127 ISSUE JUNE 2022, MONDAY

SPECTRUM

IN THIS
ISSUE

WHAT ENTERPRISES
NEED TO PRIORITISE
FOR THE HYBRID
WORKPLACE OF FUTURE
PAGE 1-2 WHAT ENTERPRISES NEED TO
PRIORITISE FOR THE HYBRID
START UP CORNER
WORKPLACE OF FUTURE
PAGE 3-4

n the early 1990s, McKinsey & Co. popularized the phrase "the battle
NEWS CORNER for talent," as the competition for the finest and brightest brains
& became more intense due to globalization. It meant that
HR FACTS professionals were no longer bound by geography and that a more
connected globe offered new options for both businesses and
PAGE 5 employees. By 2022, the "war" has grown to unprecedented
proportions. Traditional brick-and-mortar business structures have
given way to remote and hybrid workplaces, aided by COVID-19's
PSYCHOLOGY CORNER
two-pronged change agents and technological advancements.
& However, businesses have paid a high price for this development. It
QUIZ TIME is no longer frowned upon to change jobs. Employees' thirst for
benefits far above salary and traditional perks has resulted in a
PAGE 6
runaway rise in switchovers, which has resulted in the current Great
Resignation. Employee burnout is also a factor. The hybrid structure
will continue unabated even when organizations restart pre-COVID
configurations and summon staff back to offices. They've gone back
to the drawing board to imagine long-term employee-centric rules
for their hybrid workforce while being on the horns of a dilemma. As
businesses join the new age of labor, flimsy remedies and superficial
modifications are unlikely to suffice.
ENTERPRISES ARE RESETTING THEIR EMPLOYEE VALUE PROPOSITION (EVP)
Enterprises are resetting their employee value offer, which consists of a balance of
rewards and perks that employees receive for their performance, in response to the
ongoing problem of attracting and retaining talent. As a result, the Great Resignation
is gradually being replaced by the Great Reshuffle. Reorganizing and reprioritizing
corporate principles, culture, and employee perks are top priorities for businesses.
This re-calibration attempts to provide potential employees the option to demand
more from their future employers while also giving firms the chance to reset and
reconsider their employee value proposition. As a result, businesses across sectors and
geographies are now offering higher compensation, improved work-life balance,
possibilities for upskilling and reskilling, and complete health and wellness initiatives.
These techniques assist businesses in attracting and retaining talent in the face of
severe labor shortages and high turnover.
However, businesses must realize that these steps will not be enough to prevent talent
loss. Internalizing 'digital' as the future of employment is a longer-term and more
sustainable approach. This 'future' must involve a company-wide focus on delivering a
positive work experience.

WHY ‘AUTOMATION’ MATTERS FOR CREATING A ROBUST EVP

Teams are separated and working in silos these days. They're based in different cities
and nations, and they work in separate time zones. As a result, all businesses'
workspaces will be 'digital' in some way, and their performance will be determined by
how quickly they can absorb data and information in order to extract directional cues
for business-related decisions. Cloud-based solutions are perfect tools for such needs,
and they help both employees and businesses. Employees can easily access
information and communicate, making hybrid arrangements ideal. They can also
check their progress at any time and from any location. Enterprises also require real-
time visibility into all metrics, which is critical for making informed decisions. PSA
solutions (professional services automation) can help with this. A sophisticated PSA
provides business executives with a system that can handle the heavy lifting, evaluate
real-time data, and provide live recommendations on the best options available. These
technologies bring together all resource, finance, and project-related data in one
location, giving firms a real-time perspective of their operations. This real-time data
eliminates the difficulties that hybrid setups pose, giving you more control and the
opportunity to make quick course corrections.
PSAs that use AI/ML-based advanced technologies to manage resources in an autopilot
mode and improve business growth are known as intelligent resource management
PSAs. Furthermore, some technologies provide historical and real-time data, allowing
users to make quick, data-driven decisions.
Technology, automation, and digitization have all had a significant impact on how
employees feel about their jobs. They can aid in the delegation of routine activities to
tools and software packages, increase staff productivity, and the enhancement of
intra- and inter-team collaboration. These benefits encourage a diverse and
productive work environment, offering them the best of both worlds.

