MKT501 - Marketing Management Quiz-04 Solved By Muhammad Afaaq and Nisha Ishtiaq Afaaq_Tariq@yahoo.

com Date Friday 28th January 2011 Question # 1 of 20 ( Start time: 08:52:53 AM ) In which of the following the manager attempts to maintain the same margin regardless of changes in cost? Select correct option: Stabilization of margin Increasing the margin Decreasing the cost Increasing the cost Question # 2 of 20 ( Start time: 08:54:01 AM ) Select correct option: Product Pricing Promotion Distribution Question # 3 of 20 ( Start time: 08:54:41 AM ) In which of the following company specifically creates a brand to counter a competitive threat? Select correct option: Fighting brand Co-brand Family brand Individual brand Question # 4 of 20 ( Start time: 08:55:20 AM )

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Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Select correct option: Premium Cooperative Effective Efficient Question # 5 of 20 ( Start time: 08:55:54 AM ) Which of the following can be used to build up long-term image for a product? Select correct option: Free samples Advertising Coupons Price packs Question # 6 of 20 ( Start time: 08:56:35 AM ) Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Select correct option: Drawing attention Marketing communication Publicity Sales promotion Question # 7 of 20 ( Start time: 08:57:06 AM ) Which of the following is NOT an example of fix cost? Select correct option: Depreciation of building Maintenance of equipment Rent of factory Power Question # 8 of 20 ( Start time: 08:57:34 AM )

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Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of: Select correct option: Functional discount Seasonal discount Quantity discount Cash discount Question # 9 of 20 ( Start time: 08:58:04 AM ) What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? Select correct option: 50 100 150 200 Question # 10 of 20 ( Start time: 08:58:29 AM ) While considering the place for a product which of the following is important for customer. Select correct option: Communication Convenience Cost Solution Question # 11 of 20 ( Start time: 08:58:56 AM ) Which one of the following BEST describes the human need? Select correct option: Food French-fries Burger Pizza Question # 12 of 20 ( Start time: 08:59:34 AM )

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For which of the following product intensive distribution channel is used? Select correct option: Shampoo Machines Automobiles Appliances Question # 13 of 20 ( Start time: 09:00:15 AM ) Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? Select correct option: Distribution Promotion Pricing Product Question # 14 of 20 ( Start time: 09:00:42 AM ) Which of the following is the best example of a product that is suitable for sampling? Select correct option: Shampoo Ceiling fan Leather briefcase Lawn furniture Question # 15 of 20 ( Start time: 09:01:08 AM ) Which of the following refers to the development of consumer awareness about a specific product or brand in hope that they will buy the product or brand? Select correct option: Publicity Advertising Mind share Branding Question # 16 of 20 ( Start time: 09:01:34 AM )

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Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment Supplier Question # 17 of 20 ( Start time: 09:01:57 AM ) Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging Question # 18 of 20 ( Start time: 09:02:21 AM ) Which of the following has a quick response towards a new product? Select correct option: Early majority Early adopters Late majority Laggards Question # 19 of 20 ( Start time: 09:02:50 AM ) Which of the following is NOT a part of broad environment? Select correct option: Economy Demographics Technology Corporate culture Question # 20 of 20 ( Start time: 09:03:14 AM ) Which of the following are products and services bought by final consumers for personal consumption? These include convenience

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products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items Question # 1 of 20 ( Start time: 09:16:22 AM ) Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable Question # 2 of 20 ( Start time: 09:16:50 AM ) The decisions regarding bundling of a product are related to: Select correct option: Product Price Distribution Promotion Question # 3 of 20 ( Start time: 09:17:16 AM ) Select correct option: Declining to speak first Setting pre-conditions Presenting demands Presenting product Question # 4 of 20 ( Start time: 09:17:39 AM ) Advertising is used by which of the following? Business firms Nonprofit organizations Professionals All of the given options

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Question # 5 of 20 ( Start time: 09:18:59 AM ) Which of the following firms emphasis on products benefits to the customers rather than on product attributes. Select correct option: Product oriented Market oriented Sales oriented Production oriented Question # 6 of 20 ( Start time: 09:20:00 AM ) What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? Select correct option: 50 100 150 200 Question # 7 of 20 ( Start time: 09:20:37 AM ) Market oriented firms focus on: Select correct option: Retailers Distributors Customers Wholesalers Question # 8 of 20 ( Start time: 09:21:09 AM ) Which of the following is also called an Export market? Select correct option: Consumer market Business market Global market Government market Question # 9 of 20 ( Start time: 09:21:47 AM )

