"YEAR OF STRENGTHENING NATIONAL SOVEREIGNTY".

SAN JUAN BAUTISTA PRIVATE UNIVERSITY

FACULTY OF COMMUNICATION AND ADMINISTRATIVE SCIENCES

COURSE:
INGLES IV
SUBJECT:
The Association of the Business Administration and Marketing
TEACHER:
Juan Carlos Magallanes Román
MEMBERS:
- Valencia Lavado, Laura
- Araujo Moreyra, Merli
- Castilla Avalos, Fabiana
- Medrano Apaza, Miguel Benjamin
- Sánchez Almeyda, Jaime Danilo
CYCLE:
IV
CHINCHA - PERU
2022
 Introduction

We know that marketing is becoming more and more important in companies and organizations
because they need it to make their value proposition visible, to carry out their commercial
exchanges and to satisfy the needs of their markets, thus obtaining greater value and welfare for
the consumer and society.

Marketing is the science and art of exploring, creating and delivering value to satisfy the needs
of a target market for profit. Marketing identifies unrealized needs and wants. It defines,
measures and quantifies the size of the identified market and the potential profit.

On the other hand, we have management, which we can define as the social science in charge of
studying all aspects of a company, starting from its organization to the benefits it generates.

Because of this, this paper seeks to explain the relationship between these two disciplines, as
well as their implementation in different environments and the great benefits that these would
bring to any company if used correctly in its management.
Business Administration Concept
Business administration is a broad field that includes many different roles, professional settings
and opportunities for growth. In simple terms, business administration is the work of managing
an organization's resources, time and people.

Business administration professionals work to ensure that businesses and organizations are run
effectively, efficiently and profitably. This is a balancing act that requires knowledge and skills
in a range of disciplines.

Working in business administration requires quantitative skills and "soft skills" such as
communicating ideas, influencing others, giving feedback and making effective and informative
presentations. Business professionals generally need at least a basic understanding of accounting,
finance, marketing, human resources and information technology, and they often specialize in a
practice area.

People who are successful in business must also be clear and effective communicators. Business
administration very frequently calls for working in teams and on collaborative projects like us, in
a formal work group. Handling the workload is only part of the challenge: being a team member
your peers and supervisors can count on is a crucial part of business success.

Marketing Concept
When many think of marketing, they go to the big flashy examples – like Superbowl
commercials and Spotify’s annual "Wrapped" campaigns. But the truth is, that’s likely the result
of months of strategizing.

Marketing as a discipline involves all the actions a company undertakes to draw in customers
and maintain relationships with them. Networking with potential or past clients is part of the
work too, and may include writing thank you emails, playing golf with prospective clients,
returning calls and emails quickly, and meeting with clients for coffee or a meal.

At its most basic level, marketing seeks to match a company's products and services to customers
who want access to those products. Matching products to customers ultimately ensure
profitability.
Relation between Business Administration and Marketing
Marketing and Business Administration are both crucial aspects of any successful business one
takes on.

Think of it this way - there’s no marketing without someone managing business resources
including types of employees, like contract, temporary, full-time, their schedules, what types of
equipment they use on a daily basis, which suppliers to work with, etc. - and this is all possible
because of business administration skills possessed by one or more of the employees within the
organization.

So, to answer to this topic of relation between business administration and marketing, both are
synergistic and extremely useful, each one come in handy because it is part of the foundation of
any successful business or company. Business administration is fundamental to any organization
to function while marketing is an added feature that helps promote products and services for the
business.

Marketing Goals
Before anyone can build a strategy for a company, first we need a clear goal. What does a
business want to accomplish? Maybe it needs more traffic to its website or perhaps the company
want to generate more leads.

Marketing goals are specific objectives described in a marketing plan. It can be anything from
generating high-quality leads and raising brand awareness to increasing customer value and
improving your referral rate. These goals can be tasks, quotas, improvements, or other
performance-based benchmarks used to measure marketing success. When explicitly set,
measurable goals are key for marketers to be successful.

Some examples of marketing goals include:

• Building brand awareness

• Generating a high volume of qualified leads

• Establishing thought leadership

• Attributing marketing activities to revenue generation

• Increasing brand engagement

• Measuring your marketing goals

• Generate high-quality leads.

• Acquire new customers.

• Increase website traffic.

• Establish industry authority.

• Increase customer value.

• Boost brand engagement.

• Increase revenue.

• Improve internal brand

Business Administration Goals

First, think of employee business goals falling into one of two areas. Specifically, they are either
performance-based. Or, they are personal. In either case, they must align with the strategic goals
of the company. Finally, business goals serve to support a company’s overall business objectives.
And they are achieved through detailed steps or actions that must be accomplished in support of
each goal. The general services of companies have a notable influence on their perception. So do
not lose sight of the following goals:

 Identify and onboard new customers

 Market to a new channel or geography
 Develop new products or services.
 Increase production or service utilization rates.
 Reduce product or service quality issues.
 Streamline a process.
 Eliminate unnecessary expenses.
 Increase direct job skills through training.
 Cross-train in another functional area.
 Achieve a relevant degree or professional certification.
 Lead a team, project, or function.
 Communicate more clearly.
 Do more things in less time, with less effort and with great results.
 Manage purchases.