GLEAM

SALT WATER LAMP

BUSINESS PLAN

JUNE 2 0 2 2

IX
TABLE OF CONTENTS

IX
IX
INTRODUCTION

Business Concept
The existence of the GLEAM Saltwater Lamp is to bring light and electricity to the
Filipino people with the use of eco-friendly materials while still providing high-
quality products for the consumers.

Business Model

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Business Goals

Mission

The GLEAM Saltwater Lamp will enlighten the homes of those in need while still
providing a cost-effective and ecologically sound-safe lamp that is
universally accessible. While simultaneously working to provide more efficient
and comprehensive solutions that benefit both consumers and the environment.

Vision
To be one of the top light providers for our fellow Filipino citizens, bringing a
brighter future to every community.

Objectives
We, GLEAM, Saltwater Lamp, hope to provide an accessible light source to our
fellow citizens, making it ideal for those who live in coastal regions and remote
communities in the Philippines that will aid them in surviving their daily lives. If we
can boost our consumer satisfaction by 20%, we will know this is a success.

Performance Target
We hope to send about 200 lamps to indigenous Filipino communities in 3
months to aid their electricity needs, but we're also hoping to speed up
production with plans to bring the lamp to market to increase its popularity as this
can also use for emergency utilization.

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EXECUTIVE SUMMARY

The GLEAM Saltwater Lamp aims to bring light to people in the most convenient
way we can. Providing a cost-effective and ecologically safe lamp that is easy to
use anytime, anywhere.

A new promising renewable energy source that uses the conductive nature of
saltwater to generate electricity. A study has been carried out to develop and
manufacture saltwater-powered devices, particularly for rural and remote
communities. The use of these natural resources in the Philippines allows for
less maintenance than a kerosene lamp, which can last twice as long and
provide them with access to light and electricity throughout the night.

The company is open to any expansions, whether might be partnerships or

collaborations. The company is trying to find the perfect suppliers to ensure the
quality of the lamps to be made.

The proponents of the business are the eight members of the group who are
considered as entrepreneurs. Each member contributes to the company and are
divided based on their skills and capabilities. The proponents believe that
dividing them based on their interests can make the business successful. The
business proponents also act as the resource mobilizers and financial backers as
they share the capital for the business. The company is open to anyone who is
willing to invest to continuously improve the business.

Suppliers are from a plastic ware company that will provide the outer cover for
the lamps. Hardware to provide other materials and equipment such as wires and
bulbs. All with high quality at an affordable price. Lastly, partners from trusted
electrical company who are likely to make polished works to make sure the
lamps that the company will produce will be safe and effective.

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COMPANY PROFILE

It is the primary commitment of our company to be the foremost provider of light-

giving lamps that will be beneficial to all households including urban places but
most particularly in the rural areas.

With readily available and natural materials, production will come at a cheap cost
yet the product will be long lasting. It is also portable and can be brought during
travel trips, outings, and the like.

With millions of households in need of this very simple yet vital device, success
will be attained in just a matter of time.

Like our business product, we can truly say that light is life.

Company Logo

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Organizational Structure

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TARGET CUSTOMERS AND MAIN VALUE PROPOSITION

Market Segmentation
We divided our market through geographic segmentation because a customer’s
location will help us better understand their needs. We identify our consumers
based on the characteristics of the area they live in, such as its climate, the
population density, and whether it’s urban, suburban, or rural.

Market Area

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Main Value Proposition

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MARKETING PLAN

Marketing Mix
1. Product
1.1 Primary Features of the Product
A Saltwater lamp is a product that provides light using salt and water as its
source of power. It has two metal rods inside that are the electrodes, and
when saltwater, the electrolyte, is added to the lamp, it creates light and
electricity for eight hours. It also has a USB Port to charge any devices
like mobile phones etc. The product also does not emit any harmful gas.

2. Place
2.1 Distribution Channels
The entrepreneurs will use a dual-channel in distributing their products to
promote the product itself and cater to more customers. Aside from the
website, the head office, and future store branches which will be used as
the medium of contact for direct customers, they can also avail of the
product at different home ware shops such as AllHome, Abc Décor, Ace
Hardware, and SM Department Store.

