Hollywood Fringe Annual Report 2022

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WHAT IS FRINGE?
The Hollywood Fringe Festival is an annual, open-access, community-derived event celebrating
freedom of expression and collaboration in the performing arts community. This year’s 11th
annual festival offers livestream and in-person experiences. This hybrid approach is a pivot
to embrace the new and continue to create an accessible and inclusive immersion into the
performing arts for all.

Participation in the Hollywood Fringe is completely open and uncensored. This free-for-all
approach underlines the festival’s mission to be a platform for artists without the barrier of a
curating body. By opening the gates to anyone with a vision, the festival is able to exhibit the
most diverse and cutting-edge points of view the world has to offer. Additionally, by creating an
environment where artists must self-produce their work, the Fringe motivates its participants to
cultivate a spirit of entrepreneurialism in the arts.

The Hollywood Fringe Festival is a non-profit company. The festival gives 100% of box office
revenue back to participating artists and venues—that’s over 3.9 million dollars since the
inaugural festival in 2010.

2022 Hollywood Fringe Staff


Co-Directors 2022 Feautred Visual Artist
Ellen Boudreau Den Herder & Lois Neville Donn Marlou Ramirez

Communications Director 2022 Guide Designer


Bella Luna Chris Anatone (Anatone Creative)

Development Director Lighting Designer


Stina Pederson Brandon Baruch

Operations Manager Support


Carly Barnhill Dave McKeever*

Programs Manager Fringe Freaks created by Gavin Worth


Kevin Neighbors
Fringe Board of Directors:
Audience Services Manager Angela Babcock, Gregory Crafts (Venue
Wiley Jones Representative), Ben Hill*, Kanchan Mattoo* (chair),
Stacy McKee, Dave McKeever*
Fringe TV Editor & Bar Manager
Bradley Pierce *2010 cofounders

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HFF22 NUMBERS IN REVIEW
100% OF TICKET PROCEEDS GO BACK TO ARTISTS

219 1041 853


PRODUCTIONS PERFORMANCES ARTISTS

20 32,660 $298,735

TICKET PROCEEDS
VENUES TICKETS

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A FESTIVAL WORTH CELEBRATING

18 SHOWS
15 AT HFF22 WERE FUNDED BY THE HOLLYWOOD FRINGE
THROUGH THE ARTIST FUND AND SCHOLARSHIP PROGRAMS
THANKS TO A GRANT FROM NEA
SCHOLARSHIP
AND OUR MEMBERSHIP PROGRAM
RECIPIENTS

IN PERSON PROGRAMS &


FRINGE CENTRAL
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RESUMED FOR THE FIRST TIME SINCE COVID

ARTIST FUND
RECIPIENTS FIRST TIME BACK ON STAGE
SINCE THE PANDEMIC BEGAN FOR MANY PARTIICPANTS

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2022 TICKET SALES DEEP DIVE
100% OF TICKET PROCEEDS GO BACK TO ARTISTS

CATEGORIES OF
PERFORMANCES AT
HFF22
11% 8%
6% Cabaret & Variety
Comedy
19% Dance & Physical Theatre
Immersive & Games
Musicals & Operas
Solo Show
31% 1%
13% Events & Workshops
Drama
Two-Person Show
8%
5%

PERCENTAGE OF COMPS VS
PAID TICKETS RESERVED
THROUGH THE FRINGE SITE

22%

Paid Tickets
Comps
78%

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2022 TICKET SALES DEEP DIVE
100% OF TICKET PROCEEDS GO BACK TO ARTISTS

5833 $8.85 585


Number of ticket Number of ticket
Average cost
buyers that bought buyers that bought
of a single
more than 1 ticket more than 5 tickets
ticket

13%
NUMBER OF TICKETS SOLD
42%
58%
To Virtual Performances
To In-Person Performances
87%

6%
ONLINE TICKET REVENUE:

Revenue From Virtual Performances


Revenue from In-Person Performances
94%

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THANK YOU TO OUR SUPPORTERS

GRANT PARTNERS

COMMUNITY PARTNERS

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WHO PRODUCES AT FRINGE?
THIS DATA WAS COLLECTED THROUGH A SURVEY OF ALL PRIMARY PRODUCERS AT THE 2022 FESTIVAL.

