IHG® Development,

Europe 2017/18

ihg.com/development
 Holiday Inn® Frankfurt - Alte Oper

Hello

A very warm
IHG® welcome
I am delighted to welcome you to the 2017 IHG®
Development brochure.

It’s an exciting time to join our family, with a great year

for signings in 2016 and strong momentum for our
boutique brands. So, as our popularity with owners and
guests continues to grow, so too does our global reach.

Today, we have over 5,200 hotels in almost 100

countries, and our loyalty programme – IHG® Rewards
Club – is the industry’s first, largest and fastest-growing
Contents
with over 100 million members. 03 You and one of the world’s leading
hotel companies
At IHG® we set your business up to succeed by
delivering world-class hotel brands and all the support 05 Our ever-growing family
you could need. So whether you franchise with us or 07 The IHG® model for success
opt for a management contract, we’ll take care of you
from day one. IHG® has always set an example in our 09 The biggest names in the business
industry: we build preferred brands delivered through
11 InterContinental® Hotels & Resorts
our people, coupled with scale and sector-leading
digital channels, forward-thinking, innovation and 15 Kimpton® Hotels & Restaurants
revolutionary room and public space designs. We’ve
pushed ourselves to become the preferred choice for 19 Hotel Indigo®
guests, developers and investors. 23 Crowne Plaza® Hotels & Resorts

Ultimately, we’re about delivering true hospitality and 27 Holiday Inn®

Great Hotels Guests Love®. If you share our passion,
31 Holiday Inn Express®
we’d love to welcome you into our family.
35 Staybridge Suites®

39 IHG® gives you a powerful brand

backed by world-class systems
and support
Robert Shepherd 41 Raising your profile
Chief Development Officer and SVP
Growth & Transformation, Europe 45 Supporting your growth
robert.shepherd@ihg.com
51 Driving your performance
@rjshepherdIHG 55 Adding value

2 The data in this brochure is correct at 31 December 2016 3

 InterContinental® Davos

You and one

of the world’s
leading hotel
companies

IHG® is dedicated to creating

Great Hotels Guests Love®.
We’re proud to be leading the way in our industry,
with over 760,000 rooms at more than 5,200 hotels
in nearly 100 countries and territories. And we’re
still ambitious. Our goal is to make our brands the
first choice for guests and hotel owners. We have a
clear strategy to get there – it’s about building the
strongest hotel operating system focused on the
biggest markets and segments where scale really
counts. That’s how we create value for new and
existing hotel owners and investors.

Our partners can also tap into our local experience

and know-how. In Europe, for example, this adds up
to strong in-market, local-language support that’s
tailored to fit each of our hotels.

Become part of our story.

4 5
Our ever-growing family 2003 2012

1991
IHG® acquired the IHG® launched wellness
Candlewood Suites® brand EVEN® hotels in
brand, extending our hotel the USA.
portfolio to six brands.

Launched in 1991,
Holiday Inn Express®
offers smart and simple
travel in over 2,000
hotels worldwide.

2004
1952 Launched in 2004,

2015
no two Hotel Indigo®
properties are alike.
Kemmons Wilson’s first
iconic Holiday Inn® hotel
opened in Memphis,
IHG® acquired Kimpton®
Tennessee in 1952.
Hotels & Restaurants, the
world’s largest boutique
hotel operator.

1946 1997
Founded in 1946, the first 1983 Launched in 1997,

2012
InterContinental hotel® Staybridge Suites®
opened in Belém, Brazil. became the first
The world’s first Crowne extended stay hotel
Plaza® opened in 1983. brand to reach 50 hotels
in under four years.
IHG® launched HUALUXE™
Hotels and Resorts,
an upscale hotel brand
designed specifically
for Chinese travellers.
6 7
 InterContinental® Düsseldorf

The IHG® model

for success

Owner
Proposition Preferred
Brands

Channels
Scale

Portfolio
& Loyalty

Our strategy shapes everything we do and positions us

to win in the Global hospitality industry.

• We build preferred brands delivered through our

people, based on a deep understanding of our
guests’ needs and a service culture that delivers
Great Hotels Guests Love.

• Our scale provides a competitive advantage at

the city, country and regional level, and in terms
of systems and technology

• Our portfolio of leading brands combined with the

world’s largest loyalty programme, drives high
quality revenue to our hotels and builds lifetime
relationships with our guests

• Our strong direct channels are always evolving to

provide the lowest cost distribution for our owners

• It all adds up to a uniquely compelling

owner value proposition

8 9
 Staybridge Suites® London - Vauxhall Holiday Inn® Bilbao InterContinental® London - The 02

The biggest
names in
the business

Hotel Indigo® Krakow

Guest experience built-in

Each of our brands is driven by a keen understanding
of what our guests want from a hotel. This way we can
deliver a great experience to every guest and keep
them coming back time and again. Our hotel brands include some
Crowne Plaza® Den Haag
of the world’s best-loved names.
Profitable revenues built-in
Business sense is at the heart of our hotels. From
From luxurious properties in the
public spaces that allow you to maximise revenue and world’s major cities and resorts
building features that keep construction costs down to family-oriented hotels that
through to smart guest room design.
offer great service and value.
Keeping our brands front-of-mind For owners, this means being able
How we communicate with guests is key to the success to choose the brand that will work
of our brands. It starts with knowing how to make for you and your target guests, and
IHG® the first choice for our customers and how to use which is perfect for your site.
media – from TV and radio to press and digital –
to target them.

We also have a big advantage in the shape of the IHG® Holiday Inn Express® Munich City West
Rewards Club – the world’s largest loyalty programme,
with more than 100 million members. It’s a great way
to communicate with our guests and build strong,
lasting relationships.

All of which means that, when guests come to book,

Kimpton® De Witt Amsterdam
IHG® brands are always front-of-mind.

10 11
 H OT E L S & R E S O RT S

L I V E THE INT E R C O N T I N E N TA L L I F E INTERCONTINENTAL HOTELS &

RESORTS ANNOUNCED WINNER OF
THE MUCH COVETED ‘WORLD’S
At InterContinental® Hotels & Resorts we believe LEADING HOTEL BRAND 2016’ FOR
international travel should always be alluring. We are THE TENTH TIME, AT THE RECENT
dedicated to those who appreciate and enjoy the WORLD TRAVEL AWARDS (WTA)
InterContinental life – the glamour and exhilaration
of fascinating places, sharing our international
know-how and local cultural wisdom.

As the world’s first international luxury travel hotel

brand, we have been pioneering new international
destinations for decades. Each of our hotels is
a destination in its own right with a distinctive
style and ambience, from historic buildings to city
landmarks and immersive resorts in every corner
of the globe.

THE OWNER’S OPPORTUNITY

InterContinental hotels are iconic examples of the
best of contemporary architecture or a city’s cultural
heritage. There remains significant opportunity to
develop the InterContinental brand in Europe, with
a focus on high-demand world cities. IHG® manages
the InterContinental Hotels & Resorts brand, carefully
tailoring terms of every agreement to meet individual
requirements.

