M U L T I M E D I A

I N F O R M A T I O N
A N D M E D I A

J A L E N R E B O L L E D O | J E S S A M E R C A M P O S | D A R L E N E N A G U I T
W H A T IS

M U LT I M E D IA ?
M E D IA
+ M U LT I
 T Y P E S O F
M U L T I M E D I A
I N F O R M A T I O N A N D
T H E I R F O R M A T S
 T E X T

Text is the most widely used and flexible means of presenting information

on screen and conveying ideas.Text

Text files contain textual data and may be saved in plain text or rich text
formats . While most text files are documents created and saved by users,

they can also be used by software developers to store program data .

Examples of text files include word processing documents , log files, and

saved email messages

 G R A P H I C S

is a company ' s road map , indicating both what the company wants to
b e come and guiding transformational initiatives by setting a defined
direction for the company ' s growth . Vision statements undergo minimal

revisions during the life of a business , unlike operational goals which may

be updated from year - to - year .

 A U D I O

Audio files and streams play a major role in some multimedia systems. Audio files
appear as part of application content and also to aid interaction . When they

appear within Web applications and sites, audio files sometimes need to be

deployed using plug - in media players . Audio songs also come under the heading

multimedia . Multimedia presentations often have some audio tracks which makes it

easier for people to understand .

he Audio Files category includes compressed and uncompressed audio
formats , which contain waveform data that can be played with audio

playback software .
 V I D E O

The e mb e d d ing of video in multimedia applications is a powerful way to

convey information which can incorporate a personal element which other

media lack . Video also enhances , dramatizes , and gives impact to your

multimedia application . The advantage of integrating video into

a multimedia presentation is the capacity to effectively convey a great deal

of information in the least amount of time .

 A N I M A T I O N

Animation adds visual impact to the multimedia project and are used in cartoons ,
scientific visualization . Animated components are c o m m o n within both Web and
desktop multimedia applications . Animations can also include interactive effects ,

allowing users to engage with the animation action using their mouse and

keyboard .
 The most c o m m o n tool for creating animations on the Web is Adobe Flash ,
which also facilitates desktop applications . Using Flash , developers can author FLV
files, exporting them as SWF movies for deployment to users. Flash also uses

ActionScript code to achieve animated and interactive effects .

 F O R M S O F
M U L T I M E D I A
I N F O R M A T I O N

S O U R C E S
T E X T I N F O R M A T I O N

I T I S W R I T T E N O R P R I N T E D W H I C H T E N D T O G I V E O R
S H A R E I D E A S A N D I N F O R M A T I O N .

E X A M P L E S :
S C H O O L L IB R A R Y

• CLA SSR O O M C O L L E C T IO N

• P U B L IC / S T A T E L IB R A R Y
• O N L IN E R E S O U R C E S
V I S U A L I N F O R M A T I O N

V I S U A L R E S O U R C E S A R E O N E - O F - A - K I N D , W H I L E O T H E R S
A R E R E P R O D U C E D (L I K E P R I N T S O R ILL U S T R A T I O N S I N

B O O K S A N D MA G A Z IN ES ).

E X A M P L E S :
P H O T O G R A P H S , F IL M , V ID E O , P A IN T IN G S , D R A W IN G S ,
C A R T O O N S , P R IN T S , D E S IG N S , A N D T H R E E -D IM E N S IO N A L

A R T S U C H A S S C U L P T U R E A N D A R C H IT E C T U R E A N D C A N

B E C A T E G O R IZ E D A S F IN E A R T O R D O C U M E N T A R Y

R E C O R D
A U D I O I N F O R M A T I O N

T H I S I S A N A R R A T I O N T R A C K T H A T A I D S B L IN D A N D / O R
V I S U A L L Y I M P A I R E D C O N S U M E R S O F V I S U A L M E D I A .

E X A M P L E S :
C O M M E N T A R IE S

P O D C A S T S

T A P E S

R A D IO B R O A D C A S T
 M O T I O N
I N F O R M A T I O N

T H I S I S T H E U SE O F M O V I N G T E X T S , I M A G E S , O R G R A P H I C S
O N D I S P L A Y T O G I V E I N F O R M A T I O N . I T I S A C O M B I N A T I O N
O F S I G H T - A N D - S O U N D ME D IA .

E X A M P L E S :
F IL M , A M O T IO N P IC T U R E , A N IN T E R A C T IV E V ID E O ,
D R A M A S , A N IM A T IO N S , A N D S H O R T F IL M S .
 M A N I P U L A T I V E
I N F O R M A T I O N

T H I S R E F E R S T O M A T E R I A L S , P R O G R A M S , A P P L I C A T I O N A N D
T H E L I K E T H A T P E O P L E U SE I N O R D E R T O C O M E U P W I T H A
N E W I N F O R M A T I O N A N D T O A ID L E A R N I N G T H R O U G H T H E
U S E O F A N A L Y S I S , E V A L U A T I O N , A N D P R O D U C T I O N O F
A L P H A N U M E R I C C H A R A C T E R S A N D S Y M B O L S .

E X A M P L E S :
P R O P A G A N D A

F A K E N E W S

A D V E R T IS E M E N T S

L O C A L N E W S

S O C IA L M E D IA
 M U L T I M E D I A
I N F O R M A T I O N

A C O M B I N A T I O N O F D I F F E R. E N T M E D I A F O R M A T S U C H A S
T E X T , G R A P H I C S , D R A W I N G S., A U D I O , P H O T O S A N D V I D E O S

W I T H T H E H E L P O F C O M P U T E R S .

