ROCH

industry project report

STUDIO
NIRVANA BARKAKOTY
5000014850
UGADFD
~a desi nostalgic brand~
 ACKNOWLEDGEMENT

I would like to express my gratitude and appreciation to Roch Studio for giving
me the opportunity to intern and work with them. I take this opportunity to
acknowledge the institutions and individuals who have made a major
contribution in the development of this process and experience. I would also like
to thank Mrs. Swati Aggarwal my college mentor from School of Fashion for
providing me with direction and support at every step of the way.

I perceive this opportunity as a crucial step in my career as a Fashion Designer

and aim to put to use the skills and experience acquired to the best of my
capability.
~a utopian POV for the world to enjoy~
We are a Desi nostalgic company we love celebrating things that didn’t include POC, Queer folks and any one who was left out .
We love creating a utopian POV for the world to enjoy.
ABOUT
Roch Studio
The brand to its core is nostalgic and sustainable, zero-waste
production, and made-to-order items. Being highly conscious and
ethical about our business is the topmost priority; We at Roch believe
that colors and clothes have no gender. Playing with silhouettes and
colors to take you back into a time yet being so glammed up and ready
to the world as your runway.

We believe the fashion industry takes itself too seriously and have
completely forgotten how to have fun and create out of curiosity, it’s
only when one is at its happiest and most confident when great
creations are generated and we at Roch are firm believers of that.

Our fashion inspiration comes from our inside our houses and the
memories we’ve bout through the years. We love to incorporate small
little details from our Indian culture & heritage that steps us apart
Marigold flower with its rich Indian roots symbolizes and represents a cycle of
birth and death.
How one thing is born and tends to ashes cycle which represents circularity and
sustainability
The marigold in itself is a form of celebration , a form of festivities ,a form of
happiness and joy.
We at Roch believe that nothing should deplete our earth, especially not what we
wear hence our values are such to preserve and save the environment and be
conscious about our choices; with organic and sustainable materials for
production to ethical treatments of our coworkers and employees.

Roch studio is an unit of SOSA SHAKUNTALAM FASHIONS PVT LTD.

We work with local women artisans who help us create our vision and
make our dreams come into reality.

We believe in empowering artisans on ground zero so that the art doesn’t

die down. We ensure that all our employees and artisans are ethically
treated and get fair wages!

We have a group of women artisan in the hills of Himachal who hand

crochet each garment! A single ‘Patti crochet pant’ takes about 9-10 days
to finish by hand.
 PROJECT BRIEF
As a third year undergraduate fashion design student, I joined Roch Studio as a design intern. During the interview I was questioned
around my design knowledge, visualization skills, CAD skills and also my ability to comprehend a brands personality and its market
presence. Keeping in mind these skills I was appointed as a fashion design intern and was assigned different tasks.

AIM:
To make the period of 8 week a learning platform and to know how things work practically with a sense of professionalism. And to
grow both professionally and personally by reinforcing theoretical knowledge with practical experience.

OBJECTIVES:
Develop an effective professional working relationship with clients to identify the core issues of a brief. Examine professional
principles that define ethical and human focused practice. Interpret cultural and social patterns effectively to realize appropriate
solutions. Integrate cultural patterns to inform purposeful messaging. Choose research methodologies and exploration to create
appropriate outcomes. And enhance my skills in visualization, conceptualization, CAD, styling , fashion illustrations,
communication and social - media management.

TERMS & CONDITIONS:

Working Days - Monday to Saturday
Timings- 10 am to 6pm
Internship duration- 8 weeks
Paid internship
After successful completion of the internship, a certificate will be rewarded.
TASKS AND RESPONSIBILITY UNDERTAKEN
~Understanding the brand ethos

~Doing trend analysis of the international as well as the Indian market.

~Carrying out an in depth market research for the product mix that the company was focusing on.

~Understanding the brands personality as well as their identities and finding suitable options/examples for their collections pertaining to apparel design.

~Putting Cad skills to use to develop colour ways, colour boards and flat sketches. Using Photoshop to make boards while also using Keynote, Photoshop
and Canva for presentations.

