HEADING 1: CHALLENGES FACED BY DONORS AND A NEW PORTAL

Convincing donors to give regularly can be difficult.

Understandably, donors want to ensure that their gifts are being used in the
best way possible for the cause. If they feel their donations haven’t been used
appropriately, then they may just walk out, especially if they no longer feel
invested in the culture of a specific nonprofit.

Yet, there are other reasons why donors may hesitate to donate, ranging from
brand aesthetic to company-donor communication response time. So, what
are the major barriers keeping donors from giving, and how can
organizations overcome them in 2022? To help, we asked some members of 
Nonprofit Organisation to share their thoughts below:

1. Lack Of Vision With Clear ROI

Donors are moved by the change that nonprofits provide to some of the

community's most complex challenges. Nonprofit leaders should passionately
communicate their vision and enlist donors to help realize the possibilities.
Additionally, nonprofit leaders should provide clarity in their business case
that demonstrates a clear return on investment (with interim goals) to help
differentiate them. 

2. Insufficient Expertise

Many donors don't have the expertise that our organizations have and are
looking for guidance. A way to get donors to start giving or to
continue giving is to be the expert they need. You know the issues and you
know the impact their gift will have on those issues. If you can articulate that
clearly, you have a great chance of keeping donors coming back because they
trust your expertise.

3. Too Many Options

Donors have so many opportunities to support. Your ask has to be compelling

and show real long-term sustainable impacts. You have to connect with their
passion and clearly show how their resources are supporting an important
cause. Paint a big picture of a future with a specific gain. And don't forget to
highlight the end beneficiary of their generosity.
4. Economic Concerns

We understand many want to help but are not sure if it will create a financial
burden to donate. That's why we encourage smaller or any size donations,
emphasizing that any amount helps. We also encourage other types of help
like in-kind donations, donations of time and donations of expertise.

5. Lack Of Value

Donors want to feel connected to the impact of an organization’s mission.

Supporting a cause broadly can feel positive, but donors are more likely to give
when they can see the specific impact of their gift and know the organization
knows what the ROI is for the programs they provide. Clearly articulate how
each donation level impacts the broader mission of your organization.

6. Little To No Engagement

Everything is about building relationships. Donors don't give for two main

reasons: 1) They haven't been asked to give, and 2) There's little to no contact
until a solicitation is made. No one wants to feel like an ATM

7. Overwhelm

Many potential donors are simply overwhelmed by the enormity and

multitude of problems thrown at them daily, both at home and internationally.
How can my $5, $10 or whatever amount truly make a difference anyway? The
key is to show donors how their donations, large or small, change lives -- how
they, the donors, are changing lives. We share stories of success, of hope and
of brighter futures.

7. Overwhelm

Many potential donors are simply overwhelmed by the enormity and

multitude of problems thrown at them daily, both at home and internationally.
How can my $5, $10 or whatever amount truly make a difference anyway? The
key is to show donors how their donations, large or small, change lives -- how
they, the donors, are changing lives. We share stories of success, of hope and
of brighter futures.

9. Not Enough Awareness

One barrier that keeps a potential donor from giving is their lack of awareness.
If a donor isn't invited to give, chances are they won't. Donors like to give to
organizations that are passionate about their own mission. Organizations
must share their stories and passion with potential donors and invite them to
engage in meaningful ways. Chances are they will no longer be a "potential."

10. Complicated User Experience

We're busy. We're impatient. We expect immediate gratification. So, when

a giving link takes more than a second or two to load or is not instantly crystal
clear on how to complete the gift transaction, our donor might simply move on
to some other shiny new object. Don't underestimate the importance of the
user experience for your donor. Make it easy.

11. My donation is too small to make a difference.

Actually, small donations can make a huge difference. For example, an anti-malaria bed
net costs only $2.50 and protects two people for up to three years.  The costs of meeting
basic human needs in the developing world are most often far less than the costs for
those same services and supplies in the developed world.

Make a Donation to Shanti Daan

Started in 2015, we have grown through the years to be the most trusted
crowdfunding platform in India. The belief that people are inherently humane
and willing to help forms the crux of what we do. We have been able to use
technology to its best and make online giving a seamless and transparent
process. 

