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Individual Project

Robin Singh

2019100600

Yorkville University

13 August 2022
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NAME OF THE BUSINESS

There are different kind of business and the one upon which I am working on is

wondering hotel. The place that I have selected for the business is Niagara Falls and this place is

known as one spot where people come from all over the world and they make it an amazing

place for joy, to spend money in casinos, to spend time with their loving ones, for night stay and

many more other activities. There is no doubt that the hotel business would work with best

strategy at Niagara Falls as there are large opportunities for the growth and prosperity. People

will not only enjoy the feel of Niagara Falls but also they will get the amazing hospitality at this

place and wondering hotel will help them to fulfill their desires.

IDEA FOR THE BUSINESS

I come across with a completely new concept for the opening of the hotel and there are

many aspects upon which I am looking for.. When it comes to the hotel then it can be said that

there is a total of 220 rooms in the hotel along with several other services that people can enjoy

during their stay falls view hotel is part of a wondering hotel chain which makes it easy to reach

as well as there are several parts and sections in the hotel that are maintained by their chain and

provide the world-class services and comfort during the stay of customers at the hotel. The hotel

has many other entities along with them such as a swimming pool, spa, gym, and restaurant as

well as amazing accommodation which changes the experience of the customer into an amazing

and comfortable stay. People can even enjoy the steam jet bathtub in their rooms as well as there

are different kinds of suits that people can book during their stay based on their comfort and

enjoy the amazing stay at the falls. Moreover, many people love to go to the casino and Falls

view has a casino inside it which makes it one of the best hotels in Niagara Falls and provides

people with an amazing stay where they can enjoy and have their comfort level.
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REASONING

Since my childhood days, I was inspired to become an entrepreneur and I was filled with

many of the ideas that helped me to make my dream come true. I always used to think that I have

the potential based upon which I can make a better business and bring my idea into a

revolutionary developed range. I belongs from a business family and since my school days, I

learned different business skills and ideas from my father and grand father and those learning

now helping me a lot for the development of my business idea as well as to have a business

which not only make the profit but also help the people to have a comfortable and affordable stay

at Niagara Falls with all the facilities.

ORGANIZATIONAL STRUCTURE

There are several positions that would be required for the business and in the

organization, here are some of them that I believe that would be required to run the organization

in a successful manner as well as to help me for making the strategic planning to run the business

and to make the business growing. Here are some of the following:

- Accounts department staff

- Legal professionals

- Security guards and supervisors

- PR advisors

- Healthcare consultants and professionals

- Travel consultants

- Training and development manager

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- Cook and chef

Operation plan:

In this section, we are going to discuss the operational plan and the timeline in which we

will be finishing our project and how we will be implementing strategic planning and the goals.

Here is the Gantt chart with the more clarification

Elevator pitch

There is different kind of sections in the hotel that makes it the most amazing and unique hotel in

the area, and it can be the first choice for the people who want to come to Niagara Falls and want

to stay with a view of the falls. For them, wondering falls view is one of the best places and here

are some of the reasons that make it unique from others and the first choice for the people.

Food 

- The food being offered at the hotel will from all the continents and it will be offered

24/7 for the customers

- There will be complementary breakfast service at the hotel for the guests

- The dine in service will be available all the time for the guests

- There will be chef from all over the world hired for different food kitchens

- The room service will be offered 24/7

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Spa

            

- There will be unique spa services at the hotel

- Spa will be open 24/7

- The area will be Dedicated to the couples and individuals

- The private swimming pool will be offered

- There will be private gym

- Face and body massage will be offered

Meeting, event, and weeding 

o We have a large meeting hall that is for the business clients 

o There are dedicated meeting rooms and halls

o There is space for weddings and mini parties

o There are different kinds of halls with the falls view in the hotel

Goals and process

Now when it comes to COVID-19 protocols then it can be said that many things in the

hotel industry have changed after the COVID 19 and that is because of different kinds of travel

restrictions, social distancing and many more. So, many companies and organization have made

different kind of strategic goals and made changes in the process that is helpful for the safety of

the people working in the organization as well as for the clients who visit the organization. Here
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are some of the strategic plans and their SWOT that are going to be helpful for the hotel and the

people who use the services of the hotel.    

Goals and process

Now when it comes to COVID 19 protocols then it can be said that there are many things

in the hotel industry that has been changed after the COVID 19 and that is because of the

different kind of travel restrictions, social distancing and many more. So, many companies and

organization has made different kind of strategic goals and made changes in the process that is

helpful for the safety of the people working in the organization as well as for the clients who visit

in the organization. Here are some of the strategic plans and their SWOT that is going to be

helpful for the hotel and the people who use the services of the hotel.   