2% 90% 4%
OF PRIMARY PRODUCERS OF PRIMARY PRODUCERS OF PRIMARY PRODUCERS
WERE INTERNATIONAL LOCAL TO LOS ANGELES WERE AMERICANS FROM
COUNTY OUTSIDE CALIFORNIA

PRODUCERS MAKE UP PRODUCERS MAKE UP


BROKE DOWN BY GENDER BROKE DOWN BY RACE/ETHNICITY

Prefer Not
to Say Asian American/
Pacific Islander
Nonbinary Black or
Gender African American
Nonconforming 8% Hispanic or
3% 7% 7%
Identify with 4% Latinx
more than one 5%
gender 10% Less than 1% Indian
45% Subcontinent
Male
60% 1% Middle Eastern/
36% White/ 13% North African
Female Caucasian Prefer Not
To Say 1%
Indigenous
American
or Canadian

PRODUCERS MAKE UP
BROKE DOWN BY AGE
26%
18-29 24%
30-39 22%
40-49

14%
50-59

7% 7%
60+ Unknown

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WHO PRODUCES AT FRINGE?

93% 91% 48% 28%


OF PRODUCERS AT OF WORKS AT OF WORKS AT HFF22 OF WORKS AT HFF22
HFF22 HAD NEVER HFF22 WERE NEW/ WERE PRODUCED WERE PRODUCED
PRODUCED AT UNPUBLISHED BY PEOPLE WITH BY BIPOC
HOLLYWOOD FRINGE WORKS UNDERREPRESENTED ARTISTS
BEFORE GENDER IDENTITIES

38% 30% 10% 50%


OF HFF22 PRODUCER’S OF PRODUCERS OF PRODUCERS AT OF PRODUCERS AT
ANNUAL INCOME AT HFF22 HFF22 IDENTIFIED HFF22 WERE
WAS UNDERNEATH IDENTIFIED AS HAVING UNDER THE AGE
THE NATIONAL AS LGBTQIA+ A DISABILITY OF 40
POVERTY LINE

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ORGANIZATION FINANCES
HOLLYWOOD FRINGE 2022

INCOME 1%
Fringe
6% Central 2%
Merch & Sponsorship
During the FY21-22, Hatchery Arts (the organization that runs Advertisement
the Hollywood Fringe Festival) had an income of $586,532.
2%
Relative to 2019, the organization produced a slightly smaller Individual
festival of 219 shows and resumed programming such as the Donations 9%
Registration
Creative Workshop Series, the Producers Workshop Series, the
Scholarship Program, the Fringe Artist Fund and more.
6%
Grants
43%
This was the last year that the organization expects to get Tickets
COVID-19 relief funding, in addition to regular grants.
$55,000 of the grant money was saved to replenish our 24%
COVID Relief
savings that were spent during 2020, leaving us with
approximately a $30,000 surplus to go towards savings for
future financial crises. 7%
Fees

EXPENSES
5%
Marketing
7%
During the FY21-22, Hatchery Arts (the organization that 5% Admin
Misc
runs the Hollywood Fringe Festival) spent $500,447.82
Our largest category is ticket payout (ticketing proceeds 3%
Events
that go back to artists). Our admin category includes our 2%
Scholarship &
storage, taxes, and bank fees. Miscellaneous includes staff Artist Fund
5% 52%
meals & travel, as well as professional services such as tax Website Ticket
Payout
preparation and lawyer fees.

21%
This year, we only paid out $106,613.66 on staffing, but Payroll
we expect to double that number over the next two years
as we move staff members from part-time to full-time
salaries and more equitable employment.