2.2 Strategic Placing in the Market

Due to the continuous threat of the pandemic, the entrepreneurs shall
contact their customers virtually. They will make use of a website as their
medium for communication and direct transactions. The entrepreneurs
value the safety of their customers as much as their generation of profit,
and so they believe that this will be the most optimal way to reach their
target market. Additionally, the consumers will also be able to avail of the
product at official distributors such as AllHome and Abc Decor or smaller
Home ware retailers. For reparations and appointments, customers will be
able to reach the team at the head office.

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3. Promotion
3.1 Advertising
The entrepreneurs will invest in posters and billboards where they can
build awareness outside of the internet. In addition, the entrepreneurs
shall also invest in social media advertisements. Due to mainstream
media, the product shall reach their target market digitally. An example
would be Facebook, which is one of the most popular social media
platforms in the country. Through the utilization of Facebook
advertisements, the entrepreneurs will be able to establish a foothold in
the community, eventually leading to an increase in audience and
customers.

3.2 Sales Promotion

In the first months of the release of the said product, the entrepreneurs
would offer price discounts to get the attention of possible customers. It
would serve as support for foothold establishment, and thus will
hypothetically last for a few months at most. Services such as after-market
support will also be readily available and in line with the release, as well
as discounts for the first reparations. Customer support will also be
established to build mutual trust between customers and the company. In
line with the monthly sales of numerous online shopping platforms, the
entrepreneurs would also aim to give monthly promos in order to
continually attract customers.

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4. Price
4.1 Pricing Strategy
Since the product is new to the market, the entrepreneurs decided that the
most optimal strategy to use is the Cost-based pricing. It is a pricing
method based solely on the cost of resources and additional markups.
After the computation of the estimated expenses and markups, the
introductory price shall be set at 900php.

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Marketing Strategy
When the Saltwater Lamp is already advertised in the markets, for every
purchase of the product the 10% of the price will be donated to help us donate
free GLEAM Saltwater Lamps to our fellow Filipino citizens in rural and remote
areas here in the Philippines to help them meet their lighting necessities.

Marketing Budget
For the months of May, June, and July, the teasers will be released to arouse the
curiosity of the people about the product. In the month of July, the product will be
released on the market. Every month, the advertising manager of the company
would continuously be active in social media advertisements before and after the
release of the product. Distribution of flyers and other advertisements will be
started after the product is made available to the masses. Various promotional
activities will start beforehand to make vouchers and pre-orders available. The
estimated budget for the promotions will be 210,000php.

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SWOT Analysis

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Political Factors
 Products may have an increase in price due to the sin tax brought by the
TRAIN law.
 Risk of returning products with damages.
 Problems might be encountered with the foreign trades of suppliers of raw
materials.
 The company might be subjected to operation shut down once a
manufacturing failure occurs or once there is a failure in observing
environmental and health guidelines.

Economic Factors
 The tax rate might affect the price of products and services which will lead to
price increases.
 A high inflation rate might affect the profit of our company due to the
increase in demand and raw materials increasing price can affect the goods
and services offered.
 Our company is also aware of the continuous petrol price hike and this factor
might lead to the higher cut in our profit in terms of product delivery.
 Banks that offer loans are changing their interest rates.

Socio-Cultural Factors
 Environmentalists are the number one possible consumers.
 Most people can afford it since the product is cheap.
 Lack of fame and awareness about the Saltwater Lamp will reduce the
number of possible consumers in the market.
 The unheard idea of creating light with just salt and water will make the
consumers doubt the product.

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Technological Factors
 Digital marketing strategies such as advertisements, boosting of posts, and
promotions can give a business a wide range of audience and buyers.
 Modern technology or devices give a huge advantage in making machines or
products.
 Innovation of electronic and mechanical processes.
 Flexible payment methods and easier orders online.

Environmental Factors
 Unusual and inevitable inclement weather might affect every day or monthly
sales revenue for the company.
 The lack of electricity and the source of light in rural and remote areas is an
opportunity for the company to sell more products.
 Constant Storms and brownouts might encourage people to buy the product.
 Providing light using renewable energy instead of batteries to reduce
chemical waste.

Legal Factors
 Health and safety law. We will provide work breaks, work time and shifts,
and safety equipment for the safety of the employees.
 Proper guidelines for using different kinds of machines or equipment will be
monitored to avoid accidents or injuries.
 Fair and minimal wages for employees will be followed by the business
organization.
 The company will need to monitor and check the quality of the products
before selling it.
 Since it will be advertised on social media platforms, billboards, flyers, and
posters we will review the product's description thoroughly to avoid
misleading and fake advertising.

