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Biodiversity and Threatened Species Reporting by The Top Fortune Global Companies
Biodiversity and Threatened Species Reporting by The Top Fortune Global Companies
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Biodiversity
Biodiversity and threatened and threatened
species reporting by the top species
Abstract
Purpose – The purpose of this paper is to explore the biodiversity and threatened species reporting of the
top 150 Fortune Global companies. The paper has two main objectives: to explore the extent to which the top
150 Fortune Global companies disclose information about their biodiversity and species conservation
practices, and to explore the effects of biodiversity partners and industry on companies’ biodiversity and
threatened species reporting.
Design/methodology/approach – The study’s sample is the top 150 Fortune Global companies. Each
company’s fiscal year ending 2014 annual report, its 2014 sustainability report, and its company website were
content analyzed for evidence of biodiversity and threatened species reporting. This content analysis is
supplemented by a detailed analysis that focusses on the sample’s top five reporters, including a phone
interview with a senior sustainability manager working at one of these companies. Finally, a regression
analysis was conducted to examine the associations between companies’ biodiversity and threatened species
reporting and the presence/absence of biodiversity partners and a company’s industry F&C Asset
Management industry category.
Findings – The reporting on biodiversity and threatened species by the top 150 Fortune Global
companies is quite limited. Few companies (less than 15) are providing any substantial reporting.
It was further observed that even among the high scoring companies there is a lack of consistent reporting
across all index items. A subsequent empirical examination of these companies’ disclosures on
biodiversity and threatened species showed a statistically positive association between the amount of
reporting and companies’ holding of biodiversity partnerships. It was also observed that firms categorized
as red- and green-zone companies made more disclosures on biodiversity and threatened species than
amber-zone companies.
Originality/value – This is the first study to systematically analyze corporate disclosures related to
threatened species and habitats. While some prior studies have included the concept of biodiversity when
analyzing organizations’ environmental disclosures, they have done so by examining it as one general
category out of many further categories for investigating organizations’ environmental reporting. In the
present study, the focus is on the specific contents of biodiversity disclosures. As such, this study has the twin
research objectives of seeking to illuminate the current state of biodiversity and threatened species reporting
by the world’s largest multinationals and provide an appreciation for how certain organizational and industry
variables serve to influence these reporting practices. These multiple insights offer companies, and potentially
regulators, understanding about how to include (or extend) disclosures on biodiversity loss and species under
threat of extinction.
Keywords Content analysis, Biodiversity disclosures, Corporate disclosures, Fortune Global 500,
IUCN Red List, Threatened species
Paper type Research paper
1. Introduction
A scientific analysis published by the World Wildlife Fund (WWF)[1] states that the current
species extinction rate is between 1,000 and 10,000 times higher than the natural
(non-anthropomorphic assisted) extinction rate. The main factors behind today’s loss of
species are the introduction of invasive alien species, rampant pollution, the exploitation of
Accounting, Auditing &
resources (including water, soils, and wild flora and fauna) at unsustainable levels, and the Accountability Journal
conversion of natural areas to farming and urban development[2]. The IUCN Red List now Vol. 31 No. 3, 2018
pp. 787-825
includes 79,837 assessed species. More than 80 percent of the assessed species are suffering © Emerald Publishing Limited
0951-3574
habitat loss or habitat degradation, and nearly 30 percent are under threat of extinction[3]. DOI 10.1108/AAAJ-03-2016-2490
AAAJ The IUCN Red List of threatened species published in 2015 provides estimates of the
31,3 percentage of threatened species (with lower and upper estimates) for each major animal
and plant group: cycads 63 percent (63-64 percent); chameleons 39 percent (37-42 percent);
conifers 34 percent (34-35 percent); reef-forming corals 33 percent (27-44 percent); cacti
31 percent (28-37 percent); sharks & rays 31 percent (17-62 percent); freshwater crayfishes
31 percent (25-46 percent); freshwater crabs 31 percent (16-65 percent); freshwater shrimps
788 28 percent (18-55 percent); mammals 26 percent (22-37 percent); groupers 18 percent
(12-43 percent); birds 13 percent (13-14 percent); cone snails 8 percent (6-20 percent);
pufferfishes 7 percent (6-20 percent); blennies 7 percent (6-15 percent); wrasses 4 percent
(4-18 percent); lobsters o 1 percent (0-35 percent)[4]. The IUCN Red List further reports
that amphibians continue to be one of the most threatened, with 41 percent of amphibian
species under threat of extinction. A recent study conducted by Ceballos et al. (2015)
concludes that:
The evidence is incontrovertible that recent extinction rates are unprecedented in human history
and highly unusual in Earth’s history. Our analysis emphasizes that our global society has started
to destroy species of other organisms at an accelerating rate, initiating a mass extinction episode
unparalleled for 65 million years.
Today’s rapid and accelerating rate of biodiversity loss and ecosystem collapse is viewed as
one of the top ten global risks (World Economic Forum, 2015). KPMG (2012) “Expect the
Unexpected” calls the current ecosystem decline one of the ten global sustainability mega
forces that will impact every business over the next two decades. In other words,
safeguarding ecosystems and promoting biodiversity is not only vital for the survival of
humankind, but it is critical to business survival as well. KPMG’s “Expect the Unexpected”
states that “more companies are realizing how dependent their operations are on the critical
services these ecosystems provide” (p. 32); and “By paying attention to biodiversity and
ecosystem health, companies can recognize the risks and opportunities, anticipate new
markets, mitigate their impacts, improve stakeholder engagement, and demonstrate
leadership” (p. 32).
PWC (2010) earlier published its own report about the negative business consequences
of biodiversity loss. Its Business Risk Report states, “This loss of biodiversity and
degradation of ecosystems has dramatic consequences for business” (p. 5). The report
includes a discussion of the “13th Annual Global CEO Survey 2010,” noting how 27
percent of the surveyed CEOs expressed concern about biodiversity loss and the
associated impact this loss would have on business growth. As such, businesses are
widely viewed as being part of today’s biodiversity problem, and they are therefore
expected to provide solutions as well[5].
