Local Pantry

Christmas & New Year Activation

Key Message: Local Pantry ingin memberikan service experience yang
memorable kepada loyal customers dalam menyambut Hari Natal 2022 & Tahun
Baru dengan menyediakan beberapa menu seasonal & hampers sebagai penghangat
nuansa liburan bagi baik keluarga dan customer yang merayakan.

Voice and tone: Enthusiastic & Warm.

Pembawaan tone antusias terhadap meriahnya dan kehangatan nuansa
liburan kepada audiens di waktu selebrasi perayaan Hari Natal & Tahun
Baru.
Buyer Persona
● 20-45 thn
● Family/Married couple
● Work partners
● Companies
● Group of friends

Desire result
Local Pantry mengharapkan special christmas menu dan hampers yang bisa di
pre-order dan yang akan diberikan kepada loyal customers untuk service
experience dapat menjadi sarana exposure yang baik with good impact terhadap
restaurant Local Pantry.
Content Opportunities
● Pre-order hampers announcement
● Christmas seasonal menu launch (motion)
● Christmas greetings
● Video christmas menu
● IG Ads Optimization (budget: Rp.1.000.000 for 7 days)

Channels & Marketing Tools:

● Menu Printed & PDF (linktree) with product knowledge
● Tent card
● TV
● Video content
● Instagram content (photo with product knowledge & desc)

Note: Schedule photo taking mulai tgl 1-17 December

2022, diluar tgl tsb Kenali handle client brand lain
Hampers Box Ideas

❏ Christmas sticker
❏ Black ribbon
❏ Green leaves to signify a
more decorative composition
Doughnuts Reference

In order to avoid too many colors

scheme, we prefer to limit the glaze
donuts design maximum to two for half a
dozen box.

The colors should be relevant to

christmas such as Red, Green & Gold
(or black/white with a little silvery touch
to insert Local Pantry’s signature color).
 Design Moodboard
(Cards, Stickers, Motion Content etc)
 Christmas’ Special
Menu Reference

1. Steak Au Poivre
For a hearty Christmas
dinner, try this steak crusted
with peppercorns, pan-fried,
and served with a creamy
sauce.
 Christmas’ Special
Menu Reference

1. Tri-Tip Steak with

Salsa Verde
The flavorful juicy steak.
 Christmas’ Special
Menu Reference

1. Seared Scallops and

Baby Spinach
Seared scallops are a tasty
and elegant addition to
every holiday meal. Plus,
with the festive red and
green colors courtesy of
sautéed spinach and a
sweet pomegranate glaze
(which also features honey,
lemon, coriander, and
cinnamon).
 Christmas’ Special
Menu Reference

1. One-Pot French
Onion Soup
Slow-cooked, caramelized
onions and fresh thyme give
this classic soup its winning
flavor. Topped with tons of
grated cheese.
 Christmas’ Special
Menu Reference

1. Gingery Shrimp
Toasts
Savory twist on a classic
finger food
 Christmas’ Special
Menu Reference

1. Apple streusel
cake
A comfort cake during
Christmas of apple and
breadcrumbs perfected by
the smell of cinnamon.
Thank You :)