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Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging Question # 10 of 20 ( Start time: 09:22:12 AM ) Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option: Consumer markets Business markets Global markets Government markets Question # 11 of 20 ( Start time: 09:22:48 AM ) For which of the following product intensive distribution channel is used? Select correct option: Shampoo Machines Automobiles Appliances Question # 12 of 20 ( Start time: 09:23:21 AM ) Which of the following is NOT a function performed by a public relations department? Select correct option: Public regulations Public affairs Lobbying Product publicity Question # 13 of 20 ( Start time: 09:23:45 AM )

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The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer Question # 14 of 20 ( Start time: 09:24:08 AM ) At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? Select correct option: Awareness Interest Trial Evaluation Question # 15 of 20 ( Start time: 09:24:30 AM ) Which of the following is NOT an advantage of penetration pricing? Select correct option: It creates high stock turnover It encourages the entry of competitors It creates valuable word of mouth It creates goodwill Question # 16 of 20 ( Start time: 09:24:56 AM ) Among the various elements, the brand name, belongs to which of the following? Select correct option: Core product Actual product Augmented product Specialty product Question # 17 of 20 ( Start time: 09:25:20 AM )

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Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Select correct option: Drawing attention Marketing communication Publicity Sales promotion Question # 18 of 20 ( Start time: 09:25:44 AM ) Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option: Specialty Convenience Unsought Augmented Question # 19 of 20 ( Start time: 09:26:12 AM ) ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product Question # 20 of 20 ( Start time: 09:26:42 AM ) The label on a soft drink can be read "cool and refreshing." For what reason these words are used? Select correct option: To encourage multiple purchases

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To provide information To promote the product To satisfy legal requirements Question # 1 of 20 ( Start time: 09:34:01 AM ) Which of the following firms emphasis on products benefits to the customers rather than on product attributes. Select correct option: Product oriented Market oriented Sales oriented Production oriented Question # 2 of 20 ( Start time: 09:34:33 AM ) 3/10 net 30 is an example of: Select correct option: Seasonal discount Trade discount Quantity discount Cash discount Question # 3 of 20 ( Start time: 09:35:18 AM ) In which of the following channel elements of distribution are integrated? Select correct option: Vertical marketing system Single transaction system Internal marketing system Horizontal marketing system Question # 4 of 20 ( Start time: 09:35:56 AM ) Which of the following has a quick response towards a new product?

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Select correct option: Early majority Early adopters Late majority Laggards Question # 5 of 20 ( Start time: 09:36:44 AM ) What does RFP stands for? Select correct option: Response for promotion Request for product Response for price Request for proposal Question # 6 of 20 ( Start time: 09:37:33 AM ) career in sales may offers: Select correct option: Opportunity for advancement High earnings Personal satisfaction All of the given options Question # 7 of 20 ( Start time: 09:38:31 AM ) The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar Question # 8 of 20 ( Start time: 09:39:05 AM )

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Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? Select correct option: Industrial selling Indirect selling Direct selling Business to business selling Question # 9 of 20 ( Start time: 09:39:44 AM ) What will be the length of distribution channel for perishable goods? Select correct option: Short Long Medium None of the given options Question # 10 of 20 ( Start time: 09:40:36 AM ) Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable Question # 11 of 20 ( Start time: 09:41:21 AM ) Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question # 12 of 20 ( Start time: 09:41:59 AM )

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Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? Select correct option: Distribution Promotion Pricing Product Question # 13 of 20 ( Start time: 09:42:37 AM ) For which of the following price wars are good in the short run? Select correct option: Retailers Competitors Customers Companies Question # 14 of 20 ( Start time: 09:43:16 AM ) Which of the following is NOT an objective of sales promotion? Select correct option: Attracts consumer attention Offers strong incentives to buy Invites and rewards quick consumer response Personal interaction between two or more people Question # 15 of 20 ( Start time: 09:43:54 AM ) Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix Question # 16 of 20 ( Start time: 09:44:31 AM )

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Which of the following is the period when sales become very low and profits drop? Select correct option: Introduction Growth Maturity Decline Question # 17 of 20 ( Start time: 09:45:04 AM ) Modes of selling include all except: Select correct option: Public relations Direct sales Multi-level marketing Industrial sales Question # 18 of 20 ( Start time: 09:45:40 AM ) What is NOT included in logistics? Select correct option: Financing Storage Transporting Purchasing Question # 19 of 20 ( Start time: 09:46:25 AM ) In term of marketing mix, a television show like Tariq Aziz show is an example of: Select correct option: Product Price Place Promotion Question # 20 of 20 ( Start time: 09:47:14 AM ) Which of the following includes press releases and special events? Select correct option: Public relations