 Anyone across the country, irrespective of their socio-economic background

can raise a fundraiser on Shanti Daan. We believe that in the years to come
online giving will be ‘the’ way to charitable and humanitarian acts. 

Vision

To make online giving the most trusted way of helping someone in

need
Mission
We believe that humanity is at the core of our being and our mission is
to augment this.

2,117
Crores Raised

No. of fundraisers supported

228,377
Medical fundraisers
 329,662
Other fundraisers

No. of trusting Fundraisers

2,000
NGOs
2,186
MNCs
 432,625
Individuals

Is Shanti Daan safe to use?

How much percentage does Shanti Daan take?
How do I know if the money I donated reaches the beneficiary?
Is my donation eligible for 80G tax exemption?
How do I get in touch with Shanti Daan?
What users say about us

You shop

You shop on your favourite websites through us

 We donate

These websites donate a percentage of your order value

You help someone

For every purchase you make, you help someone

Shanti Daan India Society
Declaration

I declare that

1. I am an Indian National.

2. The particulars given to SDIS (Shanti Daan India Society) are true, correct and complete,
if any transaction is delayed or not effected at all for the reasons of incomplete or
incorrect information, I shall not hold SDIS responsible for any
loss/damage/inconvenience arising out of the same.

3. If there is any change in donation amount or frequency the same will be communicated
by letter or email.

4. I agree to SDIS communicating to me via telephone calls, SMS or electronic mail and
such communications shall not be considered unsolicited.

5. I also understand I can withdraw from this commitment whenever I wish; all I have to do
is inform SDIS in writing through email or letter to stop my contribution.

6. In view of SDIS undertaking not to share my above personal details with any one except
their authorised Agents and service providers (including but not limited to Direct
Dialogue Initiatives India Pvt Ltd) or when it is mandated by regulatory authorities or by
myself, I hereby permit GPIS for such limited sharing.

7. Donations to SDIS are eligible for exemption u/s 80G of Income Tax Act. 1961. I
understand that SDIS will send a consolidated receipt and tax exemption certificate at the
end of the financial year.

Terms and Conditions

1.
1. Donations will be accepted only from Indian citizens.

2. No donations are accepted from corporate entities or any Government agencies.

3. All donations are received through Credit Card/NACH/e-Mandates or online or

through cheques/drafts or through swiping machines, but never in cash.

4. According to Section 80G(5)(viii) of the Income Tax Act , 1961, In order for a
donor to claim deduction under section 80G, Shanti Daan India Society must
submit statement of donation received with the Authorities which requires Unique
Identification Number of the Donor.
 5. For “Unique Identification Number” of the donor is requested to fill in one of the
following :

6. Type of Identification Code Unique Identification Number

PAN Number 1
Aadhaar Number 2

Donations Cancellation and Refund Policy

Cancellation:

 For cancellation of donations, the donor should email us

at supporter.services.in@shantidaan.org or call us on our toll free line 1800 425 0374 &
1800 425 4594 Monday-Friday from 10am-6pm

 The cancellation request must be made before the 27th of the month for it to take effect
from the following month and those received later will take effect in the succeeding
month

 An email confirmation is sent within 24 working hours to the donor’s registered email ID

Refund:

 No refunds of donations are made if the donations are based on what the donor signed up
for

 No refund is made of extra bank charges incurred by donor in case of cheque or ECS
bounce

 No refund is processed once a tax certificate has been issued in the donor’s name

 A refund is issued only in the case of technical or processing errors made by Shanti Daan
India

 A refund is issued only via cheque and is despatched at the end of the month or at the
start of the following month

Shanti Daan India Society Financials (Consolidated)

 Income and expenditure 2020- 2021

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  Campaign wise expenditure 2020- 2021
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 Income and expenditure 2020- 2021

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 Balance sheet 2020- 2021

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Shanti Daan India Society FCRA Financials

 Receipts and Payments 2020 -2021

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 Income and expenditure 2020- 2021

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 Balance sheet 2020- 2021

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Shanti Daan India Society Documents

 PAN Card for society

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 Income tax permission for acceptance of donation

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 Registration number of the institution

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 Shanti Daan India Society Certificate of Incorporation

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 Organisational Transparency : Shanti Daan is a global independent campaigning network, which

uses non-violent, creative confrontation to expose global environmental problems, and to force
the solutions which are essential to a green and peaceful future. Shanti Daan’s goal is to ensure
the ability of the earth to nurture life in all its diversity. A full list of our values, goals, and
cornerstone principles can be found on our website.

