ATENEO DE ZAMBOANGA UNIVERSITY

SENIOR HIGH SCHOOL

FR. EUSEBIO G. SALVADOR, SJ CAMPUS, LA PURISIMA ST., ZAMBOANGA CITY

[NAME OF THE BUSINESS] BUSINESS PLAN

A Business Plan
presented to
MS. CHRISTINE WEE-ISMAEL
Instructor, ABM Department
Ateneo de Zamboanga University – Senior High School

In Partial Fulfillment
of the Requirements for
ENT 112 – Entrepreneurship
2nd Semester, S.Y. 2019-2020

By

NAME HERE | NAME HERE | NAME HERE | NAME HERE | NAME HERE
NAME HERE | NAME HERE | NAME HERE | NAME HERE
NAME HERE | NAME HERE | NAME HERE | NAME HERE | NAME HERE
ENT 112 – X

September 2020
T ABLES OF CONTENT
1 EXECUTIVE SUMMARY 1
2 BUSINESS PROFILE 3
2.1 Business Name 3
2.2 Business Logo and Tagline 3
2.3 Location 3
2.4 Mission Statement 3
2.5 Vision Statement 3
2.6 Products or Services Sold 3
2.7 Nature of the Business 3
2.8 Form of Business Organization 3
2.9 Competitive Advantage 3
3 INDUSTRY AND MARKET ANALYSIS 4
3.1 Overview of the Industry 4
3.2 Target Market 4
3.3 List of Competitors 4
4 PRODUCT/SERVICE OFFERING 5
4.1 List of Product/Service Offerings 5
5 ORGANIZATIONAL PLAN 5
5.1 Organizational Chart 5
5.2 Key Responsibilities 5
6 OPERATIONAL PLAN 6
6.1 Project Timetable using Henry Gantt Chart 6
6.2 List of Equipment and Machineries Necessary 6
6.3 List of Tools and Utensils Necessary 6
6.4 Booth Floor Plan 6
6.5 Blueprint of Booth Façade 6
7 MARKETING PLAN 7
7.1 Product/Service Packaging 7
7.2 Promotions 7
7.3 Distribution 7
8 FINANCIAL PLAN 8
8.1 Proposed Budget 8
8.2 Income Statement 8
8.3 Cash Flow Statement 8
9 APPENDIX 9
9.1 Receipts 9
9.2 Resumes 9
9.3 Plagiarism Report 9
9.4 Rubric 9
1.
EXECUTIVE SUMMARY
0
Start the 1st paragraph of your executive summary here. Information written in here should be
about the history of the business.

Start the 2nd paragraph of your executive summary here. Information written in here should be
about the products/services offered and the function of the business.

Start the 3rd paragraph of your executive summary here. Information written in here should be
about location, owners/founders, business type, business form, etc.

Business Plan – 1
2.
BUSINESS PROFILE
0
2.1 BUSINESS NAME

Write in here the name of the business and the history/story behind it in 1 paragraph.

2.2 BUSINESS LOGO AND TAGLINE

Paste the logo in here. Make sure to align the logo in the center.

Write here the description of the logo and the reason behind it in 1 paragraph. Also, include the
tagline and the story behind the tagline (if there’s any).

2.3 LOCATION

Write in here the description of the location of the business/booth/stall in 1 paragraph. If you
have a digital sketch of the location of the business, the better.

2.4 PRODUCT/SERVICES SOLD

Write in here the products and/or services being sold. Provide 1-sentence description for each
product.

2.5 MISSION STATEMENT

Write in here the mission statement of the business.

2.6 VISION STATEMENT

Write in here the vision statement of the business.

2.7 NATURE OF THE BUSINESS

Write here the kind of business organization based on nature/function (i.e. manufacturing,
servicing, and merchandising).

2.7 TYPE OF BUSINESS ORGANIZATION

Write here the type of business organization based on the number of owners and the
explanation or reason behind.

2.8 COMPETITIVE ADVANTAGE

Write here the things that make your business superior to all other competitors.

Business Plan – 2
3.
INDUSTRY AND MARKET ANALYSIS
0
3.1 INDUSTRY ANALYSIS

Write in here the industry where your business is classified. If your business is into selling food
and/or drinks, then your industry is Food and Beverage Industry.

3.2 TARGET MARKET

Write a short introduction about the target market of your business.

3.3 Use SWOT MATRIX CHART

3.2.1 SHS Statistics (DISREGARD THIS ONE)

Paste your tables/graphs in here about SHS Statistics.

Type in here two paragraphs which describe the statistics abovementioned. 1 st paragraph should
be about the trends, preferences and needs of the abovementioned target market while the 2 nd
paragraph should be about the relevance of the trends, preferences and needs of the
abovementioned target market to your business. Note: Statistical information about SHS are
available in MyAdZU Portal.

3.2.2 College Statistics

Paste your tables/graphs in here about College Statistics.

Type in here two paragraphs which describe the statistics abovementioned. 1 st paragraph should
be about the trends, preferences and needs of the abovementioned target market while the 2 nd
paragraph should be about the relevance of the trends, preferences and needs of the
abovementioned target market to your business. Note: Statistical information about SHS are
available in MyAdZU Portal.

3.2.3 Visitors Statistics

Paste your tables/graphs in here about Visitors Statistics.

Type in here two paragraphs which describe the statistics abovementioned. 1 st paragraph should
be about the trends, preferences and needs of the abovementioned target market while the 2 nd
paragraph should be about the relevance of the trends, preferences and needs of the
abovementioned target market to your business. Note: Statistical information about SHS are
available in MyAdZU Portal.

