5 Things

To Get Right Before You

Start Marketing

©2022
www.rajivtalreja.com
 Stop looking at
Marketing strategies
now!

No matter how many blogs or experts or YouTube videos tell

you this, you should never Market your products and services
until you get this right.

Every single business is looking for ways to generate more

leads, more revenue, more profits but if you don’t get these 5
things right before you start Marketing then you will end up
losing a lot. Your Cost Per Lead will be very high, you will
eventually lose faith in Marketing and start thinking, “Marketing
won’t work in my business”, you will just wait for customers to
come to you. You will start believing that only word of mouth
works for your business. You will not have any control over your
business, you will not be able to predict inflows or revenue,
without knowing how to generate leads.

©2022
www.rajivtalreja.com
 So even before you start investing a single rupee in
Marketing or hiring a team, be aware of these 5 things.

Business Right products Right

Model and services Channel

Having Right
a goal Resources

©2022
www.rajivtalreja.com
 1
Business Model

There are just three things you need to

create a profitable business model-
Customer, products & services, channel.

Firstly, you need to have proper clarity on who

your customer is, where they are living, what their
age is, what they love to buy. Instead of saying
‘anybody can be my customer’, you need to have
clarity on the specific segment and the industry
where your right customer is. Get to know the
specific psychography and demography of your
ideal customer.

©2022
www.rajivtalreja.com
 2
Right products
and services

You need to make sure your target audience

needs the products and services you have. After
you identify who your right customers are, make
a list of their wants and needs so you know
exactly how fitting your products and services
are. If you know what your target audience
exactly wants and you don’t have the same
positioning of your products and services then
you will lose out to your competitors.

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www.rajivtalreja.com
 3
Right Channel

You have your customers, you have the perfect

products and services. Next you need to list out
how you are going to distribute your products
and services to your customers. Will you be
directly selling to your customers, will you be
selling through deals and distributorship model
or will you be selling through a franchisee model?
Focus on the right channel for your business and
only then you must focus on Marketing.

©2022
www.rajivtalreja.com
 4
Having a goal

If you don’t have a revenue goal, you won’t know

how many customers you need to achieve your
business goal. If you don’t know how many
customers you need to achieve that you won’t
know how many leads you need to achieve that.
If you don’t know how many leads you need to
achieve you won’t know how much effort you
need to put into Marketing. Your Marketing will
be all over the place, your strategies won’t be
clear. The goal is not just for motivation. It needs
to be simple and practical. You need not just a
Business goal but also Leads and Marketing
goals.

©2022
www.rajivtalreja.com
 5
Right Resources

You need to develop the right strategies, systems

and skills in Marketing. You need to be clear
which strategy is generating maximum leads by
putting the least amount of effort. You need to
know what your organization needs in terms of
the resources which will help you achieve the
goals you have set.

©2022
www.rajivtalreja.com
Do you see just how many essential activities you need to
implement before you even start thinking about Marketing?

There are more aspects to business

than just Marketing. If you would like
to have clarity on more aspects of
business which can help you grow
and scale, sign up for my 4 hour
Business Breakthrough Seminar and
explore more.

CLICK HERE TO
SIGN UP
 LEARN
7 Foundational Activities Understanding the Difference
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