TOURISM MANAGEMENT

Mr. Benedict Peter Lim

TOPIC 1: CLASS INTRODUCTION organization that outsources services, such as customer service, to locations

where labor expenses are cheaper.

Professor’s Background: International hyatt airlines resort 5-7 star hotel, current business is
● International businesses must have resilient, adaptable, communicative, and
about businesses to tourism like real estate rental consult airline LGU. he went to harvard and
resourceful employees who know when to seize expansion opportunities.
cornell
● They need to have a deep understanding of international economics to anticipate how

global markets will affect their bottom line and international marketing to effectively
Recitation Grading System: Bell Curve Recitation, Top 25% perfect.
communicate their organization’s value to diverse audiences.
Social Enterprise: Organization’s purpose is to help other people. It is different from CSR.

What is the History and Evolution of Tourism and Tourism Management?

Project 2 Guidelines: Think of a social enterprise for destinations to help local communities make
● Definition of Tourism: Tourism is a social, cultural and economic phenomenon which
money in the food market. Central business district. Boracay - interactive brochure
entails the movement of people to countries or places outside their usual environment

12-13% GDP tourism for personal or business/professional purposes.

● Tourism is the movement of people for a number of purposes (whether business or

What is International Business?
pleasure).
● The trade of goods, services, technology, capital and/or knowledge across national
● Definition of Tourist: Someone who travels at least 80 km from his or her home for at
borders and at a global or transnational scale
least 24 hours, for business or leisure or other reasons. Tourists can be;
○ Example: A business that produces components or products overseas but sells
○ Domestic (residents of a given country traveling only within that country)
them domestically can be considered an international business, as can an
○ Inbound (non-residents traveling in a given country)

○ Outbound (residents of one country traveling in another country)

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● The United Nations Agency (UNWTO) is responsible “for the promotion of combination of the accommodation and food and beverage groupings, collectively

responsible, sustainable and universally accessible tourism” Its membership includes making up the largest segment of the industry.

156 countries and over 400 affiliates such as private companies and non-gov- What is the definition of Tourism Management?

ernmental organizations. It promotes tourism as a way of developing communities

while encouraging ethical behavior to mitigate negative impacts. ● It involves the management of a multitude of activities such as studying tour

● The North American Industry Classification System (NAICS) was jointly created by the destinations, planning the tour, making travel arrangements and providing

Canadian, US, and Mexican governments to ensure common analysis across all three accommodation. It also involves marketing efforts to attract tourists to travel to

countries. The tourism-related groupings created using NAICS are; particular destinations.

○ Accommodation ● Tourism Management is a multidisciplinary field that includes all activities related to

○ Food and beverage services (commonly known as “F & B”) the tourism and hospitality industries. It prepares candidates with the experience and

○ Recreation and entertainment training required to hold managerial positions in the food, accommodation and tourism

○ Transportation Travel services industry.

● For instance, the types of employees and resources required to run an accommodation ● It focuses on the management, including planning and policy, of travel and tourism.

business — whether it be a hotel, motel, or even a campground — are quite similar. All takes an interdisciplinary approach in examining international, national and regional

these businesses need staff to check in guests, provide housekeeping, employ tourism as well as specific management issues.

maintenance workers, and provide a place for people to sleep. As such, they can be

grouped together under the heading of accommodation. What is the role of Tourism Management in business and revenue creation for the

● Definition of Hospitality: The business of helping people to feel welcome and economy?

relaxed and to enjoy themselves. Simply put, the hospitality industry is the

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● Tourism boosts the revenue of the economy, creates thousands of jobs, develops the copyright. Furthermore, foreign tourists bring diversity and cultural enrichment to the

infrastructures of a country, and plants a sense of cultural exchange between hosting country.

foreigners and citizens. ● Tourism is a great opportunity for foreigners to learn about a new culture, but it also

● These jobs are not only a part of the tourism sector but may also include the creates many opportunities for local citizens. It allows young entrepreneurs to

agricultural sector, communication sector, health sector, and the educational sector. establish new products and services that would not be sustainable on the local