Some businesses have started recognizing their responsibilities for mitigating their
environmental impacts and their need to make positive contributions to biodiversity
conservation activities[6]. They appear to understand that risks to their operations,
markets and reputation, as well as the increased likelihood of regulation, will occur if
their behavior remains unchanged (see Footnote 6). As one example, Toyota in its
sustainability report mentions its involvement in the Earth Summit, Convention on
Biological Diversity (CBD), Nagoya Protocol and Aichi Targets (Toyota Sustainability
Report, 2014, p. 108). Companies such as Exxon, Glencore and Volkswagen have also
begun stating their obligations in their respective company reports and formally
accepting responsibility for how their operations affect biodiversity-rich zones and
impact the flora and fauna found on their sites of operation. For example, Glencore’s 2014
company sustainability report sates:
We own large areas of land around the world; some of our operations are in environmentally
sensitive areas. Areas identified as having high biodiversity value include a mining site belonging
to Prodeco in Colombia, which is located near the forest reserve of Serranía de los Motilones Biodiversity
(a protected area), and Wonderfontein, a coal mining site in South Africa. Our smelting operation in and threatened
the Philippines is close to a mangrove forest. Our Australian Rolleston site is partially located in the
protected Brigalow Belt Bioregion, a semi-evergreen vine thicket, brigalow and bluegrass species
ecosystem. Our Koniambo operations in New Caledonia are located in an area of high biodiversity
value where 80% of the plant species are endemic, as well as most reptiles in the mine site area
(Glencore Sustainability Report, 2014, p. 60).
In spite of the dramatic effects businesses have had and continue to have on biodiversity loss
789
and ecosystem decline, there is a dearth of scholarly work on this topic, and none of this work
analyses the corporate disclosures related to threatened species and habitats (Van Liempd and
Busch, 2013). To date, only a limited number of studies (Boiral and Heras-Saizarbitoria, 2017;
Boiral, 2014; Cuckston, 2013; Freeman and Groom, 2013; Van Liempd and Busch, 2013;
Rimmel and Jonall, 2013; Siddiqui, 2013; Tregidga, 2013) have exclusively analyzed the
biodiversity reporting practices of companies. While some prior studies have included the
concept of biodiversity when analyzing organizations’ environmental disclosures
(Bebbington et al., 2008; Clarkson et al., 2008; Cho, 2009; Samkin and Schneider, 2010),
these studies have not analyzed the content of biodiversity disclosures. Van Liempd and
Busch (2013 p. 835) further state:
There exist a number of studies on overall corporate environmental reporting and disclosures,
which include biodiversity, some in the accounting literature, but most in CSR, business ethics and
other business literature. However, even though these studies include biodiversity, it is but one
(general) category out of many categories of environmental reporting. In these, the focus is rarely
(if ever) on the specific contents of biodiversity disclosures.
To address this gap in the accounting literature, the present paper explores the biodiversity
and threatened species disclosure practices of the top 150 Fortune Global companies.
The choice to focus on the top 150 Global Fortune companies is quit deliberate, for these
companies make significant direct and indirect use the ecosystem. Based on the size and
scale of their effects, these companies have a responsibility to disclosure their environmental
impacts to their stakeholders as a way to close the “legitimacy gap.” Additionally, it is in
an organization’s interest to report on their fulfillment of societal expectations. As reporting
aids transparency, which has been shown to have the added advantage of reducing
agency costs, specific information about a company’s environmental practices, including its
efforts to protect flora and fauna species, should be provided to stakeholders. In other
words, the regular and detailed reporting of biodiversity information from a company to its
stakeholders should be a natural and ongoing initiative for winning stakeholders’ trust
and support.
The paper has two main objectives. The first objective explores the extent to which the
top 150 Fortune Global companies disclose information about their biodiversity and species
conservation practices, including recognition of the faunal/floral species affected by their
operations, the biodiversity losses this may cause, and the measures they are taking to
mitigate their negative biodiversity impacts. This objective will usefully shed light on which
Fortune Global companies are leaders in disclosing on biodiversity and threatened species
and which companies lag behind, as well as provide an understanding of the reporting
practices of companies operating with different biodiversity risks. The paper’s second
objective is to explore the effects of biodiversity partners and industry on companies’
biodiversity and threatened species reporting. Together these two objectives seek to
illuminate the current state of biodiversity and threatened species reporting by the world’s
largest multinationals and provide an appreciation for how certain organizational and
industry variables serve to influence these reporting practices. These multiple insights offer
companies, and potentially regulators, understanding about how to include (or extend)
disclosures on biodiversity loss and species under threat of extinction.
AAAJ The following two research questions are used to guide this study’s research:
31,3 RQ1. To what extent do the top 150 Fortune Global companies report on biodiversity
and threatened species?
RQ2. Is a company’s presence/absence of biodiversity partners and its industry
classification associated with its biodiversity and threatened disclosures reporting?
790 This paper contributes to the literature in a number of ways. First, the paper adds to the
literature on companies’ reporting of biodiversity and threatened species reporting. While
some previous studies have included the concept of biodiversity when analyzing
organizations’ environmental disclosures, they have done so by examining it as one general
category out of many categories of environmental reporting. The present study’s focus is on
the specific contents of biodiversity disclosures, and therefore it is the first to systematically
analyze companies’ disclosures on biodiversity, threatened species and their habitats.
As a second contribution, the study extends Adler et al.’s (2017) biodiversity index to
include a further sub-dimension that specifically focuses on threatened species. This index
has the potential to be used in similar research settings. The high inter-coder reliability
achieved in the present study (which is at least partly a function of the instrument’s
amenability to providing clearly-defined categories that can be reliably categorized) should
serve as an encouragement for other scholars to adopt the index for their own relevant
research. The instrument also has ready applications for companies, industry groups,
non-government organizations (NGOs), governments and supranational organizations
interested in measuring and assessing reporting on biodiversity and threatened species. For
example, any of these potential users may wish to conduct a follow-up study to see if there
has been any improvement in the results reported in the present study.
As a final contribution, the paper seeks to reconcile the surprising finding that low profile
companies make more biodiversity and threatened species disclosures than companies with
medium profiles. Rimmel and Jonall (2013, p. 771), who previously reported a similar tendency,
made no attempt to offer any theoretical justification. Instead the researchers simply state,
“legitimacy theory does not necessarily correspond with the quantity of biodiversity
disclosure.” In the present paper, we suggest that low profile companies have the opportunity
to use assertive impression management techniques – which include self-enhancement, self-
promotion, ingratiation, exemplification, entitlements and enhancements – to develop
reputational characteristics (Stanton and Stanton, 2002; Ogden and Clarke, 2005). Medium
profile companies, due to their typically larger negative biodiversity impacts, have less
opportunity to adopt an assertive impression management strategy.
