ENGLISH FUNDAMENTAL

(DTU 2112)
SEM 1 (AUGUST 2022)

INDIVIDUAL ASSIGNMENT
Submission date: ______________________

Language Ideology

This assignment is to be completed individually.

1) Choose 2 different advertisement /news and answer the following questions:
i. Explain why you like or dislike this ad/news.
ii. Identify and explain the persuasive techniques used in the ad/news.
iii. What is the ad/news trying to convey to the audience?
iv. Is it important to understand what you read? Why?
v. Explain the terms below:
i. Judging
ii. Understanding

2) Once you have answered all of the questions, make a cover page for this assignment
in the form of an ad of your own. That is, you should be advertising your
assignment.

3) Prepare PowerPoint slides to present your finding.

 Font = As applicable
 Font size = 20 above
 Introduction, body (content) and conclusion
 Question(s) and answer(s) session

4) Submit your ad in hardcopy form on the day presenting.

 Font = Arial
 Font size = 12 (Justify)
 Page(s) = 5 pages above
 Line and paragraph spacing = 1.5
 Report format:
 Cover page  Content
 Acknowledgement  Conclusion
 Table of content  References
 Introduction  Appendices (If any)
NAME: _______________________________________________
_______________________________________________
_______________________________________________

Advertisement Assignment Scoring Guide

Criteria Indicators of student performance

High Medium Low
Written Report: (a) Ad copy is (a) Ad copy is (a) Ad copy is
Assignment accurately adequately inadequately
requirements, written and written (0.5) written and
appropriate (1) inappropriate (0)
organisation, style
and contains
(b) Ad fulfills all (b) Ad slightly (b) Ad did not
requirements of follow the follow the
the assignment requirements of requirements of
(1) the assignment the assignment
(0.5) (0)
(c) Spelling, (c) Minor spelling, (c) Major spelling,
punctuation, and punctuation, and punctuation, and
grammar are grammar grammar
accurate (1) mistakes/ errors mistakes/ errors
(0.5) (0)

(d) Ad contains the (d) Ad contains

(d) Ad contains the
adequate unnecessary
necessary
information information (0)
information (1)
needed (0.5)
Oral presentation: Explained the Explained the Identified the
persuasive strategies persuasive strategies persuasive strategies.
(a) Relevant and
with close reference with some reference
appropriate (0.5)
to the concept to the concept
content
design. (2) design. (1)

(b) Appropriate Planned, and the Planned, and the The presentation
structure of the presentation was presentation was showed occasional
presentation (2) organised and fluent. generally organised evidence of
(2) and fluent. (1) planning. (0.5)
(c) Effective skills Used body language Used some body No body language.
of oral well to support my language to support (Reading through
presentation (2) speech. (1) my speech. (0.5) slides) (0)

Spoke clearly and Spoke quite clearly

accurately, and at an and accurately, and Vague and
appropriate volume at a generally good inappropriate
and pace. (1) volume and pace. volume and pace. (0)
(0.5)

Total: __________/10%