PART A

Introduction

Documenting and creating new business models may be done with the use of the business

model canvas. Primary stakeholders, activities, resources, customer interactions, and channels

are only a few of the features of the business model canvas. The business model canvas aids

in the development of a portfolio of concepts for the corporation. This study was conducted

by Dudin et al.

Apple did much more than just dress up superb technology with a stylish new appearance. It

was a good business concept encased in excellent technology. Apple's real breakthrough was

in making it simple and convenient to get digital music. A breakthrough business model com-

bining hardware, technology, and service was developed in order to do this. Management di-

agnostics and evaluations are useful tools for executives who wish to enhance the efficiency

of their company's business model and organisation, as well as their own managerial skills.

Apple Inc.'s business strategy is based on its unique ability to provide users with services,

hardware, operating systems, and application software, all created and manufactured in-

house. Innovative design, seamless integration, and user-friendliness are all hallmarks of this

product line.

It is because of this that Apple Inc. now employs more than 120,620 people full time. In

2020, it earned $101.5 million, up from the previous year. Despite its success, Apple is in-

creasing its distribution and product mix.

Key Activities
The success of Apple Inc.'s brand is ensured through a variety of critical operations. Creating

a good value proposition for the market, developing software, manufacturing, and ensuring

quality control all contribute to the company's value proposition.

Apple should focus on its design, software, quality, and manufacturing to remain competitive.

Investing extensively in research and development is one of Apple's strengths. Apple is con-

stantly improving their articles and expanding their product line through creative efforts.in-

creasing protected invention and acquiring foreign innovation. The innovation of Apple pen

for touch screen sensitivity was a unique and useful product. Apple's focus on the demands of

its consumers has made it more popular. David Oakley's "Key Apple Activities" was pub-

lished online in 2018.

Cost Structure

As a result of the company's cost structure, Apple Inc. is able to function with high-cost re-

sources and operations. Because of its worldwide sales, the corporation can afford to provide

specific values to customers. Apple Inc. manufacturing helps Apple Inc. maintain a low cost

structure. Its manufacturing technique buys and assembles components, which lowers costs.

All pricing for Apple products is determined by the company itself. Due to a shortage of

components and competition, Apple is frequently compelled to concentrate on lowering the

prices of its devices. Let's take a look back at the days when Samsung and Sony's heated ri-

valry directly impacted the cost structure. Apple sets the pricing structure based on the things

it sells, so prices can't be the same. Apple has started charging all the phone accessories sepa-

rately, This is actually a smart way to earn and also make the customer feel special about all

the pieces of gadgets.

Apple's most popular and best-selling devices, the iPod, iPad, MacBook, and iPhone, always

provide a premium value proposition for the company. Because of the company's mass manu-

facturing technique, Apple is able to establish inexpensive rates and keep its consumers

happy at the same time.

Customer Relationships

Apple, Inc. has set itself apart from its competitors by cultivating strong customer ties with

the general public. Apple Inc. provides both online and in-store human support and self-ser-

vice. In order to help clients who are having issues, they have a shop that is only for those

who use their products. Apple have always retrieved its customer by providing unique prod-

ucts like MC IOS, which has made many customers including me loyal to the brand.

A feeling of belonging may be fostered among Apple Inc.'s customers. Through innovative

goods, the corporation can serve a broad range of customers and give them a sense of prestige

and belonging. Apple Inc. will be able to build a long-term connection with its large client

base because of its innovation and brand.

Conclusion

A powerful Apple Inc. business model canvas may be used in a variety of unique ways. Their

ingenuity, brand recognition, and cost structure may be seen. However, like any other busi-

ness, this one has had to constantly adapt to its surroundings in order to continue to exist. Ap-

ple is a big name in consumer electronics, with a strong brand and a wide range of products.

PART B
Corporate social and environmental responsibility (CSR) is a long-standing practise in most
businesses with the overarching purpose of improving the communities and society on which
they have an impact. However, there is a growing desire that corporate social responsibility
be treated as a business discipline, and it is expected that every project will provide tangible
commercial benefits. The objective of CSR should be to connect a company's social and envi-
ronmental actions with its corporate purpose and values. That's expecting too much from
CSR. If CSR initiatives can reduce risks, increase reputation, and improve company out-
comes, then that is a positive thing.

Customer relationships may be gained through increasing openness and responsibility at all
levels of the firm. Principled activities, effective decision-making, as well as adequate moni-
toring of the company's performance should be fostered by Apple's board governance struc-
ture. A good motto for Apple would be, "We work throughout the day to put people first."
This means providing people with supporting technologies, being a force for equity and ad-
vantage, and fostering an inclusive work environment that values diversity. It also includes
acknowledging the human rights of all of us whose lives we touch.

It is important for socially responsible organisations to select issues that match with their vi-
sion, employee base, and community. These groups then employ their own honest and sincere
efforts to promote these objectives. Strong workplace cultures promote a company's social re-
sponsibility purpose via positive feedback loops. When a business is successful and its em-
ployees are pleased, it attracts top people who value and contribute to the company's culture.
Employees that embody the company's inclusive values are far more likely to spread those
values to their families, friends, and communities, and to participate in company-sponsored
CSR projects.

Companies might be too tempted to do trendy CSR projects that have nothing to do with how
they run their business. Recently, the phrase "greenwashing" has gained popularity. "Green-
washing" is when a company tricks its customers into thinking that its products, services, or
ways of doing business are good for the environment or for society. If a firm doesn't stay true
to its community impact aims and how they relate to its commercial activities, it might suffer
a backlash from the public.

Since 2020, Apple is concentrating on being carbon neutral. Apple could build on this suc-
cess by committing to creating carbon-neutral goods by the year 2030. Their goods will be
made without depleting the environment in the near future, thanks in no small part to ad-
vancements in environmentally friendly chemistry and recycling technology. Apple's philan-
thropic and commercial operations need to be in sync for the company to be successful. With
this, companies will be able to convey to their customers and other stakeholders a genuine so-
cial and brand message. Their pledges are not based only on current market conditions. In-
stead, the commitments of the firms have a direct influence on how their daily business activ-
ities affect stakeholders.