FUNCTIONS OF MASS MEDIA

Mass media refers to media technologies used to disseminate information to a wide

audience. The key function of mass media is to communicate various messages
through television, movies, advertising, radio, the internet, magazines, and
newspapers.

Mass media in written, spoken, or broadcast forms has a significant impact on the
masses. Commercials on TV, billboards, and social media platforms allow brands
to build brand awareness. Companies search for the most effective ways to convey
their message when it comes to branding, including sites, social media channels,
blogs, and forums. When they find the right type of mass media channel for their
businesses, they can communicate their ideas and conduct branding campaigns.

Mass media informs, educates, and entertains people in a wide variety of ways.
Brands can educate users to get the most of their products. The majority of
companies now use social media platforms, create blog posts on their sites, and
launch commercials on YouTube to describe their best features, the problems their
products can solve, and provide step-by-step guides.

Nowadays, when there are many channels, companies can reach customers really
fast. Platforms used for different purposes allow firms to appeal to a wide audience
and communicate the necessary message. Let’s consider the most popular
international news companies people read regularly.

Moreover, mass media can keep us connected. Before mass media, you could live
your entire life knowing nothing about the world outside of your village. Now, we
are all connected. And this can be a very good thing. For instance, when a tsunami
strikes, people all over the world hear about it within moments and can mobilize
immediately to help. Without mass media, we would have far less ability to
understand how we’re all connected and how we all need each another. Nowadays,
thanks to mass media, i can keep in touch with each other during the lockdown of
Covid 19, update information about this pandemic from the government and the
FO status…

Finally, i want to mention, mass media can give Voice to the Voiceless. From
reporters bringing us stories of people in difficult situations to social media
allowing one person’s thoughts to go viral and spread across the world, mass
media can lift up an individual voice that would otherwise have gone unheard. Last
but not least, people use mass media with the aim to spreading Art and Culture. On
the internet, you can see all of the world’s artistic masterpieces or learn about the
particularities of a culture far removed from your own. In addition, numerous TV
and radio programs devote themselves to exploring the world, offering us the
chance to discover new things and new ideas, and enlighten ourselves in the
process.