DESCRIPTION OF INDIVIDUAL COURSE UNITS

FORM 1C- GENERAL DESCRIPTION

Faculty SSE

Department/Program
MBA

Course Unit Title

Research Methods and Ethics

Course Unit Code SSR500

Type of Course Unit

Compulsory
(compulsory, optional)

Language of Instruction English

Level (First, second or third cycle)

Second

Year/Semester 2022/1

ECTS Credits 7,5

Prerequisite
-

Instructor
Asst. Prof. Özge Baruönü

Mode of Delivery
Face to face
FORM 2C-COURSE CONTENTS AND ASSESMENT METHODS

Week-1 Introduction to Research

Week-2 The Research Process, Academic Writing Rules

Week-3 The Research Process, Academic Writing Rules

Week-4 Problem Definition, Research Approach and Research Design

Qualitative Research
Week-5

Qualitative Research Project

Week-6

Week-7 Quantitative: Survey and Observation

Week-8 Midterm Exam

Measurement and Scaling

Week-9

Questionnaire and Form Design

Week-10

Sampling and Excel Practices

Week-11

Week-12 Data Preparation and Analysis I with SPSS

Data Preparation and Analysis II with SPSS

Week-13

Data Preparation and Analysis III with SPSS

Week-14

Week-15 Evaluation and Feedback

RECOMMENDED or REQUIRED READING:

th
Malhotra, Naresh K. (2012) Basic Marketing Research: Integration of Social Media. 4 ed. England: FT, Prentice Hall.

th
Neuman, W. Lawrence (2011) Social Research Methods: Qualitative and Quantitative Approaches. 7 ed. Boston: Pearson Education.

Julia Palland SPSS Survival Manuel

ASSESSMENT METHODS AND CRITERIA

Learning Activities Quantity Weight (%)

 1 50
Final

1 25
Midterm Exams

1 25
Project