No Judul & Pengarang Metode & Objek

Impact of social media marketing features on

Objek : Fast Food Industry
consumer’s purchase decision
1 Metode : Kuantitatif Amos 21-SEM
in the fast-food industry: Brand trust as a mediator
(Hanaysha, 2022)

An examination of the factors

affecting consumer’s purchase Objek : Retail Market
2
decision in the Malaysian Metode : Kuantitafif SPSS & SEM-AMOS
retail market (Hanaysha, 2017)

Importance of Marketing Mix Elements

in Determining Consumer Purchase Objek : Retail Market
3
Decision in the Retail Market (Hanaysha, Shaikh & Metode : Kuantitatif SPSS & AMOS 18
Alzoubi, 2021)

The Influence of Viral Marketing and Brand Image

4 on Purchase Decisions through E-Trust Objek : Avoskin Skincare
(Study on Avoskin Skincare Customers) (Madjid, Metode : Kuantitatif SPSS 22
Sudarmiatin & Hermawan, 2022)

The Effect of Beauty Influencer, Social Media

Marketing, and Brand Image on Purchase Decisions f Objek : Korean Skincare Products
5
or Korea Skincare Products (Nanda & Nilowardono, Metode : Kuantitatif SPSS
2022)

Impact of Brand Awareness and Social Media Content

Marketing on Objek : Consumer Purchase Decision
6
Consumer Purchase Decision (Ansori, Ansori, Ghori & Metode : Kuantitatif SPSS
Kazi, 2019)

The Effects Of Viral Marketing, Celebrity Endorser And

Objek : Ms Glow Skincare Products
7 Brand Association Toward Purchase Decision Of Ms
Metode : Kuantitatif PLS-SEM
Glow Skincare Products (Rayhaan & Pasaribu,2022)

The Persuasive Effects of a Beauty

Objek : Skincare Brand
8 Influencer of an Iconic Local Skincare
Metode : Kuantitatif SEM
Brand in Indonesia (Fatmawati & Permatasari, 2023)

The Effect of Social Media Marketing on

Brand Image, Brand Trust, and Purchase Intention of Objek : Somethinc Skincare Products
9 Somethinc Skincare Products in Surabaya (Harvina, Metode : Kuantitatif SEM-PLS
Ellitan & Lukito, 2022)

The Effect of Celebrity Influencer and Non-Celebrity

Objek : Somethinc Skincare Products
10 Influencer on Purchase Decisions for Somethinc
Metode : Purposive Sampling
Skincare Products (Wondal & Widodo, 2022)
 The Marketing Mix Factors Affecting Purchasing
11 Decisions for Non-animals Testing Cosmetic and Objek : Cosmetic & Skincare Products
Skincare Products (Khrueanugool & Chetthamrongchai, Metode : Kuantitatif SPSS
2022)

The Influence of Brand Ambassador, Country of Origin, Objek : Skincare Products (Nature
12 and Brand Image on Purchase Decisions of Skincare Republic & Pond's)
Products (Wardani & Nugraha, 2022) Metode : Kuantitatif SPSS

The Influence of Brand Image and Atmosphere Store

on Purchase Decision for Samsung Brand Smartphone Objek : Samsung Brand Smartphone
13
with Buying Intervention as Intervening Variables Metode : Kuantitatif Deskriptif SPSS
(Solihin, Ahyani & Setiawan, 2021)

How social media marketing influences consumers’

Objek : Wetsuit (Sportwear)
14 purchase decision? A mediation analysis of brand
Metode : Kuantitatif SPSS
awareness (Ardiansyah & Sarwoko, 2020)

Pengaruh Citra Merek, Variasi Produk dan Gaya Hidup

15 Terhadap Keputusan Pembelian Lipstik Wardah (Studi Objek : Produk Lipstik Wardah
pada Konsumen Pengguna Lipstik Wardah di Metode : Kuantitatif SPSS
Kabupaten Kebumen) (Susanti & Susanti, 2021)

16 Factors that influence Malay students in purchasing Objek : Skincare Products

skincare products in Malaysia (Rani & Krishnan. 2018) Metode : Kuantitatif SPSS

Consumer Trust as the Antecedent of Online

Objek : Online Shope Application
17 Consumer Purchase Decision (Hidayat, Wijaya, Ishak &
Catyandika, 2021) Metode : Kuantitatif PLS

Factors influencing customers’ purchase decision of

Objek : Residential Property
18 residential property in Selangor, Malaysia
(Rachmawati, Shukri, Azam & Khatibi, 2019) Metode : Kuantitatif Deksriptif SPSS

Sustainable Packaging Design Elements: The Analysis

of Skincare Packaging on Consumer Objek : Skincare
19 Purchase Decisions of Millennials (Bara, Cruz & Metode : Kuantitatif
Mendoza, 2021)

The Effect of Service Quality and Website Quality of

Zalora.com on Purchase Decision as Mediated by Objek : Zalora.com
20
Purchase Intention (Dapas, Sitorus, Purwanto & Metode : SEM
Ihalauw, 2019)

Purchase Decision and Repurchase Models: Product

Quality and Process Analysis (Case Study of House Objek : Credit Financing
21 Ownership Credit Financing in Permata Sharia Bank Metode : Kuantitatif SEM-PLS, SPSS
Jakarta) (Ali, 2019)
 ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA,
LOKASI, DAN VARIASI PRODUK TERHADAP
22 PENGAMBILAN KEPUTUSAN PEMBELIAN (STUDI PADA Objek : Toserba
Metode : Kuantitatif SPSS
TOSERBA DANAREAL WONOSOBO JAWA TENGAH)
(Firdiansyah & Prawoto, 2021)

PENGARUH VARIASI PRODUK DAN STRATEGI PROMOSI

23 MELALUI INSTAGRAM TERHADAP KEPUTUSAN Objek : Produk Somethinc
PEMBELIAN PADA PRODUK SOMETHINC (Saputri & Metode : Kuantitatif SPSS
Sani, 2022)
Purchase Perceived
Interactivity Entertainment Informativeness Brand Trust CSR
Decision Relevance

X X X X X X

X X

X
X

X
X

X
Social Media Store Sales Perceived Distribution
Advertising Price
Marketing Environment Promotion Value Intensity

X X X X

X X X

X
 X X X

X X
 X

X
 Store Viral Beauty Brand Celebrity
Store Image Brand Image E-Trust
Location Marketing Influencer Awareness Endorser

X X

X X X

X X

X X

X
X

X
 Variabel
Influencer/ Attitude
Brand Influencer Attitude toward Purchase
product toward the
Association Credibility congruence advertisement the brand Intention

X X X X

X
X

X
 Celebrity Non-Celebrity Brand Country of Store Buying
Product
Influencer Influencer Ambassador Origin Atmosphere Intervention

X X
X

X X

X X
Variasi Product Product Consumer Value Buying
Life style Halal Brand
Produk Safety Quality Trust Perception Interest
X X

X X X X

X X X

X
X

X
 Corporate Skincare Service Website Proses
Quality Location Repurchase
Image Packaging Quality Quality Analysis
X X X

X X

X X
X X