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HFF22 PROGRAMS
Fringe Scholarships are financial awards available to first-time
Hollywood Fringe producers who contribute to the ethnic, cultural,
racial, intellectually or physically disabled, D/deaf, and the LGBTQ+
diversity of the Fringe community. Each scholarship includes free
registration, a stipend towards venue and production costs, and a
Fringe mentor (an experienced producer who helps guide through
the Fringe process). This year, we had 15 shows participate in the
program.

Artist Fund: The Hollywood Fringe Festival recognizes that artists


have been hit hard financially over the course of the pandemic.
To help offset costs of producing at the Fringe, the festival has
dedicated 25% of membership funding to direct-to-artist grants of
$500 towards production costs each may for artists who face poverty

Fringe Exchange: This year the festival is thrilled to help share art
across the globe and create opportunities for artists to expand their
reach through partnerships with local and international theatre
companies. Our artists this year are going onto runs at Soho
Playhouse in NYC, as well as other Fringe Festivals! More to come in
2023.

Producers Workshop Series: The Festival acts as a training ground


for artists to become their own producers and business liaisons.
HFF partners with local producers and arts organizations (including
RespectAbility, Company of Angels and more) to provide year-round
creative and producing workshops for artists. These workshops
educate early-career artists on how to successfully self-produce and
manage a theatrical production.

Fringe Central aka the Fringe social space. The community center of
the festival, Fringe Central features free programming, networking
opportunities, food trucks, Fringe merchandise and is the location of
Bryan’s Bar, the infamous Fringe watering hole. The Fringe Concierge
will always be present to assist you with all ticketing needs.

Fringe TV returns to provide information about and coverage of the


Fringe. New clips will be available on the Fringe YouTube Channel
(www.youtube.com/user/hollywoodfringe) & hollywoodfringe.org

Fringe Hot Spots was created to connect the festival with the
wonderful businesses in our city. As the festival has grown it
has strengthened our local economy and sense of community
that stretches beyond the artists that participate. Each year local
businesses partner with the festival by offering discounts to
participants. The relationships between the businesses and the
festival have grown significantly since 2010. Hot Spots now host 13
events, parties and have become an integral part of the festivities.
AWARD WINNERS 2022
Community Awards (“The Freaks”) Sponsored Awards:
selected by the sponsoring company
Top of the Fringe
Asexuality! The Solo Musical by Rebecca McGlynn Black Box Live Digital Innovation Award
Sponsored by Black Box Live
International
AFGHANISTAN IS NOT FUNNY by Henry Naylor Teaching A Robot To Love by Laser Webber and E. Aaron
Wilson.
World Premiere
Asexuality! The Solo Musical by Rebecca McGlynn Ella Turenne Award
Sponsored by the Hollywood Fringe Access Committee
Cabaret & Variety
25 Plays Per Hour by Theatre Unleashed Abortion Weekend by Jairis Carter & Mareshah Dupree
Comedy International Fringe Encore Series
A Terrible Show for Terrible People by Bonnie He Sponsored by SoHo Playhouse
Dance & Physical Theatre Abortion Weekend by Jairis Carter & Mareshah Dupree
Flamencodanza by Aylin Bayaz
Soaring Solo Social Impact Award
Drama Sponsored by Soaring Solo Studios LLC
Battlesong of Boudica by The School of Night
Noor Inayat Khan: The Forgotten Spy by Almanya
Immersive & Games Narula
The Ramón Show: Spiritual Cheerleading 101
Solo Splash Award
Musicals & Operas Sponsored by Namba Performing Arts Space, Inc.
DI LADY DI by Charlotte Munson
Made In America by Teruko Nakajima
Solo Show
Made In America by Teruko Nakajima The No Room in the Green Room Award
Sponsored by MB Stage Productions, LLC
Two Person Show
Abortion Weekend by Jairis Carter & Mareshah Dupree Battlesong of Boudica by The School of Night