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PRODUCT OFFERING

The GLEAM Saltwater Lamp will provide a cost-effective, environment-friendly

lamp powered by a saltwater solution. This lamp will aid the electricity needs of
our fellow Filipinos in remote areas. Also, you can use this for emergency
utilization since we often have electricity interruptions in the Philippines.

Unlike any other lamp on the market, this lamp also has a USB port to charge
any device with USB output. You may see the prototype of our product below.

We are offering the GLEAM Saltwater lamp at ₱900, but as a starting business,
10% of our profit will use to create more lamps to donate to our fellow Filipinos
that need a source of light.

As our company expands, we will continue to innovate our lamp to characterize it

from other lamps on the market and serve more families in need.

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THE ENTERPRISE STRATEGY AND
ENTERPRISE DELIVERY SYSTEM

Enterprise Strategies

A. Product/Service Strategies
Our product selection will vary from the geographic and common trends of
the manufacturing industry, and it will be priced precisely according to its
quality. The product is purchase able through retailers and it is a
standardized product. In other words, it is designed in a single color, size,
and style. Our product is available for purchase and is solely based on
public demands. Our product line will be enlarged, and it will no longer be
limited to the conventional lamp product arrays. But it is increased
according to the demands and feedbacks of the consumer on the
company.

B. Pricing Strategies
The pricing of the product is determined by calculating overall expenses
for the manufacturing process or the making of the product with an added
20% markup for profit. To acquire trust and happiness from our
customers, we base our pricing technique on the quality of the product. It
has also been decided that this product will be cost-based, meaning it will
be less expensive than value-based products. Compared to the
competition’s prices, it is much more affordable than the products that they
offer. It also is budget-friendly to the target market which will help provide
the company with high sales.

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C. Distribution Strategies
The products will be manufactured in SJDM, Bulacan and will be
distributed in nearby places like NCR where most of our target customers
reside. Our company establishes or builds an efficient and effective
method of distributing our products; nevertheless, since our business is
only starting, the specified location will be in the City of Bulacan area only.
Our mode of distribution may vary online (social media platforms) or
personal (store). This sample of distribution strategies is straightforward
and is not specific:

The distribution process through personal form is shown below:

While the distribution process through online form is depicted below:

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D. Advertising and Promotion Strategies
Our organization has an advertising and promotional strategy that assists
us in effectively reaching out to target consumers and publicizing our
products and services:
o We will promote our product by using and distributing printed
advertisements such as fliers, booklets, brochures, and other
similar materials through a defined area.
o The most typical method of promoting a product is through sales
talk. It is considered as the safest method of promoting our
company's products and services.
o Because the internet is extensively used, we can promote or
advertise our company's product by publishing it on the company's
social media accounts on Facebook, Instagram, Twitter, and Tiktok.

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BUSINESS ETHICS AND SOCIAL RESPONSIBILITY

GOALS

 To produce consistent high-quality products and devices that will build

the company’s reputation.
 To expand and grow by means of adding new products offered and to
work with different companies in the industry.
 Provide a safe and comfortable environment for our employees and
customers.
 Provide a healthy work environment for staffs and employees.
 Produce high-skilled workers for the industry and instill them the
company’s mission, vision, and core values.
 Reduce production cost.

OBJECTIVES
 Ensure the quality of raw materials to be used and to conduct testing for
finished products that should meet the standards for quality control.
 Grab opportunities to supply different companies and establishments.
 Equip workers with proper safety equipment and install necessary
ventilation systems for the sake of providing comfort for our workers.
 Being open for concerns of workers so that they can communicate
concerns regarding errors and their personal interests.
 Provide employees with decent salary and health insurance.
 Conduct training for new employees and regularly monitoring the
employee’s well-being.
 Invest in new technologies that will be cost-efficient.

