Introduction:

In order to fulfil the requirements of worldwide customers, businesses trade goods and
services across national boundaries. Both the analysis of consumers on a worldwide
scale and the determination of a specific market are essential activities. “Bamboo-Bah”
is the name of our company. In addition to producing bamboo fabric, textiles, pulp, and
paper, we also create bamboo kitchenware. Some examples of this include bamboo
cups, bamboo spoons, and bamboo bowls. Now that our business in Bangladesh is up
and running and making money, we hope to expand into other countries. Because India
is the largest market for bamboo products in the world, we initially concentrated our
efforts there. In addition to being the world's second-largest producer of bamboo, India
is also a key importer of both bamboo and items made from bamboo. It is responsible
for 42% of the total bamboo imports around the world (83 million metric tonnes). An
analysis of India's exports of bamboo utensils, including their promotion overseas,
impediments, trade convenience, and economic benefits, is going to be carried out in
this study.
 CHAPTER: 1
International Marketing Task:
International marketing responsibilities are performed on a freshly established
marketing platform outside of the home or parent country. Recognising the purchase
tendencies of clients and market shifts. Foreign marketers face at least two layers of
uncontrollable uncertainty, but domestic marketers face only one. Uncertainty exists in
all corporate situations due to uncontrollable factors, but each foreign nation adds its
own set.

Figure 1

Making Decision Factors: The successful manager creates a marketing plan that is
optimally adaptable to the unpredictability of the company environment. The inner circle
in Figure 1 represents the territory under the marketing manager's supervision.
Assuming the overall business resources, structures, and competencies that can limit or
support strategic choice, the marketing manager combines price, product, promotion,
distribution channels, and research to capitalise on anticipated demand. Long-term and
typically short-term changes can be made to the controllable elements to accommodate
shifting market conditions, consumer preferences, or business aims. Therefore, the
pricing, promotion, and production of bamboo utensils are under our control, and we
may exert control over the market we wish to acquire.

Aspects of the Domestic Environment: The second circle in Figure 1 represents the
parts of the home's environment that cannot be altered. Political and legal forces at
home, economic conditions, and levels of competition can have a substantial impact on
the success of an abroad endeavour. A domestic foreign policy political choice can have
a direct effect on the effectiveness of a company's global marketing initiatives.
Consequently, we are unable to alter the prevailing market conditions here. In today's
economy, adapting to the times and moving with the flow are essential. However,
domestic sales are where we excel because there is considerably less uncertainty than
on the international scene.

Aspects of the Foreign Environment: Not only do domestic factors contribute to

uncertainty, but so does the international context. These are depicted as the outermost
rings in Figure 1. In its home nation, a business is likely to be confident in its capacity to
anticipate and adapt to the local business climate. Nonetheless, the process of
analysing the uncontrolled aspects of a worldwide marketing campaign is frequently
accompanied by enormous doses of cultural, political, and economic shock. When
conducting worldwide business, a corporation may encounter dramatically varying
levels of political stability, social stratification, and economic climate in each country
where it operates. We are unable to influence the business climate in the country of our
choosing. The Indian market is uncontrollable. We must accept and assimilate the
country's cultural standards and political ideas.

Environmental adaptation:
To successfully adjust and adapt a marketing programme for usage in foreign markets,
marketers must precisely evaluate the effect of all relevant exogenous factors on the
strategy developed for each international market target. Culture, in the broadest sense,
consists of uncontrollable elements; the difficulty for the marketer in adapting to the
culture is determining its impact. Too much of the environmental (cultural) influence on
marketing activities in a home market is unconscious; we are socialised to respond in
ways that are regarded proper by our culture due to the numerous cultural influences
that permeate daily life. In order to successfully start a business in India, we must first
grasp the local culture. The Indian populace already uses bamboo utensils for a variety
of functions, thus it is unnecessary to promote this eco-friendly practice. Since this
market is comparable to our own, we will have little difficulty penetrating it.

Developing a Global Awareness:

Opportunities abound in an international company for individuals who are willing to face
multiple challenges with optimism and a willingness to continue learning. Economic
success in the twenty-first century will require a global perspective and frame of
reference that transcends beyond a single nation or region. To be globally aware, one
must be accepting of cultural variety and well-versed in world markets, historical events,
and current global economic, social, and political trends.