~Understanding and researching what works for the Indian market and developing possible apparel options in terms of shirts, dresses, pants, skirts, jackets
etc.

~Devised social-media strategies

~Develop concepts, transform those concepts into design solutions.

~Exploration of prints and silhouette generation

~Assisted the design team with their collaboration project with Almost Gods

~Was assigned to design 3 t-shirts for their Capsule Collection

~Assisted the design team with their upcoming Fall/Winter Collection

WEEK 1
~UNDERSTANDING THE BRAND ETHOS AND RESEARCH WORK

introduction about the brand was given, getting familiar with their work environment,
meeting the design team of the company, their area of specialization, knowing about
the different kind of fabrics they deal in and to study their past collection. Over all,
briefing about the company and how it works. Another task given was to start
brainstorming ideas for their upcoming fall/winter collection and do research work for
the same

a few pages from the brainstorming

and research work
 WEEK 2
~TREND & MARKET RESEARCH ALONG WITH CONCEPTUALIZATION

During the second week, I was allowed to handle client diaries and their orders after I observed how they deal with their clients and fulfil their
requirements. I observed that understanding a client about product, fabric or features is a tough job but much required job in fashion industry. Dealing
with the customers was a learning point for me, as I came to know their preferences which helped me in the design process of the upcoming collection. I
also did trend analysis of the international as well as the Indian market. Carried out an in depth market research for the product mix that the company was
focusing on. After understanding the brands personality as well as their identities and finding suitable options/examples for their collections pertaining to
apparel design, I assisted the design team with their conceptualization for the Fall/Winter Collection

Elements from these boards were taken.

Elements from these boards were taken.
 WEEK 3

~MOTIF AND SILHOUETTE EXPLORATION

The task assigned was to make generate quirky

and fun motifs inspired from the brainstorming
done prior. A lot of explorations were done be it
motifs or silhouette direction. Was also asked to
develop color ways, color boards and flat sketches.
Used Photoshop to make boards while also using
Keynote, Photoshop and Canva for presentations.
CAD skills were put to use after finalizing the
potential motifs to be used on the dresses, pant-
suits and skirts.
Three of my motif explorations were chosen for the
collection and were further worked on.
WEEK 4 ~SILHOUETTE GENERATION

As a part of the design team, a lot of explorations were done be it

motifs or silhouette direction. Focused mainly on different sleeves,
collars, specific details of garments, structure and fall of the
ensemble. Hundreds of fashion illustrations were made for the
upcoming Fall/Winter Collection. Some of my designs were even
selected for the collection. Overall it was a very productive week and
I got to learn something new every day.

the direction/inspiration we were

working towards.
Some of the explorations I did were chosen for the
upcoming collection and were further worked on
WEEK 5

~CAD & FABRIC SOURCING

I got to work and enhance my CAD skills this week. After making many
explorations of silhouette generation by hand, I was asked to make those
digitally. I used photoshop and Illustrator to make the fashion illustrations
of the upcoming Fall/Winter Collection. I was also asked to work on the
some of the incomplete tech-packs. I went for fabric sourcing with the team
and got to learn a lot about how fabrics feel, weight and fall. It was a great
practical learning. Overall I got to learn a lot from the mistakes I made
during digital exploration and that in return enhanced my Cad skills and
also learn so much more about fabrics.
some in-between process work
some in-between process work
some in-between process work
fabric sourcing day
WEEK 6

~T-SHIRT FOR THEIR CAPSULE COLLECTION

In this week they gave me an opportunity to design 1 quirky t-shirt and 2

shirts for their capsule collection. From the design process to the final
outcome, the complete responsibility of the t-shirt was given to me. I made
a lot many explorations for the design and typography of the tee. And out
of that one got selected and the whole process started. Firstly I discussed
my idea with the mentor and made certain changes keeping in mind their
suggestions. I started the design process , got it approved, sourced a fabric
taking guidance about the measurement from the mentor. Then I
personally went to the production unit and observed the master ji make
pattern for the same. I saw him very keenly as I was eager to learn
everything. I gained the practical knowledge of how we can utilize
minimum fabric for best cutting pattern. And finally by the end 8th week
I got to see my designs on their capsule collection and even do a fun styling
project .
a part of the production unit
Boards