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CORE VALUES

 Unity – Invest in our people and partners; provide opportunities for

continual growth, collaborative partnerships founded on mutual respect
and trust. Oblige to bring individuals together to form teams and create
harmony in business.
 Responsibility – Ensure that what comes from the people returns to
the people many times over by incorporating environmental and social
values into our enterprises. Also, take a stand for accountability,
commitment, and taking responsibility for one's decisions, actions, and
behavior.
 Innovation – Successful innovation helps you to add value to your
business and increase profits; yet, if you don't innovate effectively, your
business will stagnate. Keeping up with the competition necessitates
creativity. Anticipating market trends and matching customer wants can be
made easier with innovative thinking. Furthermore, healthcare innovations
can contribute to economic growth by increasing efficiency and
productivity while also improving patient outcomes.
 Integrity – In business, having integrity involves constantly conducting
your company in accordance with a strong set of moral ideals and
adhering to appropriate ethical rules. "The state of being entire and
undivided" is another definition of integrity. Integrity in healthcare can be
defined as honesty, maintaining one's word, and constantly adhering to
professional standards, especially when it is difficult to do so.

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  Respect – Treat others as you want to be treated. When there is
reciprocal respect in the workplace, employees feel respected for their
achievements, abilities, and personality qualities. Respected employees
contribute to a positive work culture in which they are fulfilled, loyal,
engaged, and motivated to do their best.
 Quality – By taking joy in completing mundane tasks very well. A
company that prioritizes quality as a fundamental value will attract a
consumer that is willing to pay a premium for a product that performs well
and does its job right out of the box. You also earn a reputation for great
quality, which helps your company stand out from the competition.

CODE OF ETHICS

 Duties to the Clients, Costumers, and Employees

i. Be honest and courteous in all dealings on the course of legal
practices.
ii. Act in a client’s best interests.
iii. Providing clear and timely advice to assist their clients.
iv. Answering questions about a company’s products or services.
v. Handling costumer complaints.
vi. Delivering information about a company’s offerings.
vii. Providing and maintaining workplaces and systems of work so that
the works are not exposed to hazards.
viii. Employee’s personal privacy rights while in the workplace.

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 Duties to the Company
i. Utilization of firm assets. If an employee misuses corporate property,
the firm maintains the right to demand that the employee pay all or part
of the cost of repairing or replacing the property.
ii. System security for communication and information technology. To
protect confidential data from unauthorized access, modification, loss,
or disclosure.
iii. Keeping external communications secure. Intended to handle
information that pertains to the organization, whether it'sin bound or
exiting.
iv. Security of data. Preventing unauthorized information access, use,
disclosure, interruption, modification, inspection, recording, or
destruction.
v. Accurate records must be prepared, maintained, and disclosed.
vi. Unapproved use of another person's property without their permission.
vii. Intellectual property protection. Symbols, names, and images should
all be protected through the use of patents, trademarks, trade secrets,
and copyrights.

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 Duties to the Public
i. Dealing with government agencies.
ii. Responsibility to treat all members of the public fairly, regardless of
skin color, race, religious views, sex, disability, social status, ethnicity,
sexual preferences, or gender identity.
iii. Present the truth and act with integrity in his communications,
advertising, marketing, and other representations.
iv. Provide decent jobs, goods and quality services to the community.
v. Meet the highest standards of social and environmental performance,
public transparency, and legal accountability and strive to use the
power of business to solve social and environmental problems.

 Others
a. Use of Gadgets at Work
o Workers are expected to focus on their work, they are not
allowed to use their gadgets while at work, but they can use
their gadgets in case of emergency.
b. The Workplace
o Employees should conduct themselves with honesty, comply to
relevant laws, maintain a professional job environment, and
comply to business policies.
c. Proper Dress Code
o Everyone is required to maintain a professional appearance
and to wear clean clothing that is free of defects, stains, or
other evidence of wear. Exemptions apply to clothing and
grooming styles prescribed by religion or culture.

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d. Harassment
o Harassments like racial insults, insults, racism, racial jokes, etc.
are prohibited. Workers should treat each other like their family.
This corporation is focused on maintaining a workplace that is
free of illegal harassment.
e. Attendance
o Sticking to work schedules, being ready to start work on time,
staying on the job during the workday to finish obligations, and
using leave only when necessary are all examples of good
attendance. Poor attendance puts pressure on coworkers and
managers when they are forced to take on your responsibilities
in addition to their own.
f. Absence from Work Without Permission
o Employees should inform their supervisor if they are unable to
work due to illness or an accident. If the employee's
whereabouts and reason for absence are unknown, a letter
should be sent to their house, asking them to explain their
absence. An employee's absence could harm the business and
lead to significant misbehavior.
g. Smoking, Alcohol, and Use of Illegal Drugs
o It is illegal to be under the influence of illegal narcotics, alcohol,
or other substances of abuse on corporate property.
Employees who abuse alcohol, tobacco, or drugs cause a slew
of costly issues for businesses, including missed productivity,
injuries, and an increase in health insurance claims.

