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New Half Marketing
New Half Marketing
Define Partnership
Types of Partnerships
1. General Partnership
2. Limited Partnership
o In Limited Liability Partnership (LLP), all the partners have limited liability.
o Limited liability partnerships (LLPs) each partner put’s limited liabilities into the
business.
Advantages of Partnership
o Easy Formation using agreement
o Large Resources
o Flexibility
o Sharing Risk
o Combination of different skills
Dis-Advantages of Partnership
o Unlimited liability
o Profit is shared
o Risk of disagreement between partners
o instability of the partnership
Characteristics of Partnership
2. Statutory Company
3. Registered Company
The original Maslow’s hierarchy of needs has five-stage models, and it is briefly
explained below.
1. Straight rebuy
2. Modified rebuy
3. New Task
1. Straight Rebuy
o The straight rebuy is one of the types of buying situations, in which the buyer is
focused on reordering some product or service without any modifications.
o the buyer handle ordering situation on a routine basis.
o The buyer make a purchasing contract to provide product on a routine basis and
in high volumes at fixed prices.
o once contract is made after that buyer is not searching for new sellers of that
product.
2. Modified Rebuy
o The modified rebuy is the type of a buying situation, in which the buyer is
interested in modifying the product’s specifications like colour, design and also
change prices, terms, or suppliers.
o In this type of buying situation, the buyer is interested in making changes in the
original service provided by the seller.
o Both the buyer and the seller should recognize the need for these changes.
o The buyer can use this type of buying situation to set new terms and deal.
3. New Task
o The new task is a buying situation, in which the buyer makes a purchase of some
product or service for the first time.
o This type of purchase is not made frequently so In this situation buyers has not
any relationships with the seller.
o the buyer does not have past experience for buying a product or service so buyer
is focused on testing the quality of this product or service.
o And also try to find more new sellers so the buyer needs much time to make a
purchasing decision in this buying situation.
1. Conception
2. Initiation and information gathering
3. Analysis
4. Design
5. Construction
6. Testing
7. Implementation
8. Maintenance
1. Conception
o The first phase is starting at the very top of the waterfall model with
conception.
o In this stage the project or product is identified and planning of complete that
project.
o the company is more well-informed of the all required efforts for completing
project.
o the company must try to collect more information on what it will take to make
the project in to reality.
3. Analysis
4. Design
o The fourth phase design phase. this phase brings ideas to shape.
o Any useful suggestions during the analysis phase could now apply to the
design of this product or project.
5. Construction
6. Testing
7. Implementation
Advantages
Disadvantages
Brand awareness
Brand loyalty
Brand advocate
Brand equity
Brand engagement
Brand identity and image
Strategies of Brand Marketing
Brand-name recognition
Individual branding
Attitude branding
“No brand” strategy
Brand extension
Private label
Crowdsourcing
Psychographic segmentation
Geographic segmentation
1. Horizontal FDI
2. Vertical FDI
3. Conglomerate FDI
49. Difference Between Total customer benefit & total customer cost
Total Customer Cost: Total customer cost is the total coast customer expects to
pay in the buying, shipping and maintaining of product.
Advertising/marketing is Required
Hire extras staff
Over the planned budget
Buy extra equipment
Delivery cost door to door
Total Customer Value: Total customer value is the relationship between what a
customer pays and what they receives when making a purchase.
1. Demographic
2. Psychographic
3. Geographic
4. Behavioural
1. Demographic segmentation
Age
Gender
Ethnicity
Income
Level of education
Religion
Profession/role in a company
2. Psychographic segmentation
Personality
Hobbies
Life Style
Social status
Values
Lifestyles
3. Geographic segmentation
Country
Region
City
Postal code
4. Behavioural segmentation
Behavioural Segmentation divides markets by behaviours and decision-making
patterns.
Behavioural segmentation is possibly the most useful of all for e-commerce
businesses.
Spending habits
Purchasing habits
Browsing habits
Interactions with the brand
Loyalty to brand
Previous product feedback