Full-Stack

Marketer
Course

Your Future Starts Here.

03 Course Overview
04 The RED Approach
06 Learning Objectives
08 Portfolio & Career
10 Logistics
FULL-STACK MARKETER
COURSE
24 weeks
100% industry focused
Digital media is becoming our first source for news,
entertainment, recommendations, and connection.
With the vast amount information available online
and through digital channels, businesses are
increasingly relying on effective digital marketing to
stand out and reach consumers.
It is no longer enough to build a cool product
or service – well-crafted brand experience and
flawless digital marketing strategy are critical to
getting the next big thing to market and on the
radar of consumers around the world.
This 24-week Full-Stack Marketer program is
designed for students who want to be in control of
all stages of digital marketing and create beautifully
crafted marketing campaigns, engaging user
interfaces, and memorable brand experience. This
program consists of two 12-week modules: User
Interface & Communication Design and Digital
Marketing Professional.
A Digital Marketing Professional contributes to
a range of critical business functions from user
acquisition to fueling e-commerce business, to
identifying and targeting the right customers, and
960 hours of instruction
informing the company how to spend marketing
dollars most effectively with real-time data.
With addition of UI Designer course, graduates
from this program gain unique competitive
advantage. By developing both visual design and
digital marketing skills, you will have an ability to
craft visually stunning brands, as well as marketing
collateral to support marketing strategy execution.
UI Designer course also teaches students
fundamental principles of human-centered design
thinking, web and mobile application design,
brand identity development, and visual language
elements, like typography, iconography, colour
theory and much more. By the end of the course you
will learn the technical aspects of digital marketing
and visual design, while simultaneously building
the skills to work on technical teams in an agency,
start up, corporate, or freelance environment.
PROGRAM OVERVIEW 3
A New
Approach
to Learning
RED Academy is an industry-
focused technology school that
is carefully designed to meet
the needs of the rapidly evolving
tech sector.
Our courses are designed to
be modular and hyper-relevant
to the industry. We teach our
students the skills, tools and
software to help them get ahead
in today’s constantly evolving
technological economy.
By the Industry, for the Industry
RED Academy was founded by a team of successful
tech entrepreneurs and industry professionals,
who recognized the growing demand for designers,
developers and marketers. We have an amazing
team of instructors who possess extensive
industry backgrounds.
Real Projects, Real Clients
Our course content, teaching style, and even the
space itself, have all been designed around an
“agency model” — where our student designers,
developers and marketers work alongside one
another to deliver real projects for our network of
community partners.
Modular Immersive Learning
With our unique modular approach to delivering
our courses, our industry-leading ratio of
students to instructors, and our small, focused
class sizes, we can take the time to ensure every
one of our students truly succeeds.
THE RED APPROACH 4
More Than
Just a School
RED was founded by Colin Mansell
and Mandy Gilbert, two successful
tech entrepreneurs who saw a skills
gap in the tech sector. Fast forward
to today and our connection with
the industry still runs deep.
Year round, our spaces are packed
with events; the vision is that of
a school that is also a creative
lab—a place where beginners and
professionals alike can get together
and work out the next big idea.
Building Connections
From “Lunch & Learn” lectures and seminars
hosted by top industry talent, to “Start-Up Socials”
or weekend-long hackathons – our in-school
experience is filled with fresh perspectives from
some of the most exciting voices in tech.
A Holistic Approach to Learning
Our commitment to a fully engaged learning
process extends into the creation of an energizing
environment where our students have the time to
work as well as play.
A Home Away from Home
Every aspect of our in-school experience is
dedicated to creating a space where students,
instructors, alumni, and mentors, can engage with
one another in a way that’s relaxed, supportive,
and friendly.
THE RED APPROACH 5
Learning Objectives
Below is a snapshot of the critical components and learning objectives
that make up the Full-Stack Marketer course. RED Academy’s curriculums
are built through deep collaboration with industry professionals and hiring
partners and are designed to be flexible and adapt to the evolving needs
and trends emerging in the industry.

