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MKT 33405021052
MKT 33405021052
NAME-HARSH PRASAD
ROLL N0-33405021052
SUBJECT- MARKETING MANAGEMENT
EXCHANGE CONCEPT :
• The selling concept is based on the premises that the customers won’t buy
goods/services of your brand unless you perform sales and promotional
activities at a large scale.
• Therefore, businesses and companies should carry out promotional and
marketing activities to accelerate their product in the market. Customers
have inner needs and your job is to convert their inner needs into buying
your product through motivation and persuasion.
• The selling concept is very useful for selling unsought goods I.e. insurance.
Where you find your target segment of the market first, and then you
persuade them by explaining the benefits of the product.
MARKETING CONCEPT :