Republic of the Philippines

Department of Health
NATIONAL NUTRITION COUNCIL
Region 02

ACTIVITY DESIGN
2022 Nutrition Radio Infomercial Making Contest

PROJECT DESCRIPTION:

The proposal is Nutrition Radio Infomercial Making Contest of the National Nutrition
Council Region 02. It is a competition open to all students of Elementary and Secondary
Institutions. Only one entry per school is allowed to be submitted.

This year’s Nutrition Radio Infomercial Making competition will highlight

information about First 1000 days, balanced diet, and other nutrition related information.

RATIONALE:

Radio plays vital part in information dissemination in our society. Radio broadcasts
provide real-time information, and some that broadcast 24 hours a day, can provide the most
recent updates to listeners. Radio can reach across borders and can become a valuable source
of information where reliable news and information is scarce.

Radio has proved its worth in times of emergency such as when access to the mobile
network is down as a result of an overload or phone lines are cut. Even when there is no
electricity, most radio sets can be battery operated or have the ability to be handcranked.

As a result, Radio has been widely used all over the country wherein people tend to
depend on their sources of information. This paved ways to communicator strategists to
continue the use of radio to deliver information to its target audience.

Despite the digital media approach many communication strategists still rely with the
use of radio as communication and advocacy medium to deliver information to far-flung
areas specially to barangays who are still have low and no access to the internet. Hence,
government agencies continue to develop yearly of radio infomercials to be aired and
distributed to the media partners.

This year the National Nutrition Council Region 02 in partnership with the
Department of Education in lieu of the celebration of National Children’s Month will tap the
artistic and talented elementary and secondary students to develop nutrition and nutrition
related plugs. This will also widen the knowledge of these students about the NNC, its
programs and other nutrition and nutrition related information.
OBJECTIVES:

 Maximize radio and social media as medium of nutrition and health messages
 Showcase the artistic inclinations of nutrition stakeholders specially the school children
 Present to the public importance of collective actions in addressing malnutrition
 Highlight the multifaceted problem of malnutrition and its call for multistakeholder
participation
 To utilize art to increase awareness on nutrition and prioritize it in the new normal

MECHANICS OF IMPLEMENTATION:

1. The competition is open to all students of Elementary and Secondary Institutions in

Region 02. Only one (1) entry per institution will be accepted. (Only official
coaches/principals shall be the one who will submit their entries to NNC R02)

2. All entries submitted shall bear a registration form (Annex 1), and soft copy of radio
infomercial script (written in Filipino and translated in Ibanag and Ilokano)

3. The nutrition radio infomercial shall be maximum of 1 minute and 30 seconds

(including tag rider). Participants may choose any type of radio infomercial (straight
plugs, dramatized or testimonial) to record but should contain information not limited
to First 1000 days, healthy and balanced diet and/or other nutrition and nutrition
related information. Participants may get nutrition and related information from our
official FB Page: (https://www.facebook.com/nncrehiyondos/). Participants should
like and follow our fb page for updates. Tag rider should be included at the end of the
plugs and should be recorded as follows:

a. TAG RIDER: “Ang mensaheng ito ay hatid sa inyo ng National Nutrition

Council Region 02, (NAME OF YOUR SCHOOL) at ng himpilang ito.”

4. Participants should record one radio infomercial in Filipino and should be translated
and recorded to Ilokano and Ibanag dialects (to ensure wider and greater reached of
audience). All should be compiled/package in one mp3 file only.

5. Entries should be original. In accordance with the copyright laws, music/sound effects
used in an entry must be original, licensed or in the public domain (ask permission
from the composer).

6. Entries should not contain any offensive or inappropriate language and/or content.
The infomercial should be appropriate for general listenership.

7. Inclusion of brands of foods/beverages/formula milk to be used in the radio

infomercial is discouraged.

8. All entries are subject to initial screening. The Secretariat shall notify the top 10
qualified entries through e-mail and phone call. Unqualified entries shall be informed
 by the Secretariat.

