Libraries, we
have selected Knimbus as one of the core competitors on various aspects.
COMPARISON BETWEEN MOZO HUNT PRIVATE LIMITED 
AND KNIMBUS

BASIS KNIMBUS MOZOHUNT

PRIVATE LIMITED

Fund Raising The company was funded by Mr Rahul The funding is done by 2
Agarwal and also the funds were raised lead CEOs
through Angel round

Pricing of The content has free subscription and They provide cost plus
the Product premium pricing for certain materials pricing.

CHAPTER 3

SIP PROJECT PROFILE.

3.1 PURPOSE OF STUDY
Since the company started 6 months back, they didn’t have financial statements prepared with
them. The company's forecasted financial statements were generated, and different ratios
were calculated to evaluate performance and come up with strategic decisions.
Additionally, for a 10-day period, I worked in sales while using the STP (segmentation,
marketing, positioning) strategy to gain industry knowledge.
A google form was distributed to gauge user perception of the company's product and
determine what adjustments should be made.
Also, communicated with different departments to understand how they function and cover
the existing loopholes with valuable decisions.

 Therefore, I prepared financial statement (P&L, B/S and Cash flow statement) on the
basis of existing information for 6 months (Jan-June,2022) and also prepared the same
for the next 9 months (July 2022- March 2023).
 Analysed the company’s current positions and derived with suitable solutions on what
actions can be taken to improve the current financial position and projected
company’s financial health for the next 9 months.
  Calculated ratios and analysed the components of financial statements.
 Came up with various strategies with marketing strategy department to boost the sales
to maximise revenue.
 Done sales for a period of 10 days and understood how to interact with customers and
learnt how the sales interface worked.
 Applied the STP concept (segmentation positioning and targeting)
 Prepared revenue model
 Conducted customer survey using google form.
 Delivering case studies to the business.

Primary sources: include informal conversations with professionals, interaction with

different department (finance, IT, sales and marketing strategy) and scheduled analyses,
google form.

Secondary sources: company website, articles, financial dashboard of the company.

3.2 STATEMENT OF THE PROBLEM

To shed light on Mozo Hunt Private Limited's financial performance, the project was created.
I was able to understand the operational strategy used by the organisation thanks to financial
data I was able to collect from the corporation regarding the Finance department.
Without a financial source, a business will fail from the weight of its own debt. Funding
serves as a company's fuel. A corporation might combine several of the many financing
alternatives available to them. Based on the company's decision to take on debt, the owners'
financial status at the time the firm is founded, and the amount of money a business will need
to launch and maintain itself, a funding option will be selected.
3.3 OBJECTIVE AND SCOPE.
• To conduct sales for 10 days and generate revenue.
• To evaluate the success of the firm by computing specific ratios.
• To assess how well the business is performing in comparison to its rivals.
• To comprehend the business's marketing strategy.
• To prepare Performa of financial statements of the company
• To comprehend the company's marketing approach

SCOPE OF FINANCE DEPARTMENT:

By highlighting the Department's role and concentrating especially on the role of the Finance
department, the range of operations of the department is outlined.
1. Preparation of budget
2. Outlining the structure of monthly expenses and assist the sales department
3. Assessment of financial risk
4. Management of taxes
5. Forecasting
6. Investments
SCOPE OF THE STUDY:
Based on my actual work experience with Mozo Hunt, I wrote this report.
This study was quite helpful in helping me comprehend the culture and environment of a
business.
As an intern at Mozo Hunt, I had access to several various departments such as sales,
marketing strategy, and IT.
It was beneficial to see how many corporate divisions collaborate to achieve a common
objective. I nearly never managed to master every aspect of all EdTech areas since there was
so much to study and so little time.

 Analysed the company’s current positions and derived with suitable solutions on what
actions can be taken to improve the current financial position and projected
company’s financial health for the next 9 months.
 Calculated ratios and analysed the components of financial statements.
 Came up with various strategies with marketing strategy department to boost the sales
to maximise revenue.
 Done sales for a period of 10 days and understood how to interact with customers and
learnt how the sales interface worked.
 Applied the STP concept (segmentation positioning and targeting)
 Conducted customer survey using google form.