● Many tourists travel to experience the hosting destination’s culture, different population of residents alone. Moreover, residents experience the benefits that come

traditions, and gastronomy. This is very profitable to local restaurants, shopping with tourism occurring in their own country.

centers, and stores. ● Lucrative Business

● Governments that rely on tourism for a big percentage of their revenue invest a lot in

the infrastructure of the country. They want more and more tourists to visit their How did tourism start?

country which means that safe and advanced facilities are necessary. This leads to - They traveled for necessities - need (resources)

new roads and highways, developed parks, improved public spaces, new airports, and —------------------------------------------------------------------------------------------------------

possibly better schools and hospitals. Safe and innovative infrastructures allow for a
Topic 2: The Tourism Management Macro Ecosystem
smooth flow of goods and services. Moreover, local people experience an opportunity

for economic and educational growth. GOAL: Recognize the various international and local tourism ecosystem factors, organizations, and
● Tourism creates a cultural exchange between tourists and local citizens. Exhibitions, sectors.

conferences, and events usually attract foreigners. Organizing authorities usually gain
The Tourism Management Business Ecosystem
profits from registration fees, gift sales, exhibition spaces, and sales of media
● What is a Business Ecosystem

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○ A business ecosystem is the network of organizations—including suppliers,

distributors, customers, competitors, government agencies, and so on—
involved in the delivery of a specific product or service through both
competition and cooperation. The idea is that each entity in the ecosystem
affects and is affected by the others, creating a constantly evolving
relationship in which each entity must be flexible and adaptable in order to
survive as in a biological ecosystem.
● Is a Tourism Ecosystem – Local or International?
○ Both?

Tourism Ecosystem: It is a combination of businesses, organizations and strategic partners

The Local and International Tourism Management Global Connection
working in the tourism sector who through their offer of products and/or services and the
markets to which they are similar interests for the same sector of activity and the same
● How does the Tourism local connect and benefit the local and International
clientele.
Business ?
● What are the local Tourism Business groups and factors - organizations, sectors,
factors and stakeholders who are part of the Local Tourism Ecosystem.
● What are the International Tourism Ecosystem groups and factors?

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● What are the 25 key Ecosystem sectors and factors?

● Name 25 basic parts of the TM business ecosystem.
● List and Discuss how they interpolate with each other to make the Tourism
● International?
Business work?
● Local?
● What other TM ecosystems can you add to this list of 25 items?

The Tourism Ecosystem - LOCAL

The Tourism Ecosystem - INTERNATIONAL

● How do the local Tourism Management ecosystem sectors relate to the

international tourism ecosystem?
● Match the local ecosystem list with their international counterparts.

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competitiveness research and with a vision for advancing the existing

knowledge of destination and hotel competitiveness.

● Which countries are the competitors of the Philippines in the Tourism Business?
○ Data showed that among the eight countries in the Asean region, the
Philippines came in only at seventh place. Malaysia had the highest level of
visitor arrivals in 2011 at 24.714 million, with a share of 25.4 percent, second
was Hong Kong with 22.316 million visitors, or 23 percent, and third was
Thailand with 19.230 million visitors, or 19.8 percent, the data added. National
Statistical Coordination Board (NSCB).

Aspiring businesses GDP access glamour

International Tourism Concepts:
● International Brands Wine music well rounded
● Franchising Good with numbers and marketing
● Global Links
● Partnerships MICE: Meetings, Incentives, Conferences and Exhibitions biggest source of income
● Cultural Standards
● International Travel Standards Conference room
● Ratings
Local resident rate for hotel may cut off dates and people (seasonal)

● BENCHMARKING OF COMPETITORS - Is it ok to do a Tourism Management action Maximize each space u have

plan without reviewing and benchmarking vs. the competitors? Piece of air cebu pacific
○ No Indicators for Measuring Competitiveness in Tourism Such a review shall
provide researchers with a good understanding of the current status of Per sold minimum numbers of seats

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 TOURISM MANAGEMENT
Mr. Benedict Peter Lim

