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ISI2E2 - User Experience Design

Design Techniques

Information Systems

School of Industrial and Systems Engineering

Universitas Telkom
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Contents
1.Interview Technique
2.Post it Technique

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Task
You are starting a snack business. There are many types of snacks from
fried to wet snacks, crunchy to soft, healthy to just tasty.
To know what kind of snack is preferred, you want to interview users to
understand more about your user’s habit in snacking: what type of snack do
they like, when do they snack, why they eat snack, with whom, when are they
happy, when are they unhappy, etc.

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Report format
1. Document exported to .pdf
2. Outline:
a. Write interview goals
b. Write interview questions
c. User profile (2 people)
d. Write insights from the interview in the form of screenshot of sticky
notes in Miro (grouped)
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Why Interview?
It is the easiest and cheapest way to get insight
from users.
Can be done at the beginning, in the middle or at the
end of design process. With or without prototype.

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How to interview?
● Set goals for the interview (Pastikan jelas tujuannya apa)

● Make user as comfortable as possible (Jika tidak nyaman akan sulit menggali
informasi)

orang tau apa yg menjadi tujuan

● Prepare questions for the interview
wawancara
● Avoid leading questions
hindari pertanyaan yg mengarah

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Interview Planning: User Profile

Who is your user? What does they daily routine

look like?
● Name, Age, Occupation, Location,
Relationship Status Imagine what your end-user spends their
● Likes day doing. What do they prioritise? What do
● Goals they care about? You can then use this to
● Personality design something that fits into their daily
routine.

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Interview Questions Tip

● Use "Open-Ended" questions
● Close ended question:
can only be answered by choosing from a limited number of options,
usually multiple choice, 'yes' or 'no', or a rating scale (eg from
strongly agree to strongly disagree).
Example: Is this application easy to use?
● Open ended question:
Questions that cannot be answered with a simple 'yes' or 'no', and
instead ask respondents to elaborate on their points.
Memancing orang untuk
lebih banyak cerita
Open-ended questions help you see things from the user's point of
view in their own words.
Example: What do you think of this application?
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Interview Questions Tip

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Interview Questions Tip

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Open-Ended Questions Tips:

Funneling
● Ask Grand Tour question: a broad overview
Tell me about how you usually choose where to eat?
● Ask Mini Tour question: a more detailed overview
Could you give me an example of what you mean by…?
● Ask Experience and examples
Can you tell us about the last time you chose a place to
gunakan closed question pada bagian akhir untuk
menkonfirmasi eat?
● Confirm using closed question
So when you are with your family, you like to go to
restaurant instead of café?

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Post-it Technique
Using post-its to write ideas, insights have benefits
such as:
● Evidence of collaborative group effort
● Egalitarian: all team members can express idea
● Easy to move, grouping similar ideas
● No ideas are static or permanent, allowing
discussion and prioritiziation
12 https://www.nngroup.com/articles/post-it-in-ux/
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When to use it?

● Before design process
● Organize user insights from interview or test
● Brainstorming ideas

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Writing on Post-its
Write one idea per post it, clearly

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Writing on Post-its

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Regrouping/Clustering

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Prioritization Grid

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Voting

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