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Direct marketing Personal selling Sales promotion Question # 1 of 20 ( Start time: 10:00:01 AM ) Which of the following can be used by the companies for early payment? Select correct option: Functional discount Seasonal discount Quantity discount Cash discount Question # 2 of 20 ( Start time: 10:00:33 AM ) Which of the following is used to test the customer preference about the new product design? Select correct option: Concept testing Conjoint analysis Beta testing Business Analysis Question # 3 of 20 ( Start time: 10:01:33 AM ) The marketing plan should open with a brief summary of the main goals and recommendations. This is called: Select correct option: Business analysis Situation analysis Executive summary Mission statement Question # 4 of 20 ( Start time: 10:02:32 AM ) Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:

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Production concept Marketing concept Selling concept Product concept Question # 5 of 20 ( Start time: 10:03:18 AM ) ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product

Question # 6 of 20 ( Start time: 10:04:10 AM ) Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis Executive summary Marketing implementation Question # 7 of 20 ( Start time: 10:05:28 AM ) What is an outcome of communication and co-operation between sales personnel? Select correct option: Successful selling Successful team selling More market growth More productivity Question # 8 of 20 ( Start time: 10:06:34 AM )

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Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corporate culture Economy Question # 9 of 20 ( Start time: 10:07:02 AM ) IMC stands for what? Select correct option: Internal marketing communication Integrated marketing communication Integrated managing company Internal marketing community Question # 10 of 20 ( Start time: 10:07:45 AM ) Billboards are example of which of the following advertising media? Select correct option: Television Radio Newspaper Outdoor Question # 11 of 20 ( Start time: 10:08:41 AM ) Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing

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Question # 12 of 20 ( Start time: 10:09:19 AM ) Which of the following is NOT the tactics of negotiation? Select correct option: Declining to speak first Setting pre-conditions Presenting demands Presenting product Question # 13 of 20 ( Start time: 10:10:19 AM ) Which of the following has a quick response towards a new product? Select correct option: Early majority Early adopters Late majority Laggards Question # 14 of 20 ( Start time: 10:10:40 AM ) Which of the following is NOT a method of promotion? Select correct option: Direct mail Public relations Retailing Advertising Question # 15 of 20 ( Start time: 10:11:15 AM ) Which of the following is the period when sales become very low and profits drop? Select correct option: Introduction Growth Maturity Decline

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Question # 16 of 20 ( Start time: 10:11:53 AM ) Which of the following explains the description of the product? Select correct option: Brand Container Labeling Packaging Question # 17 of 20 ( Start time: 10:12:28 AM ) A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following: Select correct option: Forth degree discrimination Third degree discrimination Second degree discrimination First degree discrimination Question # 18 of 20 ( Start time: 10:13:13 AM ) The price of an executive is: Select correct option: Premium Cost Salary Wage Question # 19 of 20 ( Start time: 10:14:00 AM ) Which of the following refers to the development of consumer awareness about a specific product or brand in hope that they will buy the product or brand? Select correct option: Publicity Advertising Mind share Branding

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Question # 20 of 20 ( Start time: 10:14:29 AM ) Which of the following relating to price is considered as a key element in the marketing mix? Select correct option: The size of the sales force The speed of an exchange Quality and cost controls The generation of total revenue

Question # 1 of 20 ( Start time: 10:23:39 AM ) Which of the following is NOT the tactics of negotiation? Select correct option: Declining to speak first Setting pre-conditions Presenting demands Presenting product Question # 2 of 20 ( Start time: 10:24:23 AM ) Which of the following channel is used for standardized items? Select correct option: Selling direct Mail order Retailer Wholesaler Question # 3 of 20 ( Start time: 10:24:55 AM ) Need becomes ________ when they are directed towards a specific object. Select correct option: Actual need

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Want Satisfaction Demand Question # 4 of 20 ( Start time: 10:25:26 AM ) Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corporate culture Economy Question # 5 of 20 ( Start time: 10:26:02 AM ) A company is producing 1000 units at cost of Rs. 500000. Variable cost for the production of 1000 units is Rs. 350000. What will be fix cost? Select correct option: Rs. 350000 Rs. 150000 Rs. 300000 Rs. 200000 Question # 6 of 20 ( Start time: 10:26:24 AM ) Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? Select correct option: Industrial selling Indirect selling Direct selling Business to business selling Question # 7 of 20 ( Start time: 10:27:29 AM ) Identify the sales promotion technique in which price of a product is temporally reduces to increase sales. Select correct option:

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Contests Loss leader Free samples Coupons Question # 8 of 20 ( Start time: 10:27:49 AM ) A secondary use package can best be defined by which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe Question # 9 of 20 ( Start time: 10:28:45 AM ) GSCF is an abbreviation of which of the following? Select correct option: Global Supply Chain Federation Global Supply Chain Forum Greater Salina Community Foundation Global Supply Chain Finance Question # 10 of 20 ( Start time: 10:29:19 AM ) For which of the following an exclusive d istribution can be used? Select correct option: Shampoo and soaps Prestige clothing Appliances Soft drinks Question # 11 of 20 ( Start time: 10:30:13 AM ) Which of the following is NOT an advantage of penetration pricing? Select correct option:

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It creates high stock turnover It encourages the entry of competitors It creates valuable word of mouth It creates goodwill Question # 12 of 20 ( Start time: 10:30:44 AM ) Which of the following sets floor for the price that company can charge for its product? Select correct option: Product Premium Promotion Cost Question # 13 of 20 ( Start time: 10:31:19 AM ) Select correct option: Business plan Production plan Market plan Selling plan Question # 14 of 20 ( Start time: 10:32:02 AM ) Which of the following are the costs that do not vary with production or sales level? Select correct option: Fixed cost Variable cost Target cost Total cost Question # 15 of 20 ( Start time: 10:32:42 AM ) Which of the following emphasizes on profit margins rather than revenue? Select correct option:

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Market leader Market challenger Market nicher Market follower Question # 16 of 20 ( Start time: 10:33:06 AM ) Idea-reducing stage of new product development process is called: Select correct option: Concept development Product concept Idea screening Idea generation Question # 17 of 20 ( Start time: 10:33:46 AM ) What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? Select correct option: 50 100 150 200 Question # 18 of 20 ( Start time: 10:34:20 AM ) The simplest level of distribution channel, that of direct contact with no intermediaries involved, is known as the ___________ channel. Select correct option: Three-level Two-level One-level Zero-level Question # 19 of 20 ( Start time: 10:34:53 AM ) How TV commercials can catch the attention of customers?

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Select correct option: Catchy jingles Humor Catch-phrases All of the given options Question # 20 of 20 ( Start time: 10:35:31 AM ) Identify which one of the following is a cash cow. Select correct option: A product with high growth and high market share A product with low growth and high market share A product with low growth and low market share A product with high growth and low market share Question # 1 of 20 ( Start time: 10:45:28 AM ) Which of the following advertising is effective in metropolitan and high-traffic areas? Select correct option: Newspaper Radio Television Billboards Question # 2 of 20 ( Start time: 10:46:07 AM ) Which of the following channel membership will be best for distribution of toothpastes? Select correct option: Selective distribution Corporate distribution Intensive distribution Exclusive distribution Question # 3 of 20 ( Start time: 10:47:19 AM )

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The consumers estimate of the products overall capacity to satisfy his or her needs is called: Select correct option: Product Cost Product Value Product need Product Satisfaction Question # 4 of 20 ( Start time: 10:47:56 AM ) Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated? Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Question # 5 of 20 ( Start time: 10:48:37 AM ) What will be the length of distribution channel for perishable goods? Select correct option: Short Long Medium None of the given options Question # 6 of 20 ( Start time: 10:49:09 AM ) Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging

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Question # 7 of 20 ( Start time: 10:49:46 AM ) Which of the following is an example of agency based sales? Select correct option: Web selling B2 B selling Advertising Real estate Question # 8 of 20 ( Start time: 10:50:18 AM ) Which of the following includes press releases and special events? Select correct option: Public relations Direct marketing Personal selling Sales promotion Question # 9 of 20 ( Start time: 10:50:50 AM ) Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items Question # 10 of 20 ( Start time: 10:51:28 AM ) The highest degree of share of mind is known as: Select correct option:

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Mind response Mind awareness Top of mind Mind share Question # 11 of 20 ( Start time: 10:52:09 AM ) Market oriented firms focus on: Select correct option: Retailers Distributors Customers Wholesalers Question # 12 of 20 ( Start time: 10:52:40 AM ) Additional cost is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question # 13 of 20 ( Start time: 10:53:15 AM ) A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following: Select correct option: Forth degree discrimination Third degree discrimination Second degree discrimination First degree discrimination Question # 14 of 20 ( Start time: 10:53:59 AM ) Which of the following involves designing and manufacturing the container or wrapper for a product?