12 I N T E R C O N T I N E N TA L � L O N D O N PA R K LA NE 13
 INT ER CO NT INENTAL � ESTORIL

H OT E L S & R E S O RT S

T H E WOR LD’S F I R ST TR U LY
INTER NATION A L H O TE L BR A N D G L OBAL E U R OP E P OS ITIO NI NG
Operation Pipeline Operation Pipeline Luxury Our Guests are Affluent
InterContinental® Hotels & Resorts Experienced Travellers
is a sophisticated and genuine brand that
provides thoughtfully personalised service, Hotel 187 62 Hotel 31 6 Understated and respectful
Welcome new challenges
Curious about new experiences
local distinctiveness and international luxury. Rooms (63,650) Rooms (97,24) Opportunistic

GUEST EXPERIENCE BUILT-IN Data correct at 31 December 2016.

The brand’s guiding principles act as a checklist

against which every element of the unique guest
experience is assessed, from amenities to interior
detailing and service behaviours.
GLOBAL ETIQUETTE
An understanding of cultures and customs from
around the world, combined with local knowledge
provides guests with the best of both worlds.
Our colleagues deliver every service moment
with sophistication and elegance, guided through
the service philosophy of “Global Etiquette”.
INTERCONTINENTAL CLUB LOUNGE
An enhanced InterContinental experience offering
our guests an exclusive space to rest and work,
with complimentary food and beverage served
throughout the day.
INTERCONTINENTAL MEETINGS
InterContinental Insider Collection provides
a range of delegate experiences rooted
in the destination to create truly engaging,
personalised events.
PROFITABLE REVENUE BUILT-IN BRAND REQUIREMENTS
Location Prime locations only
InterContinental hotels attract affluent guests from
the world’s most lucrative feeder markets, and are Number of keys Recommended 120+
landmarks in the cities in which they are located. Average gross area per key From 90m2 – 100m2
Average room area per key Appropriate to type and location of property – ie. 40m² city centre – 65m² resort
• The brand’s target guests are willing to pay Conference & meetings Conference and meeting rooms required
premium rates for high quality service Guest services Concierge service required with valet parking and portering
• Offering the very best of the InterContinental Guest corridors Minimum: 1.8m wide with ceiling height 2.6m
Hotels & Resorts brand, each hotel’s suites Air conditioning Required
offering is bespoke-designed to command Emergency exits Each floor must have a minimum of 2 emergency exits. Maximum distance between exits 60m
the highest rates in any given location Standard room minimum gross area Minimum 40m² for city locations
• Destination bars and signature restaurants Standard room minimum net area Appropriate to size and type of property
deliver significant non-residential revenue Suites / Executive rooms Club InterContinental Rooms and Club InterContinental Lounge required
streams, alongside optional features such
Guest room ceiling height Minimum: 2.4m for main area, 2.3m for bathroom
as Spa InterContinental
Guest room bathroom Minimum 4-piece bathroom required
• InterContinental Meetings attracts high-end
Accessible rooms Minimum1 per 100 rooms or in accordance with local regulations if greater
international corporate conference business,
Guest room facilities Interactive TV minimum 32” (Recommended minimum 42” to 55’’ in suites)
while outstanding, luxury function spaces
serve to capture the private event and Gym facilities Gym/fitness facilities required. Swimming pool and spa facilities optional
weddings market Restaurant InterContinental branded hotels have a lobby lounge, full-service restaurant and bar

14 15
 KIMPTON HOTELS &
RESTAURANTS OFFER
LUXURY WITHOUT
THE ATTITUDE.

A DIFFERENT
WAY TO STAY
As the industry pioneer that first introduced the boutique
concept to the US, we at Kimpton® Hotels & Restaurants
are renowned for making travellers feel genuinely cared for
through thoughtful perks and amenities, inventive meetings
and events, bold and playful design, and a sincerely personal
style of guest service.

Kimpton is now going global, leading the way in individually

designed and positioned boutique hotels and restaurants
that provide truly unique properties with truly unique
guest experiences to match.

THE OWNERS’ OPPORTUNITY

Kimpton’s industry-leading design skills and destination
restaurants & bars, paired with IHG®’s marketing resource,
distribution channels and operational expertise puts the
brand in a strong position to grow at an accelerated rate.

16 KIMPTON� HOTEL CHICAGO 17

 KIMPTON® DE WITT AMSTERDAM

GLOBAL EUROPE POSITIONING

Operation Pipeline Operation Pipeline Luxury Our guests are stylish
global travellers
SERVICE Hotel 61 18 Hotel 0 1
Boutique Design conscious and
detail orientated

EXCELLENCE Rooms (11,238) Rooms (0)

Appreciate experiential
luxury without the fuss

WITH GENUINE Data correct at 31 December 2016.

DELIVERY
At Kimpton, our people are empowered to act from their heart.
Our intent is to deliver ridiculously personal experiences for our BRAND REQUIREMENTS
guests. That requires spontaneity, irreverence and sincerity.
Location Prime locations only AAA - Destination hub that attracts right rate and guest.
HUMAN CONSCIOUSNESS Number of keys Recommended 120+
The Kimpton brand hinges on a sense of human connection. Average gross area per key From 90m² – 100m²
You see it in the way we interact with guests, but also in our Average room area per key Min. 30m²
commitment to give back to the communities in which we
reside. Corporate support for causes focused on individuality and Conference & meetings Conference and meetings rooms required
inclusivity, health and wellness, and the environment drive U.S. Guest services Concierge service required with valet parking and portering
national partnerships with the Trevor Project and No Kid Hungry, DESIGN LEADERSHIP Guest corridors Minimum: 1.8m wide with ceiling height 2.6m
together with the power of IHG® Corporate Responsibility There’s no uniform Kimpton brand design style. We have room to
platforms, such as IHG® Green Engage. explore and push the boundaries. Each hotel is handcrafted and Air conditioning Required
bespoke. Where other companies impose uniform brand standards Each floor must have a minimum of 2 emergency exits.
LOCALLY LOVED RESTAURANTS + BARS on design, Kimpton’s approach is more local, even anthropological, Emergency exits / BSS
Maximum distance between exits 60m.
Kimpton hotels have never been places where restaurants and bars creating spaces that are unique to their environment. We don’t do
are afterthoughts; they’ve always been destinations unto themselves themed design; instead, our design reflects the architecture of the Standard room minimum gross area Appropriate to size and type of property – 30m² (with maximum 15% rooms below 30m2)
that appeal to locals and visitors alike. In fact, most properties have building, the local lifestyle and the vision of the designer. Standard room minimum net area Appropriate to size and type of property
their own entrances, and all compete with the local neighbourhood
Suites Minimum 10% Suites
favourites. It’s in Kimpton’s DNA to be more adventurous and INVENTIVE MEETINGS + EVENTS
aspirational with food and beverage. Kimpton’s approach to meetings and events draws upon all of our
Guest room ceiling height Minimum: 2.4m for main area, 2.3m for bathroom
brand hallmarks to create something truly different. The same things Guest room bathroom Shower only for Standards – 4 piece bathroom for Suites
LUXURY WITHOUT THE ATTITUDE that make the Kimpton brand unique go toward crafting meetings and
We have a more casual approach to luxury. We take the white gloves events that are unique and personal, anchored around 5 key tenets:
Accessible rooms Minimum: 1 per 100 rooms or in accordance with local regulations if greater
off and take care of every guest in the way they want to be taken care 1) thoughtful perks, 2) personal touch, 3) inspiring spaces, 4) delicious Guest room facilities Interactive 46” or larger flat screen TV
of, without the formality of classic luxury brands. food, and 5) memorable details.
Gym facilities Gym/fitness facilities required. Swimming pool and spa facilities optional.
Restaurant Area of high social activity – Destination, hotspot R&B – Separate Hotel and R&B designer
18 19
 HOTEL INDIGO COMBINES
MAKING TRAVEL INSPIRING
THE INDIVIDUALITY OF
A BOUTIQUE HOTEL WITH
At Hotel Indigo® we serve the curious – people THE POWER OF A BRAND.
who are inspired by new places, new people and
new ideas.