 3.4 WORK DONE IN THE COMPANY.4 how you can tell whether
you have a product and market. And once you have it, you can be sure that
your retention and growth will be excellent in the future.
 By spending time on the website discovery process and learning about the
requirements and preferences of the intended user group may reduce the
likelihood that the website will fail. To put it another way, it's critical to
understand the problems your target audience is having, what the current
EdTech applications are providing, and where they are falling short.
Determine when and how you can succeed in the educational and learning
environment in this way.
 To optimise website income and, consequently, the success percentage of their
EdTech firm, the company should evaluate several website's KPIs.
 Create an on-demand tutor facility: To comprehend pedagogy, how classroom
technology influences the outcomes, how students truly learn, and what they
anticipate, connect with the best educators and educational institutions.
Similarly, might seek advice from a reputable investor or developer of
learning apps who has experience working on various learning app initiatives.
 It will be a little challenging to win the audience's hearts, especially with so
many new rivals entering the market every minute.
In such a case, investing in the idea of a Minimum Viable Product is the
greatest approach to reap greater rewards and reduce losses (MVP). This
entails incorporating the least useful features and technologies into your
edtech mobile app in order to validate your MVP idea, help you enter the
market quickly, and save time and money during development.
 Company has no debt in its capital structure till now. Therefore, it can borrow
some to invest in the course material quality and add value to it which’ll result
in increased revenue from subscriptions.
 They can provide after sales services and quickly respond to customer’s
grievances
 Include social media marketing to reach wide audience.
 Getting the most out of cutting-edge technologies and tools for the company
requires getting in touch with the top educational app developers to determine
which technology would be the ideal complement to your project.

This project consists of 4 tasks which are listed below:

 ● TASK 1: STP Marketing Model
● TASK 2: Study on Size of opportunity
● TASK 3: Comparison between the core company and its competitors
● TASK 4: Financial Analysis of different companies

3.5 METHODOLOGY:

This project consists of six tasks which are listed below:

● TASK 1: Utilizing marketing strategy

● TASK 2: Study about TAM, SAM, and SOM (Size of opportunity)
● TASK 3: Comparison between the core company and its competitors
● TASK 4: Submission of case studies, assignment materials
● TASK 5: Market research with the help of primary data
● TASK 6: Analysis of competitors cost revenue ratio and Valuation of Mozo Hunt

STP (SEGMENNTATION, TARGETING, POSITIONING)

SEGMENTATION

Segmenting is dividing the whole population into segments. There are mainly 4 types of
audience segmentation -geographic, demographic, behavioral and psychographic. As the
service rendered by Mozo hunt mainly are Newspapers, Magazines, Case Studies and
Courses Demographic segmentation is used to segment the population based on their
educational level

TARGETING:

The audience is targeted from the chosen segment. Targeting is based on the segment’s size,
future growth opportunities, reach and profitability. Here the target audience would be
UG/PG Students, professors, household women etc.

POSITIONING
Positioning the product in the minds of customers, this is the final step of the STP which
helps to set our services apart from the competition. These can be symbolic positioning,
functional positioning and experimental positioning. Mozo is providing students and teachers
easy access to the courses, and case studies magazines in a single online platform that can be
used by anyone from anywhere through smartphones. It is also providing cooking magazines
for household women and many more. Mozo is Making the learning process smooth, fast and
easier without any boundaries for knowledge, thus Functional positioning can be used as it is
solving the problem of consumers by providing genuine benefits.

3.6 DATA COLLECTION, INTERPRETATION, AND ANALYSIS.

PERFORMANCE OF MOZO HUNT PRIVATE LIMITED:

After the preparation and analyzing of the financial statements, certain ratios have been
calculated for understanding the overall performance of the company. They have been
mentioned below.

DUPONT ANALYSIS:

PROFITABILITY

From the chart it can be seen that the profitability of Mozo Hunt has remained negative from
Jan to June of 2022. April in particular records the steepest drop and as it progresses to June
there is a huge improvement. This can be attributed to factors like sudden decline in revenue.
Negative margins could be the natural result of industry-wide or macroeconomic issues
beyond the control of a company's management.
 PROFITABILITY
0
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22
-0.05 -
0.03107441542259
- 8
- 0.05679322855736
-0.1 0.07539834104938 84
27
-0.15
-
-0.2 0.16394764957265
-
0.19053333333333
3
-0.25
-
-0.3 0.26716743612825
8

Chart 4.1: Profitability Jan 22- June 22

ASSET TURNOVER RATIO

The asset turnover ratio can be used to determine how efficiently a company uses its assets to
generate revenue. The greater a company's asset turnover ratio, the more efficient it is at
generating revenue from its assets. From the graph it can be seen that Mozo Hunt mostly has
an upward trend in its Asset turnover ratio except for a dip in April 2022, which can be
attributed to the steep negative value of the company’s Profitability in the same month.
 ASSET TURNOVER RATIO
1.2
1.08585607934789
1.00193210816154
1
0.77495195043775
0.8 7
0.63454830804066 0.68805634598655
0.55264903102203 3
0.6 2

0.4

0.2

0
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22

Chart 4.2: Asset Turnover Ratio Jan 22- June 22

FINANCIAL LEVERAGE

As the company is debt free the leverage ratio will be 1.