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Select correct option: Labeling Branding Product line Packaging Question # 15 of 20 ( Start time: 10:54:29 AM ) Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising Question # 17 of 20 ( Start time: 10:55:35 AM ) What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? Select correct option: 50 100 150 200 Question # 18 of 20 ( Start time: 10:55:56 AM ) A company designs the product with little or no input from customers, the company is practicing which of the following concept? Select correct option: Product concept Marketing concept Selling concept Production concept Question # 19 of 20 ( Start time: 10:56:18 AM )

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The price of an executive is: Select correct option: Premium Cost Salary Wage Question # 20 of 20 ( Start time: 10:56:39 AM ) Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable Question # 1 of 20 ( Start time: 10:59:34 AM ) At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? Select correct option: Awareness Interest Trial Evaluation Question # 2 of 20 ( Start time: 11:00:25 AM ) Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging Question # 3 of 20 ( Start time: 11:00:51 AM )

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Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option: Production concept Marketing concept Selling concept Product concept Question # 4 of 20 ( Start time: 11:01:18 AM ) Distribution channels are restricted to: Select correct option: Services Physical products Services and physical products Services and intangible products Question # 5 of 20 ( Start time: 11:01:47 AM ) A brand which cost more than other products is called: Select correct option: Premium brand Economy brand Co-brand Family brand Question # 6 of 20 ( Start time: 11:02:33 AM ) Lipton yellow label has advertised, "get 20% extra tea for the same price". Identify the type of consumer sales promotion technique used by Lipton yellow label. Select correct option: Cents-off deal Price-pack deal Price deal Loyalty rewards program

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Question # 7 of 20 ( Start time: 11:02:59 AM ) Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample Cents-off deal Question # 8 of 20 ( Start time: 11:03:19 AM ) Identify the revenue which is added by the sales of an additional item. Select correct option: Basic revenue Marginal revenue Average revenue Total revenue Question # 9 of 20 ( Start time: 11:04:01 AM ) A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option: Real need Stated need Unstated need Delighted need Question # 10 of 20 ( Start time: 11:04:49 AM ) The first television commercial aired in: Select correct option: 1951 1941 1931

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1921 Question # 11 of 20 ( Start time: 11:05:14 AM ) Which of the following emphasizes on profit margins rather than revenue? Select correct option: Market leader Market challenger Market nicher Market follower Question # 12 of 20 ( Start time: 11:05:35 AM ) Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier Question # 13 of 20 ( Start time: 11:06:02 AM ) Identify the type of price discrimination that is common in industrial customers. Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Question # 14 of 20 ( Start time: 11:06:37 AM ) In BCG matrix, products with low market share and low market growth are referred to as: Select correct option: Dogs Question marks Cash cows

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Stars Question # 15 of 20 ( Start time: 11:07:36 AM ) Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: Internet Electronic media Mass media Publicity Question # 16 of 20 ( Start time: 11:10:11 AM ) Which of the following is an example of agency based sales? Select correct option: Web selling B2 B selling Advertising Real estate Question # 17 of 20 ( Start time: 11:10:48 AM ) Modes of selling include all except: Select correct option: Public relations Direct sales Multi-level marketing Industrial sales

Question # 18 of 20 ( Start time: 11:11:21 AM ) Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location?

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Select correct option: Industrial selling Indirect selling Direct selling Business to business selling Question # 19 of 20 ( Start time: 11:11:47 AM ) What is NOT included in logistics? Select correct option: Financing Storage Transporting Purchasing Question # 20 of 20 ( Start time: 11:12:19 AM ) Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Select correct option: Premium Cooperative Effective Efficient Question # 1 of 20 ( Start time: 09:34:14 AM ) Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader Market follower Market segment Question # 2 of 20 ( Start time: 09:34:55 AM ) Identify the revenue which is added by the sales of an additional item. Select correct option:

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Basic revenue Marginal revenue Average revenue Total revenue Question # 3 of 20 ( Start time: 09:35:37 AM ) Which of the following is NOT an objective of sales promotion? Select correct option: Attracts consumer attention Offers strong incentives to buy Invites and rewards quick consumer response Personal interaction between two or more people Question # 4 of 20 ( Start time: 09:36:23 AM ) Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Select correct option: Introduction Growth Maturity Decline Question # 5 of 20 ( Start time: 09:37:24 AM ) In which of the following company introduces new brand names under the same product category? Select correct option: Multibrands Brand extension Line extension New brands Question # 6 of 20 ( Start time: 09:38:22 AM )

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Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items Question # 7 of 20 ( Start time: 09:39:10 AM ) The marketing plan should open with a brief summary of the main goals and recommendations. This is called: Select correct option: Business analysis Situation analysis Executive summary Mission statement Question # 8 of 20 ( Start time: 09:40:37 AM ) Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of: Select correct option: Functional discount Seasonal discount Quantity discount Cash discount Question # 9 of 20 ( Start time: 09:41:22 AM ) Cash cows are SBU's that typically generate: Select correct option: Large amounts of cash