In international marketing, tolerance for cultural differences is crucial. Tolerance is

recognising cultural differences, accepting, and cooperating with people whose
behaviours may differ from our own. We are not compelled to accept the cultural
practises of others as our own, but we must recognise their individuality and equality.
Since Hindus constitute the majority of the people in India, their cultural values will differ
from ours; therefore, we do not need to change them, but rather embrace them for
business purposes.

Knowledge of cultures is necessary to comprehend behaviour in the boardroom or on

the market. Understanding the past is essential because it influences how people think
and act today. Understanding their cultural views is essential because if we attempt to
push our values on them, they will reject us and our business will suffer. In order for our
products to be accepted in India, we must adapt their culture and values when
establishing a business there.
 CHAPTER: 2
Protectionism: India - 42% of the world imports ($83 million)
Protectionism is the practice of encouraging the use of trade barriers, such as tariffs,
subsidies, import quotas, and other limitations or disadvantages for the products of
foreign competitors, in order to shield domestic industries from competition from
competitors on a global scale. Our target market is India, which is expected to account
for 42% of the world's total bamboo imports in the year 2020. It has been observed that
demand for cutlery made of bamboo is rapidly increasing. The vast bulk of bamboo
items that are offered for sale in India come from other nations such as China, Vietnam,
and Indonesia. The great majority of bamboo sticks that are imported are sold in the
Indian market. 2015 saw India make bamboo product purchases of 19,955 metric
tonnes. In addition to being the world's second-largest producer of bamboo, India is also
a key importer of both bamboo and items made from bamboo. The Indian government
makes a substantial amount of effort to protect Indian businesses and industries.

Trade Barriers:
A greater number of people would be able to launch their own businesses as a direct
result of the decision made by the Central Government to raise the import charge on
bamboo products from 10% to 25%. The Khadi and Village Industries C mission (KVIC)
has released a statement today welcoming the decision and announced that, within the
next eight to ten months.

According to KVIC, Union Minister for Micro, Small, and Medium Enterprises Shri Nitin
Gadkari met with Prime Minister Shri Narendra Modi and asked for an increase in the
import duty on bamboo sticks. The goal of this request was to discourage large-scale
imports and encourage the expansion of the domestic industry. Due to the fact that a
big number of people in India have lost their jobs as a direct result of the influx of
bamboo products from China and Vietnam, this judgement is of the utmost importance
for those individuals.
Because of the friendly relationship between the two countries, Bangladesh and India
have signed free trade agreements, which has paved the way for Bangladesh to begin
exporting bamboo kitchenware to India. Trade barriers will drive China and Vietnam to
fall further behind, which is great news for us because it removes a large competitor
from the market.

Easing Trade Restrictions:

By the time the WTO was established, the export policy of Bangladesh had already
been liberalised to a large extent. The vast bulk of exports were handled privately, and
the export levies that were in place were minimal. On the list of items that could not be
exported, bamboo was one of the few that were prohibited. Some of these regulations
were put in place due to concerns over the environment and public health, while others
were done so with the intention of boosting local value added.

Bangladesh was unable to make a reservation in the UR for the right to give export
subsidies in the future since the country did not disclose giving any export subsidies
during the base period. As a result, Bangladesh did not have the ability to do so (1986-
90).

In order to support the growth of exports, the government will on occasion implement
export incentive programmes, which may include monetary compensation as well as tax
breaks, as well as export promotion initiatives. It is not yet clear whether a least
developed nation may resort to such types of subsidy under that Agreement given that
the AoA prohibits all forms of agricultural subsidisation. These schemes are addressed
in the WTO Agreement on Subsidies and Countervailing Measures, and it is also
addressed in the WTO Agreement on Subsidies and Countervailing Measures. In
contrast, Bangladesh, like any other nation, is entitled to provide subsidies to lower the
cost of domestic marketing and international freight, and it does so to some extent.
These subsidies can be used to cut the cost of domestic marketing and international
freight.

It is difficult to predict whether or not the inability to subsidise agricultural exports would
ever put a limitation on trade policy. For example, if the budgetary position were to
improve or if some subsidies were deemed useful from the perspective of strategic
trade policy, it would be difficult to predict whether or not the inability to subsidise
agricultural exports would put such a limitation in place. At the very least for LDCs,
developing countries ought to push for some semblance of flexibility in this area during
the next round of negotiations (such a de minimis rate of subsidisation). In all likelihood,
there would not be any unusual challenges brought forth by that.