SWOT Analysis

Here is the SWOT analysis of the company:

Strength  Weakness Opportunities Threat 

Connected with the There are different They are bringing The market players such

chain of Marriott other hotels their shift for the as Hilton giving the

connected with the comfort of the competition

Marriott chain customer 

Present in the whole They are more They can make their Social, economical,and

world focussed on their own advertisement political instability can

expansion  for special falls view impact the business

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rooms 

They are focussed on Customer service They can promote Global issues such as

the new kind of varies from hotel to them for the global lockdown is impacting the

innovations  hotel as per the travel. business

expectations of the

clients 

Their location and They mainly focus They must gain the The social distancing at all

the falls’ view make on couples and opportunity from the over is reducing the number

them unique and families  diversification  of customers. 

different from others 

They work with the The controversy of They can focus on the The economic recession is

power of positivity  Marriott can impact huge unexploited impacting their business.

their business.  market

So, based on the SWOT analysis it would not be wrong to say that the hotel needs a

strategic plan which could help them to gain their business again as well as the clients that they

have lost from the COVID 19 as well as because of the more advancement in their customers,

they can get Is back as the different kind of strategic plan with different kind of improvement in

different sections will help them for the improvement in their business as well as to remove the

threats that they can get from their competitors and various other factors such as climate, social

or political. 

Goals
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There are different kind of goals that needs to be made and some of them are following that

we are going to make for the long-term achievement for the hotel so that the impacts that hotel in

facing from the current problems that will not happen in future if the better long-term goals will

have been made and there will be no other issue will be there again that would further impact the

business of the hotel. Here are some of the long terms goals that that hotel is having.

Expansion:

The first five-year goal of the hotel is for the expansion and there will be following services

that will be expanded in the hotel: 

- Kitchen services

- Amenities

- Parking

- The room services

- Hotel staff

- Casino and other services 

- Promotional strategies 

Employee performance:

The anther five-year long goal is to work on the-improvement for the training methods of the

employees as well as to work in their skills so that they can do their job with more perfection and

there will be no issues that will stop them to perform better on their job.

Sales strategy:

Hotel will work on their sales strategy so that they can sale maximum of their services to their

customers as well as they will further work in a way that they can achieve these goals within

five years, and they want to sale their services to the people all over the world. They will work
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on their strategy in a way that people from different parts when come to Niagara Falls, they

choose to have their stay in Marriott falls view.

Improvement in services:

Another five years long term goal is to make the improvement in their services such as food,

rooms, cleanliness and other as based on the industry standard norms so that there will be no

complain based on the services in any kind of situation.

Discipline:

They will work in a way that they can build up discipline in their staff so that when they meet

and greet the clients, they show a full professionalism as well as they provide the services in the

time bounded interval so that no one can further compare the hotel with any other competitor as

well as they can trust on the company without any kind of doubt.

Industry analysis:

Marriott international is the worldwide level chain to start and run the franchised hotels as well

as other lodge stores. Marriott international is working as an operator, franchiser, along with the

main licensor for the hotel, residential and time-sharing property. Marriott luxury hotel branding

will also include JW Marriott, Ritz Carlton, W hotel and the other Liquor collectors. 

There are even premium brand hotels as like Marriott Hotel, Sheraton, Marriott Executives,

Designing hotel etc. The hotel name Marriott Select include the brand such as Courtyard,

Residence Inn, Fairfield, Four Point etc. These all started in the year 1927, with the root beer

franchise within the Washington SC. Marriott have done a historical change within the sector of

hospitality organization within the year 1957.

They have opened the best motor hotel for the very first time in Virginia under the administration

for the Marriott. Marriott international have grown to be the developing the culture that will do is
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on the wish to serve. They would also make it believe within the Marriott method

in who job they would take accountability to serve to its clients, co-workers, and the society.

Marriott then believe to make up the positive and sustainable with the community effect to gain

by the year 2025. 

Marriott portfolio have surged in sudden way over the couple of years from the year 2009, with

the method to lodge in different countries till the year 2019 with over 30 brands, over around

7000 places across 130 countries. By the end of the year 2019, Marriott have the organization

working with around 580,800 room which might also include the property under the long-

term segment or the lease agreement with the owners. 

One percent is on lease with the Marriott where the administrator agreement is for 40% and 55%

is owned by the franchise. The below mentioned table will depict the geographic place

and its distribution for the internationalbrand by the last of year 2019.

In the year 2019 on February 12, Marriott changed the rewards for the Marriott Bonvoy. It was

initially brought up with average 50% of the booking as being the locality team member of the

brand. It works with other 20 hotel reservations with different 8 locations within the United

States of America and the other fourteen in the other different countries.

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