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A lot of competition Large awareness levels but few sales Problems for product managers Question # 10 of 20 ( Start time: 09:42:02 AM ) Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price Place Question # 11 of 20 ( Start time: 09:42:40 AM ) Cost that vary directly with the level of production are referred to as _____. Select correct option: Fixed cost Unit cost Total cost Variable cost Question # 12 of 20 ( Start time: 09:43:21 AM ) Which of the following is an advantage of sales promotion? Select correct option: Increase sales in long run Decreases consumer traffic Create awareness about product Increase sales in short term Question # 13 of 20 ( Start time: 09:44:01 AM ) Lobbying, or building and maintaining relations with legislators and government officials

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to influence legislation and regulation, is part of _____. Select correct option: Advertising Public relations Press agencies Press relations Question # 14 of 20 ( Start time: 09:44:36 AM ) Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Price differentiation Penetration pricing Price discrimination Question # 15 of 20 ( Start time: 09:45:09 AM ) Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service? Select correct option: Label Co-brand Brand Product Question # 16 of 20 ( Start time: 09:45:47 AM ) Media for commercial advertising can include all of the following EXCEPT: Select correct option: Bus stop benches Billboards Wall paintings Word of mouth

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Question # 17 of 20 ( Start time: 09:46:23 AM ) Which of the following is NOT a sales promotion technique? Select correct option: Coupons Telephone surveys Samples Contests Question # 18 of 20 ( Start time: 09:47:15 AM ) For which of the following an exclusive distribution can be used? Select correct option: Shampoo and soaps Prestige clothing Appliances Soft drinks Question # 19 of 20 ( Start time: 09:48:20 AM ) Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option: Product Price Promotion Place Question # 20 of 20 ( Start time: 09:49:10 AM ) Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Select correct option: Premium Cooperative Effective Efficient

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Question # 1 of 20 ( Start time: 09:58:31 AM ) ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product Question # 2 of 20 ( Start time: 09:59:01 AM ) In which of the following channel elements of distribution are integrated? Select correct option: Vertical marketing system Single transaction system Internal marketing system Horizontal marketing system Question # 3 of 20 ( Start time: 09:59:34 AM ) Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items Question # 4 of 20 ( Start time: 10:00:01 AM ) Which of the following market dominance strategy involves less risk of competitive attacks?

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Select correct option: Challengers Leaders Followers Nichers Question # 5 of 20 ( Start time: 10:01:28 AM ) BATNA stands for what? Select correct option: The best available to a new agreement The best available to a negotiated agreement The best alternating to a new agreement The best alternative to a negotiated agreement Question # 6 of 20 ( Start time: 10:02:16 AM ) Need becomes ________ when they are directed towards a specific object. Select correct option: Actual need Want Satisfaction Demand Question # 7 of 20 ( Start time: 10:02:47 AM ) A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option: Real need Stated need Unstated need Delighted need Question # 8 of 20 ( Start time: 10:03:37 AM ) When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. Select correct option: Improving advertising

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Changing promotion Modifying the marketing mix Increasing promotion budget Question # 9 of 20 ( Start time: 10:05:06 AM ) Which of the following mode of selling is best for Encyclopedia? Select correct option: Electronic sales Complex sales Direct sales Indirect sales Question # 10 of 20 ( Start time: 10:05:44 AM ) Which of the following is not a typical supply chain member? Select correct option: Competitor Customer Reseller Intermediary Question # 11 of 20 ( Start time: 10:06:38 AM ) Which of the following is used to test the customer preference about the new product design? Select correct option: Concept testing Conjoint analysis Beta testing Business Analysis Question # 12 of 20 ( Start time: 10:07:20 AM ) What is the mutual activity of negotiation and decision making? Select correct option: Compromise seeking Common objective Conflict between parties Presence of influence

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Question # 13 of 20 ( Start time: 10:08:04 AM ) In BCG matrix, products with high market share and high market growth are referred to as: Select correct option: Dogs Question marks Cash cows Stars Question # 14 of 20 ( Start time: 10:09:01 AM ) Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Select correct option: Premium Cooperative Effective Efficient Question # 15 of 20 ( Start time: 10:09:40 AM ) In which of the following the manager attempts to maintain the same margin regardless of changes in cost? Select correct option: Stabilization of margin Increasing the margin Decreasing the cost Increasing the cost Question # 16 of 20 ( Start time: 10:10:21 AM ) In which of the following company introduces new brand names under the same product category? Select correct option: Multibrands Brand extension Line extension New brands