The remainder of the paper is structured as follows. In the next section, the literature
relating to international calls for the promotion of biodiversity and the prevention of species
extinction is discussed. This is then followed by a more specific discussion of the literature
that has focused on biodiversity accounting and reporting. The paper’s research method is
described in the fourth section, and the study’s results are presented in the fifth section.
Finally, the paper’s findings are summarized, along with a discussion of the implications
and limitations, in the final section.
Gazprom also reported on its website its research funding to conserve the wild salmon
species and its habitats in Sakhalin. On many occasions, the biodiversity disclosures
appearing on the companies’ websites contained information beyond what was presented in
the companies’ annual reports and sustainability reports. As a result, a content analysis of
the sampled companies’ websites was undertaken during December 2015 and January 2016,
and these data are included as part of this study’s overall data set. The inclusion of
companies’ website disclosures is similar to the practices of other studies investigating the Biodiversity
sustainability reporting practices of Fortune Global 500 companies (see e.g. Kolk, 2010; Kim and threatened
and Nam, 2012; Jose and Lee, 2007). In sum, all biodiversity and species-related information species
contained in the annual reports, sustainability reports and on companies’ websites was used
for the purposes of the present research.
In order to capture the magnitude of biodiversity and threatened species disclosure
practices, this study utilized, and extended, a biodiversity disclosure index developed by 797
Adler et al. (2017). This 50-item biodiversity index is a comprehensive biodiversity index
that includes a wide range of biodiversity indicators which are adapted from the GRI, United
Nations Development Programs and Biodiversity and Ecosystems Global Framework.
Similar to Adler et al. (2017), this study aims to analyze voluntary disclosure beyond the GRI
disclosure requirements; for it was observed, in line with Adler et al. (2017), that some
biodiversity and threatened species issues are not included in the GRI guidelines
(e.g. a company having specific species protection/conservation goals, a company reporting
losses or damage to native floral and faunal species, a company prioritizing biodiversity in its
top management plan (vision, mission, core values, etc.), and a company creating biodiversity
awareness in the community). Also, simply exploring the GRI-based disclosures of the
companies would be a largely repetitive task of what many companies in the sample are
already doing. These large, global companies are well aware of international reporting
guidelines. In fact, the GRI guidelines have become the common framework used by these
large multinationals to report to key stakeholders on their sustainability performance. For
example, Glencore’s sustainability report contains GRI references, response and level of
reporting, and biodiversity indicators (pp. 115-133). In a similar manner, General Motors
adopts a GRI-based approach in its 2014 sustainability report (see pp. 98-106).
In this study, we extend Adler et al.’s (2017) scale by adding 12 extra items with a specific
focus on threatened species. The IUCN website, Global Biodiversity Outlook 4 (Secretariat of
the Convention on Biological Diversity, 2014), Jones (1996), Samkin et al. (2014), United
Nations Development Programme (2012) and Millennium Ecosystem Assessment (2005)
were the founding sources for the 12 additional index items. As a result, the final
biodiversity and threatened species disclosure index used in this study consists of 28 items
(see appendix).
Initially ten companies’ biodiversity and threatened species disclosures provided in the
companies’ annual reports, sustainability (or similar) reports and websites were
independently read by the researchers. At a meeting to discuss the content analysis
codings, some minor differences were apparent. The source of these differences was
observed to be related to differences in perception over what evidence constitutes a
disclosure. To illustrate this problem, if a company makes the following statement,
“We remain vigilant to preventing species extinction,” should this constitute a disclosure for
item 26? (see appendix.) After further discussion between the researchers, it was concluded
that a binary, “yes/no” determination was too simplistic. Instead, it was decided that each of
the 28 index items should be scored from 0 to 3. A score of “0” was awarded when the
particular index item was not mentioned at all. A score of “1” was awarded when the
disclosures relating to a particular index item were minimal, vague and/or completely
general. A score of “2” was awarded for a particular index item when disclosures contained
objective, verifiable and current data. A score of “3” was awarded when a given index item
was associated with disclosures that included all the ingredients of disclosures that were
coded as “2,” as well as providing specific information identifying the site/operating facility,
the affected species, and/or the number of affected fauna and flora; a description of specific
measures taken and/or amount of money spent; a discussion of trend information; and/or a
linking of the data presented to a company strategy, aim, performance measure, target,
incident or accident. This approach provided strong reliability and is similar to the method
AAAJ adopted by Adler et al. (2017). It is important to note that only the highest achieved score on
31,3 any given index item is recorded for each company in the sample. Therefore, repetitions,
either as the result of multiple appearances in the same source (annual report, sustainability
report or website) or across sources, were ignored.
Examples of the disclosures appearing in the study’s data set are used to illustrate the
scoring system employed. The following two examples were scored as “1:”
798 We must also protect the biodiversity cultivated in our natural environment, formed and evolved
over our long history, so that we can pass it along to the next generation (Toyota Sustainability
Report, 2014, p. 105).
Examples of community concerns that we have addressed include […] working with conservation
organizations on site and restoration projects, including reintroducing native plant life and trees
(Exxon’s Corporate Citizenship Report, 2014, p. 10).
Two examples of the disclosures that were scored as “2” are:
Toyota formulated the Biodiversity Guidelines based on Toyota’s Guiding Principles in March
2008. The Guidelines describe our fundamental approach to biodiversity-related activities and
specify three areas of activity: contribution through technology, collaboration and cooperation with
society, and information disclosure (Toyota website).
Since 2006, Shell has invested more than $100 million on Arctic science, primarily in Alaska. We’ve
developed a deep understanding of bird and mammal migration patterns, the sensitivity of aquatic
species to man-made sounds, the important patterns of biodiversity and even the colours of ships’
hulls that are least likely to disturb the whales. We also depend greatly on local knowledge: local
residents who are trained to spot species that could be impacted by our operations are on our
vessels (Shell Sustainability Report, 2014, p. 33).
An example of a disclosure that was scored as a “3” is:
By the end of 2014, we actively managed 7,200 acres of land for the benefit of wildlife at 18 of our sites
through 21 certified programs. Our newest WHC Wildlife at Work site is at our North
Houston Campus, which features 195 acres of wildlife habitat. Surveys at the campus identified
343 ecologically valuable trees, of which 213 were preserved in place. To ensure adequate plans are in
place at our sites to manage elevated biodiversity or species risks, we periodically screen the locations
of our major operating facilities against databases of the IUCN and World Protected Areas. We
confirmed an estimated 20 percent of our major operating facilities are within five kilometers of
designated environmentally protected areas (Exxon Mobil Corporate Citizenship Report, 2014, p. 26).