Entries will be screened with the following criteria:

CRITERIA FOR SCREENING:
a. Clarity of message and information -40%
b. Creativity and Originality -25%
c. Technical Quality -20%
d. Recall - 15%

Total: 100%

9. Deadline of submission of entries including the item in guideline no. 02 is on 04

November 2022, 5:00 PM. Entries may be submitted personally to: National
Nutrition Council Region II, 2nd Floor, PopCom Building, Bagay Road, Brgy.
San Gabriel, Tuguegarao City, Cagayan 3500. Or may email at
region2@nnc.gov.ph with subject: NAME OF
School_NutritionRadioInfomercial2022.

10. Shortlisted entries will be posted on National Nutrition Council Region 02 Official
FB Page (https://www.facebook.com/nncrehiyondos/) on 11 November 2022 until 28
November 2022 11:59PM, counting of official votes for social media audience
impact will be on 28 November 2022, hence participants and supporters of
respective institutions should like our official FB page in order to count their votes
under the Social Media Audience Impact rating. Criteria for judging for the final score
are as follows:

CRITERIA FOR JUDGING:

a. Score during the initial screening -90%

b. Social Media Audience Impact -10% (with the following
breakdown)
i. Views and engagements 3%
ii. Reactions 7%
Total: 100%

Note: Only people who like the National Nutrition Council Region 02 FB page will
be counted as official vote for SOCIAL MEDIA AUDIENCE IMPACT (so please
like our page and share it to your respective supporters)

11. From among the entries, three winners will be awarded with cash prize of Php
5,000.00 with plaque for 1st Place, Php 3,500.00 with plaque for 2nd place and Php
2,500.00 with plaque for 3rd place while the non- winners will be provided Php 1,
000.00 (seven as consolation prize).

12. Certificate of Recognition and participation will be given to winners and finalists
through their institutions.

13. Announcements of winners be on first week of December. Script of winning entries

will be submitted to Central Office for clearance. Only after editing, if required,
the infomercial will be distributed to media partners.
 14. Employees of the National Nutrition Council Region 02 and their relatives up to the
second degree of consanguinity or affinity are not qualified to join the contest.

15. The institution is accountable for any issues that may arise with regards to the
originality and authenticity of the design. All entries will automatically become
official property of the National Nutrition Council Region 02. NNC R02 reserves the
right to revoke all prizes and titles herein in any case of misrepresentation, intended or
otherwise, committed by any entries upon due assessment by the NNC R02 TWG.

16. Judges’ decisions are final and irrevocable. For any complaints regarding the result of
the said contested activities, the NNC Secretariat will address any concerns but may
not affect the result of the decision of the board of judges unless guidelines no. 15 will
be satisfied.

Prepared by: Reviewed by:

JOHN NESTOR L. BALLAD EDZELL M. ARCINUE

DMO II NO III

Further reviewed by:

MARIA GISELA M. LONZAGA RND, MSc, MDM

RNPC – NNC, RO2

Recommending approval:

RITA D. PAPEY, MSW

Deputy Executive Director for Technical Services

Approved:

AZUCENA M. DAYANGHIRANG, MD, MCH, CESO III

Assistant Secretary and Executive Director
 Budgetary Requirements

Item of expenditure Budgetary Source of Funds

Cash Prizes 1 Prize: Php 5, 000.00
st
SBCC
2nd Prize: Php 3, 500.00
3rd Prize: Php 2, 500.00
Consolation Prize: Php 1,
000.00 (seven consolation)
Special Award: Php
1,000.00

Total: Php 19, 000.00

Honorarium/Token SBCC

Judges and Tech Operators 3 Judges at Php 1,

500.00/judge= Php 4, 500.00

Tech Operator= Php

1,000.00

Total: Php 5, 500.00

Snacks during judging Php 200.00/pax x 15 pax= SBCC

Php 3, 000.00

Supplies and Materials Php 4, 500.00 SBCC

(Plaques and Certificates)
GRAND TOTAL: Php 32, 000.00 SBCC