CHRISTIAN HORIZON SCHOOL, INCORPORATED

#0004 Purok Mabinati-on, Ubaldo D. Laya, Iligan City 9200

Tel. No. 228-0316/223-0200

In Partial Fulfillment
Of the Subject
Home Economics

Submitted by:
Rose Sanaimah L. Olay
Hiezel Grace Tagactac
Evan Joy Talaroc
Jane Boniao

Submitted to:
Prof. Anita S. Cipriano

October 1, 2019
 TABLE OF CONTENTS

TITLE PAGE ------------------------------------------------------------------------

i

ACKNOWLEDGEMENT ------------------------------------------------------------------------ii

TABLE OF CONTENTS ----------------------------------------------------------------------- iii

WORKSHOP #1: Brand Name and Logo

• Brand Name ----------------------------------------------------------------------- 1

• Brand Logo ---------------------------------------------------------------------1- 2

WORKSHOP #2: SWOT Analysis ---------------------------------------------------------------

3

WORKSHOP # 3: Vision, Mission and Objectives

Vision --------------------------------------------------------------------- 4

Mission --------------------------------------------------------------------- 4

Objectives --------------------------------------------------------------------- 4-5

WORKSHOP # 4: Resources Inventory

• Attractiveness ----------------------------------------------------------------------5-6

• Ability to draw visitors -------------------------------------------------------------------- 6-7

• Accessibility and availability of services------------------------------------------------ 7-8

• Integrity ------------------------------------------------------------------------
-8

WORKSHOP #5: Tourism Products -----------------------------------------------------------11-13

WORKSHOP # 6: Project Resource Market --------------------------------------------- 14-15

WORKSHOP # 7: Competitive Study ----------------------------------------------------- 16

• Competitor # 1 ------------------------------------------------------------- 13
 • Name of Competitor ---------------------------------------------------------------13

• Product Component ------------------------------------------------------

------- 15

• Competitive Features and Special Appeal ------------------------------------14

• Market Origin -----------------------------------------------------------15-16

• Price Structure ---------------------------------------------------------------16

• Marketing Approach ---------------------------------------------------------------16

WORKSHOP # 8: Overall Development Plan ------------------------------------------------17-21

WORKSHOP # 9: Tour Package

• Highlights of the Tour ---------------------------------------------------------------22

• About the Tour ---------------------------------------------------------------

23

• Detailed Itinerary Package-------------------------------------------------------------- 24

WORKSHOP # 10: Marketing your Product -----------------------------------------25-26

WORKSHOP #11: Action Plan -----------------------------------------------------------27-28

APPENDICES ---------------------------------------------------------------30

• MINIATURE -----------------------------------------------------------30-37
 WORKSHOP 1
BRANDING

• BRAND NAME

Zeeli’s Palapa is named as one of our groupmates nickname, Zel as “Zeeli’s” and

added with our product which the palapa. Palapa is an important ingredient in Maranao cooking. It is

made of caramelized shallots (sakurab in Maranao), ginger and chili peppers. It is mainly used as an

ingredient in many Maranao dishes such as the bakas piaparan, yellow fin tuna cooked in coconut milk,

turmeric and palapa. Palapa is also used as a garnish adding more flavor to cooked food. It is also known

as an appetizer for eating.

• BRAND LOGO

The Brand logo of Zeeli’s Palapa represents the product which is Palapa, its

background it is the Maranao cuisine, palapa, and it also has the ingredients which is the
 Scallion, Ginger and lastly the Chilli peppers, the logo verifies the maranao cuisine, and

on the top of it is our brand name which is “Zeeli’s Palapa”.

WORKSHOP 2
S.W.O.T. ANALYSIS

Strength
1.Consistenly produce plants with high active
organic ingredients such as chili, salt, ginger.
2.Low cost product-cheap ingredients, no need
to cook, and simple and easy to make.
3.Fresh palapa-so no other chemicals and
preservatives
4.Easy to sell at a reasonable price.
5.Many sell for retail.
Weakness
1. Lack of employees.
2. Need to store it a close container or
package.
3.There are other companies who sells palapa.
4. The packaging is like the other palapa.
5.Budgeting for endorsing the product.

Opportunities Threats
1.Inexpensive, clean and high quality 1.Market competition is high.
ingredients that every child and adult in the 2.There are large companies that make the
market will surely take. most of it.
2.Palapa can be consumed not only as a 3.A poor growing season can affect our
appetizer but as a souvenir. organic plant. Pests are also threat it can
3.Helpful for online business selling. damage our ability to provide healthy plants.
4. Can be made at home. 4.Having no place to store the product.
5.Easily delivered.
 WORKSHOP 3

VISION, MISSION, AND OBJECTIVES

I. VISION

Our vision is to serve the best ingredients for the customers and to be known with this product

with our hard work and dedication to our business also to become the customer’s first choice and one

of the famous palapa in the field of maranao cuisine.

II.MISSION

The mission of “Zeeli’s Palapa” is to provide our customers with the best palapa shopping

experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear

and secure payment methods, and fast, quality delivery.

III.OBJECTIVES

To give our palapa a desirable homemade palapa. To provide affordable yet

scrumptious version of Palapa . So indulge yourself with the right chilli feeling and mouth

watery to satisfy your cravings.

 WORKSHOP 4

RESOURCES INVENTORY AND ANALYSIS

1. ATTRACTIVENESS

The attractiveness of the product is the uniqueness of the exterior and

interior design that emphasize the quality and sustainability of the food . The

exterior design has a delightful and sustainability to emphasize the taste and

deliciousness of the Zeeli’s Palapa. This product wants to attract the people

not only from the exterior and interior design of the project but also to

experience the sustainable and uniqueness of the Iliganons. Most of all, to

create a new product that has a different to others in introducing attractions in

Iligan City.

II. ACCESSIBILITY AND AVAILABLE OF SERVICES

a. Map Location

Zeeli’s Palapa will be located in Christian Horizon School Incorporated

in Annex and Main Building.

Figure 2. Map location via Google Map