It is important to note that all non-pictorial data (including tables and graphs) were content
analyzed. As an example, the following table, which appeared in BP’s 2014 sustainability
report, received a score of “3” for index item 27 (Table I).
Prior to coding the remaining companies’ data, a further ten companies annual reports,
sustainability reports (or their equivalent) and websites were content analyzed by the
research assistant and one of the authors. Complete agreement was observed across all ten
Index Percent N N N N
item agreement Scott’s π Cohen’s κ Krippendorff’s α agreements disagreements cases decisions
Scores
Index items 0 1 2 3 Total Mean SD
802
AAAJ
Table IV.
index score
Biodiversity and
threatened species
S.N. Company 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Total score
1 Walmart 1 0 0 0 0 1 1 1 0 0 1 0 1 0 0 0 1 0 0 0 0 0 1 2 0 0 0 0 10
2 Sinopec Group 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 1 6
3 Royal Dutch Shell 0 1 3 0 3 1 1 1 0 0 1 1 3 2 1 0 0 0 1 1 1 1 2 1 3 0 2 2 32
4 China National Petroleum 3 1 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 1 1 1 0 0 0 1 1 0 0 11
5 Exxon Mobil 1 2 1 0 1 1 1 2 0 0 3 2 3 3 0 0 1 1 0 3 2 1 2 1 2 1 2 1 37
6 BP 3 3 2 2 1 1 1 2 1 1 2 1 3 2 0 0 1 1 1 3 2 2 2 1 3 3 3 3 50
7 State Grid 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 1 0 0 4
8 Volkswagen 2 3 3 0 3 1 3 1 0 0 3 3 3 3 2 3 1 2 1 3 1 3 1 1 3 0 3 3 55
9 Toyota 3 3 0 0 2 2 3 1 1 1 2 2 3 3 3 3 3 0 2 3 2 0 2 1 2 1 1 3 52
10 Glencore 2 3 2 3 2 2 2 2 1 1 2 1 2 2 3 2 2 0 1 2 2 2 2 2 1 1 1 0 48
11 Total 0 1 3 3 3 3 3 3 0 0 3 3 3 2 3 0 3 2 3 2 3 0 1 1 3 0 0 2 53
12 Chevron 3 3 3 2 0 3 2 0 0 0 3 1 3 0 3 0 0 2 0 3 1 0 0 0 2 0 2 0 36
13 Samsung 1 0 0 0 0 1 1 0 0 0 1 0 0 0 1 0 0 1 0 1 1 0 0 0 0 0 0 0 8
14 Berkshire Hathaway 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
15 Apple 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2
16 McKesson 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
17 Daimler 3 3 2 0 0 0 3 2 0 0 2 0 2 2 0 0 0 0 2 0 3 3 0 0 2 0 0 0 29
18 Industrial & Commer. Bank of China 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
19 EXOR Group 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
20 AXA 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
21 GM 1 0 0 0 2 1 3 3 1 1 0 0 0 0 0 2 0 1 0 3 0 2 0 0 0 0 0 0 20
22 E.On 0 0 2 0 0 2 1 0 0 1 0 0 1 1 1 0 1 0 0 0 1 0 1 0 0 1 0 0 13
23 Phillips 66 2 1 1 0 0 0 2 0 0 0 0 1 0 0 0 0 0 1 2 1 0 0 0 0 0 0 0 0 11
24 General Electric 0 0 0 0 0 0 1 2 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 2 0 0 0 0 7
25 ENI 0 2 3 0 3 1 3 0 1 1 0 1 3 3 2 1 0 0 1 0 2 0 1 2 1 2 1 0 34
26 Gazprom 2 3 3 2 0 2 2 3 3 3 3 2 2 3 3 3 3 2 3 3 3 0 3 2 0 2 0 3 63
27 Ford 2 0 2 1 0 1 0 3 3 3 2 0 0 1 0 0 0 0 3 2 1 0 0 0 0 0 0 0 24
28 Petrobras 2 3 3 3 2 2 3 3 3 3 2 2 2 3 3 2 0 0 3 2 3 2 3 2 3 2 3 2 66
29 China Construction Bank 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1
30 CVS Health 0 0 1 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3
31 Hon Hai Precision Industry 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 0 0 0 0 0 5
32 Allianz 3 0 0 0 0 2 2 0 0 2 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 13
33 AT&T 0 0 0 0 0 2 2 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 6
(continued )
S.N. Company 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Total score
34 Valero Energy 2 0 0 2 0 2 0 0 2 0 2 0 2 2 0 2 0 0 2 1 0 1 0 2 0 0 0 0 22
35 UnitedHealth Group 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2
36 Agricultural Bank of China 2 0 0 0 0 0 0 2 0 0 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8
37 China State Construction Engineering 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
38 Japan Post Holdings 1 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3
39 Trafigura Beheer 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 3
40 Verizon 3 0 0 0 0 1 1 0 1 1 2 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 11
41 BNP Paribas 1 0 0 0 0 1 2 0 0 0 0 2 0 2 0 0 2 0 0 0 0 0 0 0 0 0 0 0 10
42 Lukoil 3 0 2 3 2 2 2 3 0 2 2 0 2 2 2 2 1 0 0 0 0 0 3 0 0 3 0 0 36
43 Honda Motor 3 0 2 2 0 2 3 2 2 0 0 2 0 0 3 0 3 2 0 0 3 2 0 0 0 0 0 0 31
44 Bank of China 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
45 AmerisourceBergen 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
46 Pemex 3 3 2 3 0 2 3 3 3 3 3 2 2 3 0 0 0 2 2 3 3 3 0 3 0 0 3 0 54
47 Assicurazioni Generali 2 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3
48 Societe Generale 3 0 2 2 0 2 3 0 0 0 3 2 3 2 3 2 3 0 0 2 2 0 0 0 0 0 0 0 34
49 Fannie Mae 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
50 Rosneft Oil 0 0 2 2 0 3 2 2 0 2 2 0 2 0 2 0 0 0 1 1 2 1 0 0 3 0 2 2 31
51 Costco 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1
52 HP 1 0 0 0 0 1 0 0 0 0 0 0 0 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 5
53 Kroger 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 4
54 China Mobile Communications 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 2
55 BMW 1 0 2 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 1 0 0 0 0 0 0 6
56 SK Holdings 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
57 Credit Agricole 2 1 0 0 0 2 2 0 0 0 2 0 0 0 0 0 0 1 0 0 1 1 0 0 0 0 0 0 12
58 Nissan Motor 1 0 1 0 0 0 0 1 0 0 0 0 0 2 2 0 0 2 0 0 1 1 0 0 0 0 0 0 11
59 SAIC Motor 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
60 JP Morgan Chase 0 0 2 0 0 0 2 1 0 0 1 0 0 0 1 0 0 1 0 0 1 0 0 0 0 0 0 0 9
61 Tesco 0 0 2 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 2 0 0 0 0 0 6
62 Siemens 1 0 1 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4
63 Carrefour 0 0 3 0 0 1 0 0 0 2 0 0 0 0 2 0 0 1 0 0 2 0 2 0 0 0 0 0 13
64 Nippon Tel. & Tel. 3 0 3 0 0 3 2 2 0 2 3 3 0 2 2 2 3 1 0 3 0 0 3 0 2 0 0 1 40
65 Express Scripts Holding 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
66 Banco Santander 0 0 1 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 3
(continued )
and threatened
Biodiversity
803
species
Table IV.