Yield management - you reach the sale

DINKS "DINK" is an acronym that stands for "double income, no kids" or "dual income, no kids".
It describes a couple without children living together while both partners are receiving an
income;

You have to deal with the government

Make sure government agencies

Environmental fee
Total expense
Package
Make money out of destination
Student discount
Prived jobs to lokals they will support their business CSR
Extensive research

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Mr. Benedict Peter Lim

DRR: Disaster Risk Reduction (DRR) aims to prevent new and reduce existing disaster risks
and to contribute to strengthening resilience. Groups (typhoon)

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Daily expense of a person airport to hotel may fixed charge

Emphasis on man made sites

Dubai: Everything is man made
Man made or natural

Food cost must be 35% (penetrate the market)

Standard beverage cost 20%-small businesses (5 star 7-11%)
ROI - target this (when do you expect the capital to come back)

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Hotels for leisure family business

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Inns

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Dorm
Apartments
Altersheim
Camping sites (glamping)
Floatel
Backpacker hostel
Caravan park trailer park
Cruise ships as a hotel
Hospitals as hotels

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 TOURISM MANAGEMENT
Mr. Benedict Peter Lim

Mitigation anticipate to solve the prob inca

Government and environmental business set this standard (book in advance)

Holding capacity in boracay

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 TOURISM MANAGEMENT
Mr. Benedict Peter Lim

Look for tavel groups that can sell your destination

Trvaerl agent that people can book

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Some for schools and education human development

Incentive tourism, or incentive travel, programs have long been used by companies
or institutions as a noncash reward to their employees and external
partners for achieving key business objectives (SITE 2014). It is one of the
major types of the MICE (Meetings, Conferences, Incentives, and Events)
sector.
Rewards for reaching a quota

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 TOURISM MANAGEMENT
Mr. Benedict Peter Lim

Add a pasalubong section

Inbound and outbound

Identify 2 competitors - business infrastructure (1 local and 1 abroad)

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Mr. Benedict Peter Lim

forsee
The Business and Economics of Tourism
Involve official website in brochure

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 TOURISM MANAGEMENT
Mr. Benedict Peter Lim

What’s so special about Gaudi? No straight lines, all curves Land Investment
Artefino

Social Enterprise project 2 make a project to help locals

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 TOURISM MANAGEMENT
Mr. Benedict Peter Lim

- S.E A social enterprise or social business is defined as a business with specific

social objectives that serve its primary purpose. Social enterprises seek to
maximize profits while maximizing benefits to society and the environment, and the
profits are principally used to fund social programs.
- Help people become self sufficient.resourceful
- Social - Community
- Enterprise - Business
- Build dignity
- Cultivate

Yield management - maximize sales ex flight as it gets closer it gets expensive (airline)
Local Resident Rate - to get cheap rooms in hotels (no standard price)

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 TOURISM MANAGEMENT
Mr. Benedict Peter Lim

Formula: Occupancy x Average Rate = $

Demand Room Occupancy Pricing Strat
Ex
100 seats
Average Cost : 50$
= 5,000
Yield management you increase the 50
100 x 80 = 8,000
80 x 140 = 11,200

Strategic management

Food Costing (fullsen) benchmarking management Provision of services

- Food Cost Php 1,000 9: everything in the kitchen
- Cost 3: outside the kitchen
Positioning Strategy - Ranking in Hotel
Less Labor Engineering technology help
Know seasons Ghost Month Security patrol
Manpower
Dictate Organizational development: take care of the benefits and outing of employees balance mental
health
Logistics Australia help employees enroll
Hotel, retail, airline Coffee shop
Spoiled: Sales and Marketing (Well Rounded) do quotations personality knowledge culture
Be proactive/ideas to move up fast the ladder

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Mr. Benedict Peter Lim

contact in businesses
Immerse yourself

Project 1: Sept 19
Sept 29 Midterms

Macro and micro environment research: SWOT internal PEST and external environment 7 P’s
SWOT 7/11

SDD specific detailed deep

SWOT 7/11 content

Selfless timinh thoughts content manifesto

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