Typography & Colour Theory Web & App Design

• Select appropriate typefaces considering their • Create responsive web designs that will work
expressive quality cross-device, cross-browser and respect the
technical limitations of the web
• Compose elegant typesetting and apply the
foundations and principles of visual hierarchy, • Differentiate native, hybrid, and web based apps
alignment, line height and character spacing
• Design apps that respect the Android and iOS
• Assemble effective colour palettes achieving design standards
high visual and emotional impact, attractive
aesthetics and optimal accessibility
Design Software Use
User Interface Design &
• Build designs in Adobe Photoshop with the ability
Prototyping to create masks, selections, apply filters, effects,
format text, etc.
• Create interactive prototypes using inVision • Draw vector elements in Adobe Illustrator
• Learn to design intuitive user interfaces that using the pen tool, pathfinder, strokes, fills, text
give users what they are looking for, where formatting, etc.
they are looking for it, and when they need it • Build user interface layouts in Sketch using
vector tools, grids, symbols, effects, text
formatting, etc.
Composition
• Create and format a basic document for print
in Adobe InDesign
• Design well constructed and balanced layouts
with visual hierarchy, clear focal points, good use
of negative space and proper alignment

LEARNING OBJECTIVES 6
Creative Thinking
• Lead brainstorming sessions to facilitate
conceptual thinking
• Constructively critique other designers’ work and
incorporate feedback
• Adopt a strategic and human-centric approach to
problem solving
UX Design Foundations
• Recognize the best practices and processes of
UX Design
• Design wireframes and information architecture
• Collaborate with UX Designers
Portfolio
• Present work in a way which will appeal to
potential employers
• Build a portfolio using Squarespace
Workflow & Client Management
• Manage client expectations, and set up
workflows that deliver the results clients are
looking for
• Learn to present, communicate and pitch
creative work to stakeholders
• Explore the Waterfall and Agile workflows
Branding
• Identify the different components of a corporate
brand identity
• Design visual brand identities including logos,
colour palettes, typefaces, imagery and
iconography which appeal to the brand’s target
audience
• Create a brand story
Google Analytics
• Become certified in Google Analytics
• Use Google Analytics to apply fundamental
concepts like performance measurement,
comparison, and optimization through the
development of a measurement model
• Segment your target market and track your
customer behaviour throughout the conversion
process with real time data and analytics
• Learn campaign tracking strategies and
related analytics
• Learn to filter digital marketing data for specific
demographics
• Learn the importance of, and how to successfully
implement Goolgle Tag Manager
Conversion Optimization &
A/B Testing
• Optimize customer conversion through testing
critical parts of a marketing channel
• Learn to test all forms of digital media including
content, copy, ads, landing page optimization
LEARNING OBJECTIVES 7
Digital Marketing Strategy SEO & SEM

• Understand the aspects of how to develop an • Understand the key concepts of Search Engine
end-to-end digital marketing strategy Optimization and Search Engine Marketing to

• Learn to employ an integrated approach that optimize new and existing content for Google

looks at various digital channels and engaging • Implement Google Search Console on a site
consumers at all stages of the business cycle and learn how to use to optimize your search
performance

• Become Google Adwords Certified

Brand Strategy
• Set-up and run your own Google paid search
campaign. Learn how to analyze and optimize
• Deconstruct the aspects of what makes a brand:
the campaigns’ performance. Understand how to
personality, values, definition, and promise
reduce your cost per acquisition
• Learn how to develop and deliver a consistent
• In addition, learn the basics of Google Shopping
brand message across all media channels
ads and also how to integrate remarketing and
display to a successful campaign
CMS
Social Media Management &
• Learn basic html, CSS and how to create and Advertising
manage a Wordpress CMS

• Leave the course with your own personal • Learn to use different social media tools
branded portfolio website
and channels to build brand experience and
community management

• Learn social media listening, automation,

Content Management & Strategy management and analytics with Hootsuite

• Audit existing social media strategy, understand

• Understand how to identify personas through the importance of effectively analyzing
research to deliver highly targeted and effective engagement rates and make recommendations
content that converts to improve performance.

• Plan, develop, and manage a content strategy for • Create a content strategy with analytics to track
a specific brand using editorial calendars progress Utilize different advertising tools on

• Learn to make strategic marketing decisions by social media platforms.

establishing key performance indicators for each • Make informed decisions on effective advertising
piece of marketing content you post channels by calculating Cost Per Acquisition

• Create an inbound marketing strategy to

generate qualified sales leads

LEARNING OBJECTIVES 8
Email & Nurture Marketing Web Development Foundations

• Develop an email marketing strategy, including • Identify the limitations and possibilities
data capture, data segmentation and being presented when working with programming
compliant languages such as CSS, HTML and Javascript

• Learn the tricks to optimize your open and • Work efficiently with developers and create
click through rates with A/B testing, effective designs that are technically viable

copywriting and email design using Mailchimp • Write basic HTML and CSS code
• Develop a nurture marketing campaign using
Campaign Monitor

Mobile Marketing

• Gain understanding of what it takes to go

mobile - create a mobile marketing strategy,
app marketing including app store optimization,
mobile analytics and advertising

• Develop a video marketing strategy, learn how to

develop engaging, on-brand content

LEARNING OBJECTIVES 9
Build Your Portfolio
Throughout the course, you will apply your learning through individual
and group projects. By the end of the course, you will have a minimum of
8 projects for your portfolio, which will display all the design and digital
marketing skills you have developed.