31,3
804
AAAJ
Table IV.
S.N. Company 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Total score
67 Petronas 3 0 2 0 0 3 3 2 1 1 3 3 0 3 2 0 2 0 0 3 2 0 3 3 0 0 0 0 39
68 Enel 2 0 2 2 0 3 3 1 0 0 0 2 2 2 1 0 0 0 2 2 2 0 2 0 3 0 0 1 32
69 Nestlé 0 0 2 0 1 2 0 0 0 0 0 2 0 0 1 0 0 0 0 0 1 0 1 0 0 0 0 0 10
70 China Railway Engineering 0 0 1 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 4
71 China National Offshore Oil 3 0 3 0 0 2 2 0 0 0 0 2 0 2 2 0 0 0 0 3 0 2 2 2 2 0 0 0 27
72 GDF Suez 2 0 2 0 2 3 3 0 1 0 2 2 3 0 3 0 2 2 0 0 2 0 1 1 0 0 0 0 31
73 Prudential plc 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2
74 Statoil 0 0 1 0 0 2 0 0 0 0 0 1 0 0 2 0 0 0 0 1 2 1 0 0 0 0 2 0 12
75 BASF 1 0 1 0 0 2 1 1 0 1 0 0 1 0 0 0 0 0 0 1 2 0 0 0 0 0 3 2 16
76 Noble Group 1 1 0 0 0 3 3 0 0 2 0 2 1 0 0 0 0 0 0 3 3 0 0 0 0 0 0 0 19
77 Électricité de France 2 0 3 0 2 3 2 2 0 2 0 2 1 0 3 3 3 3 0 2 2 2 2 2 0 0 1 2 44
78 China Railway Construction 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
79 Bank of America Corp. 2 0 2 0 0 2 0 0 0 0 2 1 2 0 1 0 0 1 0 1 1 1 0 0 0 0 0 0 16
80 HSBC Holdings 3 0 2 0 0 0 1 0 0 0 0 0 1 0 2 0 2 2 0 0 0 3 0 0 0 0 0 2 18
81 IBM 2 0 1 1 0 2 0 2 0 0 0 0 0 3 0 0 0 0 0 0 2 0 0 0 0 0 0 0 13
82 Marathon Petroleum 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1
83 Cardinal Health 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
84 Boeing 3 0 2 0 2 2 3 3 3 3 0 3 0 0 2 0 0 1 3 3 0 3 3 3 0 0 0 0 42
85 Citigroup 0 0 2 0 0 2 0 0 0 0 0 0 0 0 2 1 0 0 0 1 1 0 0 0 0 0 0 1 10
86 China Development Bank 2 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 5
87 Amazon.com 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
88 Hitachi 3 0 0 0 2 3 2 0 1 1 3 3 0 0 2 1 2 0 0 0 2 1 0 2 0 0 0 1 29
89 Wells Fargo 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 4
90 ING Group 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 1 7
91 JX Holdings 3 0 0 0 0 3 3 2 1 1 3 1 0 0 3 0 2 2 0 0 0 0 0 0 0 0 0 0 24
92 PTT 3 0 3 1 2 3 3 0 0 1 3 2 2 0 3 0 3 3 0 2 2 0 2 0 0 1 0 2 41
93 China Life Insurance 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 3
94 Microsoft 0 0 3 0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 6
95 Ping An Insurance 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1
96 Metro 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
97 Legal & General Group 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1
98 Hyundai Motor 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 4
99 Procter & Gamble 2 0 2 0 2 2 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 9
(continued )
S.N. Company 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Total score
(continued )
and threatened
Biodiversity
805
species
Table IV.
31,3
806
AAAJ
Table IV.
S.N. Company 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Total score
133 Comcast 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
134 Vodafone Group 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
135 US Postal Service 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
136 Nippon Life Insurance 2 0 0 0 0 0 0 0 0 0 0 2 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6
137 BHP Billiton 2 3 3 2 3 3 3 3 0 2 3 2 0 3 2 1 0 0 2 3 3 3 2 2 3 0 3 2 58
138 Telefonica 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1
139 PepsiCo 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
140 Dai-ichi Life Insurance 2 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4
141 China Post Group 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
142 Lloyds Banking Group 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1
143 Tewoo Group 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
144 AEON 3 0 0 0 2 2 2 0 1 1 2 2 0 2 2 2 1 2 0 1 0 0 2 0 0 0 0 0 27
145 Finatis 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
146 United Technologies 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 2
147 Bosch 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 4
We observed that companies are typically not reporting on their biodiversity assessment Biodiversity
activities. Only three companies (GM, Eni and Societe Generale) have referred to and threatened
biodiversity assessment tools. For example, General Motors reported: species
We are the first automaker to use IBAT, an integrated biodiversity assessment tool that tracks
features such as threatened species, sites important for biodiversity, and wildlife hotspots near any
facility around the world (General Motors website).
Eni, in discussing its assessment of its biodiversity-related activities, stated:
807
Eni has mapped its sites using the Integrated Biodiversity Assessment Tool (IBAT) developed by
the Proteus Partnership, promoted by UNEPWCMC of which Eni is a member. This mapping
activity has assessed the proximity to protected areas and endangered species and has identified
the priority sites where Eni has undertaken to define Action Plans to protect biodiversity
(Eni website).
