Design Services Samples Pricing

Professionals Support Blog Client Area

Blog

A Guide to Creating Your Ultimate

Spa Brochure
Author: Taylor Jones
June 22nd, 2018
Let's face it, as spa businesses we have all had marketing challenges. Whether it be
struggling to effectively communicate our brand, getting the right people to see our services
or difficulties in getting the most impact with small marketing budgets, it's a story every one
of us has.

One small solution to a myriad of marketing problems can be a professionally designed and
strategically distributed brochure. Brochure marketing is one of the most cost-effective and
successful means of marketing and this guide will walk you through everything you need to
know to create an ultimate spa brochure for your business.
 Design Services Samples Pricing

Why a BrochureProfessionals
for your Spa?
Support Blog Client Area

Brochures are one of the most versatile marketing tools that any company can have in their
repertoire. Brochures can be used on their own or in conjunction with other marketing
initiatives and can be mailed to clients, handed out at events or placed in high traffic areas for
individuals to grab on their own. Brochures help build trust and reliability with customers
because if time and effort is put into a brochure, then the customer will assume the same
about your services.

A tri-fold brochure.

Brochures are easy to distribute like business cards but they provide substantially more
information to customers and can help you target a specific demographic when done
correctly. Unlike billboards or website ads, brochures allow you to include more
comprehensive information into a small design. Brochures provide the space to tell the story
of your spa business and include all the major details a customer is looking for, such as
location, pricing, packages and even your business's hours. As a bonus, you can even
include coupon or discounts inside the flyer to generate immediate sales for your spa
business. What's even better? Brochures can be passed along person to person making it
great for referrals!
 Design Services Samples Pricing

Designing an Eye-Catching Cover for your

Professionals Support Blog Client Area

Spa Brochure
Did you know that the average attention span of a human is eight seconds? In order to
capture the consumer's attention your cover must be eye-catching, savvy and include great
photos to get the reader to flip the next page. The best brochure covers utilize powerful
images to capture potential customers. The term, “a picture is worth a thousand words” holds
true, and the right photo should appeal and connect with customers in an impactful way.

Before you decide on a cover photo and design however, you must first ask, "who am I
targeting and why?"

A spa tri-fold brochure

This spa tri-fold brochure features an eye-catching cover. Source: brochuredesignservice.com

People seek spa businesses because they need to rest, rejuvenate and escape. Successful
brochures differentiate themselves from competitors by communicating their services
effectively to the right people and if you're wondering who the right people are, the nature of
your services will determine that.

If your spa is located in a popular tropical tourist destination and you offer a variety of
couple's massages then one of your target customers should be honeymooners and
couples. Depending on what your spa looks like, how many services you offer and what your
competitors are doing there are a few options for a cover photo.

Ask yourself, "what is the best way to sell your service(s) in an image? Is it a couple receiving a
massage on the exotic beach that your spa is located? Is it a picture of your world class facilities
that differentiate you from your competitors?"

Only you as the spa business owner or marketing manager can decide which image best
represents your services and thus will attract your target customers.

Additionally, just as an image can speak a thousand words, your brochure cover shouldn't
have a thousand words. Keep it simple. For example, movies can be over two hours long but
marketers must sell the film in one sentence called a logline. Similarly, your spa business
may offer multiple services and amenities but you need to sell your business with a quick
title and slogan and let the design do the rest.
Design Services Samples Pricing

ContentProfessionals
is KingSupport Blog Client Area

As stated earlier, brochures are an amazing marketing material because they allow you to fit
a ton of information into a small amount of space. However, beware! Remember, the average
attention span of a person is only eight seconds. In a perfect world, your customer will read
everything on the brochure but that is not often the case.

The brochure can look beautiful but if the content isn't well written then it's rendered useless.
Does your brochure have long paragraphs that are too bulky to read? Are there little to no
headlines? Does it take too long to find out about the services you offer? If you answered yes
to any of these questions then your content is currently not the staple of your brochure. Here
is how to make your content pop.

If the content on your brochure is not well written, people may get a negative feeling about your
business.

Great Headlines

The first thing you need are great headlines. Headlines serve as the guiding point for reader's
eyes and in case they don't have much time it allows them can locate exactly where they
need to go in the brochure. Headlines can be as simple as “price, location, services, mission”
etc. and it allows big content to be separated by section.
Design Services Samples Pricing
Concise Paragraphs Professionals Support Blog Client Area

Concise paragraphs are important as well. Generally, people are keen to hearing about the
problems your spa business will solve for them rather than hearing about how you will solve
them. For spas, this means including key-words like “stress relieving” or “reducing tension” as
an end result to a five-step massage, rather than explaining the five-step massage in detail.
Another example is “clearer skin” or “reduced red spots or acne” when talking about a facial
service you might offer. Customers can always request more information - the point of the
brochure's content is to sell customers on the end result.

Include Customer Testimonials and Images

Another way you can do this is to include customer testimonials and supporting images in
your brochure. What have others said about your spa that could encourage others to come?
Do you have before and after photos of a facial or pedicure service? Be creative in how your
content conveys your spa business' services.

