Group Members

Pateo, John Dominic

Monteverde, Carl John
Acibar, Jessica
Boayes, Khalygen
Curilan, Bea Angela Hope
Labay, Clarenz
Tabita, Sophia Kaye
 GUESS THE FLAG
Instructions: First, guess the name of the flag. Next, mention a language or dialect that is
used in that country, or simply portray how people there greet one another. You can also
provide a culture that is well-known in their country.
Purposive Communication

Impact of Globalization on
Communication and Local
Global Communication in
Multicultural Settings

Presented by: Group 2

What Is Globalization?

Is the process of Interaction and Integration among the People,

Companies, and Government of different nations.

Is a term used to describe the increasing connectedness &

interdependence of world cultures & economies.

It is driven by international trade and investment and aided by

information technology.
Historical Background of Globalization

When did Globalization begin?

Many Scholars say it started with

Columbus' Voyage to the new world in
1492.

People traveled to nearby & faraway

places to exchange their Ideas, Products &
Customs.

The Silk Road – was an ancient trade

route that linked the Western World with
Middle East Asia. Between 50 B.C.E. & C.E.
It is a network of trade routes across
China, Central Asia & Mediterranean.
Trade by Barter
A process of trading services or goods
between two parties without using
money in the transaction.
THE SILK ROAD TRADE ADVANCES
Metallurgy led to creation of Coins
Transportation led to building of Roads connecting the
major empires of the day
Increased Agricultural Products

Main Products from some

Countries across THE SILK ROAD
Chinese - Silk
Roman - Glass
Arabian – Spices
Ideas such Buddhist Beliefs and the Secret of Paper making
The Web of the Globalization continue to
spin out through the age of revolution

THE INFORMATION AGE – The shift from traditional

industry established to an economy primarily based
upon information technology. Historical period
began in the mid-20th Century.

DIGITAL REVOLUTION – The shift from mechanical &

analogue electronic technology to digital
electronics. It began late half of 20th Century.

THE WORLD WIDE WEB (WWW) – In 1989 Tim Berners

Lee a British Scientist who invented World Wide Web
THROUGH THE INTERNET...
Through the Internet we can communicate wherever we are.
Through the Internet, resources are very accessible.
Through the Internet we can watch/read and be updated on
news around the world.
Through the Internet we are updated for the new trends.
Example: Chismis
7 Types of Globalization

1. Cultural Globalization
2. Diplomatic Globalization
3. Economic Globalization
4. Automotive Industry Globalization
5. Food Industry Globalization
6. Technological Globalization
7. Banking Industry Globalization
What is Communication?
A Process by which information is exchanged between
individuals through a common system of symbols, signs or
behavior.

What is Global Communication?

Global or International Communication is the
development & sharing of information
through verbal & nonverbal messages.
THE EFFECTS OF GLOBALIZATION ON
GLOBAL COMMUNICATION
By Anam Ahmed (Bizfluent.com, 2018)
1. Increased Business Opportunities

Many companies today hire employees that

are located in other countries and using video-
conferencing technology makes it easy to
connect with them from all over the world.
Technology also makes it easier for businesses
to streamline their relationship with suppliers
and customers through improved ordering,
tracking, and so on.
2. Fewer Cultural Barriers
When people from two different cultures try to
exchange information, the way they speak, their
body language or their mannerisms can be
interpreted differently by the other person.
Five causes of cultural barriers

1. Language
2. Stereotypes and prejudices
3. Signs and symbols
4. Behaviors and belief
5. “Us” versus “them
The following are the points which we need to keep
in mind to avoid cultural barriers in communication:
Avoid frame of reference
Use mutual language and signs
Ask questions when in doubt
Provide space for mutual respect
Open to new ideas
Accepting and adapting the different culture
Understand the context of communication
Avoid Stereotyped notions
Promote positive reception of cultural divergences
Learn about other cultures and their norms
3. Creation of a Global Village
"Global village," coined by theorist Marshall
McLuhan. Affected both by globalization and
global communication, the global village
iscreated when distance and isolation no longer
matter because people are connected
bytechnology.
 LOCAL AND GLOBAL COMMUNICATION IN
MULTICULTURAL SETTINGS

According to science, each person is genetically

unique. Each person has a unique genetic composition.
This uniqueness becomes even more heightened
because of individual experiences.
 Humans are formed by forces
other than genetics, which are:

Family background
Religious affiliations
Educational achievements
Socio-cultural forces
Economic conditions
Emotional states
Other factors that shape
human identities
People interacting with those coming from unfamiliar cultures may
have communication difficulties. Most people tend to conclude that
miscommunication results from a speaker’s lack of proficiency in a
language. What is not realized is the fact that even with excellent
language skills, people may still experience miscommunication.
(Mardonio and Martin, 2018)
It is indeed a challenge to communicate with a person with
cultural diversity because the context may differ depending
on the person's perception of word meaning concerning
their culture.

The culture shapes so much of the way a person

interacts with each other, and then when you think
about language barriers and vocabulary used by
different generations, it is easy to see where
miscommunication can happen.
 RECAP
Impact of Globalization on Communication and Local and Global
Communication in Multicultural Settings
The Impact of Globalization on
Communication
More language contact happens
Communication more efficient

The Effects of Globalization on Global

Communication
Connecting with People on the other side of
the world is now much easier.
Changed the Environmental, Cultural,
Political, & Economic Elements of the world.
1. Increase Business Opportunities
Many Companies today hire employees from
different country.
Much easier to connect with suppliers &
customers all over the world.

2. Fewer Cultural Barriers

When 2 people from different cultures try to
exchange information, the way they speak
their body language, or their mannerism can
be interpreted differently by the other person.
Through Globalization we can learn about of
different culture from different country
because of these cultural barriers are
becoming less.
3. Creation of Global Village
Spread of telephone & Internet that makes
us easily connected to each other.
"Global Village” Coined by Theorist Marshall
Mcluban.
Local & Global Communication
in Multicultural Settings:
Each person is genetically unique except
identical twin.
Human are formed other than genetics:
Family background, Religious affiliation,
Educational Achievements, Economic
Conditions, & Emotional Estates.
The diversity of people & cultures impacts
communication.
CONTINUATION
Multicultural Settings
Culture – Learned patterns, Attitudes & Beliefs
shared by a group of People.
Multicultural – A society that contains several
culture/al or ethnic groups.

Multicultural Communication – focuses on

the dynamics of communication across
cultures. It happens when people of two
different cultures meet. Also, what
happens when people from a variety of
cultures & ethnicities come together in
one organization, community or country.
5 Barriers for Effective
Communication

1. Language Barrier
2. Stereotypes & Prejudice
3. Signs & Symbols
4. Behaviors & Beliefs
5. US vs. THEM (Ethnocentrism)
 How to overcome Cross
Cultural Barriers
Embrace diversity and accommodate cultural differences
Promote open communication
Lead open discussions about team norms and shared
company culture
Rally the team around a shared vision or common cause
Leading cultural diversity as a global leader

The best way to avoid such things is to learn about other cultures and set an
awareness of how one will react & behave when in such a situation.

Group Members
Pateo, John Dominic
Monteverde, Carl John
Acibar, Jessica
Boayes, Khalygen
Curilan, Bea Angela Hope
Labay, Clarenz
Tabita, Sophia Kaye
Thank You!
Class Acitivty

As a filipino if you are going to

other country what will you do to
prevent or avoid cultural barriers
explain your answer why? and
give an example.

atleast 1-2 Representative