With hotels in culturally diverse locations all over the

world, no two properties are the same. Each is part
of the pulse and the rhythm of a place, drawing on
the story of its local area to inspire every aspect of
the hotel, from intriguing design to distinctive local
ingredients in our menus.

Since launching in 2004 we have grown rapidly and

now have a presence in all four of IHG®’s operating
regions. In the coming years, we are set to double
the size of our portfolio.

THE OWNERS’ OPPORTUNITY

The Hotel Indigo brand is an effective proposition for
both conversion and new build projects, and is a good
fit for sites located close to businesses, restaurants
and entertainment venues. Every Hotel Indigo project
is supported by a comprehensive Design Guide which
ensures your hotel offers guests the individuality and
character of a boutique hotel with the assured service
of a leading global brand.

20 HOTEL INDIGO� KRAKOW 21

 HOTEL INDIGO� YORK

L O C A L LY I N S P I R E D GLOBA L EUROPE POSITION I N G

Operation Pipeline Operation Pipeline Upper Our Guests are Urban
Driven by the character and stories of its Inspiration-seekers
Upscale
neighbourhoods, Hotel Indigo® attracts travellers
Well-travelled
who want to be inspired by the local culture while
still enjoying the assured service of a leading
Hotel 75 75 Hotel 21 18 Boutique Seek new experiences
Appreciate art and design
global brand. Rooms (8,905) Rooms (1,910) Inspired by local culture

GUEST EXPERIENCE BUILT-IN Data correct at 31 December 2016.

Authentic local experiences stand the Hotel

Indigo® brand apart from the crowd. Each hotel’s
neighbourhood story is interwoven across three
focus areas to deliver an original and memorable
Hotel Indigo experience that draws guests back
time and again.
AUTHENTIC DESIGN
Designed to be stylish yet approachable, filled
with intriguing details that encourage discovery
throughout the guest’s stay.
INSPIRING SERVICE
Hotel Indigo team members are encouraged
to recognise what is unique to each guest
and deliver engaging, personal service.
RESTAURANT AND BAR PHILOSOPHY
BRAND REQUIREMENTS
PROFITABLE REVENUE BUILT-IN Location
Number of keys
The inherent flexibility of the Hotel Indigo floor plan
Average gross area per key
offers development opportunities not found with
other brands, allowing for optimised returns. Average room area per key
Food & Beverage
• The Hotel Indigo brand has a proven track Guest services
record of driving ADR, and Hotel Indigo hotels
Guest corridors
frequently rank in the top 10 hotels in their city
on TripAdvisor® Air conditioning
Emergency exits
• R&B designed to retain maximum share-of-wallet Standard room minimum gross area
within the hotel while encouraging non-resident
Suites / Executive rooms
spend from the community local to the hotel
Guest room ceiling height
• Service style developed to engage guests Guest room bathroom
Cities and towns of note
Can vary according to property type, from c. 40-250
Appropriate to type and location of property: Approx from 48m2 – 96m2
25m²
Destination neighbourhood dining / bar experience. Artisanal food offer.
Concierge, valet parking and portering not required
Minimum: 1.4m wide with ceiling height 2.3m
Required
Each floor must have a minimum of 2 emergency exits. Maximum distance between exits 60m
Recommended standard 26m2, Executive 30m2
Minimum 5% of guest rooms must be suites with a min; gross at 39m²
Minimum: 2.4m for main area, 2.3m for bathroom
Spa-inspired bathroom with recommended walk-in shower

The Hotel Indigo brand’s bar and restaurant is
accessible from the street, giving a distinctively
local vibe that complements each hotel’s locally
crafted menu. The food philosophy at Hotel Indigo
helps tell the neighbourhood story that is unique
to each property.
driving repeat business and word-of-mouth Accessible rooms Minimum: 1 per 100 rooms or in accordance with local regulations if greater
recommendation Guest room facilities Interactive TV recommended 40”
Boutique event spaces, bookable lounges and / or private dining / presentation
• An above-average income target guest seeking Meeting / Event Facilities
spaces are optional
to trade-up from stereotypical brand choices
in search of something different Gym facilities Gym/fitness facilities required
Restaurant Restaurant required, in accordance with Brand Guidelines in line with market demand

22 23
MAKING BUSINESS
TRAVEL WORK VOTED ‘BEST HOTEL CHAIN’
BY OUR GUESTS IN THE
At Crowne Plaza® Hotels & Resorts we believe business travel GUARDIAN AND OBSERVER
should work better.
TRAVEL AWARDS 2016.
In every market in the world, business has changed, and
so has work. It’s more digital, more flexible, more mobile,
more connected. As one of the world’s largest upscale
brands, we have properties located in major urban centres,
gateway cities and resort destinations all around the globe.

Our Crowne Plaza hotels are ready for business 24/7

with premium accommodation, business-ready services
and spaces, and with fast and fresh food we keep guests
productive, connected, rested and restored during their stay.

THE OWNERS’ OPPORTUNITY

Every Crowne Plaza hotel is architecturally distinctive.
From meetings spaces and guest bedrooms, to the Club
Lounge and hotel public areas, the Crowne Plaza
Hotels & Resorts brand inspires design that blends form
and function to create a unique guest experience.

Whether you choose a franchise agreement or management

contract, the Crowne Plaza Hotels & Resorts brand is an
excellent choice for rebranding and new-build properties.