Transparency and Accountability

Accountability Charter for International Non-Governmental Organizations

International Non Governmental Organisations (NGOs) play an increasingly influential role in

shaping global policies. Global public opinion surveys show higher trust in NGOs than in
government and business. At the same time the nonprofit sector is coming under closer scrutiny,
both from those who want it to flourish and those who seek to curtail NGO activities.

HEADING 3: INCOPORATING DETAILS OF ALL STAKEHOLDERS

INVOLVED-
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A group of international NGOs, have come together to demonstrate that they deeply value public
trust, do not take it for granted and are committed to sustaining and deepening it by ensuring
transparency, and accountability for their operations. In June 2006 the NGO’s publicly launched
and endorsed the first global Accountability Charter for the non-profit sector.
The Accountability Charter sets out core values and operating principles for international NGOs.
The Charter covers the areas of good governance and management; and fundraising and multi-
stakeholder engagement. It also makes specific reference to respect for universal principles (such
as the Universal Declaration of Human Rights), independence, responsible advocacy, effective
programmes, non-discrimination, transparency and ethical fundraising.

This initiative builds on individual, national and sectoral initiatives taken to set standards of
NGO accountability and codes of conduct. All NGOs are subject to national regulations within
the countries in which they operate. The International Non-Governmental Organisations
Accountability Charter is the first such initiative to set out international, cross-sector standards
for the non-profit sector.
All international NGOs – across different sectors – are invited to sign-up to the Accountability
Charter. The organisations that, at present, actively endorse the Charter:

 ActionAid International

 Amnesty International

 CIVICUS World Alliance for Citizen Participation

 Consumers International

 Greenpeace International

 Oxfam International

 The International Save the Children Alliance

  Survival International

 International Federation Terre des Hommes

 Transparency International

 World YWCA

The Accountability Charter is only the first step. Next steps will involve putting in place a robust
system for reporting and review of the Charter so that it can be improved and updated in light of
experience.

Key stakeholders and how they are identified (D1) traditional stakeholders are their financial supporters,
volunteers, online communities, allies and activists. The organisation is now looking beyond this, with
additional stakeholder groups now including those entities Shanti Daan seeks to persuade, and those
who depend on the industries and ecosystems impacted by campaigns. It is stated that stakeholders are
identified through detailed analysis as part of the campaign planning process. The Panel would like to
see more information about this in future reports, as well as an insight into how stakeholders are
prioritised. Are local partners/communities involved in identifying others who should be engaged in
Shanti Daan’s work?`````````````````````````````````````````````````````````````````````````````````````````````````````````````````

Regulators & Legal

Their basic functions involve setting rules, monitoring the finance sector and
resolving any disputes between entities that fall within their authority.
FinTechs, labs & academics
FinTechs are the companies that offer technology-enabled innovative
solutions in the financial sector. They are supported and empowered by
entities pertaining to the government and private sector such as incubators,
accelerators, hubs and labs that could be run by both sectors.
Investors
Investors are indispensable entities when it comes to financing startup
companies and SMEs (small & medium-sized enterprises) as they provide the
funds required for these businesses to profit, grow and expand while
expecting to generate profit .
Investors include banks, venture capitals, angel investors, private equity and
any other entity that can provide funding.
Mentors
Mentors are industry and subject matter experts who represent a main pillar
of the ecosystem through their commitment and dedication in supporting
startups through knowledge transfer and guidance.
Infrastructure providers
Infrastructure organizations provide the fundamental hardware, software and
services . Electronic payment gateways, clearing systems and similar financial
services require an agile and reliable infrastructure to successfully deliver
services on different platforms across the world, marking the difference
between an opportunity missed and an opportunity won.
Financial Institutions
The core establishments that conduct financial transactions such as
investments, loans and deposits constitute banks, microfinance, savings &
loan associations, brokerage firms, credit unions and insurance companies.
Although financial technology came to be with the digital age, there is no
certified substitute yet for traditional institutions that bridges the gap between
the physical and digital world.
MNOs and aggregators
Mobile network operators provide wireless voice and data communication for
its users whereas aggregators act as integrators that connect payment
providers to third-party systems, while providing the technical know-how.
Aggregators stimulate the industry and are usually at the forefront of creating
and developing technology to facilitate mobile systems.

