By: Khushee A Namdeo

Entry number: 2020CH10095

Q) Analyze the dynamics of the IT industry. Are these dynamics

favorable or unfavorable for TCS?

Four main changes in the IT sector’s dynamics changes in the recent era are as follows:

Big Data. More structured, unstructured, and semi-structured data than ever before is being
produced by businesses, customers, partners, and machines. Unstructured data, such as Twitter
streams and social media data, are more valuable than structured data if they can be assimilated
because they don't fit neatly into categories. Big data is growing quickly, giving you access to more
consumer data in more places than ever before, but having more data does not make it simpler to
create a comprehensive picture of the customer.

Big Data analytics will provide the greatest value as these teams mature their adoption of digital.
Analyzing big data has already proved effective in reducing fraud, theft, and corruption. For instance,
fusing and analyzing disparate data sources including social media content makes it easier for
insurance companies to detect and eliminate fraud.

Social Media. A shift in the balance of power from corporations to consumers is partly due to social
media. Strong, two-way contact between customers and enterprises has also been made possible by
it. As a tool, it offers enormous potential for fostering customer and partner loyalty and fostering
business-to-business and business-to-consumer collaboration, as well as for "crowdsourcing" or
sharing solutions among ecosystem partners and users.

TCS offers a product that automatically builds expertise profiles from email content and helps you
quickly find an expert that matches your need.

Mobility. The "anywhere, anytime" mentality is permeating and reshaping business thanks to mobile
communications. Mobile device offers that are location-based target customers who are close to the
 point of sale. As employees use mobile devices to access corporate resources, productivity rises.
Rethinking business processes with mobility as a guide is possible (dynamic rerouting of service calls
for example). In the end, mobile apps will represent client involvement, and traffic from those apps
may put a strain on your infrastructure.

Cloud Computing. As one department registers up for cloud resources without informing the IT
department, cloud computing offers increased scalability and efficiency but also results in shadow IT
activities. Consequently, additional silos are produced. Even while cloud services are often paid for
via subscription, which makes them cost-effective and shifts capex to opex, it still shows that digital
strategy must be adopted holistically: Finance needs to be aware of the effects of such change.
Companies are "doing" big data, social, mobile, and cloud, which is the problem. Such endeavours
are haphazard and isolated rather than comprehensive or purposeful. The management of the
digital transformation is not comprehensive.

HOW TCS REACTED TO THESE RECENT CHANGES IN TECH DYNAMICS AND

HOW IT MADE THINGS IN ITS FAVOUR:

GOALS BIG DATA CLOUD SOCIAL MOBILE

Performance Performance
management systems can
use big data to process
unstructured data to find
and honor "silent
achievers."
Development Through the analysis of
unstructured data, such
as email and documents,
development mentors are
found based on subject
matter expertise as well
as likes, interests, etc.
Recruiting Big data analyses
information from social
media, blogs, websites,
white papers, and
presentations to uncover
people with the required
skill set, assisting HR in
finding possible hires. Big
Data analytics can assist
Applications that are
social and gamified are
run from the cloud,
allowing for distant
access and promoting
social influence.
Each employee receives
training on-demand in a
variety of formats that
are tailored to their
learning preferences in a
gamified environment
(video, text, experiential,
etc.)
A cloud-based repository
for contact data and job
applications might help
HR to speed up the hiring
process. Throughout the
hiring and interviewing
process, information can
be accessed and
communication with
Utilizing social and Employees may monitor
game features to boost their performance and
employee performance get real-time feedback
has a tonne of promise. from anywhere at any
time with the use of
mobile apps.
Employees can self- Through mobile devices,
organize to mentor and an employee can access
be mentored thanks to training at any time and
social capabilities. from any location.
Employees might
"follow" SMEs and
influencers on social
media in order to learn
from and imitate them.
High achievers are
acknowledged and
identified so that others
might model their
conduct after them.
For recruiting, HR has Mobile technology
quickly embraced social enables workers to
media platforms. collect contact
LinkedIn provides tools information from
for corporate recruiting. business cards and CVs
Engage the entire wherever they are
organisation in the (conferences, networking
hiring process. Social events, etc.) and send it
connects you to a vast directly to HR to start the
 in creating more other departments is network of the most hiring process.
dependable, predictive made simple with the use qualified candidates.
employment profiles. of cloud-based
technologies.
Organizational Big data-driven natural Cloud enables social and Instead of being Mobile apps engage
Change language processing mobile apps, accelerating imposed by mobile (road) workers in
evaluates sentiment on organisational management, social dialogue to support
organisational change transformation organisational and shape organisational
from a variety of sources acceptance. transformation is driven change.
(social, email, etc.) socially by influencers in
the company.
Management can
monitor organisational
change acceptability (or
opposition) by using
social listening.
Onboarding - Cloud technology lets HR Instead of depending on Employees can submit
streamline the new hire savanna knowledge to new hire documentation
process with cloud-based, discover the via mobile (photo of
gamified applications to appropriate contacts, driver’s license and social
sign up for benefits, social tools assist new security card, for
direct deposit, and so on. employees in rapidly example) and track the
and easily locating SMEs status from anywhere, at
within the organisation. any time.