24 CROWNE PLAZA® KENSINGTON 25

 CROWNE PLAZA � ABERDEEN AIRPORT

TRAVELLING GLOBAL
Operation Pipeline
EUROPE
Operation Pipeline
POSITIONING
Upscale
FOR SUCCESS
Our Guests are High Achievers
Professional, social and active

The Crowne Plaza® brand inspires success and provides Hotel 408 90 Hotel 92 14 Maximise their time
Career-driven high achievers
a premium guest experience, to help high-achieving Rooms (113,803) Rooms (20,887) Value relationships
professionals be at their best.

Data correct at 31 December 2016.

GUEST EXPERIENCE BUILT-IN
The brand offers guests the Crowne Plaza Sleep
Advantage® programme, 24-hour business services and
fully equipped fitness centres, ensuring guests can work
productively, connect with colleagues and re-energise BRAND REQUIREMENTS
in order to perform at the top of their game. Location Key cities, airports, resorts
BARS AND RESTAURANTS Number of keys Recommended 120+
GUEST BEDROOM Average gross area per key From approx 57m2 – 60m2
Contemporary, inspiring spaces featuring dynamic menus
Critical to guest satisfaction, the Crowne Plaza guest that flex according to guest needs. Average room area per key Approx. 30m2
bedroom is designed with restoration and inspiration Conference & meetings Conference and meeting rooms required, including a ballroom where possible
in mind. Guests can relax and re-energise in the comfort PROFITABLE REVENUE BUILT-IN Guest services Concierge service required and portering available
of their room, which is tailored to help them work,
rest and restore. Every aspect of the Crowne Plaza brand has been Guest corridors Minimum: 1.5m wide (1.8m preferred) with ceiling height 2.4m
carefully crafted to create vibrant, profitable hotels Air conditioning Required
CROWNE PLAZA MEETINGS built on superior guest experience.
Each floor must have a minimum of 2 emergency exits. Maximum distance
Emergency exits
between exits 60m.
A dedicated centre that creates an energising hub • The Crowne Plaza brand supports multiple revenue
for modern business; from pop-up meetings in flexible Standard room minimum gross area Minimum 26m2 , Preferred 30m2
streams, delivering premium returns from guest rooms,
areas to large conferences. The Crowne Plaza® Meetings food & beverage and meetings Standard room minimum net area New builds 15.6m2 , Conversions 14m2
Director and team will always go that extra step Suites / Executive rooms Junior suite 26m², senior suite 35m²
to support guests’ success.
• Meetings spaces, including Executive Boardrooms, Guest room ceiling height Minimum 2.4m for main area, 2.3m bathroom
attract lucrative corporate business 3-piece in existing and conversion and new-build standard rooms. 4-piece bathroom required in new
FOR BUSINESS Guest room bathroom
build club rooms and suites,
The Crowne Plaza brand delivers a professional • 3D Design Guides ensure clarity and consistency Accessible rooms Minimum 1 per 100 rooms or in accordance with local regulations if greater
environment for guests to do business with dedicated of guest experience while encouraging the individual
Guest room facilities Interactive TV minimum 32"
Club Lounge and business services. character of the hotel to shine through
Gym facilities Gym/fitness facilities required with wet leisure facilities where possible
Restaurant Covers for 75% of room count, minimum 50 covers
26 27
THE JOY OF HOLIDAY INN® WAS AWARDED THE
BEST INTERNATIONAL MID-SCALE
TRAVEL FOR ALL HOTEL BRAND IN THE PRESTIGIOUS
2016 BRITISH TRAVEL AWARDS.
At Holiday Inn® we believe the joy of travel is for everyone.
We pride ourselves on delivering an affordable, enjoyable
hotel experience where guests are always welcomed warmly.

We opened the doors of our first hotel in 1952, and today

the Holiday Inn Brand Family is the largest hotel brand
in the world, with the largest development pipeline.

Three people check in to one of our hotels every second

of the day. Whether our guests are with family or friends,
travelling for business or leisure, we want them to sit back,
relax and enjoy themselves.

THE OWNERS’ OPPORTUNITY

Holiday Inn is a trusted brand choice for a wide range

of locations and is ideal for new-builds, rebrandings and
conversions. Holiday Inn hotel design has been shaped
with return on investment in mind. Every square metre
of your hotel is a valuable asset and needs to maximise
revenue opportunities. The Holiday Inn brand’s design
encourages more efficient use of the hotel’s public areas,
helping to save design fees and minimising build costs.

28 HOLIDAY INN� MUNICH CITY CENTRE 29

 HOLIDAY INN® LONDON - BRENTFORD LOCK

THE TRUSTED GLOBAL LEADER

IN GENUINE HOSPITALITY

Holiday Inn is the ideal choice for business and

leisure travellers looking for the convenience of
a great location while enjoying the dependability,
comfort and friendly service of a quality hotel.

GUEST EXPERIENCE BUILT-IN GLOBAL EUROPE POSITIONING

Satisfied guests make for successful hotels so our focus Operation Pipeline Operation Pipeline Upper Our Guests are
on guest experience is evident throughout the hotel. Contemporary Travellers
Midscale Find comfort from familiarity
ON ARRIVAL
Distinctive Holiday Inn® signage, spacious, modern
Hotel 1,215 261 Hotel 291 35 Thrive on connections
Well-grounded
lobby areas, with signature Holiday Inn scent and Rooms (224,155) Rooms (47,829) Prioritise family
sounds that deliver a welcome sense of familiarity
to your guests. Data correct at 31 December 2016.

