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I. EXECUTIVE SU-WPS Office
I. EXECUTIVE SU-WPS Office
EXECUTIVE SUMMARY
this snack is made up in a shrimp flavor in which tastes so good and addictive. This
business plan intends to offer high quality product, to earn much profit and most
more profit and to provide the consumers a good delicious product or snack. Gracias
Chicharon is well known and well-loved Filipino snacks especially when they will dip
the chicharon in condiments such as spicy vinegar. The entrepreneurs choose a good
location that there are many people will buy and patronize the product.
ll. Business Background
COMPANY (Gracias Chicharon) from their intensive skill and creative minds. They
have created this name as it sounds Spanish dialect and unique as well. Everybody will
hear this name might have interested to buy the said product. The business will be
reachable and located in Bonifacio Street Kingking Pantukan Davao de Oro (Pantukan
There is 7 entrepreneurs’ partner for this business. They were very close
classmates since first year high school until they graduated in Accountancy Business
and Management (ABM). After the graduation they are planning to start a small
delicious snack for their hunger. The entrepreneurs also contribute to the economy
particularly in the environment. The entrepreneurs throw their own waste in a proper
waste disposal such as the materials they used in for the chicharon.
lll. Product
chicharon which is very great and affordable. This chicharon is made up of prawn and
shrimp. It has a good quality that can satisfy the craving of the consumers. Gracias
Chicharon serves its entire consumers by going to their rooms every recess time, lunch
Competitors are those businesses who sell the same product in the market.
Chicharon) will make strategies and create a high quality of their product.
C. Competitor
Chicharon) within the place,our classmates and the school canteen who sale this
D. Target Market
The target market is Senior High School students of Pantukan National High
School.
IV. MARKETING PLAN
A. Demand Analysis
Table 1
AVERAGE
PER WEEK
B. Supply Analysis
Table 2
POPULATION SUPPLIED
AVERAGE PER
MONTH
TABLE 3
POPULATION DEMAND
AVERAGE FOR
10 MONTHS
FOR 10 MONTHS
2020 32,000
D. MARKETING PROGRAM
the business marketed every twice in a week and the products are always sold out
during business operations. In pricing strategy, the entrepreneurs have basis to lower
their price since nowadays the consumers always buy a product that is affordable for
them.
Marketing strategy
The main purpose of marketing is to satisfy and convince consumers to buy the
product which a business sells. The business provides a strategy to catch the
entrepreneurs can assure that the product that they sold is very crunchy and yummy.
Table 4
E. Selling price
SP=? C=? M= 50 percent
C= Cost of Raw Materials+ Expense
No. of product produced in a day
= 168+12
65
= 180
65
= 2.769 or 2.77
SP= C/M
=2.77/.50
SP=5.03
SP= Php 5.00
V. Management
A. business Name
Pantukan National High School. Kingking Pantukan Davao De Oro. The contact person
of the said business is Alona M. Casamero. The consumers can contact her Mobile
B. Form of Ownership
C.Organization Chart
D. Job Description
Manager
Cook
• Inspects food preparation and serving areas to ensure observance of safe, sanitary
• Observes and taste foods to determine if they have been cooked sufficiently.
Cashier
Manager
reputation
Cook
Cashier
Table 5
1 2 3 4 5 6 7 8 9 10 11 12
Construction of the ✅ ✅ ✅ ✅ ✅ ✅
establishment
Purchase equipment ✅ ✅ ✅ ✅ ✅ ✅
needed
perform the given task easily. In order to make the product unique and affordable for the
consumers, the entrepreneurs tend to search more recipes and delicious flavors of
chicharon. However, the entrepreneurs has cooperation and collaboration for the
development of business.
In this business there is possible risk that might happen in pursuing this
• Availability of product
•Fortuitous event: e.g environmental disaster that hindrance the entrepreneurs to sell
their products
VIII. Offering
The entrepreneurs are looking forward for a great profit for good sales and less
196.00.
The entrepreneurs have internal control plan if there is an instance that the business will
be unsuccessful. The entrepreneurs also agreed to use another strategy to bring back
X. Financial Plan
contribution. The following are the raw materials for the production.
XI.FINANCIAL STATEMENT
Less:
Merchandise 0.00 0.00
Inventory, Ending
day 2.
Less: Expense
Transportation
In 0.00 0.00
In 1st week the entrepreneur’s net income is Php 360.00 from day 1 to day 2.
NPM= 180×100
370
= 48.64
PR= 48.64×100
370
=13.148%
Less:
Purchase Php 0.00 Php 0.00
Return and
allowance 0.00 0.00
Purchase
Discount
Total Goods Php 168.00 Php 168.00
Available for
Sale
Less:
Merchandise 0.00 0.00
Inventory,
Ending
Cost of Goods Php 168.00 Php 168.00
Sold
day 4.
In 2nd week, the entrepreneur’s net income is Php 668.00 from day 1 to day 4.
NPM= 167×100
335
= 49.85%
PR= 49.85×100
335
= 14.88%