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Question # 17 of 20 ( Start time: 10:11:07 AM ) What will be the length of distribution channel for perishable goods? Select correct option: Short Long Medium None of the given options Question # 18 of 20 ( Start time: 10:11:33 AM ) Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question # 19 of 20 ( Start time: 10:12:09 AM ) Media for commercial advertising can include all of the following EXCEPT: Select correct option: Bus stop benches Billboards Wall paintings Word of mouth Question # 20 of 20 ( Start time: 10:12:45 AM ) Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service? Select correct option: Label Co-brand Brand Product Question # 1 of 20 ( Start time: 10:23:02 AM )

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In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option: Product Pricing Promotion Distribution Question # 2 of 20 ( Start time: 10:23:42 AM ) Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Select correct option: Drawing attention Marketing communication Publicity Sales promotion Question # 3 of 20 ( Start time: 10:24:36 AM ) In which of the following distribution only specially selected resellers are allowed to sell? Select correct option: Intensive distribution Selective distribution Corporate distribution Exclusive distribution Question # 4 of 20 ( Start time: 10:26:04 AM ) Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Price differentiation Penetration pricing Price discrimination Question # 5 of 20 ( Start time: 10:26:45 AM ) Identify which of the following is an aggressive strategy.

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Select correct option: Intensification Diversification Harvesting Vertical integration Question # 6 of 20 ( Start time: 10:27:28 AM ) All of the following are the advantages of IMC EXCEPT: Select correct option: Company will have a success factor Money will be less spent Results will be achieved easily Lack of consistency in the message of company Question # 7 of 20 ( Start time: 10:28:07 AM ) Which of the following is NOT a purpose of discounts? Select correct option: Increase long term sales Reward valuable customers Move out-of-date stock Increase short-term sales Question # 8 of 20 ( Start time: 10:28:54 AM ) Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Select correct option: Line extension Co- branding Brand extension Multibranding Question # 9 of 20 ( Start time: 10:29:38 AM ) Which of the following is NOT a part of financial summary? Select correct option: Financial requirements Pro-forma income statement Margin analysis Break-even analysis

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Question # 10 of 20 ( Start time: 10:30:29 AM ) Relationship marketing is also known as: Select correct option: Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 11 of 20 ( Start time: 10:30:58 AM ) A brand which cost more than other products is called: Select correct option: Premium brand Economy brand Co-brand Family brand Question # 12 of 20 ( Start time: 10:32:02 AM ) Which of the following has a quick response towards a new product? Select correct option: Early majority Early adopters Late majority Laggards Question # 13 of 20 ( Start time: 10:32:46 AM ) Critical path analysis is useful at which stage of the product development Process? Select correct option: Commercialization Concept development Beta testing Business Analysis Question # 14 of 20 ( Start time: 10:33:29 AM ) How many steps are involved in negotiation? Select correct option: Seven Six Four

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Five Question # 15 of 20 ( Start time: 10:34:01 AM ) Distribution channels are restricted to: Select correct option: Services Physical products Services and physical products Services and intangible products Question # 16 of 20 ( Start time: 10:35:29 AM ) Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option: Product Price Promotion Place Question # 17 of 20 ( Start time: 10:36:10 AM ) In which of the following the manager attempts to maintain the same margin regardless of changes in cost? Select correct option: Stabilization of margin Increasing the margin Decreasing the cost Increasing the cost Question # 18 of 20 ( Start time: 10:36:43 AM ) Which of the following channel membership will be best for distribution of toothpastes? Select correct option: Selective distribution Corporate distribution Intensive distribution Exclusive distribution

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Question # 19 of 20 ( Start time: 10:38:00 AM ) In which of the following company introduces new brand names under the same product category? Select correct option: Multibrands Brand extension Line extension New brands Question # 20 of 20 ( Start time: 10:38:35 AM ) What does RFP stands for? Select correct option: Response for promotion Request for product Response for price Request for proposal

Question # 1 of 20 ( Start time: 10:41:08 AM ) Which of the following is NOT an example of variable cost? Select correct option: Rent of factory Raw material Power Transport Question # 2 of 20 ( Start time: 10:41:52 AM ) Logistics is about which of the followimg? Select correct option: Storage Transport Purchasing Question # 3 of 20 ( Start time: 10:43:18 AM )

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What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? Select correct option: 50 100 150 200 Question # 4 of 20 ( Start time: 10:43:51 AM ) Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Question # 5 of 20 ( Start time: 10:44:31 AM ) Which of the following marketing channel will be best for selling High Tec products? Select correct option: Retailer Mail order Selling direct Wholesaler Question # 6 of 20 ( Start time: 10:45:17 AM ) In which of the following distribution only specially selected resellers are allowed to sell? Select correct option: Intensive distribution Selective distribution Corporate distribution Exclusive distribution Question # 7 of 20 ( Start time: 10:45:43 AM )