PUBLIC SPACE
The new Holiday Inn Open Lobby offers guests
a flexible, modern space to work, eat, drink, relax
and socialise, with a proven track record of delivering
revenue gains compared with traditional lobbies.
GUEST BEDROOM
The Holiday Inn® Open Lobby is transforming the public
areas of our hotels, and – in the true spirit of innovation
we have re-imagined the Holiday Inn guest room to
match the public area experience. The new guest room
design has been built on a foundation of insights into
what guests want and need from their stay, and what
owners seek from their hotel asset.
The design is a continuation of the Open Lobby’s ‘home
away from home’ appeal and although the room occupies
a smaller footprint, clever layout makes it feel larger.
FOR BUSINESS
From ergonomic furniture for comfortable, effective
in-room working, to free Wi-Fi included, power sockets,
and round-the-clock dining options.
FOR EVENTS
Meeting space is an important part of the Holiday Inn
business mix, catering for business meetings, social
events and weddings.
OPERATIONAL PERFORMANCE BUILT-IN BRAND REQUIREMENTS
The innovative Holiday Inn Open Lobby is more than a
Location City, airport, suburban
hotel bar, restaurant or lounge. It combines your hotel’s
public spaces into one open, cohesive space giving Number of keys Recommended 75+
guests the option to eat, relax, work and socialise in Average gross area per key From 42m2 – 49m2
a space designed to easily transition from day to night.
Average room area per key From 23m2 – 26m2
• T he Holiday Inn Open Lobby not only drives Conference & meetings Conference and meeting rooms required (minimum 1 room 35m2)
guest experience but is also designed to facilitate Public areas Open Lobby design required
effective hotel operations, even when the hotel
Guest corridors Minimum: 1.4m wide with ceiling height 2.3m
is at its busiest
Air conditioning Required
A new approach to Food & Beverage includes
•  Emergency exits Each floor must have a minimum of 2 emergency exits. Maximum distance between exits 60m
branded coffee, such as Starbucks*, and an all-day
Standard room minimum gross area From 22.5m2, preferred 24m2. Minimum 10% of guest rooms must be interconnecting
dining menu with meals that are simple to prepare,
and that optimise costs and margins Standard room minimum net area New build 13.5m2 – 18m2, conversions 12.5m2 – 18m2
Executive rooms 5% to 25% of room count (minimum of 5) with minimum size of 15.5m2.
Suites / Executive rooms
• The Holiday Inn To-Go Café ensures revenue stays Suites optional to 15% maximum. Suites Optional
within the hotel providing a fast, convenient option Guest room ceiling height Maximum: 2.4m for main area, 2.3m for bathroom
for those guests without time to eat-in, plus it
Guest room bathroom 3 piece bathroom, minimum 20% bathtubs
draws external customers in, increases footfall
and additional revenue opportunities Accessible rooms Minimum: 1 per 200 rooms or in accordance with local regulations if greater
Guest room facilities Interactive TV minimum 26" in standard and 32" in executive
• The Holiday Inn Open Lobby has driven a notable
increase in food and beverage revenue generated Gym facilities Gym/fitness facilities required with optional swimming pool and health treatments
per guest Restaurant Restaurant required recommended covers 60% of room count

30 31
*Starbucks offer only available UK & Ireland, Germany, France, Turkey and BeNeLux.
 HOLIDAY INN EXPRESS
CHAMPIONS SMART
AND SIMPLE TRAVEL
FOR EVERYONE.

SIMPLE, SMART TRAVEL

At Holiday Inn Express® hotels we keep it simple and
smart. As IHG®'s fastest growing hotel brand, we’re first
choice for the increasing number of travellers who need
a simple, engaging place to rest, recharge and get a little
work done. We offer everything guests need and provide
more where it matters most.

We believe travel should be without hassle and

complication. But we also believe travel should have
more to offer, such as faster check-in and everything
needed for a great stay within arms’ reach.

THE OWNERS’ OPPORTUNITY

One of the fastest growing brands in the industry,
Holiday Inn Express is the perfect choice for owners
seeking a strong return on investment from a midscale
limited service brand. We know that people are
travelling for a reason and we want to support them
in that – without hassle, complication or extravagance.
With the Holiday Inn Express brand, we make
travel smarter.

32 HOLIDAY INN EXPRESS� PARIS - VELIZY 33

 HOLIDAY INN EXPRESS® MUNICH CITY WEST

ENGAGING EFFICIENCY FOR

THE SMART TRAVELLER
Fuss-free and practical, Holiday Inn Express® is
ideal for the savvy traveller. With an operating model
focused on essential facilities and efficient service, it
is the perfect choice for micro-market locations that
enable maximum returns for a limited service brand.

GUEST EXPERIENCE BUILT-IN GLOBAL EUROPE POSITIONING

The Holiday Inn Express guest experience helps guests
Operation Pipeline Operation Pipeline Basic Our Guests are The Smart
feel they have made a smart decision. A detailed Travellers
understanding of guests’ needs and insights informed
Midscale Unpretentious
the development of our next Next Generation Guest
Journey, from booking the room through to check-in
Hotel 2,497 676 Hotel 234 58 Smart & savvy
and enjoying the new Express Café & Bar. Seek great value
Rooms (247,009) Rooms (28,578)
Value independence
ON ARRIVAL
Distinctive Holiday Inn Express signage, warm friendly Data correct at 31 December 2016.
welcome and efficient check-in with an option for
guests to choose their own room (if available).
to the day. What’s more, breakfast can be eaten
PUBLIC AREA BRAND REQUIREMENTS
in or taken away.
Spaces are laid out with a natural flow-through, Location City, airport, suburban
encouraging guest interaction and an efficient PROFITABLE REVENUE BUILT-IN
experience. New technology services reinforce Number of keys Recommended 49+
The option of a modular approach to construction
simplicity on arrival. The public area encourages Average gross area per key From 28m2 – 35m2
reduces build and operating costs and makes the
guests to stop briefly and refuel with a variety of Average room area per key From 18m2 – 19.5m2
most of revenue generating space:
simple, smart and operationally easy to prepare Food
Public areas Integrated bar, lounge and dining space. (covers to equal 75% of keys or more)
& Beverage offerings from the Express Café & Bar. • Comprehensive 3D Design Directives simplify
the design process Guest corridors Minimum: 1.3m wide with ceiling height 2.3m
GUEST BEDROOM
Required in new build and southern Europe, recommended for conversions
Every element of the guest room has function and • Unique, multi-functional Holiday Inn Express Air conditioning
in northern Europe. Recommended in all hotels.
form. A value-engineered standard room type features public spaces serve as lobby, café and lounge
and include a fully licensed bar, and provides Each floor must have a minimum of 2 emergency exits. Maximum distance
light, fresh and comfortable design and a smart Emergency exits / BSS
between exits 60m
use of space that provides guests with the perfect everything needed for informal meeting and
work opportunities. Standard room minimum gross area Minimum 18.5m2
environment for a refreshing night’s sleep. A new
Work & Rest chair allows guests to work flexibly when • The brand’s lean staffing model maximises return Standard room minimum net area Double 12m2 , Twin 12m2. Maximum net area 16.5m2
and where they want and a 1.6m bed and upgraded on investment Executive rooms and suites Not applicable for Holiday Inn Express
bedding help ensure a great night’s sleep. In addition
• Close proximity of reception desk and Express Café Guest room wardrobe Open style wardrobe hanging unit
the rooms now have Smart TVs & USB charging, an
iron and ironing board (for crease free meetings...) & Bar allows staff to multi-task between the two Guest room bathroom 3-piece bathroom. Shower only – no bath tubs.
and our new bathroom experience includes power areas, minimising payroll costs
Accessible rooms Minimum: 1 per 100 rooms or in accordance with local regulations if greater
showers and modern amenities. • Furniture, products and spaces use robust
Guest room facilities Interactive TV minimum 32"
materials that are built to last and easy to maintain
BREAKFAST INCLUDED
Gym facilities Not permitted
Our Express Start® breakfast is included in the rate, • 
Bathroom pods are ready fitted-out, ideal for
delivering excellent guest value and a great start new-build properties Restaurant Concept as per Brand Design Guide providing covers for 75% of room count

34 35
 STAYBRIDGE SUITES HAS MORE
THAN DOUBLED IN SIZE IN THE
PAST DECADE

HOME AWAY
FROM HOME
As an extended stay brand, we at Staybridge Suites® hotels
make sure every space features a sense of community,
comfort and convenience, so guests can feel at home
while on the road.