The Theatre Theater Playwright Award


Encore Producer Awards Sponsored by Theatre Theater Podcast
Actors Company
Blood Pig, Camp Ginger: An Original Musical, Still Awake, The Shape of Me, The
Toughest Man in Chicago, They Call Him Mother, Tommy Cooper: I Didn’t Let You
Love Chicken by Maddox Pennington
Down, Did I?, Tragic Magic: A Story of Recovery
Asylum @ McCadden Theater & Wren Theatre Will Geer’s Theatricum Botanicum Wordsmith Award
Emma and Richie’s Big Viking Funeral, Best Wife Ever, All American, Love Chicken, Sponsored by Will Geer’s Theatricum Botanicum
A Dream at the End of Time
Asylum @ Stephanie Feury Studio Theatre “Lvl One Gygax” and “Of Branch, Of Beast, of Beatnik”
4 Seasons Total Sh!tshow, Ben and George, Criminal Genius, Gummy Worm, It’s In
Our Bones, Mother Grace, Tourrorists, What about Dad by Dan Lovato
Asylum @ Thymele Arts
Looking Past Loss, Mother Nature, Signals, The Verse Violent Chorus – Part 1
Howard Fine
Empanada for a Dream, What Am I, Chopped Suey?
Hudson Theatre Best of Broadwater
An Intervention, Battlesong of Boudica, If I Look This Good, Why do I Feel Like A Terrible Show for Terrible People, Abortion Weekend, Afghanistan Is Not
Shit?, Stilettos and Steel, Why I Am the Way I Am Funny, Di Lady Di, Dog, Grief: A One Man Shitshow, Housewife ‘52, Let’s
Studio/Stage Get Silly, Most Likely To...., Noor Inayat Khan: The Forgotten Spy, Queen of
Asexualty! A Solo Musical, Chriskirkpatrickmas, From Here to Maturity, Happy Fishtown, Tales of the Transcestors, Teaching a Robot to Love, The Tanner,
Girl, It’s Who You Know, Lvl One Gygax” and “Of Branch, Of Beast, of Beatnik, She Three Guys: One Groupon, West
Stoops to Scandal, $H!+HEADS 14
ZEPHYR Best of LGBT Center
Desert Weeds, Breed or Bust, And…Out of the Blue– A Miraculous MUSICAL, Too Cock, THE RAMÓN SHOW: SPIRITUAL CHEERLEADING 101, Tree, Hot Stuff,
Big For Her Britches, Ascension Day MUST GO ON: A RITE OF PASSAGE
WHAT’S NEXT?
2023 AND BEYOND

We hope that your adventures at the Hollywood Fringe Festival are memorable and that
you share your experience with others. As always, we strive to champion the underexposed
artist and to bring our performing arts community closer together. Although your Fringe
run has finished, we know that the life of your show is just beginning. We cannot wait to
see where you bring your performance next: whether it’s to another festival across the
ocean or a local run, we’re excited to see what you can make happen. It’s never too early to
create a project for next year at hollywoodfringe.org/add_project

If you’d like to see the Fringe grow and prosper and you have some cash to spare, we en-
courage you to donate to the cause at hollywoodfringe.org/donate

CONNECT WITH US ON SOCIAL MEDIA

The Hollywood Fringe media accounts are the perfect place to easily stay informed
about all things HFF23. Follow the festival on: Twitter, Instagram, Facebook, YouTube, &
TikTok. Also use our Official HFF Facebook Group and Discord channel to connect with
fellow Fringers. Be sure to also follow the #HFF23 tag and use it when sharing your own
Hollywood Fringe adventures.
CONTACT US

If you need to contact the Hollywood Fringe, the best and fastest way to get a response
is to email support@hollywoodfringe.org. You can also often find staff members at every
Fringe-run event (we love chatting with participants), but serious issues should always go
through Support.

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