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  • Lipton

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    Noor Malik
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    Lipton targets urban and rural middle to upper class consumers in Pakistan through a wide distribution network and extensive marketing campaigns utilizing TV, print, and online media. Tapal focuses on urban middle and lower-middle class customers who value quality and family, promoting through dawn ads and social media. Tetley targets lower income groups and farmers through affordable prices, strong flavors, and promotions on radio and TV dramas.

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    Lipton targets urban and rural middle to upper class consumers in Pakistan through a wide distribution network and extensive marketing campaigns utilizing TV, print, and online media. Tapal focuses on urban middle and lower-middle class customers who value quality and family, promoting through dawn ads and social media. Tetley targets lower income groups and farmers through affordable prices, strong flavors, and promotions on radio and TV dramas.

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    3 views2 pages

    Lipton

    Uploaded by

    Noor Malik
    Lipton targets urban and rural middle to upper class consumers in Pakistan through a wide distribution network and extensive marketing campaigns utilizing TV, print, and online media. Tapal focuses on urban middle and lower-middle class customers who value quality and family, promoting through dawn ads and social media. Tetley targets lower income groups and farmers through affordable prices, strong flavors, and promotions on radio and TV dramas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    Lipton Tapal tetley

    Target market Target urabn and rural areas Target urban cities, Target lower income
    who comes in average middle people from middle group, lower class
    class and above and lower who can Farmers and labors
    Specially female and those who afford prices and
    prefer light tea consider quality, who
    value family and want
    to enjoy tea with them
    Product flavor of Lipton is a bit light Strong tea taste High quality
    Best quality and finest creamy Tapal danydar Strong taste
    taste Tapal family mixture Majorly used in dabbas
    Tapal green tea in Sindh
    Lipton yellow leaf tea, black Tapal Tezdum Orange tea
    tea, and green tea bags with Strawberry tea
    quality packaging Good packaging
    Place Distribution network across Available in main cities
    Pakistan Include, Distribution
    Popularity no 1 brand channel
    Available at 180,000 outlets in
    Pakistan and 650 distribution Distributer, Retailers,
    office which contain wholesalers
    wholesalers retailers etc
    Promotion Being PepsiCo and Unilever Dawn, the news and Promote its product
    product, Lipton has the jung through commercials ,
    extensive marketing strategy Fb twitter to create electronic media
    TV, online ads, newspapers, word of mouth internet and print
    other print media channels Print ads in magazines media
    Internet marketing to target audience
    Co-branding akbar e jahan
    Like involve singers i.e. arif Dramas zindghi gulzan
    lohar hy , dil e muztir
    Ali zafar Radio

    Price Products are costly discounts Prices are less, Prices are much lower
    and allowances available like discounts and prices than tapal and lipton
    dip and win etc available
    Available in different packs and Discounts available
    jar pouches
    Competitive Better quality but Prices higher Good quality but
    barriers than others, Unawareness
    Substitute products also Short coming of
    capturing the same ideas by understanding
    competitors Pakistani culture and
    their demands
    Likely response Focus on prices Improve marketing
    strategy

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