We have more than doubled in size in the past decade

to over 200 conveniently located hotels around the
world. Whether you are travelling for a week or month,
our properties offer a warm welcome and well designed,
spacious suites that put guests at ease from the start.

THE OWNERS’ OPPORTUNITY

An upscale, extended stay brand, Staybridge Suites
is a natural choice for guests such as project managers,
government workers, consultants and those in the
process of relocating to a new town/city. Staybridge Suites
hotels are generally situated near business hub locations
with an extended stay demand, with excellent transport
links to airports, motorways and mainline rail stations.

36 STAYBRIDGE SUITES� LONDON - VAUXHALL 37

 STAYBRIDGE SUITES� BIRMINGHAM

THE BEST OF HOME

AND HOTEL
An innovative, all-suites extended stay brand,
Staybridge Suites® is designed for upscale business
and leisure travellers who want space but, more
importantly, a space that feels like home. We have
developed a new design guide with refreshed brand GLOBAL EUROPE POSITIONING
design, and value-engineered revised layouts that
Operation Pipeline Operation Pipeline Upscale Our Guests are Extended
reduce the floor print, resulting in significant savings
extended Stay Travellers
for build costs. Social and outgoing

GUEST EXPERIENCE BUILT-IN

Hotel 236 140 Hotel 7
5 Stay hotel Dependable and confident
Approachable and genuine
Accomplished well paid
Rooms (25,610) Rooms (1,000)
The Staybridge Suites® brand combines feature-rich professionals
guest suites with a wealth of complimentary services
designed to build guest preference and ultimately drive Data correct at 31 December 2016.

long-term hotel profitability.

EXTENDED STAY CONVENIENCE

BRAND REQUIREMENTS
Laundry room, fitness room and reception open Location City and business district, excellent transport links
24/7 suits extended stay guests’ needs.
Number of keys Recommended 75+
Average gross area per key From 40m2 – 45m2
COMPLIMENTARY FEATURES PROFITABLE REVENUE BUILT-IN
Average room area per key Approx. 28m2
Complimentary features drive guest preference with The Staybridge Suites limited-service model has been
Conference & meetings Not required – public area may have bookable den
free Wi-Fi, daily breakfast buffet and the Staybridge designed to maximise the value generated by the
Suites Evening Social - a drinks reception, allowing extended stay concept. Public areas Casual living room feel, breakfast offer. Covers to equal 60% of room count.
guests to meet and network with other guests Guest corridors Minimum: 1.4m wide with ceiling height 2.3m
whilst away. • Limited services mean lower staff numbers driving Air conditioning Required
payroll efficiencies
Each floor must have a minimum of 2 emergency exits.
SUITE CHOICE Emergency exits / BSS
Maximum distance between exits 60m. Guest rooms require sprinklers

Three suite types – studio, one-bedroom and
two-bedroom suites each with fully equipped
kitchens and enough storage and flexibility
to make guest rooms feel like home.
ON-SITE CONVENIENCE
The Pantry convenience store is open around
the clock, allowing guests to stock up on
easy-to-prepare meals, favourite snacks,
beverages and general necessities, any time.
• Fewer guests and longer length of stay makes for Standard room minimum
less wear and tear on the fabric of the hotel gross internal area
Executive rooms and suites
• Extended stay guests mean lower room turnaround
Guest room wardrobe
and reduced guest administration
Guest room bathroom
• Suite options can be tailored to the local market, Accessible rooms
optimising demand drivers Guest room facilities
Gym facilities
Restaurant
Smart suite 23-24 m2 Studio suite 25m² - 28m²,
1-bed suite 31m² - 36m².
Uplift in room size used as upsell, eg 1- or 2-bed suites
Enclosed 2 & 3 compartment units
3-piece bathroom with walk-in shower. Baths to 20% of guestrooms
Minimum: 1 per 100 rooms or in accordance with local regulations if greater
Interactive TV minimum 32”. Suites should have multiple TVs
Gym/fitness facilities required, Guest locker rooms and Laundry space.
Breakfast is complimentary to guests. All day lounge is served from small
pantry space with regular evening social events. No traditional bar or restaurant service.

38 39
 Holiday Inn® London – Brentford Lock

IHG® gives
you a powerful
brand backed
by world-class
systems and
support
Teaming up with IHG® allows you to combine a leading
hotel brand with the industry’s most powerful system
and support team.

You’ll feel the benefits in every area of your business

– from the marketing support that will build your
profile through to the unique IHG® tools that will
generate more profitable revenue and the operational
teams who will work right alongside you in the field.

The ultimate reservation system

Our Global Reservation System (GRS) is about more
than simply taking bookings – it helps our hotels
connect more easily with guests and build closer,
longer-lasting relationships. We’re now developing the
GRS to deliver an even more personalised experience
throughout the guest journey and to provide more
flexibility and control to owners.

The guest experience

For guests, our system means more choice at the
search stage. So it’s simple and quick for them
to book, say, an ocean view room in a particular
location, or a hotel and theatre package.

The owner experience

Offering more options at the search stage allows you
to make the most of your inventory, whether that
means generating extra revenue for the best rooms
or attracting more guests at quieter times.

40 41
 Holiday Inn Express® London – Park Royal

Raising
your profile

As the world’s largest hotel

business, we know how to
bring more travellers to your
door. Through targeted media,
proven channels to market
and an industry-leading loyalty
Sales & Marketing programme, we can reach the
As an owner with IHG®, you have the resources and right people and build
systems to do what no single hotel can do on its own. relationships that keep guests
Our local teams combine market analytics with a rich coming back time and again.
database to create targeted campaigns based on guest
preferences, so we are able to market to the right
guest at the right time with the right message.
In a single year, nearly 100 IHG® campaigns go live
in 16 languages, driving up revenues for our hotel
brands across Europe.

Strong, direct channels to market

Even before your hotel is open, our commercial and
channel marketing specialists start work creating
bespoke web pages, optimising search and developing
Central Reservations Office sell-strategies. It’s all
designed to get your hotel off to a great start.

And once you open your doors, a range of world-class

loyalty platforms – from IHG® Rewards Club through
to highly targeted offerings such as IHG® Business
Rewards – deliver profitable, sustainable revenues
to your hotel.

42 COMMERCIAL DELIVERY 43
 InterContinental® London – The O2

IHG® Book Direct: bringing down costs

and boosting returns
Guests are ever more savvy in their booking behaviour
and choices. As well as offering the IHG® Best Price
Guarantee, we’re always working to make sure we’re
giving your guests the best and broadest range
of booking options.