Statoil is an example of a company that referred to its use of assessment tools without
providing any specific details. It reported:
Statoil continues to be an active participant in a joint Biodiversity Working Group of IPIECA and
the Oil and Gas Producers Association (OGP). This cooperation has resulted in the development of
specific tools and recommendations for industry best practice (Statoil website).
In a similar manner to Statoil, Exxon reported, “We continually look for new tools and
analytical methods to improve our understanding of local biodiversity conditions and
ecosystem services in our areas of operation” (Exxon Mobil website).
A substantial number of companies, 68 companies out of 147, disclosed information
about their environment/biodiversity partners and the importance they place on working
with partners. For example, Shell reported:
Shell has four main environmental partnerships with Earthwatch, the International Union for
Conservation of Nature (IUCN), The Nature Conservancy (TNC) and Wetlands International.
Working with our partners leads to improvements in our projects and operations and can help to
advance science and conservation knowledge (Shell Sustainability Report, p. 22).
The most frequently cited biodiversity partners were the IUCN and WWF. Other notable
partnerships were with Landcare, Earthwatch, the Department of Environment and Natural
Resources, Proteus, Chico Mendes Biodiversity Conservation Institute, National Forestry
Bureau, NatureVest, Sustainable Fisheries Partnership, Yayasan Sabah, World Animal
Protection and CEMEX. Some companies have further reported their partnerships with
universities. For example, Exxon reports its association with the University of Canberra and
the University of Papua New Guinea for conservation of the pig-nosed turtle, locally known
as the Piku. Meanwhile, BP reported:
In Australia, we are working on a multi-year study of the biodiversity, marine environment
and socio-economic importance of the Great Australian Bight with the Commonwealth Scientific
and Industrial Research Organization, the South Australian Research and Development Institute,
Flinders University and the University of Adelaide. Results from the programme will help
us to better understand potential impacts from activities and will inform development
(BP website).
In total, 31 companies made a point to discuss international conventions and guidelines to
protect biodiversity (index item 28). For example, BP, Johnson & Johnson and Peugeot
mentioned the Ramsar Convention. Toyota and Enel referenced the CBD. Eni reported that
it applies the principles of the CBD and the guidelines of the Energy and Biodiversity
Initiatives. Gazprom referred to the CITES Convention, while Nippon Tel. and Tel. cited the
MARPOL convention ( for prevention of marine pollution from ships) and the Ballast Water
AAAJ Management Convention. Only three companies Toyota, Honda Motors and BMW (all
31,3 automobile manufacturers) disclosed their biodiversity guidelines.
Focusing on the index items more specifically related to companies’ impacts on species
and the programs the companies operate, it was observed that a general lack of reporting
was occurring. For example, on index item 19, which measures reporting on native species,
only 28 companies out of 147 (19 percent), made any attempt to report.
808 Enel reported:
In 2014 the safeguarding of species and natural habitats involved 89 projects, with total coverage
of over 55,000 hectares. The projects include studies, stocktaking and monitoring plans for
sensitive species, programs to reintroduce native species, reforestation, infrastructure work such
as the insulation and replacement of electric cables which are dangerous for birds as well as
the installation on electric cables of supports for the nesting of birds of prey and migratory
species, the construction of ramps for the transit of fish near hydroelectric plant. Interventions
are planned by assigning priorities as regards ecosystems to protected areas and as regards
species to those in the “Red List” of the International Union for Conservation of Nature
and Natural Resources (IUCN), but local situations which may have particular importance
for local communities are treated equally with the utmost attention (Enel Sustainability
Report, 2014, p. 127).
Index item 20 explores reporting on habitats affected/conserved/protected. The majority of
companies (67 percent) did not disclose information on habitats affected by their operations
and initiatives taken by them to protect and conserve these habitats. Only 17 companies
provided in-depth disclosures under this category. For example, Gazprom reported:
Charity support was given to a number of conservation areas being under federal protection;
Kedrovaya Pad Nature Reserve is one of the oldest in the country. It has been under special
protection since 1916, and was created with a view to protect the undisturbed forests of Primorye –
a habitat of more than 50 rare species of flora and fauna, including the Ussuri leopard;
Anyuisky National Park – a habitat of 43 animal species listed in the Red Book of the Russian
Federation, 25 species – in the Big Red Book, and 44 species being under protection of the CITES
Convention. More than two-thirds of the land is a natural habitat for the Siberian tiger;
Kirzinsky State Reserve which is short of funds – a habitat of 250 species of birds, 50 species of
mammals, 7 species of amphibians, 3 species of reptiles as well as 11 species of fish. Wetland
conditions are extremely favorable for water birds and marshy fowls during the mating season,
molting and rest between migrations (GAZPROM website).
Many companies provided only a general discussion of their impact on habitats, whereby no
specific details were given. For example, Shell reported:
Our projects can affect local natural habitats and the communities that depend on them. When we
operate in critical habitats – those that are rich in biodiversity and important to the conservation of
endangered species – we apply stringent mitigation standards (Shell website).
A similar dearth of reporting was observed on index items 21-24. Only a small percentage of
companies reported on ecosystems, wetlands and marine biodiversity affected by their
operations and the steps they have taken to mitigate/restore their companies’ impacts. For
example, Eni reported:
During the year the integrated program for the management of biodiversity in the Ural
Delta (Ural River Park Project - URPP) was completed. The program was launched by Eni under
the sponsorship of the Environment and Water Resources Kazakh Authority and aimed
to protect the environment and ecosystems in the Caspian area. In June 2014 the project
received an official UNESCO designation to be included in the Man and Biosphere Program
(Eni S.p.A. website).
Shell is the only company having a partnership with Wetlands International, an Biodiversity
organization dedicated to the conservation and restoration of wetlands. Shell reported: and threatened
Wetlands International has been a partner since 2008. We have worked together on several joint species
projects across the world, from the critical habitats in the Arctic to the peatswamp forests in Brunei.