Design Projects Digital Marketing Projects

1. Landing pages: utilizing best conversion 1. Digital Audit: utilizing Google and social media
techniques & user research, design branding analytics to determine current state and develop
identity and landing pages . key metrics for digital marketing strategy.

2. UI Kits: create full mobile and web UI kits
that are used in digital products and extend
throughout the enitre brand. manage content, conversion optimization and
3. Brand experience & marketing collateral: work
directly with UX designers, developers and digital
marketers to design branding and collateral used
throughout applications and their marketing
campaigns.
2. Content Strategy: understand advanced SEO
tactics, identify target personas to develop and
A/B testing, social media management, brand
strategy, email & nurture marketing strategies.
3. Advertising Strategy: identify target market
through segmenting, targeting, and tracking,
conversion optimization and A/B testing, utilize
SEO, SEM, and social media marketing.

Types of Projects
Types of Projects
• Lead gen landing pages
• Native mobile app (iOS and Android) • E-Commerce Site

• Responsive websites • Media Website

• Social media & PPC banners • Lead Generation Website

• Web & hybrid apps • Portfolio Brand Website

• Mobile Marketing
PORTFOLIO & CAREER 10
Launch Your Career
Upon successful completion of the Full-Stack Marketer course, you will be
equipped to enter a career in an agency, start up, or freelance environment
as a Marketing and Design Professional. Having gained a strong
foundational understanding of all aspects of UI Design & Digital Marketing,
you will be equipped to work as a:

USER INTERFACE DESIGNER COMMUNITY MANAGER

INTERACTIVE DESIGNER SOCIAL MEDIA COORDINATOR

WEB DESIGNER SEM MANAGER

GRAPHIC DESIGNER DIGITAL MARKETING COORDINATOR

PRODUCTION DESIGNER FREELANCER

COMMUNICATION DESIGNER

We are committed to our students’ career success. Through our industry

hiring partners, RED has developed a curriculum tailored to industry needs
from the start, and has engaged hiring partners throughout the program
through events, workshops, and networking opportunities. RED Academy
also has a career development consultant to support students in launching
their career and identifying clients, positions, and companies that meet their
career development goals.

By the end of the course, graduates will have a sense of the type of
environment they wish to work in and have built connections with leading
professionals and companies in their industry.

PORTFOLIO & CAREER 11

Logistics
Course Structure financial circumstances. We have payment
structures and financing options available. If you
have any questions or concerns, please get in
This course is 24 weeks long, Monday to Friday,
touch with our team.
9:00am until 5:00pm. Please note that the 24
week course period excludes the 2 weeks between
December 17 to January 1st during which there
won’t be any classes or a possible 1 week between
Graduation Requirement
cohorts. To find out exact course dates, please
contact RED’s admissions team. In order to graduate from the program with the
skills and competencies necessary to meet the
Admission Process standards of a competent UI & Communication
Designer, students must attend a minimum
of 90% of lectures and labs and complete all
Students interested in enrolling in the UI &
assigned projects to the satisfaction of the
Communication Design program must first
criteria set out by the lead instructor. Criteria will
complete the application form at
encompass skills related to each of the course/
www.redacademy.com. Suitable students will
subjects taught.
then be contacted for an in-person interview. We
Students will be assigned individual and group
operate on a rolling admissions system, admitting
projects to practice and demonstrate their
students that meet our criteria as they apply until
grasp of material taught during classroom
our programs are full.
instruction. Instructors will have the opportunity
to continuously review and assess the quality
Tuition
of the student’s work and provide feedback and
mentorship on these projects.
The Professional Course costs £8,500 for 480
hours of instruction. A non-refundable deposit of
£500 is required upon acceptance into the course
to reserve one’s place. Tuition is due 30 days prior
to the start date. Please contact admissions if
you require a payment plan.

Enrolling in a RED Academy course is an

investment in your education and career
development to help accommodate individual’s
LOGISTICS 12
For more information, please contact our admissions team.

Vancouver
vancouver@redacademy.com
778.379.7175

Toronto
toronto@redacademy.com
647.793.2333

London
london@redacademy.com
0203.369.9733