Professional Documents
Culture Documents
The Iceberg Luxembourg 2019
The Iceberg Luxembourg 2019
P R E S E N T S
THE ICEBERG
Legacies of business events
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THE ICEBERG
Legacies of business
events
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Tourism
Visitor
economy
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Government priorities
• Job creation
• Knowledge Economy
• Healthcare
Upstream
• Trade & Exports
• Innovation
• Economic development
• Knowledge transfer
• STEM development
• Tourism Visitor
economy
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C H A N G E A G E N T S O R T R A V E L A G E N T S ?
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Pathway
CVB
Established
Confirm Clusters
Identify Associations,
Ambassadors & Industry Networks
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The Need for Storytelling
Economic Direct Impact
(Supply Chain / Visitor Economy
Talent Attraction
Trade & Exports
Development Social & Policy
Business Development
&
Knowledge Business Networks /
Transfer
Professional Events Relational Capital
€813m
Knowledge Transfer
Develop Ecosystem
Job Creation
Marianne de Raay
jmic@themeetingsindustry.org
Storytelling:
c/o James Latham
james@frederation.com
the-iceberg.org