ACE SUPRIATNA

supriatnace@gmail.com | (+62)8118269090 | Fleekhauz i11/9 BSD City, Jakarta, Indonesia

ENTREPRENEUR & MARKETING MANAGER

with extensive cross-functional experience, primarily:
● Managing profit and loss (P&L) for a brand, category, and the entire company
● Developing product innovations and campaigns, including planning, execution, and review
● Leading business process and organization creation and transformation

Work Experience
OWN SMALL BUSINESSES JAKARTA, INDONESIA
Entrepreneur (Business Owner) Apr 2021 - Present
● Build businesses from the ground up in untapped Indonesian potentials to contribute to the community
● Pioneer the use of bamboo board as a more eco-friendly material for creating laptop stands in Indonesia
● Manufacture and sell unpackaged ready-to-drink young coconut, working with coconut farmers
● Lead a team of education strategists and computer engineers to create educational materials using
educational technology in the proper way in Indonesia, as learnt during Ace’s Bachelor's degree attainment

UNILEVER (a division transformed into an UPFIELD company in 2019) JAKARTA, INDONESIA

Marketing Manager Oct 2018 - Apr 2021
● Led all marketing operations for three brands (Blue Band, Cap Onta, and Frytol) for both retail and food
service channels in Indonesia, as well as previously in Southeast and North Asia, before splitting into two
separate organizations in July 2019
● Led a cross-functional team of up to 15 department heads and specialists to work on 13 innovation initiatives
and successfully launched five of them, contributing an additional 12% of total revenue by April 2021
● Recovered 58% of the food service business in 2020 during the COVID-19 strike, when most out-of-home
businesses were closed, by recruiting and engaging more than 20,000 operational home food entrepreneurs
and selling products to them as a new source of growth
● Increased the retail business’s sales by 35% in 2020 to compensate for the overall company's loss by
leveraging stay-at-home occasions, preventing further workforce layoffs
● Increased the food service business's sales by 27% in 2019 by creating food service advisors and improving
products’ selling stories to be more relevant to the business operators’ need to recruit new customers

PERFETTI VAN MELLE JAKARTA, INDONESIA

Assistant Brand Manager Apr 2017 - Oct 2018
● Recovered the declining business to 13% growth in only eighteen months
● Transformed ways of working between the marketing and sales divisions concerning promotional activities,
making preparation 200% faster and execution 95% on time
● Developed a new process for creating innovations with cross-functional teams, from ideation to post-launch
review, reducing the risk of project failure by 50%
● Launched three critical new products for the company, adding 16% to total revenue by October 2018

NESTLE JAKARTA, INDONESIA

Brand Executive Jul 2016 - Apr 2017
Management Trainee Aug 2014 - Jul 2016
● Launched a new product, Nescafe Green Blend, which has outlived any other Nescafe Mixes new product
launches since 2014, contributing an additional 5% to the total Nescafe Mixes category
● Created seven improvement projects in seven different company departments as a management trainee to
gain full-cycle immersion experience
Educational Background
BOĞAZIÇI UNIVERSITY ISTANBUL, TURKEY
Bachelor of Science, Computer Education And Educational Technology Sep 2008 - Jul 2013
● Won Foreign Student Award during graduation in 2013 with a GPA of 3.34/4.00

Additional Information
Main skills: new product development, business strategy creation, team management, people development
Hobbies: traveling, skiing, watching movies, going to music concerts
Interests: international cultural exchange, entrepreneurship, science & technology
Languages: Fluent in English (IELTS 7.5), proficient in Turkish, and native in Indonesian