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Idea-reducing stage of new product development process is called: Select correct option: Concept development Product concept Idea screening Idea generation Question # 8 of 20 ( Start time: 10:46:30 AM ) Which of the following has the potential to gain market share and become a star? Select correct option: Dog Questions mark Cash cow Star Question # 9 of 20 ( Start time: 10:47:38 AM ) Todays sales person should be most concerned with: Select correct option: Being visible to upper management Generating the maximum possible commission Selling whatever is available Helping customers to select the correct product Question # 10 of 20 ( Start time: 10:48:15 AM ) Which of the following is an advantage of sales promotion? Select correct option: Increase sales in long run Decreases consumer traffic Create awareness about product Increase sales in short term Question # 11 of 20 ( Start time: 10:48:56 AM )

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In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option: Product Pricing Promotion Distribution Question # 12 of 20 ( Start time: 10:49:29 AM ) Among the various elements, the brand name, belongs to which of the following? Select correct option: Core product Actual product Augmented product Specialty product Question # 13 of 20 ( Start time: 10:50:06 AM ) Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Question # 14 of 20 ( Start time: 10:50:36 AM ) Which of the following is NOT an advantage of penetration pricing? Select correct option: It creates high stock turnover It encourages the entry of competitors It creates valuable word of mouth It creates goodwill Question # 15 of 20 ( Start time: 10:51:14 AM )

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Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging Question # 16 of 20 ( Start time: 10:52:09 AM ) ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product Question # 17 of 20 ( Start time: 10:53:00 AM ) The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar Question # 18 of 20 ( Start time: 10:53:30 AM ) The price of which of the following is lower than the cost and is used to drag customers into a store. Select correct option:

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Premium product Discounted product On-sale item Loss leader Question # 19 of 20 ( Start time: 10:54:15 AM ) Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising Question # 20 of 20 ( Start time: 10:54:49 AM ) Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier Question # 1 of 20 ( Start time: 11:05:04 AM ) Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars Question # 2 of 20 ( Start time: 11:06:18 AM ) Identify the type of price discrimination that is common in industrial customers. Select correct option:

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First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Question # 3 of 20 ( Start time: 11:07:03 AM ) Which type of media has an advantage of mass coverage for promotions? Select correct option: Television Radio Newspaper Direct mail Question # 4 of 20 ( Start time: 11:07:39 AM ) In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation Question # 5 of 20 ( Start time: 11:09:03 AM ) IMC stands for what? Select correct option: Internal marketing communication Integrated marketing communication Integrated managing company Internal marketing community Question # 6 of 20 ( Start time: 11:09:35 AM )

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The first television commercial aired in: Select correct option: 1951 1941 1931 1921 Question # 7 of 20 ( Start time: 11:10:03 AM ) Which of the following can be used to improve the customers viewpoint about firms products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform Question # 8 of 20 ( Start time: 11:10:51 AM ) Which of the following is the first step in the new product development process? Select correct option: Idea generation Idea development Idea screening Idea testing Question # 9 of 20 ( Start time: 11:11:19 AM ) Which of the following is NOT an example of fix cost? Select correct option: Depreciation of building Maintenance of equipment Rent of factory Power

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Question # 10 of 20 ( Start time: 11:12:00 AM ) Which of the following buy mostly from producers and sell mostly to retailers and industrial consumers? Select correct option: Discount stores Wholesalers Factory outlets Independents Question # 11 of 20 ( Start time: 11:12:34 AM ) Identify which of the following is an aggressive strategy. Select correct option: Intensification Diversification Harvesting Vertical integration Question # 12 of 20 ( Start time: 11:13:24 AM ) Need becomes ________ when they are directed towards a specific object. Select correct option: Actual need Want Satisfaction Demand Question # 13 of 20 ( Start time: 11:13:50 AM ) In which of the following channel elements of distribution are integrated? Select correct option: Vertical marketing system

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Single transaction system Internal marketing system Horizontal marketing system Question # 14 of 20 ( Start time: 11:14:15 AM ) Which of the following is not a typical supply chain member? Select correct option: Competitor Customer Reseller Intermediary Question # 15 of 20 ( Start time: 11:14:38 AM ) BATNA stands for what? Select correct option: The best available to a new agreement The best available to a negotiated agreement The best alternating to a new agreement The best alternative to a negotiated agreement Question # 16 of 20 ( Start time: 11:15:00 AM ) Which of the following is NOT an advantage of penetration pricing? Select correct option: It creates high stock turnover It encourages the entry of competitors It creates valuable word of mouth It creates goodwill Question # 17 of 20 ( Start time: 11:15:30 AM ) The highest degree of share of mind is known as: Select correct option: Mind response Mind awareness

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