Cultural relativism is the view that all beliefs, customs, and ethics are relative to the

individual within his own social context. Cultural relativists believe that all cultures are worthy in
their own right and are of equal value. Cultural moral relativism begins with the idea that morality
is relative to culture and that a person’s beliefs and activities are socially approved customs.
Therefore, morality is a matter of actions that are only morally obligatory for a person if it is
accepted by that person’s culture. Ruth Benedict illustrates the fact that humans have a full range
of customs that human behavior is capable of. The selection process is non-rational and
subconscious, similar to selection process for human speech. Using this analogy, Ruth Benedict
was able to prove the cultural moral relativism by showing that nothing underlies customs,
nothing by which can be evaluated. Therefore, cross-culture judgement is not valid. With that
being said, it is really significant that we acknowledge and appreciate the supposition of cultural
relativism. In the view of the fact that it annihilates and obliterates the rigidity that this
community have in place with regards to ethics, conduct and also reasoning. It also encourage
and advocate individualistic outlook or frame of reference which governs how an individual reacts
to things.

The five themes of geography help answer these questions: • Location: Where is it located?

Place: What's it like there? Human/Environment Interaction: What is the relationship between
humans and their environment • Movement: How and why are places connected with one
another?