Facebook

Marketing
Proposal
Template

Prepared For: Prepared By:

Clients Name MD. Rasel Sheikh
Clients Company The Chaser Digital
INTRODUCTION:
With more than 2.4 billion users, Facebook is one of the most popular social media platforms in
the world. People all over the world spend a lot of time there, whether a few hours at once or
periodically throughout the day. This means there are billions and billions of eyes constantly
scrolling through posts, videos, photos, status updates and yes advertisements.

And when it comes to advertising, there is no company in the world that has more information
about it users than Facebook. It’s includes much more than just your age, gender and alma
mater. While those things are valuable for marketing purposes, Facebook also knows which
website you visit and how often, how much time you spend doing various things online, and
what you purchase. From a business marketing standpoint, that stuff is gold. And thankfully it’s
right there for the taking ,if you know where to find it and how to use it. That’s where [sender
company] comes into play.

We are a compact and bright team of marketing professionals, with an emphasis on social
media campaigns. For the past 3 years , we have helped startups, mom-and-pop shops, and big
corporations realize the potential of facebook marketing to grow a customers and bring new
ones on board.
Facebook is much more than a social media platform. In fact, it can be huge resource for [client
company] if used properly. Let us show how we can do that.
HOW WE MARKET ON FACEBOOK

IDENTIFY AUDIENCE
First and Foremost,[Sender Company] needs to know as much as possible about your existing customer
base. This includes what kinds of habits they have in social media and elsewhere online. This information
will also inform our approach to attracting new customers.

FIGURE OUT THE RIGHT APPROACH

After identifying your audience, we will figure out how to communicate with them most effectively.
What do they respond to and why? This will also trigger future marketing ideas.

SCALLING YOUR CAMPAIGN

There are many ways our team will approach your Facebook marketing campaign, but any activity will
be a disaster unless we are targeting the right audience. Here is a rundown of how we can scale your
marketing on Facebook to optimize results.

 Custom: Using your Custom database, we will upload phone numbers, email addresses,
Facebook user IDs and App user IDs. This information will be matched to as many user profiles
as possible.
 Lookalike: Now that we have a picture of your customer database, Facebook can find similar
users to open up a whole new set of potential customers.
 Location ,Location, Location: This is important , especially for a local business. Ads will specally
target a region, city, state or country that can purchase your products.
 Age, Gender, Language: Unless you are targeting kids from 1 to 92 , honing in on their right age,
gender, and native language for users is important for effective marketing. Luckily, this is easy to
do on Facebook.
 Detailed targeting: This approach is used to target new customers or people who have never
heard of your business before. It involves demographics, interests, behaviors and other
categories.
 TWICE AS NICE
If we find that one advertisement did better than the others, we will take note. That ad can be
repackaged with a few modifications to look new again, and thus attract just as much attention
as for the first time.

REPORTING AND MONITORING

Any Facebook Marketing campaign calls for systematic monitoring. That’s why [sender
company] will measure analytics data such as advertising metrics, Page level metrics,
engagement rate, total page likes and other metrics. We will compile reports and present them
to [clients company] on a monthly basis.

SCHEDULE
Facebook marketing campaigns are an ongoing process. We respond to what works and move
on fast from what doesn’t. Therefore we anticipate at least two months from our operation start
to the date of our campaign is launched. After that, we monitor and adjust, Presenting reports
to [clients company] on a monthly basis. Here how the process will look:

Task Time Est. Completion

Research and Development 3 weeks Late November
Campaign Creation 5 weeks Early December
Launch 1 week Mid January
Monitoring, Analytics, Ongoing
Adjustments
BILLING AND AGREEMENT
Much goes into the cost of Facebook marketing campaign. First and Foremost, Facebook charges for ads
in two different ways: Cost per click or cost per 1,000 ad views. And the rate depends on the size of your
company. Please select which method you prefer:

 Cost per click (average rate: $0.24 per click)

 Cost per 1,000 views (average rate: $0.66)

These rates will be billed separately from the [sender company] invoice but [sender company]
will set up this Facebook Ads account for [client company]

[sender company] Charges the following for its services:

Name Price Quantity Subtotal

Upto 7 Campaigns Per $499 1 $499
Month
Upto 10 Campaigns Per $599 1 $599
Month
Upto 15 Campaigns Per $699 1 $699
Month
Monthly Monitoring Free 1 $0.00
Fee
Analytics, adjustments Free 1 $0.00
and Reports
Subtotal =$1797
Tax=$0.00
Total=$1497

Upon Signing this agreement,[client company] must pay half of the total to begin work immwdiately.
The other half is due after the first campaign launch, monthly costs will be invoiced accordingly.

Special Reminder: Monitoring, Analytics and Monthly Reports has no Cost! It’s Totally free of
cost!

Sender Company Client Company

[Sender First& Last Name] [Clients First& Last Name]