Mission statement

One Mission, One Team, One Plan, One Goal

One Team
People working together as a lean, global enterprise for automotive leadership, as measured by:

 Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community

Satisfaction.

One Plan

 Aggressively restructure to operate profitably at the current demand and changing model
mix.
 Accelerate development of new products our customers want and value.
 Finance our plan and improve our balance sheet.
 Work together effectively as one team.

One Goal
An exciting viable Ford delivering profitable growth for all.

New business model

As an example, think about the automotive industry, which is currently experiencing tremendous
change. Global tech behemoths are currently investing in the R&D and production of new smart
car brands, while other internet companies like ride-sharing apps are competing for a piece of the
market.

Large, established OEMs are adapting to the rise of new players by expanding their offerings
beyond physical products into digital ones like software and services. In order to achieve this
goal, they will need to implement business strategies that are vastly different from those of
traditional original equipment manufacturers (OEMs).

What they do best is still selling hardware (the automobile) but is getting ready to supply a
variety of digital services in order to transform into a service provider with direct contact with
consumers. Now, we can get apps for our cars just like we do for our phones and watches. There
are many driver-oriented dashboard apps available in addition to the usual suspects like
navigation, audio, and messaging. A few of them, for instance, can aid in the search for and
purchase of parking spaces in the immediate area. You can get help parking your car. All of
these services have one thing in common: they cater to the specific requirements of each
consumer in order to improve their quality of life. The goal is for the user's phone, watch, and
vehicle to be the only thing they use.

The second movement allows motorists to sign up for temporary subscriptions to digital services
for their vehicles. The term "function on demand" refers to the ability to turn on and off various
features in your vehicle on an as-needed basis. In the near future, you'll be able to trigger a one-
time chair massage while commuting. You can sign up to have your car's seats and steering
wheel heated for a couple of months throughout the winter.

The new product and service mix cannot be delivered using the conventional OEM business
model. Transitioning to a new business model, however, may cause a slew of unexpected tax
issues. Traditionally, original equipment manufacturers (OEMs) sent their wares to distributors
like local dealers or importers under agency agreements, who then sold them on to the final
consumers. With the advent of functionality on demand, however, the OEM is shifting away
from B2B transactions in favour of direct cross-border sales of digital services to consumers.
Financial statement analysis

 In 2017, sales in the Indian car sector increased by 9.5% year-over-year to 4.02 million
units (excluding two wheelers), making it the fourth largest in the world. In 2017, it was
the seventh-largest commercial vehicle producer in the world. As a result of a rising
middle class and a youthful population, the two-wheeler subsegment currently accounts
for a disproportionately large share of the market. Companies' increasing curiosity in
opportunities in rural areas has also contributed to the sector's expansion. India is a major
auto exporter, and the country anticipates further expansion of its exports in the near
future. As a whole, India's vehicle exports increased at a CAGR of 6.86 percent between
FY13 and FY18. In this work, we use ratio analysis to compare the financial health of
many prominent automakers throughout the five-year span from 2013 to 2017. The
study's goal is to provide an overall rating of the financial performance of the three
organisations chosen for the analysis. The study's goal is to compare the relative strengths
and weaknesses of various businesses by analysing their risk profiles.
Marketing strategy

COVID-19's Effects
Automobile sales dropped as a result of the COVID-19 pandemic. McKinsey reports a 71
percent decline in Chinese auto sales. Automakers, meanwhile, have shifted their
attention to digital shopping processes.

Car buyers have been physically examining vehicles at dealerships as regulations have
been loosened over the past year. According to McKinsey, in the present day, "offline
and online experiences are simultaneously complementing and competing with one
another."

Preserving Transportation's Bright Future

Manufacturers of autonomous, connected, electric, and shared vehicles (ACES) continue

to receive government subsidies. Consumers concerned about the environment drove a
43% increase in sales of electric vehicles in 2020.