In Iraq, Wetlands International worked with us to develop a biodiversity and sustainable livelihoods
action plan to work on the sensitive marshlands near our Majnoon project. Restoration of these
marshlands will help the environment and the communities (Shell Sustainability Report, 2014, p. 22). 809
Index item 25 measures companies reporting on the IUCN-listed species. It is surprising to
note that only 19 companies (13 percent) have reported on the IUCN-listed species. This
finding is especially surprising in light of the fact that these companies are supposed leaders
and role models for their respective industries. Of the few companies that did provide a high
quality of reporting on the IUCN-listed species, Rosneft was one of the standouts. It reported:
The areas affected by the Company’s operations are home to 139 IUCN Red List and National
Conservation List species:
• Critically endangered (IUCN): two species;
• Endangered (IUCN): two species;
• Vulnerable (IUCN): nine species;
• Near threatened (IUCN): 29 species;
• Least concern (IUCN): 14 species;
• Threat of extinction (Russia): nine species;
• Rare species (Russia): 37 species;
• Decreasing numbers (Russia): 20 species;
• Data deficient (IUCN and Russia): 17 species (Rosneft Sustainability Report, 2014, p. 129).
For the vast majority of companies, however, only very general statements, which lacked
detail, were provided. As one example, Enel reported, “Continued protection of the species
on the Red List of the International Union for Conservation of Nature and Natural Resources
(IUCN) in protected areas near power plants” (Enel Sustainability Report, 2014, p. 29). Shell
reported about its environmental partnership with the IUCN, however, it did not provide
details on the IUCN-listed species in the areas affected by its operations.
Only 17 companies reported on their commitments to biodiversity/environment
conservation and environmental sustainability. These companies were Shell, BNP Paribas,
Honda Motors, Carreflour, Nippon Tel. & Tel., Enel, Nestle, Noble Group, Boeng, PTT,
Microsoft, Archer Daniels Midland, Johnson & Johnson, Aviva, Peugeot, Groupe Auchan,
Pansonic and BHP. For example, Shell reported:
We made the following four commitments in 2003 that still apply today:
• we will not explore for, or develop, oil and gas resources in natural World Heritage Sites;
• we will further improve the way we operate in International Union for Conservation of Nature
(IUCN) Category I-IV protected areas, and areas of high biodiversity value;
• we will publicly report on our activities in IUCN Categories I-IV; and
• we will work with IUCN and others to help safeguard protected areas (Shell website).
In a further attempt to understand the amount and type of description being provided about
threatened species by the companies in this sample, information was collected on numbers
AAAJ and names of species being disclosed in the companies’ reports and websites. Table V shows
31,3 that out of 147 companies, 43 companies mentioned at least one species. The total number of
species ( floral and faunal) disclosed by the sample of 147 was 236. Indian Oil disclosed the
most number of species. It reported on 25 floral species and 10 faunal species. Two
companies (Gazprom and Enel) disclosed 23 species each. As an example, Gazprom
reported:
810 Gazprom Dobycha Urengoy implemented the program for identification of rare and specially
protected species of plants and animals inhabiting the area of the Urengoy oil, gas and condensate
field. Following the results of the field survey data processing, 17 rare and declining plant and
animal species were identified, among those were club moss, Siberian aster, Alpine aster, small
yellow pond-lily, common lizard, golden eagle, Tundra swan, red-breasted goose, white-tailed eagle
and others (Gazprom website).
Overall, these findings reveal that the extent of reporting on biodiversity and threatened
species by the top 150 Fortune Global companies is quite limited, finding that is consistent
with Van Liempd and Busch (2013). Few companies (less than 15) are providing any
substantial reporting. It was further observed that even among these higher scorers there is
a lack consistent reporting across all index items. Additionally, and in line with the literature
(see e.g. Boiral, 2014), the vast majority of the companies appeared to be indulging in
impression management, whereby their reporting was vague and lacked specification about
their biodiversity and species management practices.
The results show that the least amount of reporting is occurring on biodiversity loss
(index item 26, with a sample total score of 19 and only 12 companies reporting),
biodiversity offset (index item 4, with a sample total score of 41 and only 20 companies
reporting) and companies’ involvement in the protection/conservation of ecological
corridors/hotspots (index item 2, with a sample total score of 46 and only 22 companies
reporting). The majority of the companies instead preferred to disclose their involvement in
afforestation activities (index item 1, with a sample total score of 168 and 83 companies
reporting), biodiversity assessments (index item 3, with a sample total score of 148 and 72
companies reporting), biodiversity projects (index item 7, with a sample total score of 132
and 72 companies reporting) and biodiversity partners (index item 6, with a sample total
score of 138 and 68 companies reporting).
highlight the amount of funding it is providing. The company does not, however,
mention how these donations are being spent to minimize biodiversity impacts. Such a
lack of detailed information may cause stakeholders to feel that the donations are being
provided to enhance a company’s reputation rather than serve as a serious attempt to
conserve biodiversity.
Table VI reveals that significant room for improving the five companies’ biodiversity
and threatened species scores exists. This finding is demonstrated by the fact that the
company scores range from 54 to 66, when 84 is the top possible score (i.e. 28 items times a
maximum score of “3” on each). Meanwhile, Table VII shows that there are a number of
index items for which reporting is not provided. These include reporting on biodiversity
action plans or biodiversity goals/targets (index item 5), biodiversity policy/strategy
(index item 17), wetlands affected/conserved/protected/restored (index item 22),
IUCN-listed species or country specific extinct/threatened/vulnerable/endangered
species (index item 25), and biodiversity/species loss due to its operations (index item 26). Biodiversity
Accordingly, while these five companies may be leaders in disclosing information on and threatened
biodiversity and species extinction, their unwillingness to comment on the areas they are species
failing in and how they have learned from these past mistakes reinforces the idea that
these companies’ environmental impacts are underrepresented and not adequately
accounted for. Furthermore, it is both interesting and disturbing that Volkswagen and
BHP are quite willing to share their biodiversity action plans and biodiversity goals/ 813
targets, but are unwilling to report on their biodiversity/species loss due to its operations.
Such a situation lends credence to work that suggests organizations’ voluntary reporting
on their impacts on the environment is superficial, self-congratulatory and ultimately a
form of greenwash.
Our findings show that all five companies have reported on rare/threatened/vulnerable/
protected and endemic species. However, the focus and quality of the disclosures are
inconsistent. For example, Pemex focused on the promotion of biodiversity conservation
services and has named more than ten projects. The highlight of Pemex is specifying the
area (in hectares) conserved or protected for ecological wealth. Petrobras is one step ahead
and spares around 400 words in describing the species affected. It states that 210
(rare/vulnerable/endangered/ critically endangered) species are found in its areas of
operation and the company is taking necessary steps to conserve the flora and fauna.