• 16 language sites, 16 language apps

• 11 global call centres around the world,

covering 14 languages

• A sales force of 17,500 sales professionals

managing over 2,000 accounts IHG® Rewards Club members
Building loyalty with the
are our most valuable guests and
IHG® Rewards Club are more likely to book direct.
As part of the world’s first and largest hotel loyalty
programme – IHG® Rewards Club – our 100 million
members experience travel the way it should be;
personal, simple and rewarding.

Our members earn points effortlessly and can

redeem them for the things they want most. They
can share member rewards with family and friends,
and benefit from ideas like Your Rate by IHG® Rewards
Club – a new feature tailored to deliver for guests
in a particular area.

Building B2B loyalty

IHG® Business Rewards from IHG® Rewards Club
incentivises those booking business meetings,
events and/or guest rooms at IHG® hotels. It rewards
members with three IHG® Rewards Club points for
every US$1 equivalent spent. The programme also
rewards bookers for social events such as weddings,
family gatherings and other catered events.

> Travel has never been more rewarding.

www.ihgrewardsclub.com

44 COMMERCIAL DELIVERY 45
 Crowne Plaza® Porto

Supporting
your growth

VELOPMENT
DE
ENIN GS
OPER

OP
AT

N
I

&

N
O

S
S IG
D E

We know that developing a new hotel is challenging –

that’s why we take care of the entire process and work
closely with you every step of the way. From helping
you to get the most out of your hotel site through to
successfully opening your hotel, we make sure your
journey with us is smooth, enjoyable and profitable.

46 GROWTH & TRANSFORMATION 47


Development Team
Analysing your opportunity
Our European Development team has the
experience to give you clear advice on the viability
of your chosen site. They will then move on to
look at the more detailed evaluation of local
demand and advise on which of our brands is the
best choice for your site.
Based across Europe, this multi-lingual team will
make sure that all the right policies, procedures
and controls are in place to protect your
investment. This includes ensuring that contracts
are reviewed, negotiated, approved and executed
with minimal delay and red tape.
>  Right brand in the right place
at the right price
48 GROWTH & TRANSFORMATION
Fostering relationships with
industry professionals
We know that banks and investors are more likely
to fund experienced hotel operators who put a
branded flag on their hotel, and we work hard
to keep them updated on what a difference it
makes. This makes it easier for them to finance
IHG®-branded projects. We also make sure that
you are benefiting from the many long-term
relationships we’ve developed with hospitality
experts over the years. Whatever it takes to help
you negotiate a smarter investment.
Signing on the dotted line
We recognise that no two hotel development
agreements are the same and that time is
often of the essence to secure land, buildings,
permissions and finance, so our legal team has
developed a pragmatic and flexible process to
support getting the deal done.
Design & Engineering
Bringing your ideas to life
We understand that design is key to creating
great spaces that your guests will love. Our
Design & Engineering team is made up of
specialists dedicated to delivering exactly that.
From architectural design, hotel operational
planning, interior design, procurement and
engineering systems, the team will be on hand
to give you a package of support tailored to
your property.
Working closely with you, our specialists will:
•  Review the proposed plans for your hotel.
Whether you are planning to build a hotel
from scratch, convert an existing building
or rebrand or refurbish your existing hotel,
we will visit the site and prepare a detailed
property report
• Fine-tune the design. Making sure the hotel
functions properly and meets IHG®’s
brand standards
Staybridge Suites® Birmingham
• C
 onsult with you on how to best implement
the hotel brand, engineering and brand
safety standards. This will involve design
reviews and meetings, model room reviews
and regular site inspections
• O
 ffer advice and design direction throughout.
This will cover areas such as how to improve
the guest experience, quality and life cycle of
fixtures, furnishings and equipment (FF&E)
• Advise on issues such as operational
efficiency, how to minimise running costs,
and reducing risks to guest and staff safety
• Save costs: Wherever possible, by reducing
construction and FF&E costs
> Bespoke in-house
professional consultancy
49

Hotel Openings
Opening your doors
Our Hotel Opening team are here to walk you
through the more than 2,000 steps needed to
open your IHG®-branded hotel. They will be
your single point of contact, on hand to help you
prepare your business plan, deliver training and
load your hotel’s data into IHG®’s systems so you
open with good occupancy.
The team also co-ordinate people and schedules,
so you and your IHG® contact can easily track
progress day-to-day.
50 GROWTH & TRANSFORMATION
Brand standards
Our Hotel Opening team also make sure
everything meets the IHG® brand standards for
appearance, operation, services and more.
These standards have been developed and
thoroughly tested so your hotel is set up to be
an efficient and profitable business.
Guest experience
Our brand standards help you to deliver the
consistent hotel experience that a guest expects
(and you’ve invested in). This builds guest love
to deliver a better return on your investment.
> Paving the way for
successful hotels
Estate Transformation
Staying ahead of the game
Every seven years, our Estate Transformation
team reviews our properties to ensure they are
up to the latest brand standards and delivering
the very best guest experience.
Working very closely with the hotel teams,
designers and our Brand specialists, we use
guest insight, current trends and other market
data to identify where changes need to be made.
As well as rolling out new ideas, the team also
manages the renovation and restoration of our
legacy properties, working closely with owners to
make sure work is carried out on time, on budget
and with minimal disruption.
> Bringing innovation to life
InterContinental® Estoril
Renewals & Retentions
A long-term partnership
When you team up with IHG®, we want it to be the
start of a close, lasting relationship. That’s why
we maintain a close dialogue from the outset,
ensuring that you have all the support and
resources you need and that we are delivering on
our shared goal – a well-run hotel that delivers a
healthy return on your investment, both now and
in the future.
> Engaging our owner community
to deliver net growth
51
 Hotel Indigo® York

Driving your
performance
Central & local support
We work right alongside our owners and general
managers from the outset. This way we can
help you get the best out of our expertise and
IHG®’s many tools, so your hotel is generating the
maximum revenues and delivering an outstanding
guest experience.

Our Europe Central Operations (ECO) team is based at

our Europe headquarters in the UK. The team offers
virtual consulting, working closely with your hotel staff
over the telephone and across digital platforms.
Our Europe Hotel Operations (EHO) team is based
in the field. Through regular hotel visits and
face-to-meeting meetings, the team advises
on all areas of operational excellence. A modular
approach to analysing hotel performance allows our
experts to deliver a well-structured action plan that’s
tailored to your hotel and ready to be put into action
by your staff.
Our teams use performance models focused on:
Our operational system is
designed to give you the resources
and insight you need to run an
efficient, profitable business.
With our dedicated central and
local teams backing you, and our
suite of tools at your disposal,
everything’s set up to help your
hotel deliver a great experience
and generate profitable revenue.

