TABLE OF CONTENT

TABLE 1. Proposed Solution for Taylor University

Student Card
OF ▪ Objective
CONTENT ▪ Big Data Analytics

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Proposed Solution For Taylor
University Student Card

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OBJECTIVE

To create a unique multipurpose prepaid EMV Card for Taylor University students

1. Branding - Students identity

2. Loyalty/discount card - Point to Cash rewards
3. E-Purse - Cashless payment for retail, parking, road tolls, public transportation and other services
4. Student residential – Merit points to be integrated in the pre-paid card
5. Student activities/co-curriculum data - Merit points
6. As universal access card to all local facilities
7. Channeling student privileges/subsidies for students e.g PTPTN, government/private scholarship(s)
8. Creating Single Students Database for Big Data Analysis for :
• Population Traceability & student expenditure
• Planning Programs/aids
• Survey

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PROPOSED SOLUTION FOR TAYLOR UNIVERSITY STUDENT CARD DETAILS

❑ Secured with EMV platform

❑ Electronic payments
❑ Prepaid cards
❑ Globally accepted by existing
Mastercard/Visa infrastructure
❑ Not limited to transportation, usage can
be expanded to other point of sales such
as EMV-accepted terminals and online
payments
❑ Offers loyalty / discounts / promotion

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BRIEF COMPARISON

No Description

Latest & BNM certified payment

1 HIGH SECURITY Old contactless chip
chip

2 REVENUE None Profit making capability

Leverage on latest fintech based

3 FINTECH None
on PIN & PAY with open wallet
Total solution with nationwide
4 MANAGE SERVICES No manage services managed services and zero
maintenance cost

5 FUTURE PROOF None Mobile Apps technology

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PROPOSED SOLUTION – POSSIBLE USAGE

Top-up/Reload
Bookstore /
Stationary
Restaurant
Beauty Products

Transportation Co-curriculum

Attendance

Access Control
e.g Library

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IMPLEMENTATION METHOD

Trust a/c
Student
Database 1
Info & payment Student

2 Create Student
Card Issuer (Datasonic)
Account & Card

approval Purchases

Reports & Analysis

approval Cash withdrawal

4

Acquiring Banks

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STUDENT REGISTRATION FLOW

Student Registration and

Card Issuance Process

Online
Registration Self Service Kiosk
Paid Backend
Host
1week Before
Registration
day

Over the counter

Walk-in
Student
Paid
During
Registration Central Card Production Student Enrollment
day
Reporting & Analysis

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SAMPLE STUDENT ID CARD PRIVILLIGES

• Membership and Loyalty Program for cardholder members only.

List of participated merchants with offers / discount will be
displayed and updated at the website and mobile apps
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SAMPLE PROMOTIONAL PROGRAM WITH STUDENT ID CARD

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SUMMARY OF BENEFITS-SAMPLE ONLY

Scholarship/Loan
Student Identification • MARA Scholarship/Loan
Loyalty Card
• • Redeemable reward points
• IPT standard PTPTN
• Monitoring reports • Lucky Draw

Medical
Payment • Special discount for medical
• Easy to use at all EMV terminals medicine
(local & International) • Insurance scheme
Mobile Application
• To update cardholder on latest
• Easy money transfer, spending &
campaign
self-monitoring on spending
Discount • Card balance inquiry
• Taylor University education fees
• Accommodation fees • Automatically receive discount
when given on site

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SAMPLE STUDENTS’ SPENDING PATTERN

Student no. 1 Merchant Date Amount

2016111222111 MPH 28 Mar 2016 RM 25.00
KFC 05 May 2016 RM 10.00
Giant 10 Oct 2016 RM 20.00
Total RM 55.00

Student no. 2 Merchant Date Amount

2016111555001 GSC 03 Mar 2016 RM 30.00
McDonalds 15 May 2016 RM 25.00
Total RM 55.00

Student no. 3 Merchant Date Amount

2016111555044 Bowler’s Cafe 03 Mar 2015 RM 15.00
Burger King 15 May 2015 RM 15.00
Total RM 30.00

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Value Proposition

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WHY DATASONIC?

✓ Our proposed prepaid card & kiosk will be able to benefit Taylor University in the following:
• Concession models – No CAPEX investment to Taylor University
• Increase Taylor University revenue through profit sharing from the kiosk transactions &
advertisements
• The FIRST Universiti Awam (UA) to use the latest Financial Technology (FinTech)
– Cashless Payment, 24/7 services using kiosk, 4 in 1 ID/loyalty/discount/payment card
• Proposal will help Taylor University to improve efficiency, reduce manpower/resources
– Pre-registration, payment & pre-generation of student ID cards can be done ahead of
registration day
✓ Datasonic is financially sound & has vast experience, knowledge and skill sets in ID & Payment
Card. Our value proposition is:
• EMV certified facility with proven track record approved by Bank Negara
• Fast implementation & delivery due to our in-house resources & local expertise with
nationwide support
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DATASONIC NATIONWIDE SUPPORT TEAM

Perlis W.Persekutuan Pahang

▪ Kangar ▪ Pudu ▪ Kuantan
▪ Sentul ▪ Raub
Kedah ▪ Jalan Duta ▪ Temerloh
▪ Alor Setar N.Sembilan Johor
▪ Kulim ▪ Seremban ▪ J.Bharu
▪ Kluang
P.Pinang Melaka ▪ B.Pahat
▪ Pusat Bandar ▪ B.Melaka
Sabah
Perak Kelantan ▪ K.Kinabalu
▪ Ipoh ▪ K.Bharu ▪ Tawau
▪ Manjung ▪ Gua Musang ▪ Sandakan
▪ Bagan Datoh ▪ Machang ▪ Keningau
Selangor Terengganu Sarawak
▪ Shah Alam ▪ K.Terengganu ▪ Kuching
▪ P.Jaya ▪ Dungun ▪ Seri Aman
▪ Klang ▪ Besut ▪ Sibu
▪ Miri

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Thank You

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