CREATY PARADISE

A Business Plan
Presented to the Faculty of
STI College Lipa

Abawan, Daniel U.
Anniversario, Raven
De Chavez, Dominic Czar O.
De Leon, Harvey L.
Dematera, Clariz A.
Gonzales Jonathan
Lopez Victor Jr L.
Virrey Giddela
I. Introduction

Now that everything is slowly going back to normal, new products and ideas are
created and generated. New trends and artistic products start to come to market. Creaty
Paradise is a company that sells artistic products for art enthusiasts and for those who
likes to follow trends. Our business sells through online using online platforms and on-
site store where we sell our products personally. We also have our website where we
have different designs where we accept pre orders of the chosen design. We offer
different ecofriendly products that are handmade and will satisfy the likes of the customers
who are fond of art. We plan to build a stronger understanding of handmade arts and
create anticipation for our new ideas. Creaty Paradise creates a sense of passion for arts
so that customers will appreciate our product. We plan on attracting and engaging with
potential customers through the website, social media pages and college campuses.

Goal:

A hand-made product made by Masikap and Malikhaing estudyante. By

productivity and creativity using eco-friendly products, we are confident and assure you
that our products will meet your satisfaction. Re-establish priorities and business plans
for success over a set period of time. Taking the time to set goals for the growth of a
business and create individual objectives to help achieve each goal can greatly increase
profit. The product we make is high-quality yet suitable and affordable.

Vision:

To be the largest producer of arts and crafts in the STI College Lipa Campus and
be the best-chosen arts and crafts suppliers in the industry of architecture and design
Mission:

We aspire to be a globally competitive firm that supports handicrafts as a viable

source of livelihood for community members. We will create, manufacture, and sell
creative handcrafted items while holistically training our staff to function as a dynamic
team. We desire craft industries to grow into thriving professions with thriving ecosystems.
We want the local craft sector to be able to participate in both domestic and foreign trade.
In order to allow solid corporate growth by penetrating the local and international markets,
we investigate business opportunities and engage in diversification.
II.Company Logo

The logo we chose is an interpretation of how we deliver our products to our

customers. We believe this design will catch people's attention, so we adopted this
design as our main logo. Many chose the right colors and textures to match their
title and calligraphic design. We designed it like a blacksmith's logo, but it's our
company's design based on the concept of craft. The stars reflect the rate at which
customers experience and purchase our products. The slogan Craft, Learn, enjoy
is how our customers appreciate our service. We were able to show step-by-step
how to craft, teach how to do it, and finally give them a satisfying response and
giving a sense of how interesting crafting can be.
III. Industry

Introduction

Arts and crafts refer to a variety of activities involving the creation of items with
one's own hands. Crafting is typically done as a hobby. While certain crafts (art
techniques) date back to the Paleolithic era, some are more modern innovations.

Arts and crafts are enjoyable for both kids and adults. In schools, kids can pick up skills
like sewing, woodcarving, and producing objects out of various materials. Numerous
community centers and institutions provide workshops and evening sessions where
people can learn arts and crafts skills.

The focus of Arts and crafts industry is the manufacturing and selling of hand-crafted
items. Handicrafts are very important. They represent people's culture and traditions. It
promotes the heritage of a country through the use of indigenous materials. It preserves
traditional knowledge and talents and are gifted every day.

Industry Analysis

This report will provide an industry analysis for the Malikhain industry,

discussing the mission, vision, and internal competitions using the PEST Factor and
SWOT Analysis. The business plans to build a strong organization due to the innovations
of the crafts existing business.

Political Factors

Include laws and regulations that either force a business to pursue certain actions
or prohibit it from taking certain actions.

*Rules and regulations

-set of written policies made by the school’s higher level of authority and
bound to follow all employees and students s. Rules and regulations help
 the organization protect from legal claims and establish a positive work
environment in the workplace.

*Enhancing skills

-Marketing, sales and customer service. It is important to be able to promote

your products or services effectively. Providing good customer service and
having a marketing strategy in place will help you to generate sales.

Economic factor

Due to the taxes, interest rates, and productivity were increasing the price of the
product. This economical factor affects because of the other products and
competitors.

Social factors

Nowadays have high-tech gadgets like vacuum cleaners, but handmade products
are the most effective tool to clean surfaces, and it has benefits when using it.

Technological Factor

Technology helps broaden the horizons our creativity while also limit the problems that
we might encounter. Also, it helps us to reach people through social media that will learn
our product.

Swot Analysis

1. Strengths

Offer variety of products

High quality goods

Low price /cheap

 Bundle orders

Offers personalized orders like giveaways

2. Weaknesses

Lack of marketing budget

Supplies import

Lack of employee

Areas to improve

Lack of marketing expertise

3. Opportunities

Can convert existing products to new business/market

Wide ideas opportunities

Broad target market

4. Threats

Environmental effects

Market Demand

Local competitions

Intense price war

Economic downturn/ change