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SANCTIONS

This will be the company’s code of conduct once an employee if found guilty,
they will be served punishments according to what type of offense they
committed. The following sanctions are:

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ENVIRONMENTAL AND REGULATORY COMPLIANCE

 Licensing
a) Getting a Business License/Permit
Business license or permit is one of the first things a business should
consider before doing further steps and work for the business like a PTO
(Permit to Operate), Barangay Permit, and a Business Permit from DTI.

 Employment Laws
a) The Labor Code of the Philippines
This is to protect both employees and employers, ensuring that neither is
subjected to unfair treatment or exploitation. No employee in the
Philippines is required to work more than 8 hours every day. This also
establishes minimum wage and overtime pay to the employers and
employees.
b) Family and Medical Leave Act
This law proposes to give employees 15 days of paid leave each year if
their spouse, parent, unmarried children, or one is suffering from a serious
disease. Employees frequently use their sick leave and vacation time to
attend to long-term diseases or sicknesses.
c) Occupational Safety and Health Act (OSH)
The Corporation shall maintain a safe and healthy workplace for all
workers by providing comprehensive protection against all risks in the
workplace. In order to protect employees' safety and health, the
corporation shall encourage strict yet dynamic, inclusive, and gender-
sensitive measures in the creation and implementation of occupational
safety and health policies and programs.

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 d) Workers’ Compensation
If an employee works more than eight hours a day, they should receive
1.25% of their regular wages. However, these figures could change if an
employee is part of a union or collective bargaining agreement. The
corporation is also responsible for giving their employees a 13-th month
salary.

 Tax Laws
a) Obtain an Employer ID
To file your business taxes, you’ll need an employer identification number.
A Tax Identification Number is also known as TIN is a numeric code
designated to each tax-paying individual. This will serve the employers
and the employees to pay their taxes.
b) Know the Taxes You Have to Pay
Whether your business has a staff of one or 100, you have to pay certain
taxes. Paying taxes is one of the most important things that a company
needs to do to help the economy.

 Advertising and Marketing Laws

a) Truth in Advertising and Marketing
This law requires all advertising or marketing efforts to be truthful. In
addition, if you make any claims during an advertisement, you must have
proof to back it up. You can’t ever be misleading or unfair. Our company
provides real and efficient products and what you see on the
advertisement is what you get when you buy the product.

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 b) Telemarketing Sales Law
This law will ensure all our customers that their orders must be shipped
out within 30 days; we will also give delivery notices if your order is
delayed, and will give you refunds if your order is not working, there’s a
missing piece in your order, etc. We will give you the best costumer care
you’ll need.

 Online Business Laws

a) Sales Tax Collection
If your business has a physical presence in a state, such as a store, office,
or warehouse, you must collect applicable state and local sales tax. As a
company that sells products, it’s our responsibility to collect, report, and
pay sales tax in every sold product in the country.
b) International Sales laws
If we intend to market our items on a global scale, It suddenly exposes our
company to a new audience, but that exposure comes with rules. It asks
about shipping, various taxes, and customs.

 Privacy Law
a) Data Security
Our company will ensure that all our the information we get from our
customers or any other partners that will keep our business running, will
have a sound security plan in our place.

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 Intellectual Property
a) Protect your Intellectual Property
If our company creates a new product, we will make sure that our product
must protect it with a patent. We can also register for a trademark to
protect our company's name, emblems, and logos.

 Finance Law
a) Bankruptcy
Though we hope we never have to go here, but in some cases, new
businesses hit financial roadblocks. But our company will make sure that it
is a must to have our own insurance plan that will protect our business.

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ENTREPRENEURSHIP

MEMBERS:

12 STEM 402

Acuña, Auguste Christopher

Jabil, Micha Ella Justine
Lacbayan, Carl Louis
Lipata, Kisha Mae
Nagal, Chayze Hyuan
Nagal, Chlenz Hyuen
Pacampara, Kristal Vannarie
Turingan, Ashley Nicole

Ms. Raezelle Anne Milagrosa