E X A M P L E S :
D O C U M E N T A R IE S

L IB R A R Y C A T A L O G

R E P O R T S
A D V A N T A G E S
O F M U L T I M E D I A

I N F O R M A T I O N

●Multimedia enhances the effect of text presentations

●Improves the quality of presentation and retains the
attention of audience .
●It can be used for educational as well as entertainment
purpose .
●It is quick and easier to operate for the instructor .
●M u lt ime d ia presentations can be mo difie d very easily .
A D V A N T A G E S
O F M U L T I M E D I A

I N F O R M A T I O N

●Multimedia is Entertaining as Well as Educational .

●Through participation in multimedia activities , students can
learn real - world skills related to technology .
●They will know the value of teamwork and the importance of
effective collaboration techniques .
●It helps the learners to express and represent their prior
knowledge and provides them with many learning opportunities .
A D V A N T A G E S
O F M U L T I M E D I A

I N F O R M A T I O N

●It provides a non - threatening environment for a learner to study

at their own pace .
●The teacher is no longer the center of attention as the source of
information , but rather plays the role of facilitator , setting project
goals and providing guidelines and resources , moving from
student to student or group to group , providing

suggestions and support for student activity .

D I S A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N

●Non - interactive – if one - way , no feedback .

●Complex to create
●Time consuming .
●Use of multimedia is expensive video files can be large and
a long do w nlo ad time

may leave some students with nothing to do .

D I S A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N

●Sometimes , diverts students ’ attention to the pictures ,

sounds or relevant material presented in multimedia .

●Sometimes , excessive information about certain topic leads

to cognitive overload and it becomes difficult for the
students to understand all the information presented to

them .
D IS A D V A N T A G E S
O F M U L T I M E D I A
IN F O R M A T I O N

●It can be incredibly difficult for teachers to monitor all the

students , and some may play games or surfing the web instead of
focusing on the work at hand .

●One concern with computers is that they can reduce learning

demands on students . With access to the web comes millions of
pieces of information , many of which contain answers to c o m m o n
problems from school . Students can use computers to do less work
or even to cheat .
D I S A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N

• As technology rapidly evolves , compatibility between different

devices can also be a problem when trying to move or play
m ultim e dia content . Even a simple malfunction , server error or
changes between formats , as anyone who frantically struggled to
connect a computer to an inco m patible projector before a
presentation knows all too well , can delay a presentation or
permanently damage the information contained in the format .
 V A L U E S O F
M U L T I M E D I A
I N F O R M A T I O N
I N E D U C A T I O N
 IT P R O V ID E S S T U D E N T S W IT H O P P O R T U N IT IE S T O

R E P R E S E N T A N D E X P R E S S T H E IR P R IO R

K N O W L E D G E A N D IT A L L O W S S T U D E N T S T O F U N C T IO N A S

D E S IG N E R S , U S IN G T O O L S F O R A N A L Y Z IN G T H E WO R L D .
A C C E S S IN G A N D IN T E R P R E T IN G IN F O R M A T IO N ,
O R G A N IZ IN G T H E IR P E R S O N A L K N O W L E D G E , A N D

R E P R E SE N T IN G W H A T T H E Y K N O W T O O T H E R S C A

N A L SO E N C O U R A G E S D E E P R E F L E C T IV E T H IN K IN G A

N D

C R E A T E P E R SO N A L L Y M E A N IN G F U L L E A R N IN

G O P P O R T U N IT IE S .
Selection

Cr i t e r i a
 T A S K
F A C T O R S

T H E TY P E O F O B J E C TI V E S A N D H E N C E T H E TY P E O F
LEA R N I N G A C T I V I T I E S W H IC H S H O U L D B E P R O V I D E D F O R
TH E LEA R N ER
 L E A R N E R
F A C T O R S

L E A R N E R FA C T O R S M AY TA L K A B O U T S O M E L E A R N E R S
M A Y L E A R N B E T T E R F R O M C E R T A I N M E D IA TH A N FR O M
O TH E R S.
 A V A I L A B I L I T Y
F A C T O R S

E C O N O M I C S A L SO K N O WN A S A V A I L A B I L IT Y F A C T O R S M AY
LI M IT TH E C H O I CE O F M E D I A I N P R A CTI CE .
Design
Principles

and Elements
B A S I C D E S I G N
P R I N C I P L E S

1.Alignment 5. C o n t r a s t

2. Base l i n e 6. Ty p o g r a p h y

3. P r o x i m i t y 7. Color

4. W h i t e S p a c e 8. Balance
F I V E E L E M E N T S
O F M U L T I M E D I A
Tex t

Text is used as headlines,

subtitles, and slogans. It’s

purpose is to express specific

information or reinforce
information in other media. It

involves the use of text types,

sizes, colours and background

colour.
Graphic s

Still/static pictures typically

accompany text to illustrate the

point or ideas the text makes.

Photos in a multimedia application

go beyond using them just as

decoration. In a multimedia context

graphics may consist of slide shows

or galleries that a website or social

media visitor can view.

Animation
It can illustrate how things work or
present information in entertaining
ways. Animation can also include

interactive effects allowing visitors to

engage with the animation action

using their mouse and keyboard.

Animation is a dynamic and media-

rich content that stays within one

container on a page –a verypowerful

form of communication.
Au d io
It is a multimedia application
that uses dialogue, recorded

narration, music and sound

effects.
Vi d e o
Video on websites, and especially
on social media platforms, already

has a great presence and will only

continue to gain popularity as
more and more visitors demand
it. Short videos can be a smart
marketing advantage and an
excellent way to differentiate
yourself from your competitors.
R E F E R E N C E S

https://www.simplyeffectivewebdesign.com/five-

elements-of-multimedia/

smallbusiness.chron.com/5-components-multimedia-

28279.html