TIP: Put the focus on the customer, and not on you. Focus on your customers' problems
and only then explain how will you solve them.

Distribution & Brochure Design

Your brochure is off to a great start but how do you get it in the hands of the right people?
That answer is all in the distribution. As a spa business, you have many options about where
and how to distribute your brochure.

For well-known spas that are often affiliated with hotels, brochures serve solely as
information packets that customers can pick up at the front desk to learn more about the
services offered.

For independent, newer and niche spas you might have to market yourself more
aggressively since you won't have a stream of people checking in everyday who can
automatically be directed to your spa business.
 Design Services Samples Pricing
Other methods of distribution include mailing your brochure using an acquired or purchased
Professionals Support Blog Client Area
distribution list, uploading a PDF of your brochure onto your website or social media
accounts, or handing it out at events. For spa businesses, the big question is who do you
serve and what problem are you solving for those that you serve? This question can help you
with your distribution decisions.

One example is a Philadelphia woman who started a part-time children's spa that catered in
specialty birthday parties for young girls. Due to the niche nature of her spa business she had
a hard time finding and retaining customers. Her initial marketing strategy included a poorly
designed brochure that and she handed out to family, friends and people on the street in her
community and months went by where she had little business due to her poor design and
distribution.

Shortly after, she began working with an internet-based brochure design agency that
helped her rebrand and retarget her spa business. The spa owner decided to leave her
brochures on the counters of childcare centers and elementary schools, she held events at
child expos and distributed her flyers there. She redesigned her website with a PDF version
of her brochure and she identified the problem that her spa solved for others which was
“taking the stress out of planning birthday parties for young girls.” Her brochure included her
mission, prices and package details, and by distributing them to parents of young girls and
the places they frequent, her spa business began to boom.

One reason why this woman was so successful was because her brochure properly
communicated her services through the brochure's design. Consistency is the single most
important factor in designing brochures. It is paramount that a spa brochure has a cohesive
identity that ties the brand together. A spa business brand could look visually appealing but if
the messaging isn't consistent it will not go over well with customers.

For this to work, the visuals must follow suit with the content. Typically, designs for spa
brochures rely on calm colors, sans-serif fonts and low impact shapes and images. Scientists
have identified light yellows, greens and blues to evoke positive emotions in most people
and can make clients think of sunlight, water and nature which is ideal for a spa setting.

TIP: Always follow your brand's design guidelines, no matter what. Failure to do so will
communicate lack of consistency in your message, and will make your marketing much
more difficult.
 Design Services Samples Pricing

Different Brochure Options for your Spa

Professionals Support Blog Client Area

Spa businesses have many options when it comes to designing their ideal spa brochure:

Doing it Yourself

Doing your own brochure can sound like a dream come true. Everything is in your hands and
that means you can choose your own color, design and content without spending much
money. However, designing a professional brochure takes time and the result is usually too
much time wasted on a brochure that will not have the professional details of a corporate or
more formal brochure. Additionally, many of the online websites to create your own use the
same recycled templates making it harder for your brochure to stand out from others.

TIP: It is extremely difficult to come up with a professional brochure if you are not a
professional graphic designer. Just knowing how to work with a graphic design
application like Photoshop or InDesign does not make you a graphic designer - a career
that takes several years to complete. It is pretty much the same thing as thinking that
having experience with Microsoft Word makes you a writer or a poet.

Buying a Template

Similar to doing it yourself, buying a template gives you a lot of control, however many find it
difficult to integrate their company's visual and brand identity into the template. While the
template might be professional, the lack of cohesiveness could lead to an unprofessional
final result.

Freelancers

Freelancers are low cost and to many they are the perfect solution. However, freelancers are
not companies and it's hard to verify their credibility and use of copyrighted materials.
Plagiarized material can land your spa business in big trouble and freelancers found on the
internet often come from other countries making it difficult to communicate your company's
needs. Similarly, many freelancers use the same templates you could access if you were to
design a brochure on your own, but if they don't share they source file it can be impossible to
design a brochure on your own, but if they don t share they source file it can be impossible to
make edits on your brochures once you've paid them.
Design Services Samples Pricing
Professionals
TIP: There are many graphic design marketplaces Support
that rely on Blogwho
freelancers, Client
rely Area
on
pre-made templates - in many cases, from free sources. While they could look great at
first sight, these designs were just customized for your business, and not created for you.
The result will be a visually-great brochure that does not adhere to your existing
branding. This not only looks unprofessional but is also against the "always follow your
design guidelines" principle.

Graphic Design Contests

There are websites that offer graphic design contests for a price that is comparable to those
of an internet-based brochure design agency, or even less. You create a contest and graphic
designers send you several designs to win it. This allows you to choose from several different
designs which may be seen as a great advantage over other options. However, freelancers
participating in these contests need to submit their entries to several contests per day to
make a decent living, so the only choice they have is to send template-based designs.

So, you will end up paying quite a lot for a freelancer-customized template-based brochure
design.