ROE (RETURN ON EQUITY)

ROE = PROFITABILITY*ASSET TURNOVER RATIO*FINANCIAL LEVERAGE

From the graph it can be seen that the ROE of Mozo hunt has remained negative in the year
2022, whit a slight improvement in the month of June. When a company loses money and
thus has no net income, the return on equity is negative. A negative ROE is not always a bad
thing, especially when the costs are incurred as a result of improving the business.
 ROE
0
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22
-0.02
-0.04 -
0.03374234289880
-0.06 99
- -
-0.08 0.05843009145599 0.05690295921778
03 41
-0.1
- -
-0.12 0.10403270364356
0.10529806204406
5 8
-0.14
-0.16
-0.18
-
-0.2 0.18382624986900
4

Chart 4.3: ROE Jan 22- June 22

ROE PROJECTED
Dec-23 0.0588261811923281
Nov-23 0.0554123055221605
Oct-23 0.051266922393604
Sep-23 0.0463564193139021
Aug-23 0.0406742738391365
Jul-23 0.0342487050030705
Jun-23 0.027148458937552
May-23 0.0194851138981008
Apr-23 0.0114105331796901
Mar-23 0.0483979070984142
Feb-23 0.0421275962309678
Jan-23 0.0349987954352899
Dec-22 0.0175898095952678
Nov-22 0.00870770688542891
-0.000357046450946627
Oct-22
-0.00936038188872158
Sep-22
-0.0180622495886802
Aug-22
-0.0262474810894011 Jul-22
-0.0337423428988099 Jun-22
-0.0569029592177841 May-22
-0.183826249869004 Apr-22
-0.0584300914559903 Mar-22
-0.104032703643568 Feb-22
-0.105298062044065 Jan-22
-0.2 -0.15 -0.1 -0.05 0 0.05 0.1

Chart 4.4: ROE Jan 22- Dec 23

EBITDA MARGIN:
Reaching 100 percent operational efficiency is essentially impossible for any organization.
Low efficiency, on the other hand, is all too common and stems from a number of
fundamental issues with how businesses operate. Because the company only recently began
operations, its EBITDA margin is negative, indicating the impact of operational inefficiency.

Mozo Hunt mostly has a positively increasing EBITDA Margin except for the sharp dip in
April 2022. This can be attributed to the Negative ROE and Profitability values. The slight
fall in the Asset turnover during the same month is also a factor.

EBITDA
0.0000
-0.0286
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22
-0.0542
-0.0500 -0.0727

-0.1000

-0.1500 -0.1608
-0.1872
-0.2000

-0.2500 -0.2636

-0.3000

Chart 4.5: ROE Jan 22- June 22

GROSS MARGIN RATIO:

The ratio indicates the percentage of each rupee of revenue the company retains as gross
profit. As the cost of service for the subscription is 50 % the gross margin will be 0.5.
CASH FLOW FROM OPERATIONS:

During the first few months, the company's cash flow from operations is negative. Startups
are more likely to face negative cash flow during the first few months of business because
they have recently invested in resources and must become acquainted with the environment,
as well as because they are not yet profitable.

Cash Flow from operations

-186,000 Jun-22

-336,000 May-22

-1,186,000 Apr-22

-436,000 Mar-22

-836,000 Feb-22

-936,000 Jan-22
-1,500,000 -1,000,000 -500,000 -

Chart 4.6: Cashflow from Operations Jan 22- June 2

 CHAPTER 4
KEY LEARNINGS &
RECOMMENDATIONS.

