INTRODUCTION TO

PRINCIPLES OF
ENTREPRENEURSHIP

ENT530

DR. MUHAMMAD ISKANDAR HAMZAH

FACULTY OF BUSINESS & MANAGEMENT

UITM
 Course Information
(Covid-19 ODL
Semester)
INSTRUCTOR: MUHAMMAD ISKANDAR HAMZAH,
PHD
DR. MUHAMMAD ISKANDAR HAMZAH
• Associate Professor in Marketing & Entrepreneurship.
• Business coach & mentor.
• Served UiTM since 2008.
• Written 40+ research papers including several in high
impact journals (Springer, Elsevier & Emerald).
• Room 06-029, Level 6, FBM, UiTM Shah Alam.
• Please reach me via Google Classroom, or if urgent,
through your class rep.
COURSE OUTCOME
1. Analyse issues related to entrepreneurship.
2. Demonstrate leadership and communication skills in preparing a business plan
using Business Model Canvas.
3. Demonstrate entrepreneurial skills in creating (running) a business via Social
Media.
COURSE ASSESSMENT (ODL)
ASSESSMENT %
Group Project: Quantitative Field Survey
20
(CLO1)

Group Project: Business Model Canvas -BMC

20
(CLO2)

BMC Video Presentation* (CLO2) 20

Individual Project: Social Media Portfolio

40
(CLO3)
Quizzes -
Total % 100

*Note: Presentation is done in groups, but marks will differ

individually.
TEACHING METHODOLOGY
• Open Distant Learning (ODL)
• Case Discussion
• Problem-based Learning
TEXT BOOK

Hisrich, R. D., Peters, M. P. &

Shepherd, D. (2014). Entrepreneurship.
(10th ed). New York: Mc-Graw Hill
Education.
OPEN DISTANCE LEARNING (ODL)
• Our main ODL platform shall be Google Classroom (asynchronous) & Google
Meet (synchronous).
• Ensure that you have an active UiTM Google Mail account.
• If you are not using your UiTM Gmail account, you will not be graded (since I
can’t recognize you).
• Quizzes will be conducted using Quizziz. Please register using your UiTM Gmail
& full name.
• All reports should be uploaded via Turnitin. Again, please register using your
Full Name as per IC (You may lose marks if I can’t recognize you).
INDIVIDUAL PROJECT: ARTICLE REVIEW
• Distribute questionnaire via Google Forms to the target respondents (the form
will be provided to you).
• Analyze the data using Google Form.
• Write a report.
• For detailed instructions, refer to both Word and Powerpoint guidelines.
• Deadline: Refer to ‘Timeline & Deadlines’ slide.
GROUP PROJECT - BUSINESS PLAN (BMC)
• Develop a Business Plan based on Alexander Osterwalder ‘s Business Model
Canvas (BMC)
• Write a 4,000 words (4-5 students) report
• Business types: retail, trade or services (no manufacturing).
• Deadline: Refer to ‘Timeline & Deadlines’ slide.
INDIVIDUAL SOCIAL MEDIA
PORTFOLIO
• Run a small trading business using Facebook (Dropship is preferred)
• Generate sales: FB Business Page, Copywriting (soft sell & hard sell), Frequency
& quality of postings
• Furnish evidence (photos, bank transactions, messaging transcripts)
• Deadline: Refer to ‘Timeline & Deadlines’ slide.
• Register your business by Login to
https://lms.go-ecommerce.my/login.php?target=&client_id=eusahawanv1&auth_
stat=
SUBMISSIONS
• Register Turnitin using your FULL NAME as per IC
• Submit soft copy (Microsoft Word, not PDF) to Turnitin
• Be original (refrain from C&P, using synonyms, quoting too much). Rephrase!
• Do not attempt to use ‘hidden text’
• Similarity results should be less than 15%. Any more than that will not be
accepted.
• High similarity result (>30%) indicates plagiarism and it’s a serious ethical
issue. Student will be REFERRED to the Faculty’s management for disciplinary
action.