TMA1 - DEVC206 - MORALES, ALISHA JANA R.

Article / Link/url DevCom Attribute as Element that makes the

Lead used in the
Material Material DevCom material material worth publishing
material
# (Y/N)

1. (Feature Article) Y - Value-Laden - This article - Human Interest - this

https://bit.ly/3N1TFRR empowers the Filipino people
What the community to develop a sense of
pantry movement community during these trying
means for Filipinos times.The Community Pantry
CNN Philippines, April has become a movement to
19, 2021 help out those who were
vulnerable during the peak of
the pandemic in 2021.
Delayed Lead /
article derives purpose and
Narrative Lead
meaning. It also encourages
“On a hot and scorching
people to contribute to the
Wednesday afternoon,
movement either by
Ana Patricia Non walked
donating goods to their
along the streets of
nearest community pantry
Maginhawa to find a spot
or to set one up on their
that is both accessible
own. This article also
and able to withhold
emphasized how response,
sizable foot traffic.
unity, and a sense of
Somewhere in front of a
community can be born out
Romantic Baboy and
of necessity.
Ministop, she
approached the owners
of the place where she
used to buy vegetables
and requested
permission to use the
space for a community
pantry. When it was
granted, she rushed
home to collect her
already-packed goods,
called for a tricycle, and
quickly made her way
back. She set up a
bamboo cart along
Maginhawa Street and
stocked it with rice,
vegetables, milk,
vitamins, face masks,
canned goods, soap and
other essentials.”

The article has a

narrative lead as it
focuses on narrating how
the first Community
Pantry was first set-up
by Ana Patricia Non.

Ending:
Summary Ending
“The idea behind the
community pantry was
that people could take as
much as they need and
donate whatever they
can. What Non believed
was a necessary act of
help cascaded into a
social solidarity that
spans a nation. She
strongly argued against
the glamourized
narrative that the
community pantry
movement represents
Filipino resiliency, but
rather evidence of
response and unity born
out of necessity. Elijah
San Fernando echoed
the sentiments of those
who set up communal
pantries in their area. ‘In
the absence of good
governance, tanging
tayong mga ordinaryong
Pilipino talaga ang
magtutulungan.’ “