Mood board & Color Board

Explorations

Explorations for the t-shirt design

Final Illustrations

Final Illustrations chosen for the design

Final Illustrations chosen for the design
the process
WEEK 7

~COLLABORATION PROJECT & TECH-PACKS

In this week I was asked to work with the design team on a few upcoming
collaboration projects. I assisted them with the design process, making motifs,
sourcing , fashion illustration. I also worked further on the Fall/Winter
Collection. Even observed the artisans and karigars at the production unit.
Overall it was a very productive week and I got to learn something new every day.

* actual pictures of the design process can't be

attached before the collab collection launches
initial ideation for the collaboration project
initial ideation for the collaboration project
 In frame: Nirvana Barkakoty

WEEK 8

~DIGITAL MARKETING & STYLING PROJECT

After the whole design process, sourcing and production of the 3 shirts I got the
opportunity to design, I saw my designs on their capsule collection and even do a
fun styling project . In this week I also learnt about Digital Marketing of the
brand, how a brand can be expanded with the help of social media marketing
,influencers marketing, etc. I learnt the power of digital marketing in gaining
potential clients. I was a part of a fun styling project for the launch of the capsule
collection. I have attached some behind the scenes pictures of the 3 shirts I
designed. Overall it was a great learning experience in all the areas I worked on
and I got to learn something new every day.

Behind the scenes

 In frame: Nirvana Barkakoty , Shailvi Kaur

Behind the scenes of the shoot for the capsule collection.

THE MANIFEST TEE I worked on
In frame: Nirvana Barkakoty
Behind the scenes of the shoot for the capsule collection.
THE SUNSET SHIRT worked on
 In frame: Shailvi Kaur

Behind the scenes of the shoot for the capsule collection.

THE FLOWER CHART SHIRT I worked on
In frame:Chirag Wadhwa
Behind the scenes of the shoot for the capsule collection.
THE FLOWER CHART SHIRT & THE SUNSET SHIRT
LEARNING & FUTURE CONSIDERATIONS
Through the experience of the ' Live Industry Project' Module, onewould gain deep insights about the social, cultural and technical
functioning of the Fashion Industry, from an insider's point of view. It has effectively tried, tested and polished previously taught skills
and more in a challenging experiential environment.
An internship is a period of work experience offered by an organization for a limited period of time. It is an opportunity that employers
offer to students interested in gaining work experience in industries. Earning a fashion internship was an important step toward realizing
my dream and potential of working in the fashion industry. Interns are often hired by fashion houses to assist in the day-to-day operations
of the company. From my personal experience I would like to say that internships are really important because it gives you an insight you
always needed to understand the industry. Even though its a short period of time, the amount of people that we can meet and connect for
future leads is a great way to make contacts. Communicating with people is another important thing I learnt there. I got to work on my
communication skills better on how to communicate with clients, artisans, pattern-masters, peers , seniors etc. Time management was
another important factor be it reaching the work place on time or the delivery of the work due. I understood workspace culture better. I
learned that every company or organization has its own culture and that it is essential to observe others and learn how they engage and
interact with co-workers, karigars and clients. I quickly learned that whenever something is unclear for me, or I don’t understand, it’s
okay to ask questions. I got to put my knowledge and skills into practice. All the skills and knowledge I gained at college was able to put
into a practical use in the industry. I gained more insights about Post- Production, the logistics and Price distribution of a piece, handling
business with Third-Party selling platforms. As an intern, I discovered it’s essential to be enthusiastic and open to learning new skills and
being curious to learn and ask questions. This attitude will show that you enjoy being part of the team and that you're keen to help.
Having curiosity and enthusiasm also means that, as an intern, you get a lot out of what you’re doing, which opens a lot of opportunities
in the long run. Overall it was a rich experience in helping me discover my potential and capabilities and how far I can push myself . It
also helped me make contacts for future potential work. Lastly, it helped me grow both professionally and personally by reinforcing
theoretical knowledge with practical experience. And I am utterly grateful for this experience.
INDUSTRY PROJECT REPORT