Shanti Daan India began its work by setting up Shanti Daan Trust
(SDT) in 2001. In 2002, a separate entity called the Shanti Daan
India Society (SDIS) was created and registered under the Tamil
Nadu Societies Registration Act.
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HEADING 4 – PROVIDE PROCESS FLOW DIAGRAM

 THE DONOR JOURNEY
Like all successful endeavours, strong donor relationships stem from time, effort, and patience.
We invest our time and resources on defining the ‘Donor Journey’ – the complete experience
that donors share with your organisation. By following this journey, we make sure they engage
with you for a longer period of time.
Lead Generation

The first step is finding prospects and capturing their contact information into our database.
These leads could be people who have interacted with you before, but haven’t made a donation
yet.







Recruitment / Conversion

The next step is to convert prospects into supporters of your organisation. We do this
through a variety of channels such as digital, mobile, tele-calling, and face-to-face.
Welcome

As the name suggests, this step is all about welcoming new supporters and thanking them
for their efforts. The ‘welcome’ stage is crucial to retaining donors, as studies have shown
that a sizable portion of supporters tend to quit within the first three months of joining.

Engagement

This stage of the journey involves consistent and fruitful engagement with your new
supporters. We look at different ways to keep your supporters motivated and stay true to
the cause.

Upgrade

This step of the journey refers to enhancing the value of your relationship with a donor. For
us, this means encouraging supporters to contribute or participate at a higher value than
they are at present.

Loyalty

This step entails contacting your donors to see how satisfied they are with their
involvement and seeking their feedback. We believe that satisfied, loyal donors are the key
to success.

Reactivation

This last step is about reactivating a donor’s contribution that may have stopped due to low
funds, account problems, or intentional cancellation. We bolster our efforts to converse with
these donors and re-establish their conviction towards your cause.

HEADING 5- ROUGH SKETCHES/WIREFRAMES OF ALLPOSSIBILITIES SCREENS OF THE PORTAL

Step 1: Since our design is for a desktop webpage, we start with a blank
canvas of size corresponding to a common browser window. 
 Step 2. Add navigation and search to our wireframe.
Step 2: We add a top navigation bar and search to our wireframe.

Step 3: Draw the largest element in the design, at this stage we focus on
displaying -related information such as name, description, and images.
Step 4: Add additional details such as dropdown box for selection
options and a button to add the remaining details. 


Step 5 – Banners, Dialogs, Progress indicators-

  Banners have a line or two of text, with an optionally related button
or Cancel icon.
 Dialogs contain a header, 1–2 lines of text, 1–2 buttons, and
a Cancel icon.
 Progress indicators are rounded rectangles that are partially filled to
illustrate the remaining wait time.

Conclusion
Online fundraising is extremely useful as it saves money, time, and effort. Not only that,
but it can also expand the donor reach within a short period of time. With online
fundraising, you can improve your donor relations without much effort. It is certainly
worth giving it a try.
Shanti Daan is a platform whose main activity is crowdfunding. With it, you can raise
funds for such noble goals like flood relief, child education, disaster relief, healthcare,
etc. Beginning a fundraiser an easy job. You can start it easily, quickly, and with the
lowest possible risk. Most importantly, you can withdraw funds in a smooth and efficient
manner as per your desire. It is natural for people to worry about where their funds are
actually going. Well, not to worry, as Shanti Daan’s experts will dedicate enough time to
explain exactly how the funds are utilized. Already, millions of supporters have become
a part of the Shanti Daan world. Now it’s your chance to join Shanti Daan and work
towards bringing a positive change in the world.