Threat of substite in this case, Tokopedia and Shopee are

neither too strong or too weak as there are many business or

THREAT OF NEW ENTRY
commercial services that can be used as a surrogate, e.g. B.
Offline stores, boutiques, markets, malls. etc.

Threat of newentrants, to enter the competition, new entrants should give an

oversized enough capital, on the opposite hand, entrants must have a reasonably
sensible business strategy. In terms of company promotion, newcomers ought to exerting
THREAT OF NEW ENTRY
in marketing. therefore it will be terminated that the threat of newcomers during this era
isn't toocompanies dangerous for Tokopedia and shopee. this will be seen from the high
dealing rates of Tokopedia and Shopee, and a additional vital level of promotion
compared to newcomer .

competition between corporations engaged in e-commerce is kind of weak,

competition as a result of once the competition is quite tight presently solely
COMPETITIVE happens between the 2 of them, Tokopedia and Shopee. Shopee is one among the
RIVALRY SHOPEE VS biggest e-commShopeeerce sites in Indonesia, they use variant vouchers, cashback,
TOKOPEDIA free shipping, and different fascinating things to draw in consumers, like big TV
shows, and large whole ambassadors. In conclusion, Tokopedia remains quite
within the prime position and is comparable to its challenger .

The bargaining power of suppliers, power suppliers in

SUPPLIERS POWER Tokopedia and Shopee is quite strong, because there are
many interesting products contained in these products..

Bargaining power of buyers, Bargaining power of buyers

has a high position because it adapts to the desires and financial
BUYER POWER possibilities of buyers of the company's products. Of course, if the
buyer has great financial capacity, he has more freedom to choose
which products he wants. The products offered are very varied
and cover all the needs of the buyer.