Professional Documents
Culture Documents
SHRM Assignment2
SHRM Assignment2
Team Members:
Enakshi Mondal - 16KA
Recruiting:
Below factors outlines the numerous aspects that contribute to Amazon's recruiting function
being so much more effective than its rivals. Because they succeed in each of the six pillars of
excellence in recruiting, they are truly a giant. The following six pillars support Amazon's
success:
Their hiring influences corporate outcomes.
Their proven capability of handling huge recruiting volumes across a wide range
Their fervent demand for superior hires
Their success is built on a data-driven, scientific approach to hiring.
They have a uniform, quick hiring approach.
Their sub-programs for focused recruiting are unmatched.
Pillar #1: Their hiring influences corporate outcomes:
Always looking for intellectual horsepower and curiosity
Diversity assessment
Amazon's recruiting strategy enables them cross-industry innovation. In terms of business, the
company's extraordinary high stock valuation is directly attributable to its hiring practises and
operational success.
Pillar #2: Their proven capability of handling huge recruiting volumes across a wide range:
Amazon excels in drawing in a record-breaking number of candidates. A record-breaking 30
million applications were submitted to Amazon in 2020, setting a new all-time high. But it is
particularly remarkable because it took place at a time when practically every significant
company and organisation struggled to receive even a handful of applications for each
position. The fact that Amazon got a staggering "1 Million Job Applications (in 1 day)" as part
of their 2021 annual Career Day event highlights the company's appeal.
Pillar #3: Their fervent demand for superior hires:
Being "Earth's Best Employer" is their stated objective. Their leaders "work every day to
create a safer, more productive, higher-performing, more diverse, and more just work
environment," according to their statement, which is why they can achieve that goal. They
demonstrate empathy as a leader, like their jobs, and facilitate the enjoyment of others.
The Bezos hiring strategy is firmly centred on quality; their hiring managers' and the recruiting
team's insistence on it has held true over time.
A fundamental Amazon requirement for leaders is to "raise the Amazon's usage of "bar
raisers" which is how the company primarily ensures quality.
Pillar #4: Their success is built on a data-driven, scientific approach to hiring:
Amazon formulates hypotheses regarding the most effective methods for talent acquisition,
talent retention, and talent development to "be the most scientific HR organisation in the
world." and then set out to conduct tests and meticulous data collection to support or
refute
Pillar #5: Their sub-programs for focused recruiting are unmatched:
Because different groups are drawn to and motivated by various offerings, targeting
subprograms is crucial. Target groups at Amazon include a variety of women, veterans, the
elderly, and those in need of internal movement or an upward push.
The Returnship programme assists jobless individuals in returning to the workforce - The
Returnship is a programme for those who have been out of the labour for at least a year and
are underemployed (usually due to unemployment, children staying at home, or Covid
concerns). This programme intends to offer a unique chance for this target group to relaunch
their careers by working for Amazon.
Best Fit Program - Software developers can find their ideal employment faster thanks to the
Best Fit Program, which accelerates the job identification process. Designed primarily to assist
software developers in their search for the ideal position among all available Amazon
positions.
CamperForce - RV travellers can find employment through CamperForce, a programme that
provides jobs to seasonal workers who are on the move. Work Campers are what they are
called. And since the holidays are a time when Amazon needs a lot of workers for its
warehouses. Today, they support and employ seasonal workers who live in a trailer or RV.
Pillar #6: They have a uniform, agile hiring approach:
The need for innovation is one factor that unites all of Amazon's business divisions. As a result,
Amazon looks for applicants that enjoy tackling a never-ending list of challenging issues.
Amazon employees believe that creativity is ingrained in their DNA. They make it obvious that
they are seeking analytical and critical thinkers with exceptional judgement, who can both
dream large and pull up their sleeves to solve hard challenges on behalf of their clients
Compensation:
Amazon’s policy is based on a 4 year model. It’s components are: -
Base Salary +
*RSU – 40%RSU
Restricted Stock Unit
LEVEL – In Amazon the levels range from 4-11. Level 12 is for Jeff Bezos. As is clearly evident,
full-time workers enter at Level 4 with a salary range of $50k-$70k whilst VPs can enter at a
payscale more than $1 million. Compensation depends upon :-
Level 7 -->
10+ yrs of
Level 6 --> exp
8-10+ yrs of
Level 5 --> exp
3-10 yrs of
Level 4 --> exp
1-3 yrs of
experience
Surge2IT: This training program is designed for entry-level IT employees across the operations
network of Amazon who want to pursue career in higher paying technical roles. It helps in
developing required skills to build up their career in IT field.
