Marketing Budget for: Maylah Railey

Jan Feb Mar April May June July Aug Sept Oct Nov Dec Total
Contractors
Street Team 0
Publicity 2000 2000 2000 2000 2000 2000 2000 2000 16000
Web Design 1000 1000
Graphic Design 1000 1000
Photography/Videography 1000 10000 11000
Radio Promotions 2000 2000 2000 6000
Trade Shows
Admission 0
Travel 0
Lodging 0
Exhibiting 0
Advertising 0
*Retail Marketing Activities
Cooperative Advertising 2000 2000
Listening Posts 0
Signage 750 750
Price/Positioning 30000 30000
P.O.P. 4000 4000
Advertising
Radio 250 250 250 750
TV 0
Print 0
Online (Facebook, websites, etc.) 5500 5500 5500 16500
Outdoor 0
Printed Matter
Press Releases 0
Sell Sheets 1000 1000
Flyers 80 80
Posters, Photos, etc. 400 400
Stickers 0
Shipping Costs
Postage 1120 200 5000 6320
Shipping Supplies 2000 2000
Misc.
Free Goods 300 300
Ad Specialties 0
Online Platform Fees 15 15
Web Hosting 552.63 552.63
Travel 0
Other 0
Total 7568 13870 11180 51050 9750 2250 2000 2000 0 0 0 0 99667.63

Do not exceed the $100k ceiling for your marketing budget.

Do not delete line item categories that you are not using.
Do not rearrange the content.
Do not enter zeros (0) into empty cells.
Do not put content in orange sections.
Do not add words within the cells.
*Enter the total amount of units shipped to stores for release date:
10000

**Enter physical unit sales goal for one year from release date:
50000

*Note: Units shipped to retail for release date typically directly

correlate to retail marketing budget for in-store activities. Make
sure you allocate at least $3.00 in retail marketing activities for
each unit you ship to retail for release date placement.
Most sales that take place happen early since that's when
there is the most awareness for the release. So, unless there's a
reason you are able to convey, include retail marketing expenses
within the initial months of the release.

**Be realistic when projecting sales. For example, it would be unlikely

to ship 10,000 units to retail for the release date and expect to sell
hundreds of thousands by the end of year. Think about how many times
that inventory would have to turn to reach that goal.