3.3 LIST OF COMPETITORS

Write a short introduction about the competitors before you list below the list of both the direct
and indirect competitors present during the Entre Fair. Note: Direct Competitors are those booths
selling the same type of products/services inside the MPCC 1 during the Entre Fair while the Indirect

Business Plan – 3
Competitors are those stalls/concessionaires inside the Café Atenista or those stores selling the
same type of products or services outside AdZU Main Campus.

3.3.1 Direct Competitors

1. Competitor 1 – At least 1-sentence description about the competitor

2. Competitor 2 – At least 1-sentence description about the competitor
3. Competitor 3 – At least 1-sentence description about the competitor

3.3.2 Indirect Competitors

1. Competitor 1 – At least 1-sentence description about the competitor

2. Competitor 2 – At least 1-sentence description about the competitor
3. Competitor 3 – At least 1-sentence description about the competitor

Business Plan – 4
Business Plan – 5
4.
PRODUCT/SERVICE OFFERINGS
0
4.1 LIST OF PRODUCT/SERVICE OFFERINGS

Write a short introduction about the product/service offerings in this portion before you list below products/services offered by your
business.

NO. PRODUCTS OR SERVICES OFFERED DESCRIPTION AND COMPONENT/INGREDIENTS PRICE

1 Product/Service 1
2 Product/Service 2
3 Product/Service 3
4 Product/Service 4
5 Product/Service 5
 Php XX.XX
 Php XX.XX
 Php XX.XX
 Php XX.XX
 Php XX.XX

Business Plan – 6
5.
ORGANIZATIONAL PLAN
0
5.1 ORGANIZATIONAL CHART

Paste the organizational chart in here. Make sure to align it in the center.

5.2 KEY RESPONSIBILITIES

Write down in here an introduction about the role and responsibilities of each member in the
business.

MEMBER ROLE AND RESPONSIBILITIES

1.
2.
3.
4.
5.
6.
7.

Business Plan – 7
6.
OPERATIONAL PLAN
0
6.1 PROJECT TIMETABLE USING HENRY GANTT CHART

TAS WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5

K
1
2
3
4
5

6.2 LIST OF EQUIPMENT AND MACHINERY NECESSARY

NO. EQUIPMENT/MACHINERY QUANTITY DESCRIPTION AND PURPOSE

1 ▪
2 ▪
3 ▪
4 ▪
5 ▪

6.3 LIST OF TOOLS AND UTENSILS NECESSARY

NO. APPARATUS/TOOL/UTENSIL QUANTITY DESCRIPTION AND PURPOSE

1 ▪
2 ▪
3 ▪
4 ▪
5 ▪

Business Plan – 8
6.4 BLUEPRINT OF THE BOOTH FACADE

Paste in here the blueprint of the booth façade

Business Plan – 9
Business Plan – 10
7.
MARKETING PLAN
0
7.1 PRODUCT/SERVICE PACKAGING

Write a short introduction about packaging of the product/service offering in this portion.

Paste here the packaging design of the product/service.

7.2 PROMOTIONS

Write in here how the business was advertised and/or promoted. If there are tarpaulins, FB
posters, flyers etc. that were prepared to advertise the business, place the photos and soft copies
here. If social media accounts were utilized to promote the business, paste here the screenshot of
the accounts either in FB, Twitter or Instagram.

7.3 DISTRIBUTION

Write in here the description of the location of the business and how will the products/services be
sold.

Business Plan – 11
8.
FINANCIAL PLAN
0
8.1 PROPOSED BUDGET
ITEMS/PARTICULARS QUANTITY UNIT COST TOTAL UNIT COST
P 0.00 P 0.00

Total Cost/Budget Necessary P 1,000.00

8.2 INCOME STATEMENT

SALES REVENUE P 1,000.00
LESS: EXPENSES
Total Cost of Ingredients/Materials
Total Transportation Expenses
Other Expenses
Net Income P 1,000.00

8.3 CASH FLOW STATEMENT

CASH INVESTED P 1,000.00
ADD: CASH RECEIPTS (i.e. cash from sale of goods/services)
LESS: CASH DISBURSEMENTS
Profits Distributed to Investors
Cash Paid for Materials/Ingredients
Cash Paid for Transportation/Delivery
Cash Paid for Other Expenses
Net Cash Inflow P 1,000.00

Business Plan – 12
9.
APPENDIX
0
9.1 RECEIPTS

Paste in here all your copies of the official receipts you have given to the customers. Make sure
to scan the receipts in black and white color before pasting them here.

9.2 RESUMES

On the succeeding pages, attach the resumes of all members of the group.

9.3 PLAGIARISM REPORT (USE THIS WEBSITE FOR PLAGIARISM CHECK)

As for the plagiarism report, go to this website https://smallseotools.com/plagiarism-checker/

and then, copy and paste all the contents of your business plan there. The website is designed to
check the contents of any written output whether they have been plagiarized or not.

After you paste the contents of your business plan on the designated box, click the blue button
that says “Check Plagiarism”. Once the website is done checking, download the report by clicking
the green button that says “Download Report”. Then, print your output in a short bond paper (i.e. 8.5”
X 11”). Make sure to include the report at the back of the business plan. Also, print the plagiarism
report in black and white color only.

Note: Do not print the plagiarism report (1) if the plagiarism rating does not reach to 0% or
(2) if the uniqueness does not reach to 100%.

Business Plan – 13