 The availability of high-speed networks, combined with mobile technology, has

created a new world of connectivity. This connectivity has resulted in an ecosystem

that includes not only phones and tablets, but also wearables like fitness trackers
and smart watches. As technology and products can be merged together, IoT has the
potential to transform the shoe and apparel industries.

 Nike introduced the Fuel Band in 2012, which was a wearable technology that
tracked the wearer's daily activity and performance levels. The device was designed
to enable users to track, monitor, and reward simple forms of physical activity.

 Nike uses its social media and loyalty platform, Nike+ to get to know its customers
better. Users can create a Nike+ profile by entering their athletic interests, apparel
preferences, and other criteria. Nike then uses that data to curate product
announcements and promotions. Users can also share their fitness activity with
other users and on other social media platforms.

 Nike collaborated with Apple to develop a Nike version of the Apple Watch. The
Nike+ variant of the Apple Watch Series 2 was introduced in 2016. Because of the
increased connectivity of mobile devices and daily activity, Nike can compete with
other wearable technology, such as Fitbit, without having to build out its own
capabilities completely.

 Nike introduced the Connected Jersey, a special NBA apparel product, in 2017. These
NBA jerseys include a Near Field Communication (NFC) chip that allows users to
communicate with a smartphone. For example, the user can tap into the music
playlist that the athlete is listening to during warmups. Also, it allows access to
exclusive footwear and apparel related to that team.