Print Shops

Some print shops have graphic design departments that can create brochures for you, and
the good thing is that they will be responsible for the whole process. While their offers are
not expensive, their designers are specialized in the printing process (which is a technical
process), rather than professional design and creativity. Most of them are more interested in
getting a design ready for printing in a couple of days, rather than in creating a strong
marketing piece for your business. Some may rely on template-based designs as well.

Traditional PR Agencies

Traditional Public Relations agencies provide premiere level marketing materials every spa
business is looking for, however they come with an expensive price. For large spa
businesses, this might be a viable solution but for many small business owners this is out of
their range.
 Design Services Samples Pricing
Professionals Support Blog Client Area

A professional graphic designer knows how to communicate ideas with the correct shapes, colors
and layouts, and has technical knowledge in several areas like marketing, consumer behavior and
printing.

Internet-based Brochure Design Agency

The best option for many spa businesses is an internet-based design agency that specializes
in brochure design. These online businesses offer the full range of design and print services,
and are equal in quality as brick and mortar agencies without the high price. Unlike other
solutions, online agencies work directly with you to formulate a brochure design that is
unique to your business needs in order to drive sales and distribution.

These agencies employ senior level designers to craft your brochures and you'll get the
professional quality you've been seeking without having to learn a new editing software,
worry about plagiarism or communicate with someone across the globe.

Cost Comparison
Cost for brochure design comprises three factors: copywriting, design, and printing. For the
sake of simplicity, we will take a standard tri-fold brochure for comparison purposes.
sake of simplicity, we will take a standard tri fold brochure for comparison purposes.

Design Services Samples Pricing

Copywriting Professionals Support Blog Client Area

Under most circumstances, the copy - or at least the basic ideas - is responsibility of the
client requesting the brochure. It takes about 5~10 hours time to create a decent copy for a
tri-fold brochure.

If you opt for a traditional PR agency or an internet-based design agency they can help with
the copy as well. However, this service can cost between $100 and $1,000, depending on
word count.

Make sure they are happy to provide revisions to the copy, otherwise, ask them how much
each revision phase is.

Design

If you design the brochure by yourself (either from scratch or using a template), expect to
invest at least 16~24 hours for a decent brochure. There are templates for free online, and
there are commercial websites that offer templates from $50 to $200. If you assign a cost to
your time, you will probably end up paying more than other options, and you will still get a
non-professional marketing piece.

A freelancer will charge you anything between $100 and $800. Expect very low quality
designs or template-based designs in the lower range, and more decent work on the higher
price range.

A specialized brochure design agency will charge you between $500 and $1,500 for a
custom tri-fold brochure design, and traditional PR or marketing agencies may charge you
double or even more than that.

TIP: Many providers will charge you for images, illustrations, diagrams, or extra revision
phases. Make sure this is clear before you start any project.

Printing

Cost for printing 1,000 tri-fold brochures ranges between $100 and $500 depending on
paper quality, folding, and printing technique.
 Design Services Samples Pricing
Many design agencies offer printing services, so you do not have to worry about dealing with
Professionals Support Blog Client Area
the print shop yourself. In the case that a problem occurs, print shops typically blame
graphic designers and viceversa, so it is wise to have the design agency print the brochures
for you.

TIP: Take into account shipping costs as well.

Final Thoughts for your Health Club or Spa

If interested in an internet-based brochure design agency, BrochureDesigners.com offers
custom, cost-effective professional brochures in thousands of shapes, colors and sizes. Your
spa business has the ability to thrive so let a professional help you get there today.

We are the #1 choice in brochure design since 1999 serving clients all over the world.

Come Join Thousands of Successful Businesses

that Rely on BrochureDesigners.Com for their design needs.

Contact Us Now
Personal Info
First Name

Last Name

E-mail

Phone
 Your inquiry
Design Services Samples Pricing
Professionals Support Blog Client Area

Submit

Home Who's Using

Home BD?
Design Services
Samples Testimonials
Pricing Case Studies
Professionals Legal, Attorney, Politics,
Support Organizations
Blog Logistics, Automotive,
Transportation
Client Area
Education
Entertainment, Sports
Financial, Accounting,
Consulting
High-Tech, Internet,
Software, Hardware,
Communications
Healthcare, Medical,
Dental, Biotechnology,
Pharmaceutical
Real Estate, Construction,
Architect, Engineering
Restaurant, Food,
Gastronomics
Beauty, Fashion, Salons,
Spa
Industries, Energy,
Farming
Travel Industry, Hotels
Aeronautical, Space,
Avionics
 Marketing, Design,
Photography, Fine Arts
Design Services Samples
Services, Pricing
Professionals,
Professionals Manufacturing,
Support Blog Retail Client
and Area
Wholesale Stores
Jobs, Laboral
Military, Security

Company Follow Us
Company Profile   
Contact Info
About our Brand
Jobs at
   
BrochureDesigners.com
Affiliates 
Terms of Use
Privacy 
Chat
A Guide On Creating the
Best Medical Brochure
A Guide to Creating Your
Ultimate Spa Brochure
A Ultimate Guide to
Creating Your Dental
Brochure

BrochureDesigners.com en Español
BrochureDesigners.com - a team of professional brochure designers
Copyright 2019