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5060 - Assignment 1 Brief
5060 - Assignment 1 Brief
Assignment Brief 1
Student Name/ ID Number
Unit Number and Title Unit 19: Research Project
Academic Year 2022
Unit Assessor
Assignment Title Assignment 1 – Research Proposal
Issue Date Slot 3
Submission Date Slot 18
Submission Format
Format
This assignment is an individual work.
You must use font Times New Roman (Cambria), size 12, set number of the pages and line
spacing at 1.5 lines. Margins must be: left: 2.5 cm; right: 2 cm; top: 2 cm and bottom: 2 cm.
You should use in-text references and a list of all cited sources at the end of the essay by
applying the Harvard referencing style.
The recommended word limit is 1800 – 2000 words (+/-10%), excluding the tables, graphs,
diagrams, appendixes and references. You will not be penalized for exceeding the total word
limit.
The cover page of the assignment has to be the Assignment Front Sheet 1.
Submission
Students are compulsory to submit the assignment in due date (slot 18) and in a way
requested by the Tutor.
The form of submission will be a soft copy posted on http://cms.btec.edu.vn/.
Remember to convert the word file into PDF file before the submission on CMS.
Note
The individual Assignment must be your own work, and not copied by or from another
student.
If you use ideas, quotes or data (such as diagrams) from books, journals or other sources,
you must cite your sources, using the Harvard style.
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Assignment Brief (RQF)
Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to
comply with this requirement will result in a failed assignment.
Vocational scenario
Organisation
Ipsos Group S.A. is a multinational market research and consulting firm with headquarters in Paris,
France. Ipsos started in Vietnam in 2012, it serves clients with passion and integrity, providing
insightful understanding of society, markets and people.
Role
You have recently joined Ipsos Vietnam as a Graduate Trainee – Market Researcher, producing
accurate and relevant information to support clients make confident decisions for their businesses.
As part of your ongoing training, you have been asked to develop a research proposal related to the
theme.
*This assignment guidance is for reference only and can be customized by the tutor to meet
specific needs
Structure of Proposal
1. Introduction
Firstly, providing sufficient contextual background information regarding the research
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Assignment Brief (RQF)
topic.
Next, explaining the practical and theoretical significance of the research.
After that, providing a very brief review of existing literature related to the research.
Later on, identifying gaps between previous research and the current study aiming to
addresss.
Lastly, proposing the research question aligning with the research objectives.
2. Literature Review
Defining all relevant research constructs in terms of the research questions.
Explaining relationships between research constructs with evidence.
3. Planned Research Methodology
Examining and identifying the appropriate research methodology for the current study.
describes your planned participants (e.g., age, organizational position, sector, etc.) and your
planned sampling method
Describing how you plan to collect your data and your sampling technique.
Mentioning ethical concerns related to data collection methods.
Finally, describes any scales you plan to use in Questionnaire.
Recommended Resources
Textbook
SAUNDERS, M., LEWIS, P. AND THORNHILL, A. (2019). Research Methods for Business
Students. 8th Ed. Harlow: Pearson.
GRAY, D. (2017). Doing Research in the Real World. 4th Ed. London: SAGE.
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Assignment Brief (RQF)