• Generating incremental and profitable hotel revenue

through our range of channels

• Increasing engagement with our marketing

tools and initiatives

• Outperforming each hotel’s local market through

competitive intelligence, clear sales strategies and
local marketing initiatives

• Improving the hotel’s service and quality, including

hotel staff, operations and culture, and analysing
guest feedback

• Maximising the amount of revenue that can

be generated from every channel through
smarter revenue management and best
use of IHG®’s systems

52 OPERATIONAL EXCELLENCE 53

Driving your
performance
IHG® tools designed to deliver profitable revenue
We’ve created our own suite of tools to make it easier for you to identify local demand and turn
it into profitable revenue.
IHG® Predictive Demand Intelligence
This breakthrough forecasting tool allows you
to understand demand and optimise your
hotel’s performance.
IHG® PERFORM™ with Price Optimisation
This pricing system is designed to lift RevPAR
and help your hotel make the most of profitable
rate recommendations.
54 OPERATIONAL EXCELLENCE
IHG® Revenue Management for Hire
You can work with our strategic revenue
management experts to drive up RevPAR through
a range of services customised for your hotel.
IHG® Way of Sales
By equipping your hotel team with our innovative
sales tools and training, we can help you increase
revenue and profits.
Specialist help to grow and manage your revenue
Our owners are able to draw on teams of IHG® specialists who are dedicated to helping
you drive your market share and make the most of every revenue stream.
IHG® Global Sales:
driving market share
Our experienced global sales teams cultivate
those all-important business-to-business
relationships that drive revenues into your hotels
from some of our highest volume, most valuable
guests; our corporate clients. As well as growing
market share from key high-spend corporate
accounts, our global and regional teams manage
our relationships with leading business travel
agents and leisure wholesalers.
Holiday Inn Express® London - Ealing
IHG® Revenue Management:
optimising all revenue streams
We offer total revenue management. With
a focus on optimising inventory, pricing and yield
management, we help to improve your hotel’s
ability to meet revenue plans through:
• In-region pricing guidance, performance
insights and systems support
• Working with you to create strategies
for increased activity and revenue
• Looking after the retail price structure
• Developing customised packages to maximise
your revenues
55
 Stock Burger Co.TM - Holiday Inn® Brighton

Adding value

Revolutionising restaurants & bars

We recognise that food and beverage are some of the
most challenging aspects of running a successful
modern hotel. To compete with the explosion of choice
on our high streets, we have brought Restaurant & Bar We pride ourselves on going further
(R&B) experts on board to help us transform this side
for our guests, and we do the
of our business from an amenity into a business.
same for our partners. You’ll see
Our strategy is simple – by focusing on quality, it everywhere from the way we’re
reliability and frontline service, both guest satisfaction transforming our R&B offering to
and profit potential will increase. And we’re already
seeing the results, with projects like the ‘Out in Front’ our sustainability initiatives and our
breakfast – a system that ensures our hotels deliver active Owners Association.
a consistent breakfast experience – giving us great
insight on the way ahead.

Maximise return of real estate asset

Space is a hugely valuable commodity in our hotels,
so it’s essential that R & B maximises return for
our owners. Applying local market knowledge and
collaborating with first-class market researchers
to understand global F & B trends and industry
knowledge that allows us to increase revenue and
drive guest satisfaction. Visit - ihgwebapps.com/fb/

Delivering choice and growth

Ultimately, our aim is to give owners a wider choice of
R&B to compete with the dynamic high street.; from
gourmet burgers and craft beer to casual Italian dining
from acclaimed chef Theo Randall.

> While other hotel companies are simply investing

in R&B resources, we are creating successful new
franchise models

56 VALUE ADDS 57

The IHG® Owners Association
Our Owners Association represents more than
4,000 owners worldwide. They work alongside
our business to share expertise and best practice
and to deliver a portfolio of brands that we can
all be proud of. From the experience we give our
guests to the value we create for owners.
As an IHG® hotel owner, you’ll be part of this one-
of-a-kind organisation and will have the chance
to take part in our owner-led working groups
that focus on areas including regions, brands,
revenue delivery, General Manager development,
standards and responsible business practice.
www.owners.org/
Corporate Responsibility
Our commitment to corporate responsibility
We are committed to making communities
around the world better places to be for
everyone. We care for the good of our guests
and for local communities and businesses.
We work with our owners to develop new and
better ways to build and operate IHG®-branded
hotels, creating sustainable value for our brands,
business and stakeholders, and we also work to
address key environmental and social challenges.
Environmental sustainability
We are committed to managing our environmental
impact in a responsible way. By delivering more
environmentally sustainable hotels, we know we
can meet the expectations of our stakeholders
while also achieving cost efficiencies for our
owners. We are achieving these goals thanks to
our core environmental initiative:
• IHG® Green Engage™ system – this is our
group-wide online sustainability tool which
helps hotels manage their use of energy,
carbon, water and waste, and minimise their
overall impact on the environment.
58 VALUE ADDS
Social and community
Each of our hotels plays a central role in its
community, from creating jobs and stimulating
the local economy to providing shelter in times
of need. Our social and communities agenda
focuses on:
• IHG® Academy – a collaboration between
our hotels and education providers and
community organisations, the Academy
helps people to develop job skills and gain
employment in the hotel industry.
• D
 isaster relief – we empower our hotels
to support guests, colleagues and local
communities in times of need with financial
support, vital supplies and accommodation.
Visit: ihgfoundation.org & ihgacademy.com
The IHG® Foundation
Building on the great work coming out of
our award-winning corporate responsibility
programmes, we launched the IHG® Foundation
in February 2016. It is dedicated to laying the
groundwork for stronger, healthier, more
prosperous communities around the world. It
is committed to helping communities develop
hospitality skills, supporting those impacted by
disasters, increasing local community investment
and protecting the environment.
Hospitality skills development
The Foundation helps to tackle the key social
challenges and break down the employment
barriers that can stop people finding work.
By supporting community organisations and
education providers, it helps those people
build their knowledge and skills in the
hospitality industry.
Crowne Plaza® Copenhagen Towers
Crowne Plaza® Copenhagen
Towers has Denmark’s first
groundwater heating and
cooling system as well as
high performance lighting and
occupancy sensors, and all food
waste is converted to bio-gas
and fertiliser.
International disaster relief
We are committed to helping local communities
when they need it the most, providing support
when disaster strikes to help them get back
on their feet and to be better prepared for
future disasters.
Local community investment
The Foundation collaborates with local
organisations that are working hard to develop
communities around the world where we can
all prosper, investing to create better places
for everyone.
Environmental sustainability
Recognising the impact the hospitality industry
has on the environment, the Foundation
supports organisations working to preserve
scarce resources and help create a more
sustainable future for us all.
59
Become part of our story
Learn more about the IHG family and how we could work together to build your business
– contact our Europe Development team today.

InterContinental Hotels Group PLC

Broadwater Park, Denham, Buckinghamshire UB9 5HR United Kingdom
Telephone: +44 (0)1895 512 000 Email: europedevelopment@ihg.com