User Experience Design and Research (UXDR) Apprenticeship: This program is designed in a
way that instructor-led training and real-world experience are combined in one-year
program that provides employees with the opportunity to learn and develop research and
design skills across Amazon, including Prime Video, Amazon Fashion, Alexa, and AWS.
Career Choice: This program is a pre-paid tuition program for employees in operations who
want to upskill themselves and want to pursue further education.
Amazon Technical Academy: It is a training and job-placement program that prepares non-
technical Amazon employees with the vital skills to switch into and succeed as software
development engineers in minimum nine months. The program is curated in a way that
instructor-led, project-based learning with real-world application are combined to make it a
successful program for the aspiring software engineers
Amazon Technical Apprenticeship: This is certified by the U.S. Department of Labor that
extends paid and rigorous classroom training along with apprenticeships with Amazon.
AWS Training and Certification: Under this program, employees get access to free classroom
and digital training to develop cloud knowledge, and also discounted AWS Certification exams
to for validating cloud expertise.
Machine Learning University (MLU): This program is designed for employees who have a
background in technology and coding and want to gain machine learning skills. It is taught by
more than 400 machine learning scientists at Amazon.
Recommendations
1. Display the incentives that consumers want the most (and are willing to trade salary for)
For job searchers, compensation and benefits are virtually always priorities. However, candidates
are now willing to exchange some of their compensation for three essential characteristics of
workplace culture: inclusivity, opportunities for training and growth, and individual flexibility in
terms of when and where they work.
Upskilling: Nearly a third (37%) of candidates stated they would be willing to accept a pay
decrease in exchange for the opportunity to acquire new skills.
Flexibility: A little over half (51%) would forego larger wages in favour of more flexibility. Even
more so are women (53%) and those who have been in the workforce for a longer period (56%).
Inclusion: According to 62% of job searchers, an employer's open commitment to enhancing
diversity and inclusion in the workplace makes them more likely to apply for the position.
Candidates who are willing to trade income demonstrate that they value these benefits more than
just a nice perk. They serve as differentiators, identifying what makes one employment offer stand
out from another.
2. Give candidates a way to experience organisation’s culture first hand
Help potential employees gain first-hand knowledge about your culture.
Organize social gatherings or opportunities for networking for potential candidates. Give
individuals the chance to job shadow you or host open homes so they can experience what it's like
to work there.
Gaining the trust of job searchers through openness: The usage of personal data throughout the
hiring process must be made explicit. Demonstrate to candidates the advantages of disclosing
their personal information.
3. Recognize how a slow process and a failure to communicate hurt your chances of attracting talent
poorly of your business. It may impact the reputation in the long run and potentially reduce
company’s ability to locate and hire the best candidates.
Even the candidates who aren't given a job should have a wonderful experience. Throughout every
step of the hiring process, communicate often. When they are no longer considered, let them
know.
Give applicants a timetable and a mechanism to verify the status of their applications whenever it
is practical.
4.Streamline with technology but preserve human interaction at the core
Whether it be in person, on the phone, or by email, candidates desire good, straightforward
human interaction throughout the hiring process. As they move forward in the interview process,
that desire grows stronger.
Typically, recruiting technology is chosen and created with the company, not the candidate, in
mind. Therefore, choose for technology that streamlines repetitive work or simplifies the hiring
process for job candidates.
Another successful recruiting tactic is interactive technology that replicates the working
environment or office setting. Give potential employees a clearer idea of what it would be like to
work for your company. Consider a virtual reality simulation of a workplace or work setting. It's a
financial commitment that might really pay off
5.Manage your reputation 24-7
Obtain a thorough and current image of the standing of your company in the market, and keep
track of it continually. What are former and present employees saying about the workplace
online?
What do they have to say about company’s culture, particularly in regards to the elements that job
seekers value most, including training, flexibility, and inclusion?
Are there discernible differences in perception across various demographic groups, such as elderly
versus younger workers or women against men? Together with the leadership, examine this data
and create plans to strengthen favourable perceptions (or combat negative ones).