SPECTRUM | PAGE 2 JUNE 2022, MONDAY

START UP CORNER
.TRAINERCENTRAL

TrainerCentral was conceptualized and developed by a boutique team of engineers with

a mission to provide a truly all-in-one online training platform. It is an all-in-one online
training platform transforming the way trainers teach online. The platform offers a
comprehensive tool kit for online trainers to create websites, draft course curricula,
host live workshops, encourage community learning and generate revenue around their
expertise.
TrainerCentral team is a bunch of handpicked proven experts in development,
marketing and sales. The team is growing rapidly to accommodate the product's growth
and goals. Aarthi is the Chief Brand Evangelist of TrainerCentral. She has experience in
growing Saas products, that have won the market in competitive landscapes and is
quite confident about TrainerCentral making a huge impact.

The team did comprehensive research into the gaps in the existing technology and pain
points of the online training community. Deep diving into their research they found that
the current players had serious setbacks in not offering important tools and
integrations that contributed to inefficiencies in online training businesses.Upon
thorough research, they started developing tools to provide a standout product that is
deeply integrated, user-friendly and easily scalable. The product was reviewed by well-
known trainers from different regions and the feedback was receptive and
appreciating.TC caters to trainers, freelancers or individuals and basically anyone who
wants to transform their talent into a successful profession- for instance a home-based
teacher, yoga guru, a 12-year old teaching online gaming strategies, or a company
upskilling thier internal team. The platform is so intuitive that it fits any type of
teaching requirement.

TrainerCentral's mission is to make knowledge sharing easy and accessible to all with
the help of robust technology. They empower trainers with a unified platform to create,
run and scale their online training business without the need to integrate multiple tools
together. TrainerCentral user base is growing on an average of 25% MOM with promising
signs to double in the next quarter. Currently the user base is mostly of India and the
US, and have plans to expand to Europe and Eastern countries.
TrainerCentral is a cloud-based platform that incorporates various tool kits that enable
seamless functioning of online training businesses. The product focuses on providing
truly end-to-end solutions that enable trainers to manage various aspects of the
business in one platform.Trainers can create an exclusive website using the no-code
drag-and-drop style website builder tools, upload course content, create learning
methodologies, automate learner communications, host engaging live workshops, link
bank accounts and receive payments and much more.
Trainers can also white label the platform by using customized domains for their
website and email communications, thereby maintaining consistent branding and
ownership.

SPECTRUM| PAGE 3 JUNE 2022, MONDAY

TrainerCentral is offered in three different pricing
models -

Free Plan: $0 USD

• Unlimited learners
• Up to 3 free courses
Starter Plan: $16.67 USD/month when billed annually
or $20 USD/month
• Unlimited learners
• Unlimited courses
• Live virtual classroom (Up to 50 live participants)
Professional plan: $41.67 USD/month when billed
"Integrity,
annually or $50 USD/month insight &
• All the benefits of the Starter plan
• Live virtual classroom (Up to 100 live participants) inclusiveness
• Custom domain (full rebranding)
• Coupons and discountsMulti-currency support
are the three
TrainerCentral's product map for the next 1-2 years is essential
to develop the existing features more
comprehensively and populate the integration qualities of
library. leadership."

SADHGURU

SPECTRUM | PAGE 4 JUNE 2022, MONDAY

 NEWS CORNER
1. Chief digital officers across
sectors pocket sharp salary
hikes.
2. ​I ndia’s driving the R&D wheel
at Mercedes-Benz.
3. Tencent buys stake worth
$264 million in Flipkart from
Binny Bansal.
4. Tata companies well-
capitalised, focus on future
growth business: N

HR FACTS Chandrasekaran.
5. Firms jittery over India’s e-
transmission moratorium
1. 70% of companies analyze stand.
employee data
2. $100k is the median salary for
HR professionals
3. 60% of job seekers quit the
application
4. 96% of employees believe that
empathy is the key
5. $550 billion is the price of
disengaged employees

SPECTRUM | PAGE 5 JUNE 2022, MONDAY

PYSCHOLOGICAL CORNER

Amnesia
Amnesia is the term used for
memory loss or the disturbance in
the memory. The causes of
memory loss could range from
trauma and brain injury to the use
of sedative drugs. The
psychological factors like the
defense mechanisms are the
functional cause of amnesia.

QUIZ SECTION
1. Who is the CEO of Realme
India?
2. Span of control is high in
which activates?
3. Does formularization
decreases variability?
4. Conflict in a group is a positive
or negative effect as a result-
oriented outcome?
5. What is the fullform of CHRO?

ANSWERS FOR SPECTRUM 126' QUIZ

1. 5 STEPS
4.RETENTION RISK ANALYST
2. NIVRUTI RAI 5.STRATEGIC HUMAN RESOURCE
3. NEGATIVE MANAGEMENT

SPECTRUM | PAGE 6 JUNE 2022, MONDAY