McKinsey predicts the adoption of such technology will increase in the near future.
Direct-to-Consumer (D2C) Market Approach

This strategy, sometimes referred to as "direct-to-consumer," has proven successful for a

number of automakers. The Hindustan Times predicts that direct-to-consumer sales will
increase in the year 2022. Traditional vehicle sales through physical dealerships will
decline in India's market.
Consumers analysis
Global business issues
The automotive industry plays a significant role in both the international and European
economy. It is one of the largest in the United Kingdom, contributing about £15 billion to
the economy and generating nearly £79 billion in revenue each year.

But our reliance on the sector has been more obvious in recent years. We will examine
the difficulties being faced by the automobile sector in the UK, Europe, and beyond,
including but not limited to pandemics, closed borders, and climate change.

Supply chain disruptions

There are between fifteen thousand and twenty-five thousand parts needed to build a car.
And it's all about timing; the pieces can't fit together until they're supposed to. There are
currently about 32.7 million cars in use in the United Kingdom; their production requires
extensive advance preparation, organisation, production engineering, and manufacturing.

Some major UK auto assembly plants have already closed since Brexit. Because of this, a
lot of the manufacturing has gone offshore. Thousands of people's livelihoods have been
destroyed, yet without the pandemic, the impact would have been much less permanent.

Upskilling EV technicians
The adoption of electric vehicles has gained significant momentum in recent years. The
car industry's search for eco-friendly solutions is encouraging, but it will lead to a decline
in the demand for traditional mechanics. Mechanics will need to upgrade their standard
socket sets to electrical diagnosing tools as the percentage of EVs on the road continues
to rise.

The components used in EVs are problematic, and not simply because of the difficulty of
training and upskilling engineers. Worryingly, powertrain batteries are unable to keep up
with the demands of contemporary living.
Changing societal trends
The general public is another significant barrier to industry progress. The typical distance
travelled by car in the UK is only 8 miles, but it hasn't stopped many individuals from
looking for viable alternatives to driving.

It's possible that fewer individuals may buy cars over the next decade, with more opting
to rent vehicles for longer trips. Having regular access to a car is becoming less necessary
as more individuals work from home, forego the daily drive, and do their weekly
shopping online.

Key Value Drivers

Appraisal firm Peak Business Valuation often provides valuations for franchised auto
dealerships. In order to determine the true worth of a new vehicle dealership, it is
necessary to consider the following major value drivers.

Location & Quality of Facility

Your auto dealership's worth will be affected by its location and the condition of the
building itself. Location is everything, thus car lots that are close to major thoroughfares
and busy thoroughfares tend to do well. Properties in areas where the population is
expanding and where other economic indicators are positive, such as better per-capita
income, command higher prices. In addition, buildings that have been kept up to date and
are in good condition are more valuable. More so, it will be more appealing to
prospective buyers. A professional appraiser will consider all of these factors and more
when determining a property's worth.

Franchises
Next in line for determining a new car dealership's worth is whether or not it is a
franchise. The value of franchises typically exceeds that of standalone businesses. The
nature of the franchise is also relevant. Dealers who specialise in luxury brands and
European imports like BMW, Lexus, and Mercedes-Benz tend to command higher prices.
Toward the bottom, you'll see brands like Hyundai, Mitsubishi, and Volkswagen. Value
dispersion is also influenced by the individual brands' durability, consistency, innovation,
and future potential. All aspects of product distribution are included in this.

Revenue Streams – Parts & Services

A new automobile dealership's parts and service department is crucial to its success. Here
is where the majority of new-car salesmen make their money. Profit margins on new cars
are notoriously low. New auto dealerships that don't offer parts and service will struggle
to succeed. A car lot's worth is directly proportional to the number of service bays it
offers. New car dealerships can increase their revenue stream from parts and services in
addition to the sale of vehicles. Car lots often offer finance and insurance, two more
sources of income for the business.

Economic Condition
The profitability of a new car lot is heavily influenced by the state of the economy. The
price is affected by variables such as the cost of gas, borrowing rates, and government
rebates for purchasing a new vehicle. When estimating how much a new vehicle
dealership is worth, a business evaluator will take into account the state of the economy
and the market. You can begin right now by setting up a no-cost initial consultation.

Strategy map
Balanced scorecard