SURVEY QUESTIONNAIRE ON THE CUSTOMER PREFERENCES IN A

BUFFET RESTAURANT IN CENTRAL NEGROS

Dear Respondent,

We the students Bachelor of Science in Hospitality Management in VMA

Global College and Training Centers, Inc. are conducting a research to
better understand how customers evaluate various aspects of ‘dining
experiences’ in a buffet restaurant.

Thank you so much for your cooperation.

The Researchers

PART. I Respondent’s Profile

1. Age: ___________

2. Sex: Male Female

3. Monthly Income:
Php 0 – Php 10, 000
Php 10,001 – Php 20, 000
Php 20,001 – Php 30, 000
Php 30,001 – Php 40, 000
Php 40,001 and above

PART II. Customers’ Preferences

Using the following scale, how do you rate the level of customer preferences in
the following aspects of International Buffet Restaurant?

5 – Strongly Preferred
4 – Slightly Preferred
3 – Neutral
2 – Slightly Unpreferred
1 – Strongly Unpreferred

Please check only one rating for each statement below:

Customer Preference Aspects Level of Customer

 Preference

5 4 3 2 1

A. Food
1. Food temperature

2. Healthy Options Food

3. Plating of the Food

4. Quality of food

5. Quality of beverage

6. Variety of food choices

B. Services
1. Consistent Service

2. Employees are courteous

3. Employees are respectful

4. Employees are ready to address any

special needs of the customers
5. Fast Refilling

6. Managers give personal attention to

the customers
C. Price
1. Discounted rate for Person with
Disability
2. Offered Loyalty Card

3. Offered promo of the month

4. Offered Seasonal Discounts Like

Mother’s Day, Father’s Day and
Graduation Promo
5. Reasonable Price

D. Ambiance
1. Cozy place

2. Well-ventilated facilities

3. Well-designed Interior
 4. The lighting of the restaurant is
appropriate
5. The music in this restaurant is
appealing to customers
E. Cleanliness
1. Cleanliness of the walls

2. Cleanliness of the comfort rooms

3. Organize table arrangements

4. Sanitize buffet line

5. Sanitize Utensils

6. Cleanliness of visible kitchen areas

F. Location
1. Attractiveness of the location

2. Accessible for Person with Disability

3. Accessible for Senior Citizen

4. Access Security of the customers

5. Availability of the Parking Area in the

Location
6. Manageable waiting areas

Comments/Suggestions:

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End of questionnaire. Thank you very much.