PITCH

6.53
DECK
Mirjam Nilsson
ABOUT US

At Contoso, we’re an architectural firm

specializing in commercial architecture. Our aim
is to foster collaborative thinking to further drive
workplace innovation. By closing the loop and
leveraging greener commercial buildings, we
help businesses grow and nurture a consumer
first mindset.

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PROBLEM
MARKET GAP COSTS
Natural building materials continue to be Loss of sales by not offering greener
consumer driven, but we're seeing a lapse alternatives to building materials
of availability in the market for these
products

CUSTOMERS USABILITY
25% increase of buildings that are energy Customers want their spaces to be stylish,
efficient proves that there's consumer but also energy efficient
interest for more green building design

FINANCIALS
Commercial architecture sales
were up by $10 million in 2020

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 SOLUTION
CLOSE THE GAP
Our product offers the style and function of traditional commercial
spaces, but with a plan for energy efficiency

TARGET AUDIENCE
Gen Z (18-25 years old)

COST SAVINGS
Reduce expenses for building electricity and air conditioning

EASY TO USE
A simple building that gives customers the space they need without
the high cost of building maintenance

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 PRODUCT OVERVIEW

UNIQUE TESTED
Only product specifically dedicated to the Conducted testing with young business owners
commercial market in the area

FIRST TO MARKET AUTHENTIC

First beautifully designed building that's both Designed with the help and input of architecture
stylish and functional experts in the field

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 PRODUCT BENEFITS

Simple and quick Creates spaces for Reduces carbon

to build community footprint
interactions

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COMPANY OVERVIEW
 BUSINESS MODEL

RESEARCH DESIGN ABSTRACT

We based our research We believe people Minimalist design and
on market trends and need energy efficient easy to build
commercial sales buildings

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 MARKET OVERVIEW

$3B $2B $1B

Opportunity to build Freedom to invent Few competitors

Fully inclusive market Selectively inclusive market Specifically targeted market

Total addressable market Serviceable available market Serviceable obtainable market

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 MARKET COMPARISON

$3B $2B $1B

OPPORTUNITY TO FREEDOM TO FEW
BUILD INVENT COMPETITORS

Addressable market Serviceable market Obtainable market

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OUR COMPETITION

CONTOSO COMPETITORS

• Our product is priced below that of other • Company A

architecture companies on the market Product is more expensive

• Simple and easy to build, compared to the • Companies B & C

complex building materials of the Product is expensive and inconvenient to use
competitors
• Companies D & E
• Affordability is the main draw for our Product is affordable, but inconvenient to use
consumers to our product

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 OUR COMPETITION

CONVENIENT
Contoso
A

EXPENSIVE AFFORDABLE

C
D

B
E
INCONVENIENT

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 GROWTH STRATEGY
How we’ll scale in the future
FEB 20XX MAY 20XX
Roll out drafts to local Release the drafts to the
companies in the region to help general public and monitor
establish the product press and regional market
trends
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OCT 20XX
Gather feedback from
architectural firms and
commercial business owners to
expand availability of the
product
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 TRACTION
Forecasting for success

KEY METRICS REVENUE BY YEAR

$40,000

Gross Net
Clients Orders
revenue revenue
$30,000

20XX 10 1100 $10,000 $7,000

$20,000
20XX 20 200 $20,000 $16,000

20XX 30 300 $30,000 $25,000 $10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

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TWO-YEAR ACTION PLAN

Draft plans Run focus groups Gather feedback

Feb 20XX May 20XX Oct 20XX

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Test with businesses Regional launch Deliver to client

Feb 20XX July 20XX Dec 20XX

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FINANCIALS
YEAR 1 YEAR 2 YEAR 3

Income

Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90

Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

Expenses

Sales & marketing 5,062,500 38,400,000 151,200,000 70%

Customer service 1,687,500 9,600,000 21,600,000 10%

Product development 562,500 2,400,000 10,800,000 5%

Research 281,250 2,400,000 4,320,000 2%

Total expenses 7,593,750 52,800,000 187,920,000

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MEET THE TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

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MEET THE FULL TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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FUNDING

PROPERTIES ANGEL CASH SHARES

INVESTMENTS
$12,000 $14,000 $32,000 $82,000
Revenue obtained Amount obtained Liquid cash we have on Number of shares
from property rentals through other investors hand converted into USD

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 SUMMARY

At Contoso, we believe in giving 110%. By using

energy efficient building methods, we help
commercial businesses grow and foster a
consumer first mindset. We thrive because of our
market knowledge and a great team behind our
product. As our CEO says, "Efficiencies will
come from proactively transforming how we do
business."

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 THANK YOU
Mirjam Nilsson
206-555-0146
mirjam@contoso.com
www.contoso.com

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