4.1 OBSERVATIONS:

1. Lack of capital- not having enough money is a major concern, the company is not
able to introduce a new product onto its interface, pay for growth opportunities, or pay
 for overhead costs. Which is the reason the company is not able to keep up to its
competitors and add value to its product.
2. Unavailability of freebie courses or trial: A lot of rivals provide free trials so that
customers may see what their products are made of and decide to buy them after they
are happy.
3. Achieving Success with The Right Business and Revenue Model: Perhaps one of
the more difficult and time-consuming chores is this one. Finding a cost-effective and
effective distribution is difficult, and most companies in India struggle to do it.
4. Uncertainty among decision-makers, customers, and users: The people who buy
your goods pay the price, not you. The same may not always apply to edtech.
Like a kid-friendly arithmetic learning software. Although the product is intended for
children, the choice to purchase it is made by the parents. And unlike candy
producers, you can't merely target children with your advertising in the hopes that
they would beg their parents to buy a math software. It might be challenging to decide
if you should satisfy decision-makers, clients, or users.
5. Lack of marketing: the company do not market their product which is the result of
less customer base.
Only a small number of edtech solutions can inspire consumers to study by leading
them through an interesting, personalised learning experience. The majority of edtech
firms fail to maintain user relevance, which results in unsuccessful products.
6. No application: The company don’t have any application to access instead they only
have a website through which one can login.
7. Lacking contents and untimely updating of materials: the website doesn’t offer
much diverse contents.

4.2 EXPECTATIONS AND ACHIEVEMENTS:

 Understanding your consumer is frequently the secret to success. Concentrate on locating
10 or 100 individuals who would truly like your product. This is how you can tell whether
you have a product and market. And once you have it, you can be sure that your retention
and growth will be excellent in the future.
 By spending time on the website discovery process and learning about the requirements
and preferences of the intended user group may reduce the likelihood that the website will
fail. To put it another way, it's critical to understand the problems your target audience is
having, what the current EdTech applications are providing, and where they are falling
short. Determine when and how you can succeed in the educational and learning
environment in this way.
 To optimise website income and, consequently, the success percentage of their EdTech
firm, the company should evaluate several website's KPIs.

4.3 LEARNINGS OUTCOMES.

 creating financial models that aid in planning and forecasting.
 recognising patterns and differences in the data.
 gathering the financial analysis's necessary data.
 writing counsel for leaders and managers.
 data gathering for financial analysis.
 Marketing and Sales
 Strategy creation
 Communication
 Leadership
 create a budget and act as the controller

4.4 RECOMMENDATIONS.
 Create an on-demand tutor facility: To comprehend pedagogy, how classroom technology
influences the outcomes, how students truly learn, and what they anticipate, connect with
the best educators and educational institutions. Similarly, might seek advice from a
reputable investor or developer of learning apps who has experience working on various
learning app initiatives.
 It will be a little challenging to win the audience's hearts, especially with so many new
rivals entering the market every minute.
 In such a case, investing in the idea of a Minimum Viable Product is the greatest
approach to reap greater rewards and reduce losses (MVP). This entails incorporating the
least useful features and technologies into your edtech mobile app in order to validate
 your MVP idea, help you enter the market quickly, and save time and money during
development.
 Company has no debt in its capital structure till now. Therefore, it can borrow some to
invest in the course material quality and add value to it which’ll result in increased
revenue from subscriptions.
 They can provide after sales services and quickly respond to customer’s grievances
 Include social media marketing to reach wide audience.

4.5 FINDINGS AND CONCLUSION:

Business environments are becoming increasingly complicated, both in terms of the volume
of data necessary for making strategic choices and the complexity of the business processes
that are a part of them. In today's competitive and dynamic marketplaces, making decisions
must frequently be done quickly (sometimes in close to real-time). Nowadays, since
technologies are so important, it is challenging to start a profitable business. Implementing
the necessary starting techniques and being aware of business risks are therefore essential.

Practical experience is now significantly more significant than academic preparation. I stayed
in the firm for almost two months to prepare for my internship. I had the opportunity to
advance my skills and knowledge in a practical business situation thanks to this programme.
This sort of training is necessary for every student at some time in their education.
Particularly nowadays, every company offers newly hired staff a six or three-month training
period before assigning them to a permanent post. We can evaluate the importance of the
internship programme based on this practise.

This internship helped me to gain insight on how an EdTech startup gears itself to adjust
itself among a set of competitors and develop strategies for the same.
It also helped to understand various roles and responsibilities of finance & marketing
department and how they collaboratively work together to achieve a common goal.

REFERENCES:

https://riseapps.co/how-to-start-an-edtech-startup/

https://www.ibef.org/blogs/india-to-become-the-edtech-capital-of-the-world
https://www.tofler.in/mozohunt-private-limited/company/U74940DL2021PTC387941