This is a summary kind

of ending as it wraps up
how the Community

2. (Social Media Post / Y - Pragmatic - This is part of the
Poster) Philippines’ Department of
https://www.facebook.c Health’s campaign, BIDA
om/BIDASolusyon/post (Bawal Walang Mask,
s/makikipagkita-sa-laba I-sanitize ang mga kamay,
s-ng-bahay-at-pupunta- Dumistanya ng isang metro,
sa-lugar-kung-saan-di- Alamin ang totoong
maiiwasan-ang-s/1395 impormasyon) Solusyon sa
61491147520/ COVID19. It aims to
encourage Filipinos to be more
proactive to fight against
COVID-19. It is not only
considered realistic but is also
practical in a sense that the
information provided is
easily-digestible and is written
in Filipino.
- Mass-Oriented - In any
means of communication,
language is an integral part in
order to get the message
across to its receiver. This post
Timeliness - this was posted
July 27, 2020 when the
pandemic was in its initial
peak. It was the time when
vaccines to combat the virus
were not available yet. With
virus’ extreme (even deadly)
symptoms, prevention of
contact was the only way we
could combat it. This post
provides a simple yet effective
guide in preventing the virus
from spreading.
Pantry meant for the
Filipinos.
The ending wraps up the
story by presenting the
essence of the topic:
what the community
pantry meant to the
Filipinos. It gives a brief
description of what the
community pantry is and
the purpose of Ana
Patricia Non for
establishing it in the first
place.
Delayed Lead / Question
Lead
“Makikipagkita sa labas ng
bahay at pupunta sa lugar
kung saan ‘di maiiwasan
ang siksikan? Maging
BIDA at kumonsulta muna
sa checklist na ito!”
This post uses a Question
Lead in order to relate to
the audience upfront. This
is important in social
media posts like this to get
them hooked on the post
encouraging the audience
to read further information
within the post.
Ending: Un-ending
“Labanan ang tunay na
 is also Mass-Oriented as the
language used in the post and
poster is in Filipino – a
widely-used language by the
masses.
3. (Video) Y - Purposive - this video was
https://www.youtube.co produced with the purpose of
m/watch?v=CIeqPmHL bringing awareness of climate
P4o change in the country through
Philippines Climate the destructive typhoons we’ve
Change 2021 experienced in decades. As a
tropical country surrounded by
water, it is no doubt that we
experience these heavy
storms. It calls for us to look at
the root causes of climate
change and to be more
proactive in addressing it..
What used to be rice fields and
lands filled with trees have now
become infrastructures
(buildings, houses, and roads),
mountains flattened, which are
a huge contributing factor to
flooding and pollution that has
largely affected the everyday
life of Filipinos today.
- Relevant - While there have
been movements to combat
climate change in the country,
this is something that is still
given less attention in the
Significance, Impact, or
Consequence - Climate
change will always directly
affect everyone no matter
what, especially how typhoons
are prevalent in the country.
This video is also timeless as
the topic does not only affect
the state of the country
currently but of the future
generations as well.
COntraVIDa! Together,
kaya natin to
#BIDASolusyon sa
COVID-19!”
The ending of the post
caption is simply a further
call-to-action in fighting
COVID-19, encouraging
its audience to take part in
the campaign/movement.
Direct Lead
“Every ten years, heavy
floods happen. There was a
heavy flood in 1978
(referring to Typhoon
Katring, with PhP 7.38B in
damage and 444 deaths).
After 10 years, again heavy
floods happened (1988,
referring to Typhoon
Unsing, with PhP 7.23B in
damage and 288 deaths).
After 10 years, in 1999
(referring to Typhoon
Loleng with PhP 9.28B in
damage and 303 deaths),
we experienced another
heavy flood. In 2009, we
were again affected by a
typhoon – the tropical storm
Ondoy (ketsana, with PhP
11.2B in damage and 671
deaths). All of these come
from the changing climate,
it is climate change!”
The lead showcases the
 country even if climate change
is prevalent. This video not
only makes us aware of how
climate change is affecting the
country but also provides
information to the people as to
how we can help fight it such
as tree-planting and avoid
burning garbage.
- Mass Oriented - this video
was narrated in Filipino to
target the masses.
4. (Press Release) Y - Scientific in Outlook - This
https://doh.gov.ph/doh- press release presents how
press-release/DOH-FD the COVID19 Vaccine can now
A-GREEN-LIGHT-COR be availed by Senior Citizens.
ONAVAC-FOR-SENIO This can be considered a
R-CITIZENS DevCom material that is
Scientific in Outlook as it
DOH, FDA Greenlight identifies with its target
CoronaVac for Senior audience – senior citizens or
Citizens families living with senior
citizens. It is also purposive in
a sense that it aims to inform
Timeliness - this press
release was posted on April 7,
2021. The CoronaVac was first
released in March 2021 but for
Frontline, specifically
healthcare workers only since
the vaccine supply was not
enough to be offered yet to the
general public.
facts upfront. It tells about
how climate change is
prevalent by providing
information about the
devastating typhoons that
struck the country in the
past.
Ending/Un-ending
“I am just a human being, a
simple citizen, and I am
getting old, but I am sharing
this – that I once
experienced a beautiful
environment. This is it. THe
impact of climate change is
here. Let’s do everything
we can. There’s still hope.”
The ending of the video
was a call-to-action for its
viewers, encouraging them
that there is still hope and
opportunity to combat
climate change and to
attain the beautiful
environment the country
had before.
Summary Lead:
“The Department of Health
(DOH) and the Food and
Drug Administration (FDA)
on Wednesday allowed the
use of CoronaVac for senior
citizens, provided there is
stringent evaluation of the
person’s health status and
exposure risk.”
The lead presents all the
the public about the news on
CoronaVac for senior citizens,
identifies resources available –
statement from the Department
of Science and Technology’s
Vaccine Expert Panel,
Department of Health, and
Food and Drug Administration,
CoronaVac safety and
immunogenicity data testing for
seniors, and safety precautions
before taking the vaccine. All
information provided is also
accurate and complete.
facts of what the press
release is all about –
CoronaVac can now be
availed by senior citizens,
provided that they undergo
safety precautions and
stringent evaluation of the
senior citizens’ health
status and their exposure
risk, according to the
Department of Health and
the Food and Drug
Administration.
Ending:
Un-ending
“As the government
expanded the vaccination
program, the DOH and FDA
urged the public--especially
senior citizens and persons
with comorbidities--to
register for and participate
in the government’s
COVID-19 vaccination
program to afford
themselves the added layer
of protection that it can
provide. Registration for
FREE vaccination may be
done in their respective
LGUs.”
In this ending, the DOH and
the FDA encourage the
public to register to take the
vaccine. It also gives more
information that it is free
and that they could avail it
in their respective Local
Government Units.