BHP Billiton’s reporting puts greater attention on naming the conservation projects and the
rehabilitation work for biodiversity protection. Pemex’s attention is on wetlands protection,
reforestation and ecosystems protection. Volkswagen’s main focus is on the pursuit of
campaigns and initiatives to conserve biodiversity. For example, Volkswagen states:
The “Think Blue. Nature.” project, in which Volkswagen’s initial investment will be €260,000.
As well as sponsoring for the CESMO (Corridor Ecologico Sierra Madre Oriental, 4 million hectares)
biodiversity corridor, which provides a habitat for around 650 endangered species, this project also
comprises the “Eco Chavos” initiative, which was launched in April 2014 and is a joint project
between Volks wagen de México, the Mexican government and Deutsche Gesellschaft
Internationale Zusammenarbeit (Volkswagen SR, 2014, p. 106).
6. Conclusion
The reporting on biodiversity and threatened species by the top 150 Fortune Global
companies is quite limited, with very few companies providing any substantial reporting.
Over 90 percent of the companies scored below the midpoint of the theoretical range of the
index used to measure companies’ reporting. In general, the companies appeared mostly
interested in reporting about their involvement in afforestation activities and biodiversity
assessment of their activities. They were much more reticent to report on biodiversity/
species/habitat loss due to their operations and the effects their operations are having on
IUCN categories I-IV protected areas. Even among the highest reporters, there was a lack of
consistent reporting across the entire set of index items. As such, the present study’s results
are consistent with the literature (see e.g. Boiral, 2014) and support the idea that for most
companies their reporting is an exercise of indulging in impression management
(Boiral and Heras-Saizarbitoria, 2017; Deegan and Rankin, 1996).
It was further observed that companies’ disclosures on biodiversity and threatened
species are positively correlated with the presence of biodiversity partnerships. This finding
is consistent with Boiral and Heras-Saizarbitoria (2017), who found that stakeholder
engagement contributes to the development of new biodiversity standards and is associated
with a company’s greater likelihood to undertake biodiversity impact assessments of their
activities. Supporting these ideas, and as just noted in the previous paragraph, companies’
descriptions of their biodiversity assessment of their activities appeared as one of the
two most popular reporting themes.
The present study also found that companies operating in high profile, red-zone
industries were more likely to make disclosures on biodiversity and threatened species than
companies operating in relatively lower profile, amber-zone industries. These findings are
consistent with legitimacy theory and F&C Asset Management (2004) assertions.
Inconsistent with F&C Asset Management (2004) assertions is the finding that Biodiversity
green-zone firms report more than amber-zone firms. While Rimmel and Jonall (2013) and threatened
noted a similar finding, we eschew their conclusion that legitimacy theory does not support species
this possibility. We suggest that amber-zone firms may report less than either red-zone or
green-zone firms because amber-zone firms do not need to engage in the same amount of
legitimacy-repairing or defensive impression management as red-zone firms, while
amber-zone firms have less opportunity to engage in self-promotion assertive management 819
techniques due to the greater negative biodiversity impacts amber-zone firms cause relative
to green-zone firms. This idea that amber-zone firms have fewer legitimizing strategies at
their disposal than either red-zone or green-zone firms could form a testable research
proposition for motivating future research.
The present study comes with the usual set of caveats. The sample represents only a
small proportion of a larger population to which it could reasonably apply. Furthermore, the
data, while exhibiting high levels of reliability, are simply representative of a point in time.
It is additionally the case that the exact time period associated with the companies’ website
data are not certain. In particular, while the data were collected during the two months of
December 2015 and January 2016, it is not known when these data were uploaded. Of course,
this limitation is common to all studies that rely on website disclosures (see e.g. Kolk, 2010;
Kim and Nam, 2012; Jose and Lee, 2007). As a further ameliorating factor, it is also the case
that the website data were only one of three sources of data, with the companies’ annual
reports and sustainability reports being the other two.
Extinction accounting is an embryonic area of research. Its emergence matches the wider
realization that biodiversity in general and the prevention of species extinction more
particularly is vital to not just people’s whimsical acknowledgment of nature, but is at the
heart of the survivability of the planet and everything it sustains. While businesses are
supposedly understood to now recognize this fact (see Footnote 6), it is apparent that they
need further prodding to demonstrate this realization and match it by a commitment to
positive company environmental actions. In fact, based on the rapidly declining state of the
planet’s biodiversity and the unprecedented rates of species extinction being experienced,
the mandate for today’s organizations to be held accountable for their environmental
impacts has never been greater.
Notes
1. This information is available at http://wwf.panda.org/about_our_earth/biodiversity/biodiversity/
(accessed December 31, 2016).
2. This information is available at www.iucn.org/what/biodiversity/ (accessed December 23, 2015).
3. This information is available at www.iucnredlist.org/news/2015-iucn-species-highlights (accessed
January 23, 2016).
4. This information is available at www.iucnredlist.org/about/summary-statistics (accessed January
22, 2016).
5. This information is available at www.iucn.org/about/work/programmes/business/bbp_aboutus/
(accessed February 10, 2016).
6. This information is available at www.iucn.org/about/work/programmes/business/bbp_aboutus/
strategy/ (accessed January 10, 2016).
7. This information is available at www.cbd.int/sp/ (accessed December 25, 2015).
8. This information is available at www.cbd.int/doc/strategic-plan/targets/compilation-quick-guide-
en.pdf (accessed January 15, 2016).
9. This information is available at http://bch.cbd.int/protocol/parties/ (accessed January 15, 2016).
AAAJ 10. This information is available at www.unglobalcompact.org/what-is-gc (accessed November 27, 2015).
31,3 11. This information is available at www.biodivcanada.ca/560ED58E-0A7A-43D8-8754-C7DD12
761EFA/CBS_e.pdf (accessed December 15, 2015).
12. This information is available at http://ec.europa.eu/environment/nature/biodiversity/policy/
index_en.htm (accessed October 27, 2015).
13. This information is available at www.equator-principles.com/index.php/about-ep/about-ep
820 (accessed December 4, 2015).
14. This information is available at www.icmm.com/document/9460 (accessed November 29, 2015).
15. This information is available at http://iucn.org/iyb/about/ (accessed February 24, 2016).
16. This information is available at www.cbd.int/2010/biodiversity/ (accessed January 15, 2016).
17. Information available on these videos have not been used in this research.
18. www.gazprom.com/nature/ecosystems/
19. www.ssfindex.com/about-ssf/
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Corresponding author
Ralph Adler can be contacted at: ralph.adler@otago.ac.nz
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